If you want people to choose you, you need to tell them what’s better about you.

We learn this – often the hard way – when we first start interviewing for jobs. Or applying for college. Or asking someone to go out with us… or hang out with us… or be our Facebook friend.

People need to know what’s different or better about you before they choose you.

It’s true in our personal lives. And it’s true in business.

(The rare exception here is if you’re having a fire sale. But let’s hope it doesn’t come to that.)

But here’s the problem: What if you’re 100% exactly the same as everyone else in your industry? What if you’re serving exactly the same market… with a nearly identical product… for exactly the same price… in exactly the same location?

How do you differentiate your business – so your prospects know to choose you and customers know to recommend you – if there’s nothing different about you?

This is a MAJOR challenge for copy hackers worldwide. And it’s one I’m tackling today in this brand new short video (4:48):

How are YOU differentiating your business?

What will visitors to your site immediately understand to be YOUR value?

Let’s talk about it in the comments. And check back here soon – we’re launching our newest ebooks on differentiation and value propositions (USPs) on June 11, 2013. It’s been over a year since we last shared a book with y’all… and we’re stoked!

Get signed up to be the first to know about new ebooks (and get exclusive offers)…

UPDATE: This video vanished strangely for a while. (That’s one reason I host on Wistia now.) So sorry! It’s fixed now. 🙂