Over the past few months, Joanna and I have observed a noticeable jump in the number of emails we get from copywriters (both in-house and freelance) and from people who need to hire/contract the services of a skilled copywriter.
And we’ve been noodling on the reason for the jump.
The most plausible reason – IMHO – is that the Copy Hackers website is earning a bit of a reputation as a hangout for solid copywriting talent. Our data supports that hypotheses, too; visits to this page have doubled in the past 4 months.
With this shift, we’ve started asking ourselves and our readers a bunch of questions. What are you hoping to learn from us? How can we help you? The answers to those questions have revealed that – to our surprise – copywriters don’t know what to charge clients, and clients don’t know what to pay for copywriters. Plus, what’s the difference between a copywriter and a content creator? Should businesses hire both? Should writers be skilled in both? The list goes on. The lines get blurry. And the picture gets muddied.
So we’d love your help in painting a detailed picture.
Introducing the first annual Copy Hackers Salary Survey.
Based on our research, there are plenty of surveys about developers, designers, and even freelancing. But the Google results are pretty thin when it comes to surveys about copywriters/copywriting.
So we’re creating one.
We’re planning to launch the survey within 2 weeks, and our goal is 1,000 respondents from all around the globe. When we launch, we would love and appreciate your participation- especially if you:
- Are a freelance copywriter
- Are an in-house copywriter
- Are a hiring manager or someone who’s hired a copywriter (freelance and/or in-house) before
What’s in it for you? Glad you asked. Besides some cool giveaways, we’ll share a ton of survey insights right here on the blog – stuff you’ll definitely want to know before you send out any proposals in 2015…
… and before you seek out a new copywriter…
… and before you apply for your next in-house copywriting gig.
The survey is nearing completion, but before we lock everything down (there’s no changing a survey once it’s launched!), we’d love to hear from you. We’re wondering: what are your burning questions about this fascinating – and quickly growing – discipline that is copywriting? Here are some of the questions we’re venturing to answer:
- What are the min, max, and median annual salaries for in-house copywriters in the US (by state) and other countries?
- How much are freelancers earning per hour? Per project?
- What sorts of compensation increases are copywriters seeing year over year?
ABOUT COPYWRITING GIGS
- What are hiring managers looking for in a copywriter?
- As a hiring manager, how can you make your position more attractive to copywriters?
- What are the most attractive aspects of a new project/client?
- What are perceived by organizations as the most valuable types of copywriting?
ABOUT FINDING A PERFECT MATCH
- How do freelancers find new clients?
- How do hiring managers find copywriters?
- Why do in-house copywriters choose not to freelance? (And vice versa.)
- What are freelancers’ biggest worries?
Which questions resonate with you?
Which are we missing?
What are you dying to know about compensation for copywriters?
As a copywriter, what would you love to know about other copywriters (and the people who hire them)?
As a hiring manager, what would you like to understand about your peers and the copywriters they seek to attract?
Please share your questions below. We’ll add the most interesting and more frequently mentioned ones to the survey. If you wanna see how the world is hiring – or not hiring – copywriters, add your question to the comments here.