FEATURING PRO CONVERSION COPYWRITERS JOANNA WIEBE AND RY SCHWARTZ

Traditional persuasion tricks like reciprocity and social proof are quickly losing their conversion power. (Sorry Cialdini!) 

They've become downright counter-effective, losing conversions.... At least - in the way 99% of marketers are using them right now. 

It's time to talk about why our go-to tools are failing us. And do something about it. 

That's why - by the end of this masterclass - you'll have far more than a diagnosis --> You'll walk away with a stack of practical processes you can put to the test immediately like:

• Actual ways to use persuasion techniques - like “Ugly Jerry” - to instantly boost the attractiveness and perceived value of your core offer and make your people want it
• The proven and repeatable process for coming up with a high-converting “big idea” for your product... The kind that can become the cornerstone of your marketing for years to come 
• The anti-MLM-sleazeball process for creating powerful and effective copy that taps into your prospect’s “fear” and “pain” by empowering her instead of scaring her to death