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Career-defining question for digital marketers, entrepreneurs and the well-paid copywriters who write for them:

What’s the difference between a marketing campaign that generates record-breaking profits, vaults you to the top of your industry, and has you jet-setting to Lake Tahoe for your next team off-site… 

… and one that barely breaks even and leaves you shoulder-shrugging on your post mortem Zoom call as you wonder where the f*ck things went so wrong?

If you guessed...

… how life-changing your digital course, software or coaching program is.

You’d be wrong.

… how many upsells, downsells, tripwires, surveys, pixels and ninja stars you’ve managed to sprinkle across the world’s most “epic” funnel.

You’d be wrong.

… how many 5-figure checks you’ve anxiously signed off on for high-level consultants, coaches and masterminds to tell you WHAT to do but not how to do it.

You’d be wrong.

… how many late nights curled up in fetal, praying to all that’s good and pixely that your copy somehow converts.

You’d still be wrong.

“Ry Schwartz has been my not-so-secret weapon for six years. He’s the copywriting genius behind five separate multi-million dollar sales pages for my digital course launches.

In my early years, way before I could afford to hire Ry, I invested in learning how to craft my own copy. I knew that copy was the lifeblood of any business and when you know what to say and how to say it, you instantly connect with your audience. Copy creates connection and connection creates conversions. I learned that from Ry.”

— AMY PORTERFIELD

Copyhackers training is used and trusted by…

Allow me to be blunt...

Without the copy, the lofty acquisition goals you whiteboarded for that SaaS you spent 19 months coding are just that. Goals.

Without the copy, your online course (aka the reason your friends and family barely recognize you anymore) doesn’t enroll a single student.

Without the copy, the cash you’re sending to Zucks to put you in front of a hyper-targeted audience does nothing but help him target another 50-acre estate off the Amalfi coast.

Without the copy, your “next level” funnel that you spent all of last quarter’s marketing budget on is nothing but a set of lines and empty boxes spread out across an overpriced flow chart.

In short, nothing happens until your copy converts.

Nothing changes until your copy consistently and predictably gets the “yes.” And gets it at scale.

And that’s why…

Writing High-Converting Copy is the Single Most Profitable Skill You Will EVER Master in Your Business or Career

WE’VE PROVEN IT OVER AND OVER AGAIN.

In our businesses. In our clients’ businesses. In our students’ businesses.

When you master the ability to quickly and confidently write high-converting copy, you’re arming yourself and your company with an invaluable $1,000 per hour skill.

Andrew Capland achieved a 350% uplift on Wistia’s trial-to-paid email sequence.

Prerna Malik sold nearly $18,000 of her agency’s services with just TWO… yes… TWO email sends.

Tarzan Kay 3x’d her rates and made 15K on her very first affiliate launch.

Brad Wages helped his client generate $228,717 in sales by using 10x Sales Pages.

Farmer Corinna Bench went from worrying about crop sales to nearly selling out during her off-season (and earned $172,759 in 20 days).

Tara Gentile sold out 24 spots for her high-ticket live workshop within 15 minutes… 3x’ing her revenue.

Marian Schembari helped her client, Teachable generate over half a million dollars using the themeplates inside 10x Emails and 10x Launches.

An extra 150K+ in launch profits from 3 emails that took an hour to write.

These wins didn’t come from months or years of learning and laboring.

They were earned in literally MINUTES or HOURS of knowing exactly what to do in order to generate dramatic “we be moving our biz into a 2,500 square foot loft with exposed brick” results.

THIS SKILL IS LITERALLY PRICELESS. BECAUSE…

When you FINALLY have the confidence to turn your words into revenue, everything changes.

If you're a marketer or business owner, this means:

If you’re an in-house or freelance copywriter, this means:

So if the rewards of this skill are so disproportionately high,
why do most marketers (and some copywriters) treat copy like a close-talking leper?

SIMPLE. IT’S KINDA SCARY.
NOT KINDA... A LOT SCARY.

Double root canal without the laughing gas – SCARY.

Because even though it’s the most profitable skill, it’s also the most subjective and confronting.

As you sit at your laptop with a Google Doc open, you wonder things like…

… Am I doing this right?

… Does this sound too salesy?

… Are these words gonna convert? Or am I wasting my time with something that’s already dead before I even hit send or publish?

There are apps that tell you what grade level your writing is at. There are plugins that will tell you if a word is spelled wrong. There are bots that will autocomplete a common sentence.

But there’s NO plugin, app or bot that will tell you if your copy is any good.

Only the market and your merchant account can tell you that. And rest assured, they will.

Every single time.

In cold hard numbers that don’t CARE how many Saturday nights you spent stress-eating cliff bars in front of a laptop. Or how much time and money you spent creating that thing you’re trying to sell.

That’s why it’s far safer to share a social post and pat yourself on the back for those 300 likes than it is to fire off a 300 word sales email and feel like a helpless hack as the Mailchimp monkey laughs at your whopping 1% CTR.

Confronting? Yep.

High stakes? Absolutely.

An unfair advantage to anyone courageous enough to master it? You already know the answer.

Simply put…

If you’re responsible for generating revenue inside your business or a client’s business – you’re responsible for gaining outcome-based mastery over this skill.

And damn right there’s a path for that.

The Proven 3-Step Path to Results-Based Mastery

(and declaring yourself the Most Profitable Person in the Room)

Step 1:

Master the places where cash changes hands.

The reason most founders, copywriters and marketers give up in their pursuit towards mastery is because they’re literally trying to master everything.

Which is pure insanity.

Unlike Facebook Ads or SEO – which are barely old enough to order a cheap whiskey from a Canadian dive – copywriting has been around for over 120 freakin’ years.

The amount of techniques, philosophies, schools-of-thought and the places to apply them are nearly endless.

That’s why even seasoned copywriters never quite feel like they’ve “made it” or that they’re “good enough.” The goal posts for mastery are blurrier than a Jackson Pollock to those people in Bird Box.

To that we say “screw it.” 

Don’t shoot for this elusive thing called “mastery.” 

Instead, develop results-based mastery over the key marketing funnel assets where cash changes hands.

Meaning…

  1. Your Website
  2. Your Facebook and Instagram Ads (to turn strangers into traffic)
  3. Your Landing Page (to turn traffic into leads)
  4. Your Emails (to turn leads into primed prospects)
  5. Your Sales Page (to turn primed prospects into customers)

Gain results-based mastery over these 5 cash-changing junctures, and you’ll NEVER have to worry about your ability to generate revenue in your business – or in your clients’ businesses – again.

Step 2:

Never start from scratch. Never second guess.

High-converting copy is meant to be written fast. Methodically fast.

It’s not a study game. It’s a speed game.

As a founder, a marketer, business owner… or as a busy-ass copywriter who wants to serve all those clients fighting for your keyboard, you don’t have time to play a poor man’s game of copywriting chicken with the blinking cursor.

Your CMO – your client – your employees – they can’t “wait” until you feel inspired enough to write the copy that keeps everyone, including the company’s Bernese mountain dog, fed.

And that’s actually an advantage for you. 

Because killer sales copy happens fast. 

That’s why the top-performing copywriters on the planet NEVER start from scratch – they start with the proven templates, frameworks and processes that churn out record-breaking copy in half the time it takes you to labor over that stuff that makes your stomach churn the second you hit “share.”

Step 3:

Recognize copy as the universal blood type of your marketing campaign.

You’re probably just as sick as we are of every marketing person on the planet professing their thing as “the most important thing” – SEO, CRO, funnels, high ticket services, ascension paths, inbound marketing, conversational marketing…

Endless, right?

But the one thing they ALL HAVE IN COMMON is the requirement for high-converting copy.

Copy is the great unifier. It’s the O-Negative blood type that generously pumps its profit-generating power into EVERYTHING you’ll ever do in your marketing.

Copy was the “thing” in 1920. And it’ll still be the thing in 2022 and beyond.

Sure, you can blame copy for being too humble. You can resist it. You can pretend it doesn’t exist or that it doesn’t matter. But with that attitude, it’ll likely outlast you and your business.

It’s time to let bygones be bygones and finally make peace with this most profitable skill.

And that means committing to actually mastering these key assets.

Not just being “blog smart” and name-dropping Ogilvy every chance you get. Not just learning the “101” stuff on Udemy.

But actually acquiring and applying the repeatable, evergreen skills and strategies that have helped create repeatable 6- and 7-figure wins for the brands, businesses and software programs you use every day.

If you’re ready to do that… we’re initiating a brand new breed of copywriter and marketer:

Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.”

— MARIE FORLEO

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INTRODUCING...

The most insanely comprehensive, ROI-focused copywriting training on the planet, engineered to make you the most profitable person in the room.

Let’s get this out of the way.

Copy School is not for the faint of heart.

It’s a full spectrum master’s level training for anyone responsible for generating revenue inside a digital business in 2022 and beyond.

Within seconds of enrolling, you’ll get immediate access to:

All pooling together to give you results-based mastery over EVERY marketing asset that matters.

Copyhackers training is used and trusted by…

When you enroll today, here’s what you’ll be diving into within minutes:

All our 10x programs:

As well as:

And:

When you add it all up, that’s a
total, real world value of $10,564.

But because we’re SO excited to help you become the most profitable person in the room - or team in the building - you can enroll in Copy School this Black Friday weekend for just…

All-Access Annual Pass

Copy School

Starting at JUST:

$3564 $997

PER SEAT. PER YEAR.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

BEST VALUE!

Monthly Pass

Copy School

Starting at JUST:

$297 $97

per seat. per month.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

Lock in your special Black Friday rate for as long as you're a member.

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

So you get $9,567 off the total retail value.
And up to 72% off the annual pass.

This is our best-ever membership deal.
This Black Friday weekend only! Ends Nov 29th.

Need help getting your boss on board? There’s a pack for that.

Copy School includes all seven of our 10x programs:

Track 2 is back for BFCM only!

Send traffic to sales pages that convert

If you’ve got a list of trial users, leads, subscribers or customers – or all of the above – close sales like a champ by sending them to a persuasive long-form sales page.

Instructor, Track 1: Joanna Wiebe
Instructor, Track 2: Ry Schwartz
Sells for: $1997

UPDATED: Back for BFCM only!

Perfect for course creators

Use templates and the Coaching the Conversion framework to write course-launch emails that move people through the entire pre-launch and launch funnel.

Instructor: Ry Schwartz
Sells for: $997

Convert visitors on your website

Write any web page for SaaS, ecommerce or services using The Transformation Message Map and The 10x Page Plan, the foundation of 10x Web Copy that converts.

Instructor: Joanna Wiebe
Sells for: $1997

Plan and write 4 complete funnels

Frustrated by funnel maps with empty boxes you have no idea how to fill in? Rethink your funnels with this quick-hit series on optimizing 4 distinct funnels.

Instructor: Sam Woods
Sells for: $497

Knock out winning FB and Insta ads

What’s the secret to attracting more qualified links, reducing your ad costs, increasing engagement and generally killing it on paid social? It’s not a secret. It’s a process.

Instructor: Wahida Lakhani
Sells for: $497

Bring in more perfect prospects

Turn visitors into leads, subscribers, webinar registrants and more with this foundational conversion copywriting training. Includes the must-know Rule of One.

Instructor: Joanna Wiebe
Sells for: $997

Engage, convert, retain and upsell your subscribers

Sales emails, nurturing emails, onboarding emails – you gotta plan ‘em and you gotta write ’em. And that’s exactly what we teach in this, our #1 most popular program.

Instructor: Joanna Wiebe
Sells for: $997

PLUS! Get new copywriting training added every single month, including:

INCLUDED! Copyhackers resources, templates and cheatsheets to help you execute on anything - at a moment's notice, including...

Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversion rates across your funnel.

Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.

9 Seasonal Sales Emails Templates. These templates will totally take away any guesswork and help you produce strong first drafts you can rely on. Your job is simply making them sound perfect for your client or company.

The 3-Part Seasonal Sales Email Plan. Designed to work in tandem with your seasonal email templates, this plan maps out the who, what and when of your pre-campaign, campaign and post-campaign.

The 67 Golden Questions. Use these questions to delve deep into who your ideal prospect is and help them become the perfect buyer without resorting to cheap tactics.

The 15-Point Sales Page in a Day Template. Use this step-by-step template to confidently nail the most intimidating part of any sales funnel in a matter of days.

10x Page Plan (for web pages). Write any web page on your site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.

Long-Form Sales Page Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.

Facebook Ad Dos & Don’ts.Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.

Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.

The Ultimate Message Map. Use this message map as the single source of truth. Research your customers. Document product details. And plan out messaging angles.

Solution Design. Make this robust document your asset’s basecamp. So each second you spend writing brings you closer to the results you’re aiming for.

  • Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across your funnel.

 

  • Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.

 

  • 9 Seasonal Sales Emails Templates. These templates will totally take away any guesswork and help you produce strong first drafts you can rely on. Your job is simply making them sound perfect for your client or company.

 

  • The 3-Part Seasonal Sales Email Plan. Designed to work in tandem with your seasonal email templates, this plan maps out the who, what and when of your pre-campaign, campaign and post-campaign. 

 

  • The 67 Golden Questions. Use these questions to delve deep into who your ideal prospect is and help them become the perfect buyer without resorting to cheap tactics.

 

  • The 15-Point Sales Page in a Day Template. Use this step-by-step template to confidently nail the most intimidating part of any sales funnel in a matter of days.

 

  • 10x Page Plan (for web pages). Write any web page on your site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.

 

  • Long-Form Sales Page Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.

 

  • Facebook Ad Dos & Don’ts. Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.

 

  • Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.

 

  • The Ultimate Message Map. Use this message map as the single source of truth. Research your customers. Document product details. And plan out messaging angles.

 

  • Solution Design. Make this robust document your asset’s basecamp. So each second you spend writing brings you closer to the results you’re aiming for.

… and many more downloadable worksheets, templates and guides for speedy, pro-level execution (with more coming in almost every new training we release!)

ask copyhackers founder joanna wiebe and team anything. live ON ZOOM every thursday.

Your built-in community. There for every challenge. And every triumph.

LIVE! WEEKLY COPY TALKS

Let Jo + team help you conquer your BIG (and small) copy challenges.

Ask Joanna Wiebe and her team anything and get answers from the experts who’ve been exactly where you are. 

COPY QUAD COMMUNITY

Ask questions, talk shop and source ideas from other marketers.

Talk shop with passionate marketers, copywriters and business owners from all industries, all around the globe.

Hop into a discussion anytime you want to brainstorm Facebook ad angles, get feedback on your sales page or troubleshoot why subscribers don’t open your emails.

BONUS! LIVE ON AIRMEET

The Brand Voice Bootcamp with Justin Blackman

Guest instructor Justin Blackman is joining us to spill ALL his secrets for coming up with a voice you and your clients will love AND measuring that voice. So you actually KNOW if what you’ve written is “on voice” or not.

Date: December 9, 2021
Time: 9AM-12PM MT

Exclusively for Copy School students.

Justin Blackman, brand ventriloquist

Copy School empowers you to learn while doing the work. Which makes it a high-return investment.

Get Copy School as a set of traditional standalone courses.

And in our brand-new roadmap format.

ONLY ONCE A YEAR:

Copy School’s Black Friday Sale.

Save up to $2,567 today.
Test drive it risk-free.

All-Access Annual Pass

Copy School

Starting at JUST:

$3564 $997

PER SEAT. PER YEAR.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

BIGGEST SAVINGS!

Monthly Pass

Copy School

Starting at JUST:

$297 $97

per seat. per month.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

Save today. And lock in your special rate for as long as you're a member.

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

here's the truth:

conversion copy has a direct impact on results. outcomes. growth.

40+ SALES FOR A $997 PRODUCT LAUNCH

“I can now write [Facebook] ads that are more relevant to the prospect on social media. Recent result: I applied what I learned in Copy School to a client course launch that hit over 40+ sales of their $997 product in a 10-day Facebook launch.”

— RYAN CRUZ

MORE THAN 1M USD.

“The best copywriting course ever in the history of copywriting courses but maybe I’m biased because the shiz i learned in there has enabled me to write a couple of funnels that have brought in more than a million usd this year.”

— DAWN PETRIN

 

USING DATA, NOT GUESSES.

“Now I never have to start from a blank page and I am completely confident in my copy because I know it’s based on data and experience, not guesses. And the results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups. My imposter syndrome has been banished forever!”

— MOLLY MAC

MEETS GOALS. EXCEEDS THEM.

“In the first week (After learning about sales pages in Copy School), we exceeded our goals by about 21% for the sales page. (My client’s) goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.” 

— JESSE GERNIGIN

 

“MY CLIENTS ARE SO HAPPY WITH MY WORK.”

“I signed up three new clients in August and am writing my first 2 sales pages at the same time! My clients are so happy with my work on the sales pages so far that they now both say that they want to work with me as their copywriter for emails, launches, Facebook ads, proposals, writing their social media profiles… It took me a while to get there, but once I got those first clients and they could see what I could do, the work just came flooding in!”

— NAOMI DALTON

A $100K+ LAUNCH FOR A $47 PRODUCT. 

“[Copy School] is a game-changer! The sales pages I’ve written for our clients are bringing in serious $$s, over and over again. Just as an example… One of our clients had a $100K + launch for a $47 product. Another is seeing a 22% conversion for a membership site. PLUS I’ve been able to streamline AND deepen my conversion copywriting process too. If you want to write high-converting sales pages that connect powerfully with your ideal audience, you need Copy School. The sales page lessons cover everything you need to know about crafting compelling copy and understanding your buyer. You’ll never suffer from “blank-page” syndrome ever again. I can guarantee that.”

— PRERNA MALIK

 

^ HEAR FROM LAURA BABCOCK

MONEY-MAKING SKILLS

Laura brought in 50% more sales for her coaching client thanks to the strategies inside Copy School.

“I am blown away by the quality of the content. It’s amazing… Before Copy School, I was writing mostly blog posts and emails, it wasn’t anything that really moved the needle and helped businesses bring in more revenue. About a month or 2 after Copy School, I had the opportunity to write a sales page and a series of emails for a performance coach. She got 50% more sales on that promotion. It felt really good to be able to help her achieve that.”

^ HEAR FROM LINDA MELONE

DOUBLING SIGNUPS

Linda helped her client double her signups. During the pandemic.

“[Copy School] has given me a blueprint or a roadmap for any sort of copywriting I do either for myself or my clients… I use the training almost every day… There’s something for any type of writing situation… You’ll get more out of it than you think… It’s one of the best investments I’ve made in my writing career.”

- ROB YOUNG

It worked like a hot dang.

“I am seeing results. I’ve done 2 email campaigns, and the results are nothing but excellent. Before Copy School, I was reasonably effective. I was getting results … but after the first ROI session I went back and quickly reworked the current campaign I was writing, and well…. just cranked it up a notch. It worked like a hot dang.

There are more than a handful of pleased people in our marketing department because of the results (a couple of initial naysayers because the tone was so different, but “results never lie”) and I think I’ve moved into official “copywriter” status for our department. One of our telephone reps, who is a former successful salesperson at her last gig sent this note to our boss (VP of Marketing) and cc’d a few others:

“Great new email. I often send out something similar but not as saucy or contemporary. EXCELLENT. Whoever made this up, it is working like mad.”

I think Copy School will be the best money I will have spent all year long.”

There’s no better team to help you become

the most profitable person in the room.

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes go when they’re ready to write copy that works.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, QuickSprout, Crazy Egg, BT, Tesco, Buffer, Edgar and Wistia. So when Joanna teaches, people pay attention. That’s why she’s been invited to teach conversion copy on 50+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.

The creator of the
“coaching the conversion” method:

Ry Schwartz has been the not-so-secret hired gun behind dozens of 6- and 7-figure product launches and evergreen funnels.

He’s written for and/or consulted with top online businesses like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Jasmine Starr and Dan Martell.

Acquisition Lead at Copyhackers:

Erin Steele has helped scale countless emerging ecommerce brands on Facebook.

And now uses that knowledge to do the same thing here at Copyhackers – locking down targeting and messaging for some of the most successful campaigns we’ve seen.

CRO Lead at Copyhackers:

Carolyn Beaudoin has helped growing ecommerce and SaaS brands increase their free and paid conversions.

Driving research, strategy and execution, her work delivered results like doubling qualified leads. And driving big revenue with multi-channel campaigns.

TOGETHER, THEY'VE BEEN BEEN FEATURED GUEST TRAINERS FOR:

MARIE FORLEO • AMY PORTERFIELD • TEACHABLE • CONVERTKIT • LEADPAGES • STRIPE ATLAS • SPROUT SOCIAL • NATHALIE LUSSIER • DEADLINE FUNNEL • THINKIFIC • HUBSPOT • PODIA

You also get training from this team of innovation-focused marketing instructors.

Sam Woods

Funnel Copy Specialist

Aaron Orendorff

Guest Blogging Specialist

Joel Klettke

Web Copy Specialist

Andrew Yedlin

Web Copy Specialist

Wahida Lakhani

Facebook Ad Copy Specialist

Nicole Luke

Data & Analytics Specialist

You don’t have to wait months or years before kinda, maybe, sorta seeing results.

As long as you’re currently in the marketing trenches, chances are you’ll have DOZENS of opportunities to 2x, 5x or 10x your ROI inside Copy School.

And if for whatever reason you don’t feel like you’re any closer to writing winning copy across every major stage of your funnel, you can pause or cancel your membership anytime from your account.

With $2,567 in instant annual savings, there’s no better time to try Copy School than right now.

This is our lowest-ever membership deal.
Black Friday weekend only! Ends Nov 29th.

All-Access Annual Pass

Copy School

Starting at JUST:

$3564 $997

PER SEAT. PER YEAR.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

SAVE $2567!

Monthly Pass

Copy School

Starting at JUST:

$297 $97

per seat. per month.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

Lock in the Black Friday rate for as long as you're a Copy School member.

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

FAQS

“How quickly can I see results with Copy School?”

… AND ANSWERS TO OTHER SMART QUESTIONS:

The easy answer is: much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how much traffic you get, how many subscribers you have, etc.

For example, a course creator with an active, growing email list could see results from sales emails in a few hours after hitting send. And a business that’s running Facebook ad campaigns should have enough data in a few days to evaluate their ad copy.

On the other hand, a service provider with less than 1000 website visitors per month may need a few months to see results from a new homepage.

Regardless of where you are now, Copy School shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

You’re right. Copy School is ridiculously comprehensive. Almost “too” comprehensive if there’s such a thing. It’s essentially an entire masters-level program behind a single login.

But here’s what you’ll love:

You don’t need to finish Copy School to profit from it. Not even close.

It’s not a cumulative program that demands an unreasonable amount of time and consistency to get a result. You can watch a single lesson in 10x Launches, for example, then go write an email with it. Some of our biggest success stories generated their 5x, 10x, 20x wins with just a single module of one course – that is, with just a small fraction of what will be at your disposal on the other side of this page.

That said, we DO encourage our students to go through the entire program (at your own pace). Whether you’re a copywriter or digital marketer, the rewards of having results-based mastery over your ads, landing pages, web pages, emails, sales pages, funnels and launches are just too high to pass up.

We won’t stop you from buying just one. We simply advise against it.

10x Sales Pages and 10x Web Copy sell on their own for $2,000 each with the other 5 10x courses clocking in between $500 – $1,000… so there’s extremely little upside in buying your courses a la carte.

But more importantly…

It’s hard to imagine a scenario where you’d only benefit from one program and not the other training. As you’ve seen, each course teaches ONE major piece of a modern day marketing funnel.

If you’re a freelance copywriter, it’s near-impossible to lockdown A-list clients if you refuse to write all the major assets they need. When they need a sales page but you’ve only taken email training, then what?

If you’re in-house, good luck telling your boss that you only write ads or emails or landing pages.

If you’re at an agency, imagine sitting across the table from a client and saying, “Yeah no um I totally love the funnel strategy but we’re gonna need to hire, like, three more copywriting specialists to get that done. I only do ads.”

If you’re a marketer or founder, you can definitely get your ROI with just a few email sends or landing page optimizations. But why would you stop there… when your revenue growth depends on getting major uplifts across your entire funnel?

So even if your main interest is in a single program, we’d be doing you a major disservice if we didn’t arm you with the other programs that you’ll eventually be VERY happy to have at your disposal. Especially with these badass Black Friday savings.

Highly doubtful.

Most blogs teach the “101” stuff from people who guessed, got lucky and decided to write a blog post about their one experience, as if it will apply universally.

The material inside Copy School literally can’t be found anywhere else.

Why? Well… we created it. You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others. We didn’t try X once, see it perform decently and turn it into training. We tried X multiple times, for multiple audiences, and multiple products, and multiple offers.

And we’re not holding back either. You’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts and launch results for these top businesses in 2021 and beyond.

Not a reverse-engineering of some direct mail piece that “pulled like gangbusters” when attention spans were 19 minutes long and radio ads were all the rage.

When it comes to mastering the modern day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.

Not here. Our goal for Copy School is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything the second you wrap up your enrolment on the next page. No waiting. No slow-drip BS.

Right now you can load up lessons for writing:

  • 10x Emails
  • 10x Landing Pages
  • 10x Sales Pages ← we’re bringing back Track 2!
  • 10x Launches ← updated and back for BFCM only!
  • 10x Facebook Ads
  • 10x Web Copy
  • 10x Funnels

As well as:

  • Master of Sales Webinars
  • Master of Seasonal Sales
  • Master of Guest Blogging

And:

  • Analytics for Copywriters
  • A/B Testing for Copywriters

Plus we’re releasing new training every month. When new lessons are finalized and uploaded, you get instant access to them. In fact, our roadmap includes:

  • December 2021: Brand Voice
  • January 2022: Web Copy Validation
  • February 2022: Cold Emails
  • March 2022: Cold LinkedIn Outreach

As long as you’re committed to turning your words into revenue, we’re committed to pulling out all the stops to get you there.

Inside Copy School you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.

This major league training team comes with decades of professional experience.

We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WP Engine, and other Fortune 50 companies who cannot be named.

Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.

In other words, we’re professionals who are on the ground, doing the work and seeing the results every single day.

It begs the question:

Why learn from anyone else when you can train with the team that knows without a doubt how to write and drive sales?

Copy School shows you how to measurably improve each and every metric on the way to a successful conversion.

  • Entrepreneur Austin F. used Copy School lessons to increase Facebook ad CTRs and email registrations, and as a result, quickly started getting paid conversions (when previously sales were sitting at 0).
  • Organic veggie farmer Corinna Bench used Copy School’s email training to pre-sell her subscription baskets and made $172,759 in 20 days during the off season.
  • Online coach Sarah Jones used Copy School’s funnel training to enrol 12 new clients, surpassing her all-time best month by 71%.

Of course, we can’t guarantee your success.

You have to be willing to put in the work. But the payoff can be incredibly rewarding.

We CAN guarantee you’ll get all the training, templates and tools you need to write copy that converts at every critical juncture of your funnel.

You can check out securely online using your favorite credit card or via Paypal. Plus, you can update your payment method anytime from your account.

It’s straightforward. You keep your Black Friday rate and access to Copy School, including all training materials and other perks, as long as you have an active membership.

You’ll be charged automatically every month or every year depending on which option you choose at checkout.

If you wish to cancel your membership at any time, you can do so easily from your Copy School account.

Keep in mind, canceling your membership does mean you lose access to all lessons, templates, worksheets, Copy Quad, and everything else that comes with Copy School.

With over 2500 happy students who are seeing results, we know you’re going to love Copy School. But, for whatever reason, if you don’t feel like you’re any closer to writing winning copy, simply send us an email to support@copyhackers.com within 7 days of joining and we’ll refund every dollar of your initial payment.

After 7 days, you can still cancel anytime (as you normally would) just without a refund of any payments previously made.

11. Can you quickly remind me of everything I’m getting inside Copy School?

Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:

Actionable copywriting training, including all our 10x programs:

  • 10x Emails (sells for: $997)
  • 10x Landing Pages (sells for: $997)
  • 10x Facebook Ads (sells for: $497)
  • 10x Web Copy (sells for: $1,997)
  • 10x Funnels (sells for: $497)
  • 10x Sales Pages ← we’re bringing back Track 2! (sells for: $1,997)
  • UPDATED: 10x Launches ← Back for BFCM only! (sells for: $997)

As well as:

  • Master of Sales Webinars (sells for: $997)
  • Master of Seasonal Sales (sells for: $997)
  • Master of Guest Blogging (sells for: $197)

And:

  • Analytics for Copywriters (sells for: $197)
  • A/B Testing for Copywriters (sells for: $197)

Plus we’re releasing new training every month. When new lessons are finalized and uploaded, you get instant access to them. In fact, our roadmap includes:

  • December 2021: Brand Voice
  • January 2022: Web Copy Validation
  • February 2022: Cold Emails
  • March 2022: Cold LinkedIn Outreach

You also get:

  • Dozens of proven templates, worksheets & checklists
  • 100s of over-the-shoulder tutorials
  • 7+ top copywriting & marketing instructors
  • The exclusive Copy School community
  • Live weekly Q&As
  • BONUS! Live Brand Voice Bootcamp on December 9, 2021

… and a full 7 days to test drive it all risk-free.

How much is Copy School worth?

A LOT.

$10,564 to be exact.

But the more important question is:

“How much can Copy School make me?”

You decide.

Because when you can write copy that converts, my friend, your profit potential is limitless.

When you add it all up, that’s a
total, real world value of $10,564.

But for Black Friday weekend only, you get our lowest-ever membership deal.

All-Access Annual Pass

Copy School

Starting at JUST:

$3564 $997

PER SEAT. PER YEAR.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

LIMITED TIME OFFER!

Monthly Pass

Copy School

Starting at JUST:

$297 $97

per seat. per month.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

Lock in the Black Friday rate now. And keep your rate for as long as you're a member.

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

Get $9,567 off the total retail value.
And 72% off the annual pass.
Hurry! Our lowest-ever deal ends Nov 29th.

Remember, nothing changes until the copy converts… but EVERYTHING changes once it does.

Simply put, your ability to confidently and consistently produce high-converting copy across the 5 key areas of your funnel is the key enabler of everything you’ll accomplish inside your business in 2021 and beyond.

This is life-changing work.

This is legacy-building work.

And whether you’re a marketer, business owner, or a copywriter… let’s partner to make this the year you finally become the most profitable person in the room.

As they say…

Hat tip, whiskey clink, and we’ll see you on the inside.

Get $2,567 in instant annual savings. Test drive it risk free. Grab Copy School before the clock hits zero.

All-Access Annual Pass

Copy School

Starting at JUST:

$3564 $997

PER SEAT. PER YEAR.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

SAVE $2567 NOW!

Monthly Pass

Copy School

Starting at JUST:

$297 $97

per seat. per month.

money-back guarantee


  • 12 complete copy training programs

  • 600+ video lessons

  • 100s of over-the-shoulder tutorials

  • Dozens of templates, workbooks, worksheets, cheatsheets

  • Private community

  • Live weekly Q&A

Choose Copy School today. Get the Black Friday rate for as long as you're a member.

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

— GIN WALKER

THE WAY FORWARD TO KNOWING WHAT YOU'RE DOING.

“Copy School transformed my life. I wish that didn’t sound so cliched, because it’s 100% true. I’d been languishing as a writer for years, eddying around in vague and largely unprofitable circles … I knew there had to be some way to scoop up my skills and start making them truly work.

Copy School showed me how to do that – big time! Like anyone, I battled with myself over the cost – it’s way more than pin money after all…! But believe me, it was the BEST investment I could ever have made.

The sheer value inside Copy School is BREATHTAKING – hours of super-personal tutorial videos, workshops and webinars, titan templates, interviews, insights, and hundreds (thousands?!) of killer tips, cheatsheets and checklists.

Seriously, if you’re even slightly on the fence about Copy School – just jump in. You will land in a World of Joy 🙂 .”

yellow dots

ALREADY SEEING THE DIFFERENCE

“This is the best copywriting training I’ve ever taken and I’m already seeing a difference in the response to my list in terms of sales. If you DON’T want to make more money, have more fun doing it, and totally wow your audience, you can pass this one up. But that would be crazy.”

— KYLIE SLAVIK

^ HEAR FROM REBECCA VIGELIUS

The #1 Benefit is Confidence

"My only regret with Copy School is that I wish I'd found it sooner."

“The #1 benefit for me is the confidence I have to sell and complete client projects… My only regret with Copy School is that I wish I’d found it sooner. I’ve done my fair share of courses and there’s absolutely NOTHING that compares.”

DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” or “6-figure” or “7-figure” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” and “6-figure” and “7-figure” represent the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to Copy School or Copy School Limitless does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.

Published by Wiebe Marketing Ltd dba Copyhackers
10268 89 St NW Edmonton, AB TSH 1R4
© Copyright 2021 Wiebe Marketing Ltd

ANDREW CAPLAND ACHIEVED A 350% UPLIFT ON WISTIA’S TRIAL-TO-PAID EMAIL SEQUENCE.

Wistia hired Andrew to re-write their trial-to-paid email sequence. In just 10 hours of work, using the exact techniques you’ll learn inside 10x Emails, Andrew was able to create a 350% uplift, representing well over six figures in additional revenue for Wistia.

PRERNA MALIK SOLD NEARLY $18,000 OF HER AGENCY’S SERVICES WITH JUST TWO… YES… TWO EMAILS.

Prerna Malik is an A-list copywriter who runs the agency “Content Bistro”. Using just TWO quick email sends (using the templates from 10x Launches), Prerna sold out her newest productized service.

TARZAN KAY 3X’D HER RATES AND MADE 15K ON HER VERY FIRST AFFILIATE LAUNCH.

Tarzan Kay is a copywriter with a solid foundation and talent. Here’s how this training helped her 3x her rates…

“I’m such a believer in this program. When I first got 10x Emails, I was nervously quoting $75 or $100 per email without really knowing what I was doing. After 10x Emails, I’m so clear on my strategy. I know exactly what to charge and how to get amazing results for my clients. This has given me the confidence to bump my rate to $275 per email and offer full sequences and packages instead of less profitable one-offs.”

Tarzan spiked her knowledge and eliminated guesswork. “The email templates are so gold. Anytime I’m about to write a new sequence for a client, the first thing I do is pull out Ry’s templates and get to work. They take so much guesswork out of the equation, and have saved me hours and hours of time.”

I just wrapped up my very first campaign for a super competitive affiliate launch. Using the strategies and templates from both 10x Emails and 10x Landing Pages, I was able to hit over $15K in revenue! These programs are making money for me over and over again.”

BRAD WAGES HELPED HIS CLIENT GENERATE $228,717 IN SALES BY USING 10X SALES PAGES.

“I’ve written just one sales letter using 10X Sales Pages, but it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”

FARMER CORINNA BENCH WENT FROM WORRYING ABOUT CROP SALES TO NEARLY SELLING OUT DURING HER OFF-SEASON (AND EARNED $172,759 IN 20 DAYS).

“Every year at the same time, I try to get my subscribers to renew for next season. Historically, I would get 30-45% of them to renew, and I would spend all winter stressing.

This year, I resolved to try [Copy School] strategies. After binge-watching the email training, I have been absolutely stunned by the results. As of my cart close yesterday, I am 77% sold out for next summer.

My farmer husband was skeptical, but after showing him the results, he about fell off his tractor.

I can now say these three words: WORTH EVERY PENNY. It is probably the MOST valuable skill set I have ever learned as a business owner. And I just earned $172,759 in 20 days. For a farmer, that’s freakin’ awesome.”

PODCASTER TARA GENTILE TURNED A WORKSHOP THAT WASN’T SELLING INTO A LUCRATIVE LAUNCH – AND TRIPLED HER REVENUE!

Entrepreneur and podcaster Tara Gentile had built an incredible brand and a dedicated, fast-growing tribe. She had a top-tier course that was perfectly suited for her audience. But they weren’t buying it.

Struggling to sell even a measly 12 seats in her live training, she decided to give it one more shot. And if it didn’t sell out, she’d close the workshop down for good.

Tara completed just a fraction of the training (inside Copy School). Then she rewrote her launch promo materials and relaunched.

Within 15 minutes, every single spot was sold out. So, she opened more seats. Surprisingly, to her (not to us), those spots sold out too.

Those key copywriting improvements helped her sell more than 2x the number of spots she had originally intended, after multiple prior failed launches.

Her new copy skills 3Xed her revenue.

MARIAN SCHEMBARI HELPED HER CLIENT, TEACHABLE, GENERATE OVER HALF A MILLION DOLLARS USING THE THEMEPLATES INSIDE 10X EMAILS AND 10X LAUNCHES.

“Before 10X I knew how to write a good email. But I didn’t know how to write a 10x email. And holy crap did this course deliver on its promise. I did indeed 10x…. I 10xed my client’s investment (I helped Teachable make $500k using this sequence). I 10xed my hourly rate. I 10xed my available daylight hours. (Seriously, I now charge $500 per email and using Ry’s themeplates it now only takes me ~1 hour to write.)

So yeah. Don’t take this course. I don’t want my clients to know I’m not actually special at all.”

AN EXTRA 150K+ IN LAUNCH PROFITS FROM 3 EMAILS THAT TOOK AN HOUR TO WRITE.

When Amy Porterfield launched her signature program, Courses That Convert, she partnered with Ry to write all the funnel copy.

By writing a unique 3-part show up sequence (which is now found in the bonus section of 10x Emails)… Amy was able to increase her average webinar attendance rate from roughly 25% to 33%, representing an additional profit of approximately 150K USD.

Sam Woods has created 100s of funnels for cold, hot and in-between audiences in over 37 industries. These funnels have generated 24+ million dollars in revenue. 

His funnel creation system marries timeless principles from direct response copywriting, customer-focused research techniques and digital optimization principles to create and optimize online growth funnels that predictably generate leads and sales. That’s why businesses from HubSpot to Agora hire him!

Aaron Orendorff is the VP of Marketing at Common Thread Collective. Previously the Editor in Chief of Shopify Plus, his content has appeared on Forbes, Mashable, Entrepreneur, Business Insider, The New York Times, and more. Connect with Aaron on Twitter or LinkedIn (especially if you want to talk about ecommerce trends, #LetsGetRejected, or bunnies).

Joel Klettke is the Founder of Case Study Buddy, the case study specialists behind 500+ studies for B2B brands ranging from scrappy startups to multi-billion-dollar Fortune 50 juggernauts. 

He’s also a sought-after conversion copywriter. He’s helped brands like HubSpot, Scott’s Cheap Flights, and WP Engine drive millions in additional revenue. Interestingly, he once helped a UK-based company add over $165K to their annual revenue with two recommendations (and zero written words).

Andrew Yedlin has written conversion-focused websites and landing pages that have helped his clients grow their sales pipelines by millions of dollars. 

Notably, his work drove over half-a-million dollars in customer lifetime value in a single quarter for a Series C SaaS company. 

He brings his experience working with fast-growing SaaS companies including Culture Amp, CallRail and Netsparker to hundreds of subscribers at CopySpotlight.com, an email newsletter and YouTube show that features copywriting tips and live examples. 

Wahida Lakhani has earned multi-millions in revenue for clients, managing over $1 million in ad spend across some of the most competitive and difficult verticals globally. 

She’s also a conversion copywriting consultant hired by some of the best-known digital marketers, plus dozens of coaches, consultants and entrepreneurs. Her Facebook Ads copy system was developed through years of unrelenting, hands-on testing to deliver high returns – consistently and with very little room for error. 

Nicole Luke is the Chief Data Whisperer at Novac Solutions Ltd – the go-to place for businesses looking to make strategic, evidence-based decisions with their data and analytics. 

She’s got 20+ years running the numbers at fast-growth tech companies like Intuit and Jobber. CMOs trust her insightful and actionable recommendations because they’re based on reliable data analysis.