You’ll 10x your strategy skills and: 

• Use the “Funnel Brief” to road-map your custom strategy for turning indifferent strangers into warm, excited leads
• Ditch the “customer avatar” in favor of “The perfect lead profile” → your ticket to the exact copy strategy you need to use to attract attention 
• Build good-will (and earn sales) by crafting authentic funnels that have zero in common with the icky, click-me bait that’s destroying trust between marketers and customers
• Help your clients go from overwhelmed to empowered by confidently guiding them through the exact process and steps involved in the perfect-for-them funnel
• Know what metrics to pay attention to - and which ones are safe to ignore - so you can make informed recommendations 
• Help clients transform ordinary, boring “offers” into something so irresistible your perfect lead can’t help but say yes → all thanks to your “Funnel Brief”  

You’ll 10x your conversion copy skills and:  

• Confidently recommend the optimal funnel structure as well as the kind of copy that belongs in each stage → thanks to a proven, multi-industry process
• Analyze failing funnels and expertly pinpoint the breaks you see and the elements that make them ineffectual 
• Master funnel mechanics so you know what’s essential to conversion, what can go and how to keep your clients from falling into the new-and-shiny-tool trap
• Use the blueprint style worksheets to approach your work with informed confidence that magnetizes your perfect prospects 
• Focus on “the unresolved problems” and “unfulfilled desires” hiding in the heart of every prospect → the ones that every other funnel is ignoring cuz they don’t know how to speak to that without sounding like sleazeballs
• Confidently add funnels to your services knowing that you can deliver the level of work your client expects