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This is more than just a post on conversion copywriting for email. It’s your ticket to confidently take on email projects that would have previously given you pause. Made to teach you from the ground up, this resource is inclusive of everything you need to know about conversion copywriting for email. It’s so inclusive, in […]

Copy validation happens with simple tools like Five Second Tests on Usability Hub. See how copywriters and CROs validate copy before publshing a new page or running a split test.

In ecommerce, email is gold, with higher conversions and better retention rates than any other marketing tool. And yet, it’s often underused and misunderstood. This formula for success will boost your confidence in every ecommerce email you send.

Presented live on Tuesday, July 31, 2018 Register for our live tutorials You’ve been hired to optimize an existing email sequence to move prospects to the point of saying ‘yes’, great! …but how? How are you gonna organize all the information you’ll need – the information to learn what’s missing in the existing emails… what’ll need […]

Presented live on Tuesday, May 15, 2018 Register for our live tutorials Emotion sells… but what emotions should you be triggering in your prospects? Check out this tutorial to see. TRANSCRIPT: Joanna Wiebe: Hello, everybody. Welcome to Tutorial Tuesdays. Joanna here from Copy Hackers and Airstory, joined by Sarah of course, who is going to be […]

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.

How to Set-Up For a 6-Figure Course Launch Collect leads for the next course launch Choose a platform to host your course content Create a sales page Choose an email marketing platform Choose a live chat tool Choose a checkout platform We just wrapped up sales for 10x Emails Mastery, a digital self-paced course on writing […]

Presented live on Tuesday, March 7, 2017 Register for our live tutorials Struggling to figure out how to write a web page or even an email? Try Amazon review mining. What is that and how does it work? We’ll show you exactly how in this video tutorial. Joanna is writing in Airstory, the beautiful drag-and-drop document […]

Is writer’s block getting in the way of your freelance copywriting business? In this post, a copywriter from the #1 direct response business on the planet shares his secrets for breaking through writer’s block.

If images are an afterthought when you’re writing copy, you’re missing out on some serious converting power. Yes, copy is your online salesperson – but it’s hugely supported by the showroom in which it operates and the images of the product it’s trying to sell. This guest post by Nicole Elizabeth DeMere walks through a dozen studies on what, how, why and when to support your copy with images.

You’ve heard you’re supposed to have a content strategy. But what exactly is a content strategy, and is it worth creating one for your business? This ultimate guide to content strategies will teach you everything you need to know. Plus, download a 14-tab worksheet… because starting from scratch sucks.

Includes 8 core takeaways! In this guest post by Kaleigh Moore, dive deep into the subject of mirror neurons. What do they have to do with our marketing? How can you engage the mirror system in the brain to move people to act?

Reciprocity is the persuasion principle at play in most of our content marketing efforts and when we give out free trials. We’re banking on the idea that, if we do something generous for someone – such as giving them a free whitepaper, letting them try our software without entering their CC or writing super-helpful posts (ahem) – they will give back to us in kind. But if reciprocity is so powerful, why don’t more trial users convert? Why don’t more leads open our emails? And why don’t more readers comment on our posts?

If you’re thinking of hosting a webinar (or five) this year, you’re not alone. Make your webinar invitation emails stand out vs the competition. Read and bookmark this post for informed tips on From names, subject lines, email copy and plotting your webinar email campaign.

The single greatest question a marketer can ask is this: What’s the headline? You’d think that a marketer should be most focused on the higher-level questions. Like, “Are we growing?” or “How did our campaigns perform?” or “What’s our net profit?” or “What did they say about us?” Those are all good questions. But they’re […]

We all wish we could spend $50,000 to hire an awesome design agency for every new idea we have. But for early stage startups – especially bootstrappers – that isn’t always a sound investment. True, a high quality, custom-built brand and website is going to make all the difference someday – and it’s great that […]

As we move into the holiday season (and as I realize, with that opening, that this post is not going to be shared after Dec 25), everyone’s going to be talking about how to squeeze more sales out of shoppers. I’m not going to talk about that… …I wrote about it last year, though, so […]

How to Name a Product Understand your product’s purpose. What is its value? KNOW your audience. Who are they? How do they talk? Make sure the name is easy to pronounce ABC: Always Be Clear Test the name in context, like on your website pricing page The name you give your product, service or company […]

The Ultimate Starter Kit for Small Businesses Like Mine When you have to make a pitch video, it sort of sucks to waste time searching for a great video prod tool. When you have to buy a theme for your new WordPress site, it definitely sucks to spend $79 only to find out your theme […]

Polishing the Page (15:18) You can watch this video whenever you’d like to… but it’s best to watch it before you read Part III. [hr] How Are You Finding the Book Thus Far? By this point, you should have completed the first 2 parts of Copy Hackers: The Dark Art of Writing Long-Form Sales Pages. […]