Ebook Samples with Copywriting Tips You Can Use Today

Master the Copywriting Tips & Techniques of Conversion Copywriters… Even If You Don’t Like Writing or Selling

1: Where Stellar Messages Come From
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  • Great copy follows a (simple) messaging strategy
  • The percentage of your traffic you should be writing for (hint: not 100%)
  • The secret behind making sense of your features & benefits
  • Revealed: should you write copy in the positive or the negative?
  • How your SEO efforts will produce better copy… and vice versa
  • 8 messaging tricks that will make you go, “Aha!”


2: Headlines, Subheads & Value Propositions
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  • What your headlines & subheads MUST get right
  • How to assess your headlines objectively
  • The 7 secrets of attention-grabbing headlines
  • The visualization exercise that will change how you write
  • Replace your boring headlines with any that follow these 9 formulas
  • 4 headline formulas everyone uses – and why you shouldn’t!
  • The truth about what your subhead is really supposed to do
  • Why you need to find your TRUE value proposition (and how to!)

3: Buttons & Click-Boosting Calls to Action
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  • The principles that should guide the copy on every single button
  • 10 examples of amazing calls to action online today
  • 8 click triggers to wrap around your buttons today
  • Why getting your button noticed is your #1 objective
  • The 2 major anxieties your visitors may have
  • A list of over 12 sure-fire “reasons to believe” you can use ASAP


4: Formatting & Better Body Copy
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  • The top 5 instant outcomes of formatting your copy right
  • How pro copy hackers format their bullet lists
  • What not to do when formatting your web copy
  • 15 easy formatting tricks you can apply today
  • The 1 situation when it’s actually okay to use jargon
  • What Dr. Seuss can teach us about formatting copy that gets read
  • The Hall of Shame! 17 examples of web formatting gone bad

The following samples are from our 3 books for advanced & more specific copywriting tips

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Copywriting tutorials

COPYWRITING
How to write a long-form sales page using survey data
SEO copywriting
Why good copy performs badly
Conversion copywriting defined
How to use VoC to create outlines
How to validate your copy
How to make your writing sound good
Getting creative with conversion copy
How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily
How to write a sales page
How to optimize crossheads/subheads

AD COPYWRITING
How to optimize Facebook ad copy
How to write an Adwords ad
How to write Facebook-compliant ads

DIGITAL MARKETING
How to evergreen your course sales
How to use SEO landing page
How to get more subscribers
How to script the first sales video
How to script the second sales video
How to script the third sales video

EMAIL COPYWRITING
How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

FREELANCING
How to shift the way you think about money
Think you’re not ready for a VA?
How to get paid to write proposals
Creating and selling packages
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering
How to pitch your copywriting services
How to create a biz-worthy home office
How to handle awkward client convos
How to master customer interviews
How to keep your copy reviews on track

PLANNING & PRE-WORK
How to write a long-form sales page using survey data
A super-speedy formula to find VoC
How to Marie Kondo your VoC data
Optimize your email sequence with Trello
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
Creating a launch command center
A 3-part copywriting process for newbies

OPTIMIZATION
Likes to leads
SEO copywriting
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
How to optimize Facebook ad copy

CONTENT
Breakthrough blog post topics
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide

THE SEVEN SWEEPS (Editing)
Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep