You’ll 10x your strategy chops and:

• Craft irresistibly authentic ads that stand out in a sea full of Spammy McSpammersons 
• Know how to integrate ad copy at every stage of any funnel and become a bonafide ad strategist
• Write ads faster and easier with frameworks and templates for every stage of the customer journey
• Be able to zero in on the right Facebook or Instagram ad type and placement every time (thanks to an awesome cheat sheet!)
• Rescue underperforming ad copy from Zuck’s wall of shame by knowing exactly what to change using the “threshold of awesome”  

You’ll 10x your copy chops and:

• Guide and nurture prospects who’ve never heard of you through every stage of awareness with zero ick-factor → by making each ad and offer feel custom-crafted and natural
• Craft ads that break through cynicism by giving your audience what they want, when they want it → simply by joining the convo already happening in their minds
• Use above-board ninja copywriting tactics to raise click-through rates, relevance scores and conversions at a lower cost
• Raise your ad copy to the “threshold of awesome” with complete control over three essential factors
• Spot and avoid the BIGGEST mistakes that will crush your conversions and tank your performance  

Plus:  

• Know the drill when it comes to targeting and retargeting so you can work that call with your ads manager like a pro
• Wait for the right amount of time calmly to know if your ad copy is even WORKING – and snag a simple, repeatable process for optimizing copy that isn’t
• Spot the red flag situations where ads will never work, whether you’re a copywriter or you own the campaign
• Easily tell the difference between a message that sells and the “sounds-kinda-good-but-will-it-work” ads that follow all the trendiest “best” practices but fail to deliver → and only craft the first kind
• Set down the rules for putting your copy to the right tests, avoid the scattershot approach to testing and make ‘little bets’ first that save big money