If you want your business, your clients and your company to see the direct financial impact of the work you do, you’ll love seeing the fundamentals that can help you get really, really good at writing high-converting PDPs.
In 10x Product Detail Pages, you get the precise methods and techniques used to beat countless controls.
With 10x Product Detail Pages, you can 10x your strategy and:
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Understand the 2 critical areas of all product detail pages -
Know what you must consider when handling the hero of your detail page -
Creative direct the page with recommended imagery that strategically supports your copy -
Ask 3 simple questions so you get the page performance data you need to write a high-converting PDP -
Know what to do if you can’t get all the data you want from your team or client -
Conduct a competitor audit fast to spot opportunities for your brand -
Map your voice of customer research into a powerful format that can help you truly understand what your customers are using your product for -
Run a simple audit to effectively place yourself in the mind of your reader -
Plan for an OUTSTANDING hero section, even if you have barely any flexibility in the hero structure -
Choose a strategic framework for below the fold -
Zoom in on the one thing that could kill every reader’s trust. And know how to strategically overcome it -
Know where you should - and shouldn’t - place buttons on your PDP
And you can 10x your conversion copywriting skills and:
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Leverage the 4 critical “PCPO” elements that all high-performing copy have in common -
Apply brand voice to give your PDP an upperhand in the market -
Wireframe your PDP in a Google Doc fast, so you can draft in context -
Know which device context you should absolutely write your PDPs in… and see how to actually write it -
Write crossheads that grab your reader’s attention -
Turn your product description copy into something that FEELS like real life -
Edit in the emotion across your PDP -
Focus on the single most important part of your PDP which absolutely deserves extra attention (hint: you’re probably ignoring it!) -
Use this simple line of copy to reduce your reader’s anxiety and increase their motivation