Download Your Own Web Writing Ebook Sample
The following 4 samples are from the books in our top-selling and oh-so-classic Copy Hackers Bundle
EBOOK 1:
Where Stellar Messages Come From
- Great copy follows a (simple) messaging strategy
- The percentage of your traffic you should be writing for (hint: not 100%)
- The secret behind making sense of your features & benefits
- Revealed: should you write copy in the positive or the negative?
- How your SEO efforts will produce better copy… and vice versa
- 8 messaging tricks that will make you go, “Aha!”
EBOOK 2:
Formatting & the Essentials of Web Writing
- The top 5 instant outcomes of formatting your copy right
- How pro copy hackers format their bullet lists
- What not to do when formatting your web copy
- 15 easy formatting tricks you can apply today
- The 1 situation when it’s actually okay to use jargon
- What Dr. Seuss can teach us about formatting copy that gets read
- The Hall of Shame! 17 examples of web formatting gone bad
EBOOK 3:
Headlines, Subheads & Value Propositions
- How to divide your time between writing headlines & body copy
- 4 things your headlines & subheads MUST get right
- How to assess your headlines objectively
- The 7 secrets of attention-grabbing headlines
- The visualization exercise that will change how you write
- Replace your boring headlines with any that follow these 9 formulas
- 4 headline formulas everyone uses – and why you shouldn’t!
- The truth about what your subhead is really supposed to do
- An amazingly simple trick that doesn’t take any writing at all
- What exactly a “value proposition” is… and why half the book is dedicated to it
EBOOK 4:
Buttons & Click-Worthy Calls to Action
- The 3 levels of calls to action on the average web page
- 5 principles that should guide the copy on every single button
- 10 examples of amazing calls to action online today
- A swipe file (!) of the 5 categories of calls to action
- 8 click triggers to wrap around your buttons today
- The 8 most common sales objections – are they suppressing your conversions?
- How to get cool with selling a want vs a need
- The 2 major anxieties your visitors may have
- A list of over 12 sure-fire “reasons to believe” you can use ASAP
The following samples are from our 3 books for advanced & more specific copywriting needs
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