Webinar Recording for Copy Hackers: “How We Achieved…”

“How We Achieved a Lift of 33% Across 11 A/B Tests”

Enjoy & share your complimentary recording of the

live headline workshop we hosted on Thursday, June 13.

Topics Covered in This Live Webinar Included:

  • A very fun “which variation won” quizzing of the crowd
  • What is a value prop (or USP)?
  • An explanation about WHY value prop tests perform well
  • Understanding motivation versus value proposition
  • Exactly how to scorecard value props
  • Live teardowns of submitted home page headlines
  • Live rebuilds of those same headlines
  • An intro to our 2 latest ebooks

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