Value propositions and headlines

BOOK 3: Headlines, Subheads & Value Propositions


Without question, the most important copy on any page is the headline.

And your value proposition may be the most critical message your startup ever writes – one that you must get right.

In this book, get headline formulas, dos & don’ts, subhead rules – and everything you need to write a value prop that boosts your conversion. …So you can stop pissing away time writing meaningless headlines (like “Plans & Pricing”) and actually get more sales!

If you buy just one Copy Hackers book, make it this one.

(52 page PDF) Read a sample here

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Product Description

Chapters in This Value Propositions, Headings and Subheadings Ebook

  • Spend 90% of Your Copywriting Time on the Headline
  • The 7 Secrets of Attention-Grabbing Headlines
  • 9 Formulas You Can Use to Write Headlines Today
  • Subheads: The Mini-Headline
  • Quick Power Tips for Headings and Subheadings
  • The Value Proposition
  • BONUS! Headline Hall of Shame

This ebook is ideal for any startup founder, micropreneur, marketer or copywriter who knows headlines are important… and wants to write amazing ones. Optimize your existing headlines, create better value props – or just start from scratch with the right techniques!


Read This Ebook to Answer Questions Like…

What is a “value proposition”?

Is there anything fundamentally different between a headline and a subhead?

How do I write a headline?

How do I take my headlines from ho-hum to kick-ass?

What are some examples of great value propositions, headings and subheadings?

What am I doing wrong with my headlines?

If you’re not happy with your purchase of any of the Copy Hackers ebooks, just let us know within 30 days of buying, and we’ll give you your money back ASAP. No waiting. No questions asked. …No risk!

Get It Now – And Conquer the Headline!
Copy Hackers Accepts Credit Cards

“Your long-form copywriting book is responsible for my first ever 5 figure internal launch.”
Nick Quick, Information Marketer

“I read the first 3 Copy Hackers books and headed to my site to make tweaks. The headline formulas alone are worth the cost of a whole copywriting course. Every page is filled with info I plan to use right away.”
Syed Shuttari, Founder,

“Okay, you’re really good at this. Seriously. This is amazing stuff. Can’t put it down.
Shereef Bishay, Founder, and


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