10x Web Copy logo in black and gold font.

Take the guesswork out of your web copywriting with this conversion copywriting system based on
The 10x Page Plan and The Transformation Message Map



12 payments of $197

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Joanna Wiebe is the CEO of Copyhackers - the place SaaS founders, entrepreneurs, small biz owners and copywriters go when they’re ready to learn how to write copy that converts. That wins tests and supports business goals.  

The OG conversion copywriter, Joanna’s been invited to speak on 100+ international stages including Mozcon, CTA Conf and INBOUND. She’s the mastermind behind Copy School. And now - for the first time ever - she’s sharing the secrets behind one of the most crucial copywriting projects you’ll ever tackle.

With 10x Web Copy, you’ll finally know exactly how to find the messages that convert. For any page. In any industry. 

You’ll 10x the strategic value you bring to any website project because you’ll:

  • Identify broken messages before you write a single word using two powerful research tools
  • Know all about the five documents you need before you begin a website writing project - and how to use all five to form a copy hypothesis
  • Use a crucial internal document - one that most copywriters completely ignore - to future proof the website strategy and copy
  • Confidently measure the work you do and spot opportunities to improve, while celebrating your wins fully
  • Understand the intent and quality of traffic coming to the site and its impact on the copy, design and strategy 
  • Approach research like a conversion strategist, focusing on the essential elements that show you how site visitors make decisions  

You’ll 10x your conversion copy skills because you’ll:

  • Wield The 10x Page Plan layout to effortlessly structure any page
  • Map the journey your prospect needs to make to say yes using The Transformation Message Map
  • Know how to design and structure your copy to reduce bounce rate
  • Form messaging hypothesis and design page copy with specific results in mind
  • Engineer the perfect goal-focused exit poll to understand the exact reason people don’t buy on a given page
  • Use your visitor’s anxieties and objections to develop ideas that neutralize them by giving your visitor what they really want
  • Have the “The Amazon prime” approach to optimizing any offer for any page tucked away to use as needed

If you’re new to writing web copy, you’ll get the A-Z guide to killer web copy. And if you’ve written a few websites already, you get the execution-first fast track that’s just the thing you need for wrapping up that project by tomorrow...

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