The OG copywriter, Joanna Wiebe is the CEO of Copyhackers - the top online space for learning how to write copy that converts. She spent the last 15 years optimizing copy for small businesses, huge businesses and very cool companies like Tesco, BT, Crazy Egg, Wistia, Buffer and Canva.
Joanna has used the processes, techniques and tactics she teaches in 10x Sales Pages to write high-converting long-form sales pages for SaaS, franchise businesses, eCom, service providers and - of course - for Copyhackers. Her launches regularly generate 200k-750k. And she’s copy chiefed or coached copywriters on launches to lists of all sizes, with results ranging from five to seven figures.
Ry Schwarz has been deep in the trenches for over a dozen 6 and 7-figure product launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell. And he’s done it all without writing a single line of “copy.”
Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects and “coaches” them into becoming the perfect buyer. Ry has used the signature method and processes he teaches in 10x Sales Pages to earn a combined revenue of $15m+ for his clients in the last 2 years.
Because inside 10x Sales Pages, you’ll find the complete sales-page slaying system, featuring step-by-step videos, workbooks, exercises and examples. Across two distinct learning tracks.
Led by Joanna Wiebe - you’ll learn how to write a cash-flow creating sales page by letting your customers draft it for you. Ideal for SaaS and other disruptive businesses that don't typically use long-form sales pages.
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Includes 19 over-the-shoulder tutorials plus downloadable worksheets and cheatsheets
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The 4-part foundation that helps you engineer your highest-converting sales page before you write a single word
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The “voice of customer” research techniques that write 80% of your sales page for you
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The drag-and-drop method for sorting, tagging and organizing your research, so you can speed up your writing and keep your research data in one central location
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The most unexpected offer-optimization levers that ramp up the desire factor for whatever you’re selling
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The 3 criteria for molding a Big Idea that pulls people into your sales page and down to the buy button
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The PAS-on-Steroids framework that jumpstarts your first draft and eradicates “blank screen syndrome”
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The “Glee Club” approach of long copywriting that convinces your prospect to believe you, to like you, and to choose you
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The easiest section to jump in and start writing so that you avoid sales page paralysis
The often overlooked, ordinary word that makes your prospect feel all comfy, logical and more open to buying from you
Joanna’s favorite plug-and-play template for long-form sales pages that you can load into Photoshop and customize right away
Led by Ry Schwartz - you’ll learn how to write a conversion-exploding sales page by “coaching” prospects into becoming the perfect buyer.
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The 15-Point Sales Page in a Day Template that will have you confidently nailing the most intimidating part of any sales funnel in a matter of days
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The “Starbucks Test” for knowing exactly how long your sales page needs to be
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The “Coach-Mining” Method that shows you how to use enrollment conversations, product demos and sales calls to extract the rich insights that you can use to “coach the conversion” at scale
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The 67 Golden Questions to Fuel Your Funnel Workbook that will make sure you know exactly who you’re marketing to — and how to best market to them — before you write a single word
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The biggest conversion sin marketers and copywriters make when writing about “desire”… and how to use a combination of Maslow’s hierarchy of needs and the Shawshank Redemption to fix it
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The “Moment of Highest Tension” that lights a fire in your prospect and motivates them to take immediate action
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The “Golden Guarantee” that not only reverses risk for your prospect… but unlocks the energy, excitement and resourcefulness needed for them to move forward
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The “Final Confident Appeal” that gives your prospect “borrowed courage” to make a decision in the critical closing paragraphs
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The Risk Mitigator Close that dials up the “natural urgency” in your prospect without relying solely on countdown timers or disappearing bonuses
Embrace a proven and repeatable system for writing sales pages that could help you hit that lofty goal for the quarter.