Get instant access to your new on‑demand mastermind

Your plan includes a Slack-based mastermind-style community with badass, ambitious copywriters, weekly dedicated office hours with Jo and Amy and 7 modules of video training engineered to turn your awesome into a biz.

The complete excellence program for badasses, ballers and brilliant minds.

"I’m ready to transform my biz"

Get access for a year

$997

"I wanna try this out first"

Go month-to-month

$97


Zero risk! Cancel anytime

Dramatic biz improvement or cancel in a click


Buy with confidence

Secure online checkout

Where ambitious copywriters thrive.

To the ambitious freelance copywriter who’s felt pressure to charge lambo-worthy project fees… amass a dazzling “big fish” portfolio… conquer TikTok, build a ginormous list, appear on ALL the podcasts and forget about a little thing called rest:

What if you stopped panicking - and instead grew slowly and deliberately, month after month after month?

Get instant access to your new on‑demand mastermind

Your plan includes a Slack-based mastermind-style community with badass, ambitious copywriters, weekly dedicated office hours with Jo and Amy and 7 modules of video training engineered to turn your awesome into a biz.

The complete excellence program for badasses, ballers and brilliant minds.

"I’m ready to transform my biz"

Get access for a year

$997

"I wanna try this out first"

Go month-to-month

$97


Zero risk! Cancel anytime

Dramatic biz improvement or cancel in a click


Buy with confidence

Secure online checkout

Here’s why 10% is the best monthly goal:

If you bill $5K this month, then grow by 10% each month, it’d take you one year to earn $106,921.

Which’d be a six figure year.

You see, there’s nothing wrong with a modest 10% month-over-month growth.

In fact, a humble 10% growth rate can, eventually, 10x your freelancing business. Which actually makes for an ideal growth goal because:

Success doesn’t happen overnight.

And success doesn’t happen ever if you buy into the myth of “overnight success”. You know, the myth where you take the leap from your grueling 9-to-5 and land on…

… a warm, sandy beach in Barbados, sipping fresh coconut water and working the oh-so-attainable 4-hour workweek while simultaneously launching ALL the courses, learning ALL the latest TikTok dances, delivering “you read my freakin’ mind”-level work to your clients, and – oh, who could forget! – the billions hitting your bank account in the blink of an eye and the souped-up lambo sitting in your 12-car garage.

Nope. That “success” isn’t the reality for most freelancers.

In fact, the ILLUSION of success -- the one the marketing bros sell you on Facebook -- is nothing like the REALITY of freelancing success:

I don’t work from balmy Barbados.

I don’t automagically launch all the courses.

I don’t own a souped-up lambo.

I don’t even bother with TikTok.

And I certainly don’t have billions hitting my bank account as I sleep.

Here’s what I’ve learned after over a decade as a successful “freelancer”:

The myth of “overnight success” is the siren, singing oblivious freelance copywriters to their doom. And it’s the deadliest obstacle you’ll encounter on your entrepreneurial quest, because:

Without a strategic plan for deliberate biz growth, your life-giving biz will crush you under the unwieldy weight of endless and completely unrealistic expectations.

So while other freelance copywriters hustle away at ALL the things, trying to buy the success they were promised, YOU can put your badass ambition to work starting now…

The harder you work, the luckier you get.
The more uncomfortable you are, the better life gets.

There is nothing special about me. Yet I have a seven-figure copywriting business. And an agency that turned in seven-figures before its first birthday party. And I’ve got a network that makes me pinch myself to be sure this isn’t a dream – I’m not still stuck in a cube-farm, battling to get my ideas heard.

You do not have to be special to build a kick-ass business as a copywriter.

You don’t need a sugar momma or daddy.

You don’t need heaps of luck.

You don’t need to be a genius.

So what DO you need?

Prepare yourself. ‘Cos this is about to get super-unsexy.

The #1 trait the top freelance copywriters share: they keep showing up.

With full love to the copywriter community, there are a TON of freelance copywriters looking for quick wins.

They give up when the “wins” fail.

And that’s good for me. See, their laziness has been my advantage. It is also your advantage. If you’ve got a half-decent work ethic, some stubbornness and a little imagination, you can leap well over your competition and make a name for yourself.

And THAT is how you start making real money.

I’m Joanna Wiebe, the founder of Copyhackers, the original conversion copywriter and a “freelancer” playing the long game. I work hard. I play hard. I do scary things until they stop being scary. And I’ve got a wonderfully profitable business. Want something like that? I can teach you how I got it.

Your primary coach and the creator of Copyhackers:
 Joanna Wiebe

Introducing The 10x Freelance Copywriter:

The on‑demand course + community for the next generation of high-earning copywriters.

We’ve taken everything we’ve seen and done over the course of four rounds of The Copywriter Mastermind... and turned it into this comprehensive, fluff-free ON DEMAND mini-mastermind. For ambitious freelance copywriters with hunger.


MAKE CLIENT STUFF EASY-PEASY

Either you control the relationship - or your client does. See what tricks to pull and moves to make to keep the upper hand in your relationship. So you can love your clients and do your best work for them.


BUILD MONEY-MAKING AUTHORITY

Want big fish clients to reach out to you? Want to turn away more clients than you take on? Want to wake up to an inbox with cool invitations to go on podcasts, collaborate and more? You’ll start building your authority ASAP.


STOP SPINNING YOUR WHEELS

You didn’t become a freelancer to run a business... but now that you’re here and you see huge opportunity, it’s time to master the business side of it all. You’ll see what to spend your time on and how to get more results for time spent.


BRING YOUR TYPE-A PASSION

Doesn’t matter if you write SEO copy. If you’re into conversion copy. Or if you spend your days dreaming up taglines and concepts. Bring all the creativity and drive that make you so powerful and let the training shape you.

If you’re beyond ready to make deliberate moves towards bigger money, better clients and A-list copywriter status, join The 10x Freelance Copywriter and get:

All pooling together to help you focus on your steady, deliberate journey towards a six figure business.

The "Maintain Your Momentum" promise:

Grow your income by 10% each month in 2022, with the help of the 10x Freelance Copywriter community.

Stop buying into the hype of “overnight success” and let’s get real about growing your business in 2022. So you can grow slowly. And deliberately.

Here’s how you’ll ​​maintain your momentum, month after month after month:

If you start at $5000 in income a month. And commit to our slow and steady growth plan -- increasing your income by 10% each month -- you can finish the year at $106,921.58.

We’ll coach you every step of the way. You just need to stop trying to do ev-er-y-thing and settle into The 10x Freelance Copywriter plan.

PLUS! Copy School:

Swipe high-converting copy strategies. Confidently crush client projects.

You’ll gain badass biz dev skills inside 10x Freelance Copywriter. But solid copy chops can fast-track your path to charging the big bucks, attracting the best clients and establishing yourself as the A-list copywriter other copywriters wanna be. Enter: Copy School.

When you add Copy School to your 10x Freelance Copywriter membership, you’ll get:

Focus on steady business growth in 2022. And turn your ambition into a thriving copywriting business.

10x FREELANCER

Annual Pass

$1164 $997 / yr

7 day money-back guarantee


  • Community of ambitious freelancers

  • Instant access to Module 1, and a new module released each month (for 7 months)

  • Interactive workbook for each module

  • Office hours with a coach each week

INSTANT SAVINGS!

10x FREELANCER

Monthly Pass

$97 / mo

7 day money-back guarantee


  • Community of ambitious freelancers

  • Instant access to Module 1, and a new module released each month (for 7 months)

  • Interactive workbook for each module

  • Office hours with a coach each week

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.


Zero risk! Cancel anytime

Dramatic biz improvement or cancel in a click


Buy with confidence

Secure online checkout

Abi shifted from $60 blog posts to a $12K week in just 6 weeks!

“Six weeks ago I spent a whole week on a $60 blog post. And that was it. I signed up for 10xFC, then Copy School shortly after. I did two roadmaps, and… I closed $12,000 last week using the things I learned!!

It took longer to complete a job, and I was nervous, but now I’m a Copyhackers fan for life. I know that Jo is offering the best training one could ask for. It’s delivering on all the promises – I learned so much! It’s reinvigorating my love of copy – I’m waking up early to watch, and skipping Netflix at night to watch another lesson or three. 

I feel excited to start writing and I know it sounds corny… but I feel like I’ve got my spark back! It’s not just that my imposter syndrome is cured, I feel like a superstar again.”

Abi Prendergast

10xFC & Copy School 2021 - present

Jacob is on his way to a $200K year, with the help of 10xFC and Copy School.

“Closed a 10k+ monthly retainer this week to do a few cold email sequences per week with a mid-sized tech company and felt obliged to share how much you’ve helped me.

I’ve legitimately 10x’d my shitty low-ball rates from when I started thanks to the course. All this with roughly another 10k in pipeline at the moment that should make this my best month by far.

I’ve only been in 10xFC since January but between this course and Copy School, the value is absolutely unreal. On my way to a $200k year (that’s the goal at least) largely thanks to your courses and your content.

AND, I’ve still got a LONG way to go in building authority and a proper inbound/referral engine for myself. (Module 4, here I come!!!)

Anyhow, I’m rambling…

Thank you so much for everything you do and what you’ve built 🙏”

Jacob Suckow

10xFC & Copy School 2021 - present

“I had my first $20K month – it feels surreal but it wasn’t a fluke. I consistently applied what I’ve learned.”

Aja Stuart

10xFC & Copy School 2020 - present

“I had my first $20K month – it feels surreal but it wasn’t a fluke. I consistently applied what I’ve learned and this is what changed:

The 10xFC client processes were a gamechanger. I’ve never been in a corporate or agency setting so I had no insight into that world. I had never sent a proposal, for example. The processes for the calls felt so odd at first and now they’re just what I do. And they work! I come to client projects as an expert and get treated as such. It feels good.

Also, the 10xFC community and the amazing connections I’ve made have made my business. I’ve received referrals and opportunities I never would have got out there on my own. I’ve also learned so much from watching peers like Bree and Eman, who are just killing it.

Copy School gave me the knowledge to shift from a ‘creative’ copywriter to one who really knew wtf she was doing and can charge accordingly. I can explain my reasoning. I can stick up for my copy. I can let go of my copy if tests show it needs optimising. I’m brutal with my darlings. And I can say yes to jobs I’m not fully comfortable with because I can just dip back into Copy School and get the intel.

That’s a lot. But I feel like there’s so much more. 10xFC and Copy School basically changed my entire work life from timid and broke to freaking amazing. I can’t wait to keep building (slowly but surely).”

Whether you’re a brand new freelancer or you’ve been in this game for years, The 10x Freelance Copywriter will coach you to translate your energy into something bigger, better and more fitting to your ambition than just “freelance gigs”…​

With The 10x Freelance Copywriter, you get:

The structure you need to pursue strategic growth. And the community you need to prod you into action.

The number one thing successful freelance copywriters do is this:

They keep showing up.

But it’s a lot easier to keep showing up when you’re surrounded by badass folks aiming up, up and waaay past the second star on the right.

Our masterminders and 10xFCers have started companies together. Taken on projects together. Pushed each other to shed their comfort zones, aim higher, dream bigger.

Inside our mini-mastermind community, there’s no room for guilt, excuses or “shoulds.” What you’ll find inside is this: your people. The ones you’ve been searching for. You’ll find support, advice and a well-placed kick up the backside.

This community is how you can rise faster and higher than your imposter-syndrome wants you to.

It will keep you honest.

It will keep you going.

And it can keep you from wasting time repeating mistakes others have already made.

“I got a community of people who were rallying behind me."

With 10xFC, you’ll get seven modules of training covering everything we’ve discussed on repeat in masterminds - from prospect calls to productized services.

Module 1

Module 2

MODULE 3

MODULE 4

MODULE 5

MODULE 6

MODULE 7

Arm yourself with the no-BS
strategies and techniques
to 10x the best of your business.

The moment you join, you’ll get instant access to the mastermind Slack community and the
Foundational Training module, so you can gift your biz the structure it needs to thrive.
Then every month for the next 7 months, you’ll get a new module covering opportunities like:

As you put your new ideas into practice, questions will flood your brain.
Questions like:


EARNING POTENTIAL

With easy-action techniques for charging more.


BUSINESS

With a stronger network and bigger voice.


AUTHORITY

With content that performs.

Eman Ismail doubled her income and now works with dream clients:

“10XFC has honestly changed my career. 11 months later and I’m working with dream clients, I’ve pretty much doubled last year’s income, I’ve invested in a second mastermind and I’m aiming for £100K next year. Best of all, that doesn’t even feel like an unrealistic goal. This has had such an impact on me and my son.”

Eman Ismail

InkHouse

Un-hurry your way to a six figure year. In a supportive community of ambitious copywriters just like you.

10x FREELANCER

Annual Pass

$1164 $997 / yr

7 day money-back guarantee


  • Community of ambitious freelancers

  • Instant access to Module 1, and a new module released each month (for 7 months)

  • Interactive workbook for each module

  • Office hours with a coach each week

INSTANT SAVINGS!

10x FREELANCER

Monthly Pass

$97 / mo

7 day money-back guarantee


  • Community of ambitious freelancers

  • Instant access to Module 1, and a new module released each month (for 7 months)

  • Interactive workbook for each module

  • Office hours with a coach each week

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.


Zero risk! Cancel anytime

Dramatic biz improvement or cancel in a click


Buy with confidence

Secure online checkout

With channels like #client‑talk, #copy‑tunities and #copy‑mafia,
the convos are rich, encouraging and some of the finest education you’ll get...

“So I know there are a few Upworkers in [10x Freelance Copywriter] (being one myself) and I just wanted to share a quick success. This course has seriously taken my skills and management to the next level. After struggling my way through December and January, I’ve finally been getting bites to my proposals.

Just this week I’ve had 4 meetings with clients — all which have turned into paying work. Every single person has said things like “You really seem to know what you are talking about,” “that is so helpful, thank you” and “Okay, how do we get this going — I’m gonna hire you.” It’s really gratifying to have this reaction after such a tough patch.

I’m still working on getting off Upwork, and thanks to some recent personal developments, I’ll have a whole load more time to spend on work and authority building. Thank you, Joanna for being such an inspiration and wealth of knowledge, and thank you to the whole community for your support. Just being part of this Slack channel has given me the focus I need when I’m lacking it the most.

– Claire H

“Just this week I’ve had 4 meetings with clients -- all which have turned into paying work.”

Grow your business, slow and steady, in the (safe) company of growth-focused freelance copywriters.

Our private mastermind community Slack group will be there to catch you when you start stumblin’. It is a safe space that’s 100% free of excuses, sales pitches and whining. If you complain, it needs to be a productive complaint - that is, you HAVE to look for a solution to the problem you’re having. And if others complain, you HAVE to help bring them back on track. Oh, and the best rule: everything that happens in Slack stays in Slack. Break a rule? You’re out.

This Slack community is the place you go to grow. To get perspective. To figure out how you can put our training into practice. To get the push you need to keep on going when it’s the last thing you want to do.

You get:

MEET YOUR EXPERT: AMY POSNER - copy and biz growth

A veteran direct response copywriter, Amy Posner has been featured on podcasts like The Copywriter Club, where she’s shared incredible case studies. She regularly lands contracts for projects over $20,000. And when she led The Copywriter Mastermind 3 for a month, the masterminders raved. (That’s why she also led TCM4.)

For clear, direct and proven tips and techniques on growing your business and excelling as a copywriter, Amy Posner is the best.

MEET YOUR EXPERT: JOANNA WIEBE - copy, content and biz growth

Photo of Joanna Wiebe

The original conversion copywriter, Joanna Wiebe is the CEO of Copyhackers, the top online space for learning to write copy that converts and the founder of the Copyhackers Agency.

Joanna’s been invited to speak on 100+ international stages, including Mozcon and INBOUND, and has spent the last 15 years optimizing copy for small businesses, huge businesses and cool companies like Intuit, BT, Tesco, Canva, MetaLab, Buffer and Wistia.

Get specific coaching on exactly what you’re dealing with right now.

Don’t settle for one person’s POV! A ton of the time, both coaches will weigh in to help you.
(Plus other freelancers!)

With Office Hours every Thursday you’ll never go it alone again…

Post questions the night before Office Hours, or post live and chat back-and-forth with the coaches.

Talk with the coaches about pricing, authority-building and how to get more leads to convert.

“The community is like a family--if your family is full of kind, helpful, honest, smart people.”

I signed up for 10xFC because I knew I needed help to start my business right. I could spend years figuring everything out the hard way, or I could learn from Joanna. It’s given me everything I expected and then some. The community is like a family–if your family is full of kind, helpful, honest, smart people. 10xFC isn’t called a mastermind, but that’s what it’s been for me.

– Mary Jahnke

^ Hear from Avi Webb

“Office hours were a stand-in for what I was really looking for - a personal mentor and business coach.”

^ Hear from Samar Owais

“Every time I put a question in office hours and Jo or Amy answers, it’s like a fundamental shift in my business.”

GET INSTANT ROI WITH
QUICK WINS IN THE

SHORT-TERM

A 10x version of your business is NOT focused on short-term wins. That said, most freelancers are pretty hard-up for cash a lot of the time. So we’ll tackle short-term cash-happy wins with training on cold emails, getting referrals, using your network, working with agencies and strategically selecting job postings.

10X YOUR INVESTMENT
WITH A FOCUS ON THE

LONG-TERM

Every single successful copywriter you know is playing the long game (even if they appeared overnight). We’ll get you planting richer seeds with smart content, insights into whether you seek out speaking gigs, tips for stronger guest blogging and the piece de resistance: list building. So you can stop living invoice to invoice.

Copywriter Katie Thies tripled her rates and owns client calls now.

“I’ve gotten to a place where when newbie freelance copywriters (which sounds silly for 8-months-old me to say) ask me how to grow their business, all I want to say is “buy 10x Freelance Copywriter – it will change everything.”

Before I watched the course, I had worked on a project for $750. After the course, $2.5k. I’m putting together an SoW I feel pretty good about right now for $6k. It’s part from your personal encouragement and coaching, and a big part from the confidence 10xFC gave me to own the sales process like a pro.

Before the course, I didn’t even know what to say on a discovery call and I had to keep my prices low to have a shot at closing. Now, I know exactly what to do.

I had tried other people’s advice on general “sales” – but all of it was too non-specific.

Now, with only 8 months experience, I have an exact roadmap on how to become one of the best paid freelance copywriters. I never could have done that without 10xFC.”

Katie Thies

10xFC 2018 & TCM4

Chanteuse Marie attracted the dreamiest client she had on her wishlist…

“If you’re hoping to scale your freelance business, you only need to ask: ‘What would Joanna Wiebe do?’ The answer is laid out in impressively comprehensive detail inside 10x FC.

After implementing just a few of Joanna’s authority-building strategies, I attracted better leads and opportunities. A popular life coach — lauded by Oprah, Tony Robbins, and Arianna Huffington — even slid into my DMs to book a call with me. No biggie.”

Chanteuse Marie

10xFC 2018 - present

^ Hear from Bree Weber

“I’ve doubled my revenue. I’m working with clients I’m actually excited about. This is actually possible.”

^ Hear from Dawn Petrin

“There’s just no way I would’ve gotten to this place by consuming free content.”

Turn your ambition into a thriving copywriting business

Choose your plan, and get instant access to the Slack-based mastermind community, biweekly fireside chats, dedicated office hours with Jo or Amy and instant access to the foundational module of the 7-module structured training that can transform your biz.

"I’m ready to transform my biz"

Get access for a year

$997

"I wanna try this out first"

Go month-to-month

$97

Explode your potential with guidance and coaching.

If you've already worked with at least 5 clients and you are earning more than $40,000 a year as a freelancer, you're ready for 10xFC

10x FREELANCER

Annual Pass

$1164 $997 / yr

7 day money-back guarantee


  • Community of ambitious freelancers

  • Instant access to Module 1, and a new module released each month (for 7 months)

  • Interactive workbook for each module

  • Office hours with a coach each week

INSTANT SAVINGS!

10x FREELANCER

Monthly Pass

$97 / mo

7 day money-back guarantee


  • Community of ambitious freelancers

  • Instant access to Module 1, and a new module released each month (for 7 months)

  • Interactive workbook for each module

  • Office hours with a coach each week

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.


Zero risk! Cancel anytime

Dramatic biz improvement or cancel in a click


Buy with confidence

Secure online checkout

Simply put, you must go all in on your business for the slow, steady and strategic 10% month-over-month growth plan to work.

You can’t half-ass it for a couple days or weeks or months -- remember, the “overnight success” myth is just that: a myth.

The panicked need for shortcuts and insta-clients is what makes you short on cash.

So, instead of wasting your time chasing little cash-generators, you should focus on building a business that attracts BIG cash-generators.

That’s why an annual pass is your most strategic path to 10% growth, month after month after month. Because it commits you to going all in on your business.

Betsy 3Xed her billings before completing the training. And continues to enjoy the high-caliber community.

“10X Freelance Copywriter lit a fire under my business! After taking 9 months away in 2017, I was starting 2018 fresh with just a handful of clients.

With a focus on streamlining and automating tasks, I rebuilt a smarter business that allowed more time for client work. In fact, I tripled my billings before I completed the course and my business has continued to grow exponentially.

A benefit to 10XFC that you won’t see listed on a sales page is the caliber of students Joanna attracts. The copywriters in the course were serious about their craft and I found tremendous value in the fresh ideas and feedback they offered.

Since completing the course, I show up every day excited about the business I’m building. It’s evident in the relationships I have with my clients and the paid invoices I have at the end of each month.”

Betsy Muse

10xFC & Copy School 2017 - present

Jesse refused a $110K/year position because 10xFC can produce better returns.

“I wanted to follow up and let you know I booked my first $20K month this month and it’s in part due to me following the systems you laid out. Also… I turned down an offer for a $110K a year copywriting position from a huge name because I believe following your system will produce better returns for me doing less work.”

Jesse Gernigin

10xFC 2018 - present

"Expertise squared. Business 10xed."

“I was stoked about logging some next level student-teacher time with Jo but I had no idea what a treat I was in for with Amy riding shotgun. Jo and Amy have totally different styles but the exact same laser focus on results – my results! Expertise squared. Business 10xed.”

Greta Cate

10xFC & Copy School 2018 - present

"If you're looking for a shortcut to a better freelance career, this is it."

“I will give up my health insurance before I give up 10xFC. (I’m not sure if I’m kidding.)

Luckily, I now make enough money that I won’t need to make that decision. And I have 10xFC to thank for that. #americanproblems

It’s not just that I’ve learned how to attract, acquire and manage better clients…

It’s not just that I got a client referral that 5X’d my monthly income over the last quarter…

It’s not just that I can ask any question at any time and get valuable advice that gives me confidence to handle my challenges…

It’s about the YEARS of flailing in frustration that I’m avoiding by taking 10xFC.

If you’re looking for a shortcut to a better freelance career, this is it.”

Andrew Yedlin

10xFC & Copy School 2018 - present

For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” represents the quantity of emails, landing pages and launches you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to The 10x Freelance Copywriter or Copy School does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.

© 2022 Wiebe Marketing Ltd dba Copyhackers

Turn your ambition into a thriving copywriting business

Choose your plan, and get instant access to the Slack-based mastermind community, biweekly fireside chats, dedicated office hours with Jo or Amy and instant access to the foundational module of the 7-module structured training that can transform your biz.

"I’m ready to transform my biz"

Get access for a year

$997

"I wanna try this out first"

Go month-to-month

$97