“I think of myself not just as a freelance copywriter but as an entrepreneur. I’m always on the hunt for more ways I can add to my income beyond client work. I’ve always been like that. When I was at school, I turned my A-level practice essays into an ebook and sold it on Amazon KDP.”

If you have a repeatable process behind what you do for clients and it consistently gets results, productize it. If you have the capacity, turn it into a course or membership program.

Abi encourages you to always be on the lookout for ways you can monetize your skills beyond client work. This doesn’t just have to be digital courses. It could be teaching a class inside someone else’s mastermind. Or turning your highest-converting Facebook ads into a template pack for your client to sell to their audience – and then taking a commission.

If you work in the online course space, taking this approach won’t just make you more money. It will help you better understand the needs of your clients. And happier clients mean more referrals – and warm fuzzy feelings all around.