Category - Copywriting

Copywriting

Why Your Copy Needs to Pick a Fight

The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We've found that the benefits of writing copy that picks a fight with your competitors far outweighs the challenges...

Copywriting

The Question of Asking Questions

"Want to sell more books?" vs "Hi, I'm Tim Grahl" - these two headlines were split-test against one another on a pop-up. In this post, you'll see which one outperformed the other and, importantly, why that might have been.

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