About pages are one of the most visited pages on a website. So if a company wants to build trust with visitors looking for their products and services, they need an optimized About page. That’s why we asked About page expert Betsy Muse for her top tips.
Use ActiveCampaign’s email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.
A headline test gets the first impressions your readers have and it will give you a direction to follow when optimizing your new headline.
A user journey is a more detailed variation of a sales funnel. Here’s why you should use this approach in your marketing instead.
Snackable content is easy for readers to consume and share. Here’s how to create snackable content that attracts & engages your ideal audience.
The Conversion XL (CXL) blog is a trusted marketing industry resource. Here’s a roundup of the top 5 copywriting articles on the blog.
What is direct response copywriting? New post shares what it is and how it’s still used in print and digital copywriting techniques today.
These value proposition formulas with examples will help you craft your own. Use them instead of starting from a blank page.
Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I found most helpful.
The value-specific value proposition formula is an effective way to say why prospects should choose you. Here’s how it’s done (with examples).
Headline formulas are a great way to generate lots of ideas and catch your visitors’ attention when they land on your home page.
An effective value proposition will set you apart from the competition and convert prospects. Learn how to write your own with these tips.
Want to write emails for money? Here’s advice from copywriters who are already writing emails & making moolah.
Trying to find a copywriting job as a new freelancer? Here’s some places to start in your journey to becoming a well-paid copywriter.
Email CTRs vary by email type and industry. Learn what makes email CTR different for welcome emails and nurture emails.
Here are 7 copywriting research techniques that help conversion copywriters get the data they need to create compelling copy.
Can you really make a living writing emails for money? Definitely. See copywriters who specialize in this and what kinds of emails they sell.
Understand what Click Thru Rate (CTR) is and learn industry CTR averages. Plus get tips to help you improve your ad copy (and increase CTR).
What is conversion copywriting? Here’s the definition from the brand that created the process and coined the term “conversion copywriting”
Can brand voice be your differentiator? It can be if it’s different than other businesses in your space and speaks to your ideal clients.
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