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Become a Certified SaaS Copywriter

WHAT IF THIS SUMMER YOU COULD TAP INTO A WILDLY LUCRATIVE MARKET THAT'S HUNGRY FOR FRESH COPYWRITING TALENT?

You don't have to be "techy" to become a high-performing

certified SaaS copywriter.

All you need is Jo. 🙂

You don't have to be "techy" to become a high-performing

certified SaaS copywriter.

All you need is Jo. 🙂

For the first time ever, you can get a complete SaaS copywriting training library PLUS coaching from Joanna Wiebe, the original conversion copywriter.

This is your chance to break through the mental blocks that keep you from thriving as a freelance or in-house copywriter for SaaS. And finally discover clients worth dreaming about.

If you're not already working with SaaS brands, prepare to fall in lust.



  • SaaS companies recognize the value of copywriting in their DNA, unlike most ecommerce and services


  • SaaS companies often have healthier budgets for freelancers than ecommerce or services


  • SaaS companies are grounded in experimentation and data, which is *amazing* for conversion copywriters


  • The people you work with at SaaS companies move to other SaaS companies and bring you with them


  • SaaS founders love great copywriters and refer you to their founder friends


  • Most SaaS founders have an inspiring vision to make lives better for their users (not just to turn a profit)


  • Growing SaaS brands need everything from triggered activation sequences to entire websites to ad funnels, which means your new #1 challenge is figuring out how to say "no" to all the job offers happy clients throw your way...



  • SaaS companies recognize the value of copywriting in their DNA, unlike most ecommerce and services


  • SaaS companies often have healthier budgets for freelancers than ecommerce or services


  • SaaS companies are grounded in experimentation and data, which is *amazing* for conversion copywriters


  • The people you work with at SaaS companies move to other SaaS companies and bring you with them


  • SaaS founders love great copywriters and refer you to their founder friends


  • Most SaaS founders have an inspiring vision to make lives better for their users (not just to turn a profit)


  • Growing SaaS brands need everything from triggered activation sequences to entire websites to ad funnels, which means your new #1 challenge is figuring out how to say "no" to all the job offers happy clients throw your way...

If you're in-house at a tech company or you're freelance and want clients who sell useful products to interesting people in ethical ways... join us to set yourself up for high-ROI clients before the September rush begins.

Certified SaaS Copywriter Badge



I want to write copy for SaaS

Get lifetime access to the 6 key training programs in the toolbox of in-demand SaaS copywriters. And add on 4 group mentorship calls with Jo to complete your certification.

Total value of $4682 in programs alone! Which means you get at least $3685 in instant savings. Plus, get a direct line to Jo for all your SaaS copywriting questions.



  • Certification or a badge


  • Templates


  • Frameworks and formulas


  • Over-the-shoulder tutorials


  • HD video lessons


  • Examples galore


  • "Certification" track includes group coaching calls with Jo



  • 10x Web Copy


  • 10x Pricing Pages


  • 10x Emails


  • Master of Brand Voice


  • Master of About Pages


  • Master of AI Copy

certified saas copywriter

3 payments of $2894 $597

Or $1497 one time (instantly save $294)


Get certified


  • Certification on completion

  • Mentorship from Jo across 4 calls

  • 10x Web Copy (reg $1997)

  • 10x Pricing Pages (reg $797)

  • 10x Emails (reg $997)

  • Master of Brand Voice (reg $197)

  • Master of AI Copy (reg $497)

  • Master of About Pages (reg $197)

  • 30-day money-back guarantee

Pro SaaS Copywriter

3 payments of $1561 $397

Or $997 one time (instantly save $194)


Get trained


  • Badge on completion

  • 10x Web Copy (reg $1997)

  • 10x Pricing Pages (reg $797)

  • 10x Emails (reg $997)

  • Master of Brand Voice (reg $197)

  • Master of AI Copy (reg $497)

  • Master of About Pages (reg $197)

  • 30-day money-back guarantee

Risk-free 30-day money-back guarantee.

The training you'll get is based on 15+ years' optimizing copy for SaaS brands like:

Copywriting courses - taken and used by sproutsocial

Take confidence in the fact that you're enrolled in the very same training these tech companies put their copywriters in:

Copywriting courses - taken and used by sproutsocial

WHY NOW?

With AI doing all the low-value slog work, SaaS brands are now hiring copywriters who perform at a pro level…

AI is everyone’s new copy copilot. (It’s YOURS, too.)

It takes your prompts. And it produces a solid first draft you can build on.

But here’s the thing: as AI turns everyone into a copywriter, the expectations of a professional copywriter get much higher. 

So what a SaaS company expects when they hire you is not for you to whip up a draft at the last minute. Those days are g-o-n-e. (And they took with them the sucky “copywriters” who never respected the work in the first place.) Today, you need to bring to every SaaS engagement:



  • A brand-voice superpower


  • Data-supported messaging ideas


  • End-to-end copywriting skills - SEO, UX, CRO, creative


  • Unmatched, informed persuasion techniques (that AI cannot do!)


  • Fast, confident editing skills


  • A love for and knowledge of AI tools

See, the thing of it is that AI copywriting tools aren’t there yet. They can knock out something that passes for an email or a hero section pretty fast, but that’s when YOU come in and make it sound way, way, WAYWAYWAYWAY better. 

Furthermore…

Now that the hype of AI copywriting has chilled a tad, CMOs are reminding their teams: 

Messaging and copy are 100% at the heart of all things marketing and growth. What you write sells… or doesn’t.  

And branded customer-facing messages – aka copy – are not the sort of thing a SaaS founder or CMO outsources to AI for the long haul. Today, we’re seeing our good friends at SaaS companies use tools like Jasper and Writer to generate blog posts, cold emails, 100+ ad copy options and a bajillion social posts…

But their homepage?

That activation email?

That upgrade-to-paid email and landing page? 

SaaS companies are still hiring copywriters for those jobs. But like I said – they expect more of their copywriters than ever before. They expect STRATEGY and IDEAS along with a strong sense of BRAND VOICE. They expect you to look at a control and develop a list of hypotheses to improve it. 

They expect you to do everything you always wished they’d let you do. Finally. 🎉

They want you to do the things AI cannot.

Nothing has changed in the mind, heart or action of the consumer since Ogilvy reminded us that the consumer is your wife. We all want to see ourselves on the page. 

That’s where you come in. 

Oh, and that’s where Jo comes in, too.

 

What better way to build your confidence in SaaS copywriting than getting mentored by Joanna Wiebe?

Hola! I’m Jo aka Joanna Wiebe. Nearly 20 years ago (yikes!) I got my first job working for a tech company. These were the days before SaaS, or software as a service, was even a thing. 

Everything was installed software. “Desktop software.”

You didn’t even buy it online. 

Most of our CTAs drove to Staples, where you could then hold a box in your hand, flip it over to read what was inside and bring it up to the register, following which you would go home and tap a button on your massively huge desktop tower. Out pops a tray. In goes the disk. There’s an actual whirring sound. Stop me if this is starting to sound unbelievable. 

You won’t be surprised, knowing that I had to sell boxed software (without QR codes on it!), to find that – when Mint and Freshbooks came out with their online services – everything changed for me. One of the best days ever was when Intuit announced the acquisition of Mint.com. 

Suddenly the words I wrote could drive straight to a sale. My words were the ONE THING standing between a visitor and the product I was trying to sell. 

No hopping in the car to go to Staples. 

SaaS was practically friction-free. 

All I had to do was avoiding losing their interest for about 10 minutes. This was FAR easier than trying to keep them stoked about finance software as they drove through a half hour’s worth of traffic lights and distractions, wondering if they should stop to refuel the whole way… 

That said, easy-access software as a service brings its own challenges, with its free trials and free tiers and hands-off sales strategies…

Yes, it’s easier to measure copy that drives website visitors to start a trial than it is to measure copy that propels a person out of their office, clear across the city and into a big-box store…

However. 

Selling SaaS today requires a diverse set of copywriting skills that used to be spread across multiple writers. 

Tech companies used to have one freelancer who’d specialize in writing the direct mailer. An in-house copywriter who’d write the website, along with a team of designers and devs. And some creative agency that’d dream up new brand voice docs every year and debrief the copy team on them. 

Now? Now it’s all on you.

And with AI, you CAN do it all. If you know how. And I do mean *know* how. Not that whole “sure i can write an activation sequence” thing where you then go figure out how to do it after you already said yes.

ChatGPT costs $20 and is allowed to fake it.

YOU do not and are not.

ABSOLUTELY KNOW HOW.

How would your life improve if you could snag that in-house job at a tech company, with all its perks, or deliver a badass website for a new SaaS client?

Now you can get the confidence SaaS companies look for. It's the ultimate combination of self-paced training and group mentorship sessions with Joanna Wiebe.

I’m going to encourage you to sign up for the Certified SaaS Copywriter track, which features 4 group coaching calls hosted by yours truly. Here’s how it works:

FIRST 4 WEEKS. Sign up today and get instant access to the six training programs I hand-selected from our library of 20+. 

  • This week, take 10x Emails. 
  • Then take Master of Brand Voice. 
  • Then take 10x Web Copy. 

That should get you ready for our first mentorship call, which happens on July 19, 2023 at 9am PT / noon ET. 

FIRST GROUP CALL (July 19th). I’m going to share with you the key metrics that matter to SaaS companies that practice product-led growth. That is, how are they measuring your copy? Then I’ll open up zoom Q&A to start taking your questions about:

  • Attracting SaaS leads
  • Converting them to clients
  • Quoting on various copy jobs for SaaS
  • Running research and discover
  • Delivering copy docs
  • Upselling and asking for referrals

After this call, it’s time to get back to work. 

NEXT 2 WEEKS. Take the course you’ve been itching to take: Master of AI Copy. Use it to:

  • Develop and revise research questions
  • Synthesize and organize data from your research
  • Generate short copy
  • Generate proposals 
  • Start pushing it to write, revise and polish entire emails
Bring your prompts and the copy you write with AI to the next call. 
 
SECOND GROUP CALL (August 2nd). This is our first copy review call! Show me what you’ve written. I’ll critique it. And we’ll finish the call with your questions. 
 
BTW, yes, all certification-track calls will be recorded and available inside the Copyhackers training area. 
 
NEXT 2 WEEKS. If you’re not already, you should start looking for SaaS leads or even in-house copywriting jobs at dream SaaS companies. 
 
Toward the end of this two-week period, block a few hours to watch 10x Pricing Pages. Then head out to the websites of any of the SaaS companies you want to work with, and audit their pricing pages. 
 
Challenge: Send your audit to their marketers via LinkedIn. 
 
THIRD GROUP CALL (August 16th). This is the work-with-SaaS-companies call. As in, how do you attract them to you? How do you go in-house? We’ll tackle all your top questions about getting hired by the SaaS companies that need you. 
 
NEXT 2 WEEKS. Finish up your training by taking Master of About Pages. 
 
By the end of this period, you will have completed ALL the training to become a Certified SaaS Copywriter. 
 
To earn that certification, send an example of your copy, written over the last 12 weeks, to the email address you’re provided. I (Jo) will review the copy with the help of my favorite SaaS freelancers. And I’ll select a few submissions to discuss in our fourth and final call. 
 
FINAL GROUP CALL (August 30th). This call is the copy showcase. I’ll use submitted copy to highlight cool wins and common mishaps. 
 
Within two weeks, you should expect to receive your certification by email. 
 

To recap, you get 4 group calls with Jo... plus replays... plus lifetime access to these 6 premium copywriting programs:

Instructor: Joanna Wiebe

Sells for $1997. See everything inside it here.

"Absolutely amazing course. I can't believe how much I've learned. I will never be stuck on what to write or how to design another website again. Anyone in web design or Web copywriting would be silly not to take up this course, it will make your job a whole lot easier."
Halema Ahmed
Copywriter

Instructor: Joanna Wiebe

Instructor: Shane O'Quinn

Instructor: Sam Woods

Instructor: Lianna Patch

Sells for $497. See everything inside it here.

“I have no doubt that my team is stronger both in their jobs as well as careers thanks to Joanna’s training.”
Tara Robertson
CMO, Bitly

Instructor: Joanna Wiebe

Sells for $797. See everything inside it here.

“I LOVE that there’s no BS in this program. If you want to learn how to kick-ass as a copywriter, this is the gold standard. I didn’t want to mess around with one-off courses that teach me one thing at a time. I’m happy to pay AND do the work myself to level up across the board in my business.”
Katie Auker
Copywriter

Instructor: Joanna Wiebe

Instructor: Ry Schwartz

Sells for $997. See everything inside it here.

“Before 10X I knew how to write a good email. But I didn't know to write a 10x email. And holy crap did this course deliver on its promise. I did indeed 10x.... I 10xed my client's investment (I helped Teachable make $500k using this sequence). I 10xed my hourly rate. I 10xed my available daylight hours."
Marian Schembari
Copy Chief

Instructor: Betsy Muse

Sells for $197. See everything inside it here.

"This course is literally where copywriters (and other contractors) need to start when they write their own websites. It’s basically the ‘build your brand’ starter course – now with core messaging that you can use again and again on social media and everywhere that fine freelancing is pitched.”
Greta Cate
Copywriter

Justin Blackman, brand ventriloquist

Instructor: Justin Blackman

Sells for $197. See everything inside it here.

"Excellent! I never thought voice could be broken down into a formula... but now, anytime I'm writing for a new client, my first step is to go through the steps Justin outlines, which gives me a more tangible starting point (rather than just a feeling!) It saves me tons of time because I don't have to analyze soooo many pieces of content to hone in on a client's voice."
Renezen Benedicto
Conversion Copywriter & Content Creator

Copyhackers Certifications, Certified SaaS Copywriter logo

Replays of the four group mentorship calls are available when you sign in. Note that, to earn your certification, you’ll need to show that you’ve watched all replays of events you have not attended live.

 

 

 

Showcase the skills you've acquired! You'll be certified for attending all four calls (or watching the replays) and having your work successfully reviewed. Which means this certification is no flimsy piece of paper anyone with a credit card can get.

After criteria are met, including a review of completed work, all badges and certifications are delivered via Accredible, which is built with blockchain and bank-level encryption to prevent faking.  

 

Certificate you can achieve when completing the Certified SaaS Copywriter training

Certified SaaS Copywriter Badge

With the potential, as a SaaS copywriter, to earn salaries and rates never before offered to "writers," has there ever been a better way to spend 4 rando Wednesdays?

We sell these individual courses every day for the prices shown below. But this is the only time we've bundled them for big ol' savings AND added in calls with Jo. Which means NOW is the time to get Jo on your side and a certification on your LinkedIn.

Save $1000s while acquiring the skills that could make you $1000s before the summer is even over. This is how you build a rewarding career working with clients you'll love.

Enjoy at least $3685 in instant savings. Plus, get a direct line to Jo in four group calls, when you choose the Certified SaaS Copywriter track.



  • Certification or a badge


  • Templates


  • Frameworks and formulas


  • Over-the-shoulder tutorials


  • HD video lessons


  • Examples galore


  • "Certification" track includes group coaching calls with Jo



  • 10x Web Copy


  • 10x Pricing Pages


  • 10x Emails


  • Master of Brand Voice


  • Master of About Pages


  • Master of AI Copy

certified saas copywriter

3 payments of $597

Or $1497 one time (save $294)


Get certified


  • Certification on completion

  • Mentorship from Jo across 4 calls

  • 10x Web Copy (reg $1997)

  • 10x Pricing Pages (reg $797)

  • 10x Emails (reg $997)

  • Master of Brand Voice (reg $197)

  • Master of AI Copy (reg $497)

  • Master of About Pages (reg $197)

  • 30-day money-back guarantee

Pro SaaS Copywriter

3 payments of $397

Or $997 one time (save $194)


Get trained


  • Badge on completion

  • 10x Web Copy (reg $1997)

  • 10x Pricing Pages (reg $997)

  • 10x Emails (reg $997)

  • Master of Brand Voice (reg $197)

  • Master of AI Copy (reg $497)

  • Master of About Pages (reg $197)

  • 30-day money-back guarantee

Risk-free 30-day money-back guarantee.

It's what growth-focused entrepreneurs want for their teams and their audiences.

“Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.”

Marie Forleo

Entrepreneur

DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to any Copyhackers courses or training does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.

Refunds available within the first thirty (30) days of purchase. 

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