[highlight]UPDATE: Noon is now called Nova, and they’ve launched on Kickstarter here[/highlight]
Back in April, lots o’ peeps participated in this post about ZapFlash, where we asked you to vote on a selection of value props for ZapFlash.
Well, ZapFlash took all your thoughts and opinions, changed things up…
…and now they need your help once more. See, they’re planning to launch a Kickstarter campaign, and – naturally – they’d like to have the strongest possible value prop when they pitch potential backers. So… got a sec to give your honest feedback on the top contenders for their USP?
Here, Once Again, Is Your Mission…
Should You Choose to Accept It
ZapFlash is now called Noon.
What Is Noon?
It’s a patented attachment for your iPhone that makes it about a billion times easier to take great photos – not crappy photos that look like you took them with your phone.
Who Wants Noon?
Noon is targeting college kids and parents who take photos with their iPhones.
As you know, we strongly recommend that startups use their USP or value proposition as their home page headline (+ subhead sometimes)…
Why? Because a USP quickly helps visitors understand what you offer that’s valuable to them. Kinduv important, right?
With our A/B tests – and with our unhealthy fixation on the geniuses at Marketing Experiments – we’ve found that the following 5 qualities shape the highest-performing value props:
1. UNIQUENESS – Are you the only ones making this claim?
2. DESIRABILITY – Does your target audience want what’s unique about you?
3. SPECIFICITY – Do you use real words – not air and fluff – in your value prop?
4. SUCCINCTNESS – Is your value prop only as long as it needs to be?
5. MEMORABILITY – Does the essence of the value prop stick with you?
Okay, so those are the 5 boxes that the Noon value prop – written as their home page headline + subhead – should tick. And so… let the judging begin.
And the Biggest Q of Them All:
Does Noon Interest YOU?
Finally, if you’re up for it, check out Noon’s site here. What do you need to know before you sign up for a notification? What’s off-putting about the setup to the call to action? Are you ready for it when you see it?
By answering these questions, you can see just how damn hard it is to move people closer to something as simple as clicking a button. If your call to action isn’t getting the clicks you want, what could you do differently? Is a weak value prop failing to intrigue your visitors? Or is the risk of clicking the button outweighing the reward of getting what’s on the other side?
If you’ve got more to add or you want to clarify, share it below! Oh, and as thanks for your help, the Noon team will be giving a Noon to a lucky commenter. (Noon to be shipped in Dec or Jan.)