If your pricing page is trying to close sales on a hope and a prayer, then you’ll love this comprehensive pricing page training showing you how to get strategic, step-by-step. So your pricing page can convert customers like your always-on, 24/7 sales person.
In 10x Pricing Pages, you can 10x your strategy and:
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Know how pricing pages differ for SaaS vs. programs and courses -
Understand how you can re-use existing customer research to plan a high-converting pricing page -
Determine what you should charge for your offer AND what you should include for that price -
Run quick and easy pricing page audits (lesson 4) -
Confidently run Jobs to Be Done interviews to identify critical buying journey considerations and anxieties you can strategically plan to overcome on your pricing page -
Identify and analyze the job your prospect is hiring your product to do -
Know what you must always keep in mind when documenting your One Reader -
Focus on the one component that carries such massive weight in how your marketing does or does not convert - and is always, allllllllways overlooked (don’t let this be you!) -
Master “CCPO” to identify opportunities to optimize your pricing page control -
Understand why you should absolutely commit to deoptimizing all tiers but one -
Use 3 simple techniques to plan a pricing page that plays nice with “lizard brains” -
Proactively solve for mobile on your pricing page, so you can improve your ROAS -
Know which data you need - and don’t need - to optimize your pricing page -
Use one optimization strategy to almost instantly reduce your page’s exit rate and increase your click rate
And you can 10x your conversion copy skills and:
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Confidently recommend names for your pricing tiers -
Use the Copyhackers Closer Page framework to write a pricing page engineered to convert -
Leverage a proven shortcut to write a winning pricing page headline (lesson 2 in the Writing module) -
Write fully optimized line item bullets for your pricing tables, so your prospect knows what they get AND why they should want it -
Replace the conversion-killing placeholder copy on your pricing page with ROI-boosting messages -
Write the “switching” subhead your prospect needs to see to overcome anxieties that are preventing them from saying “yes” to your offer -
Use a simple writing technique you can use to reward your prospect’s lizard brain (lizard brains LOVE rewards!) -
Understand why you should always practice empathy for your prospect - but especially on your pricing page -
Focus on what you must edit OUT and IN so your prospect will believe that everything they’re doing is right -
Run the “depletion of assets” sweep (lesson 8 in the Editing module) -
Know the one teensy piece of copy you should add to every pricing table you write, because it can instantly increase your prospect’s desire for the tier you most want to sell
