Nicole Luke is the Chief Data Whisperer at Novac Solutions Ltd - the go-to place for businesses looking to make strategic, evidence-based decisions with their data and analytics. She's got 20+ years running the numbers at fast-growth tech companies like Intuit and Jobber. AKA Nicole knows her sh*t. CMOs trust her insightful and actionable recommendations because they're based on reliable data analysis. You'll trust her, too.
With Analytics for Copywriters, you’ll finally know exactly what data to use (and what's "bad data") so you can be a strategic partner. Not just a do-er.
10x the strategic value you bring to any project because you’ll:
Approach strategy like a data analyst, focusing on the essential elements that show you how site visitors make decisions
Know the metrics that matter across the sales and marketing funnel
Understand the intent and quality of traffic coming to the site and how it interacts with the copy
Confidently analyze the work you do and spot opportunities to improve without fear of misinterpretation or misrepresentation
Present data clearly and concisely without overwhelming or confusing your audience
10x your conversion copy skills because you’ll:
Understand, collect and organize the data that accurately reflects the impact of your copy
Use the metrics that matter totailor experiences and content to generate better and more engaged leads
Accurately analyze visitors behaviours across website pages to identify where the wins and biggest opportunities exist
Know how to design and structure your copy to reduce bounce rate
New to data analysis? Now you can build confidence and skills in all things data-driven marketing. Talk numbers. Talk tools. Talk reports. Ask good questions. And use what you learn to optimize your copy. Sans guesswork.