Joanna Wiebe is the CEO of Copyhackers - the place SaaS founders, entrepreneurs, small biz owners and copywriters go when they’re ready to ditch rookie “best practices” and avoidable mistakes and learn how to write copy that converts. Like pros.
The OG conversion copywriter, Joanna’s been invited to speak on 100+ international stages, including Google, Mozcon, CTA Conf and INBOUND. She’s also the mastermind behind Copy School - the ultimate mastery-based copy training.
Sam Woods has created 100s of funnels for cold, hot and in-between audiences in over 37 industries. These funnels have generated 24+ million dollars in revenue.
His funnel creation system marries timeless principles from direct response copywriting, customer-focused research techniques and digital optimization principles to create and optimize online growth funnels that predictably generate leads and sales. That's why businesses from HubSpot to Agora hire him!
Re-engage cold leads and cold customers, warm them up and convert them into buyers
You’ll 10x your strategy skills and:
Plug the leaks and create a re-engagement funnels that magically recover lost leads and customers
Wake up the coldest leads and customers - the ones your customer has mostly forgotten about and started to ignore - and make them pay attention all thanks to a strategic framework
Expertly set metrics for your funnel, beat them through optimizing and convince your clients you’re some kinda ghost-busting wizard
Strategically map out the perfect tactics for your funnel strategy thanks to the Boomerang Conversion Funnel Brief
You’ll 10x your conversion copy chops and:
Wield pattern interrupts to jolt folks out of ignoring you and write ghost reviver copy that gets ‘em to pay attention again
Immerse your customers in messages that reframe his perception, reposition your message and remove friction so that he wants to say yes
Use the “bag of treats” to reframe your offer with a magical messaging method that reminds customers they know, like and trust you
Use top-of-mind problems, FOMO and a dash of controversy (the good kind!) to create emails and sales pages that make your copy impossible to ignore
Write faster thanks to the Boomerang Conversion Brief that helps you “write” 60-80% of your copy before you ever start writing