You’ve raised your rates… and dropped ’em. You’ve niched down… and switched niches… and stopped niching entirely. You’ve specialized only to generalize the second a new opportunity comes along. Nothing you do – no playbook you buy – seems to get you any closer to the $100K year so many other freelancers are enjoying.
So what’s actually going on??
It takes 10 projects at $10K each.
Or 20 projects at $5K each.
Or invoicing $5K in Jan and then growing by just 10% each month.
Those growth strategies would all get you to $100K or more a year. And you’d be able to do those things with good time management, good clients and slightly higher rates than you’ve been charging.
None of this is revolutionary. It’s probably not news to you.
The mechanics are simple.
The work you *actually* do as a freelance copywriter extends well beyond the hands-on-keyboard work of writing landing pages and emails for your clients.
But when’s the last time you sat down and worked on YOUR BUSINESS?
That’s the thing that’s keeping you from your $100,000 year.
Because you can’t just think “I want ten clients who pay me $10,000 each” and will them into existence. You can’t just say “My growth goals are a minor 10% each month” and have Rufus, Greek Ruler of the Client Metaverse, reply with “Oh is that all – here you go.”
You have to develop strategies AND execute on them AND optimize them AND repeat. As a one-person shop. Surrounded by friends and family members who mean well but don’t “get” what you do.
👉 You’ve got to manage your time because you’re effectively selling units of it… but you don’t know what to prioritize on your calendar…
👉 You’ve got to hush up the nagging voice in your head that tells you every new lead is going to be as ill-informed and cheap as your last client was so you’d better not expect more…
👉 You’ve got to work on days you don’t want to work…
👉 You’ve got to set up unsexy but profitable systems to turn leads into Zoom calls and Zoom calls into clients… but God help you if you know what those systems should look like…
And that’s just scratching the surface of what you have to do. Alone.
NONE of these things have ANYTHING to do with the mechanics of “Make $100K with 10 projects at $10K a pop.”
It’s not set up right. It’s set up like you’re not serious about it, like you’d shut it down in a heartbeat if only X came true, where X = winning the lottery. The dream of an instant windfall should not get in the way of the reality of a distant windfall. Which is exactly what a well-built freelancing business is. A windfall in the making…
You are 100% going it alone right now, accompanied only by:
👉 Your unreliable mindset
👉 More keurig cups than your recycle bin lets on
👉 Facebook groups filled with newbies who *wish* they had your problems yet never fail to provide you with their wild, unfounded guesses at solutions
That means every bump in the road and wall you come up against is yours to figure out all on your own. We’re talking challenges like:
These are everyday common problems for freelancers. They’re not the exception.
Yes, there’s a playbook to establish your freelance copywriting business. It’s included in our program called The 10x Freelance Copywriter, which I’ll tell you about soon…
But that 10xFC playbook is just a small FRACTION of what your freelance copywriting business needs. What you actually need is to put an end to the lonely slog of trying to tackle every new shocker your leads and clients send your way. And you can put an end to those things with:
I have a seven-figure copywriting business. And an agency that turned in seven-figures before its first birthday party. And a network that makes me pinch myself to be sure this isn’t a dream – I’m not still stuck in a cube-farm, battling to get my ideas heard.
You don’t need a sugar momma or daddy.
You don’t need heaps of luck.
You don’t need to be a genius.
So what DO you need?
Prepare yourself. ‘Cos this is about to get super-unsexy.
With full love to the copywriter community, there are a TON of freelance copywriters looking for quick wins.
They give up when the “wins” fail.
And that’s good for me. See, their laziness has been my advantage. It is also your advantage. If you’ve got a half-decent work ethic, some stubbornness and a little imagination – plus the support of a great coach and a killer community – you can leap well over your competition and make a name for yourself.
Your primary coach and the creator of Copyhackers:
If you’re beyond ready to make deliberate moves towards bigger money, better clients and A-list copywriter status, join The 10x Freelance Copywriter and get:
All pooling together to help you focus on your steady, deliberate journey towards a six figure business.
When you add Copy School to your 10x Freelance Copywriter membership, you’ll get:
$97 / mo
$2328 $997 for 2 years
$97 / mo
“Six weeks ago I spent a whole week on a $60 blog post. And that was it. I signed up for 10xFC, then Copy School shortly after. I did two roadmaps, and… I closed $12,000 last week using the things I learned!!
It took longer to complete a job, and I was nervous, but now I’m a Copyhackers fan for life. I know that Jo is offering the best training one could ask for. It’s delivering on all the promises – I learned so much! It’s reinvigorating my love of copy – I’m waking up early to watch, and skipping Netflix at night to watch another lesson or three.
I feel excited to start writing and I know it sounds corny… but I feel like I’ve got my spark back! It’s not just that my imposter syndrome is cured, I feel like a superstar again.”
“Closed a 10k+ monthly retainer this week to do a few cold email sequences per week with a mid-sized tech company and felt obliged to share how much you’ve helped me.
I’ve legitimately 10x’d my shitty low-ball rates from when I started thanks to the course. All this with roughly another 10k in pipeline at the moment that should make this my best month by far.
I’ve only been in 10xFC since January but between this course and Copy School, the value is absolutely unreal. On my way to a $200k year (that’s the goal at least) largely thanks to your courses and your content.
AND, I’ve still got a LONG way to go in building authority and a proper inbound/referral engine for myself. (Module 4, here I come!!!)
Anyhow, I’m rambling…
Thank you so much for everything you do and what you’ve built 🙏”
“I had my first $20K month – it feels surreal but it wasn’t a fluke. I consistently applied what I’ve learned and this is what changed:
The 10xFC client processes were a gamechanger. I’ve never been in a corporate or agency setting so I had no insight into that world. I had never sent a proposal, for example. The processes for the calls felt so odd at first and now they’re just what I do. And they work! I come to client projects as an expert and get treated as such. It feels good.
Also, the 10xFC community and the amazing connections I’ve made have made my business. I’ve received referrals and opportunities I never would have got out there on my own. I’ve also learned so much from watching peers like Bree and Eman, who are just killing it.
Copy School gave me the knowledge to shift from a ‘creative’ copywriter to one who really knew wtf she was doing and can charge accordingly. I can explain my reasoning. I can stick up for my copy. I can let go of my copy if tests show it needs optimising. I’m brutal with my darlings. And I can say yes to jobs I’m not fully comfortable with because I can just dip back into Copy School and get the intel.
That’s a lot. But I feel like there’s so much more. 10xFC and Copy School basically changed my entire work life from timid and broke to freaking amazing. I can’t wait to keep building (slowly but surely).”
Whether you’re a brand new freelancer or you’ve been in this game for years, The 10x Freelance Copywriter will coach you to translate your energy into something bigger, better and more fitting to your ambition than just “freelance gigs”…
The number one thing successful freelance copywriters do is this:
They keep showing up.
Our masterminders and 10xFCers have started companies together. Taken on projects together. Pushed each other to shed their comfort zones, aim higher, dream bigger.
Inside our mini-mastermind community, there’s no room for guilt, excuses or “shoulds.” What you’ll find inside is this: your people. The ones you’ve been searching for. You’ll find support, advice and a well-placed kick up the backside.
This community is how you can rise faster and higher than your imposter-syndrome wants you to.
It will keep you honest.
It will keep you going.
And it can keep you from wasting time repeating mistakes others have already made.
“10XFC has honestly changed my career. 11 months later and I’m working with dream clients, I’ve pretty much doubled last year’s income, and I’m aiming for £100K next year. Best of all, that doesn’t even feel like an unrealistic goal. This has had such an impact on me and my son.”
$2328 $997 for TWO years
$97 / mo
$97 / mo
“So I know there are a few Upworkers in [10x Freelance Copywriter] (being one myself) and I just wanted to share a quick success. This course has seriously taken my skills and management to the next level. After struggling my way through December and January, I’ve finally been getting bites to my proposals.
Just this week I’ve had 4 meetings with clients — all which have turned into paying work. Every single person has said things like “You really seem to know what you are talking about,” “that is so helpful, thank you” and “Okay, how do we get this going — I’m gonna hire you.” It’s really gratifying to have this reaction after such a tough patch.
I’m still working on getting off Upwork, and thanks to some recent personal developments, I’ll have a whole load more time to spend on work and authority building. Thank you, Joanna for being such an inspiration and wealth of knowledge, and thank you to the whole community for your support. Just being part of this Slack channel has given me the focus I need when I’m lacking it the most.”
– Claire H
This Slack community is the place you go to grow. To get perspective. To figure out how you can put our training into practice. To get the push you need to keep on going when it’s the last thing you want to do.
For clear, direct and proven tips and techniques on growing your business and excelling as a copywriter, Amy Posner is the best.
Don’t settle for one person’s POV! A ton of the time, both coaches will weigh in to help you.
(Plus other freelancers!)
I signed up for 10xFC because I knew I needed help to start my business right. I could spend years figuring everything out the hard way, or I could learn from Joanna. It’s given me everything I expected and then some. The community is like a family–if your family is full of kind, helpful, honest, smart people. 10xFC isn’t called a mastermind, but that’s what it’s been for me.
– Mary Jahnke
^ Hear from Avi Webb
^ Hear from Samar Owais
A 10x version of your business is NOT focused on short-term wins. That said, most freelancers are pretty hard-up for cash a lot of the time. So we’ll tackle short-term cash-happy wins with training on cold emails, getting referrals, using your network, working with agencies and strategically selecting job postings.
Every single successful copywriter you know is playing the long game (even if they appeared overnight). We’ll get you planting richer seeds with smart content, insights into whether you seek out speaking gigs, tips for stronger guest blogging and the piece de resistance: list building. So you can stop living invoice to invoice.
“I’ve gotten to a place where when newbie freelance copywriters (which sounds silly for 8-months-old me to say) ask me how to grow their business, all I want to say is “buy 10x Freelance Copywriter – it will change everything.”
Before I watched the course, I had worked on a project for $750. After the course, $2.5k. I’m putting together an SoW I feel pretty good about right now for $6k. It’s part from your personal encouragement and coaching, and a big part from the confidence 10xFC gave me to own the sales process like a pro.
Before the course, I didn’t even know what to say on a discovery call and I had to keep my prices low to have a shot at closing. Now, I know exactly what to do.
I had tried other people’s advice on general “sales” – but all of it was too non-specific.
Now, with only 8 months experience, I have an exact roadmap on how to become one of the best paid freelance copywriters. I never could have done that without 10xFC.”
After implementing just a few of Joanna’s authority-building strategies, I attracted better leads and opportunities. A popular life coach — lauded by Oprah, Tony Robbins, and Arianna Huffington — even slid into my DMs to book a call with me. No biggie.”
^ Hear from Bree Weber
^ Hear from Dawn Petrin
$97 / mo
$2328 $997 for 2 years
$97 / mo
“10X Freelance Copywriter lit a fire under my business! After taking 9 months away in 2017, I was starting 2018 fresh with just a handful of clients.
With a focus on streamlining and automating tasks, I rebuilt a smarter business that allowed more time for client work. In fact, I tripled my billings before I completed the course and my business has continued to grow exponentially.
A benefit to 10XFC that you won’t see listed on a sales page is the caliber of students Joanna attracts. The copywriters in the course were serious about their craft and I found tremendous value in the fresh ideas and feedback they offered.
Since completing the course, I show up every day excited about the business I’m building. It’s evident in the relationships I have with my clients and the paid invoices I have at the end of each month.”
“I wanted to follow up and let you know I booked my first $20K month this month and it’s in part due to me following the systems you laid out. Also… I turned down an offer for a $110K a year copywriting position from a huge name because I believe following your system will produce better returns for me doing less work.”
“I was stoked about logging some next level student-teacher time with Jo but I had no idea what a treat I was in for with Amy riding shotgun. Jo and Amy have totally different styles but the exact same laser focus on results – my results! Expertise squared. Business 10xed.”
“I will give up my health insurance before I give up 10xFC. (I’m not sure if I’m kidding.)
Luckily, I now make enough money that I won’t need to make that decision. And I have 10xFC to thank for that. #americanproblems
It’s not just that I’ve learned how to attract, acquire and manage better clients…
It’s not just that I got a client referral that 5X’d my monthly income over the last quarter…
It’s not just that I can ask any question at any time and get valuable advice that gives me confidence to handle my challenges…
It’s about the YEARS of flailing in frustration that I’m avoiding by taking 10xFC.
If you’re looking for a shortcut to a better freelance career, this is it.”
For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” represents the quantity of emails, landing pages and launches you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to The 10x Freelance Copywriter or Copy School does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.