Download a Web Writing Ebook Sample

The following 4 samples are from the web writing ebooks in our top-selling and oh-so-classic Copy Hackers Bundle

Where Stellar Messages Come From

Web writing ebook sample by Copy Hackers

  • Great copy follows a (simple) messaging strategy
  • The percentage of your traffic you should be writing for (hint: not 100%)
  • The secret behind making sense of your features & benefits
  • Revealed: should you write copy in the positive or the negative?
  • How your SEO efforts will produce better copy… and vice versa
  • 8 messaging tricks that will make you go, “Aha!”

Download a Sample from Book 1
Get it now or bundle it and save

Formatting & the Essentials of Web Writing

Web writing ebook sample by Copy Hackers

  • The top 5 instant outcomes of formatting your copy right
  • How pro copy hackers format their bullet lists
  • What not to do when formatting your web copy
  • 15 easy formatting tricks you can apply today
  • The 1 situation when it’s actually okay to use jargon
  • What Dr. Seuss can teach us about formatting copy that gets read
  • The Hall of Shame! 17 examples of web formatting gone bad

Download a Sample from Book 2
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Headlines, Subheads & Value Propositions

Ebook sample by Copy Hackers

  • How to divide your time between writing headlines & body copy
  • 4 things your headlines & subheads MUST get right
  • How to assess your headlines objectively
  • The 7 secrets of attention-grabbing headlines
  • The visualization exercise that will change how you write
  • Replace your boring headlines with any that follow these 9 formulas
  • 4 headline formulas everyone uses – and why you shouldn’t!
  • The truth about what your subhead is really supposed to do
  • An amazingly simple trick that doesn’t take any writing at all
  • What exactly a “value proposition” is… and why half the book is dedicated to it

Download a Sample from Book 3
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Buttons & Click-Worthy Calls to Action

Free copwriting ebook sample

  • The 3 levels of calls to action on the average web page
  • 5 principles that should guide the copy on every single button
  • 10 examples of amazing calls to action online today
  • A swipe file (!) of the 5 categories of calls to action
  • 8 click triggers to wrap around your buttons today
  • The 8 most common sales objections – are they suppressing your conversions?
  • How to get cool with selling a want vs a need
  • The 2 major anxieties your visitors may have
  • A list of over 12 sure-fire “reasons to believe” you can use ASAP

Download a Sample from Book 4
Get it now or bundle it and save

The following samples are from our 3 books for advanced & more specific copywriting needs

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