Growth Marketing

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

Your landing page’s problem-aware visitor might not have a full grasp of their problem. What can you do on your landing page to better match where they’re at?

See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.

The way that many of us are choosing to deal with an absurd and incredible situation no one ever believed would happen in our lifetime is laughter. We’re choosing laughter. And we’re sharing laughter with oh-so-many memes, like these.

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.

Reviews are crazy important to your business, but nobody likes getting negative reviews. What if you could leverage those bad reviews to improve conversion rates? Here’s how turn those 1-star reviews into copywriting wins.

It’s the magical element that fosters deep connections with customers. But what, exactly, is delight? Think of it like this: If there’s a place where your users can interact with you in any way, there’s an opportunity to be delightful.

A story is up to 22x more memorable than a fact… but combine both stories and facts / data together, and you’ve got the ultimate sales tool. Here’s how to add case studies to your salesforce.

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.

Wonder at some companies’ meteoric growth? Garrett Moon, co-founder of CoSchedule, spills the secrets on how they went from night-owl jam sessions to 8,000+ customers. In fewer than 4 years.

When Nathalie Lussier, founder of AmbitionAlly, changed her live course into an evergreen course, refunds shot up. So she tapped 7 gamification strategies… and her refund requests dropped while her completion rates skyrocketed.

You’re told to “listen to your customer” via surveys, polls, heatmaps, so your bank account increases. What they won’t tell you is this: how can you decipher what you’re hearing? Or why it matters so much.

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.

Content is king. But you got a million + things on your list and a stellar article takes time. What you need is a high-quality freelance writer. Here’s your step-by-step on finding one.

Marketers are prioritizing interactive content in 2018 – including quizzes! Get the step-by-step to create your own quiz faster than you can say “lead machine.” Hey, if it’s good enough for Buzzfeed…

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

How to Set-Up For a 6-Figure Course Launch Collect leads for the next course launch Choose a platform to host your course content Create a sales page Choose an email marketing platform Choose a live chat tool Choose a checkout platform We just wrapped up sales for 10x Emails Mastery, a digital self-paced course on writing […]

In this case study post, you’ll see how we rewrote Wistia’s SaaS onboarding emails (track 3) to bring in a big ol’ lift in paid conversions. Includes before-and-afters.

What if you could cut your Facebook ad cost-per-click in half? And double leads? In this post, digital consultant Karola Karlson shares the 36 ad hacks she used to get results like that.