The OG copywriter, Joanna Wiebe is the CEO of Copyhackers - the top online space for learning how to write copy that converts. She spent the last 15 years optimizing copy for small businesses, huge businesses and very cool companies like Tesco, BT, Crazy Egg, Wistia, Buffer and Canva.
Joanna has used the processes, techniques and tactics she teaches in 10x Sales Pages to write high-converting long-form sales pages for SaaS, franchise businesses, eCom, service providers and - of course - for Copyhackers. Her launches regularly generate 200k-750k. And she’s copy chiefed or coached copywriters on launches to lists of all sizes, with results ranging from five to seven figures.
Ry Schwarz has been deep in the trenches for over a dozen 6 and 7-figure product launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell. And he’s done it all without writing a single line of “copy.”
Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects and “coaches” them into becoming the perfect buyer. Ry has used the signature method and processes he teaches in 10x Sales Pages to earn a combined revenue of $15m+ for his clients in the last 2 years.
Because inside 10x Sales Pages, you’ll find the complete sales-page slaying system, featuring step-by-step videos, workbooks, exercises and examples. Across two distinct learning tracks.
Led by Ry Schwartz - you’ll learn how to write a conversion-exploding sales page by “coaching” prospects into becoming the perfect buyer.
The 15-Point Sales Page in a Day Template that will have you confidently nailing the most intimidating part of any sales funnel in a matter of days
The “Starbucks Test” for knowing exactly how long your sales page needs to be
The “Coach-Mining” Method that shows you how to use enrollment conversations, product demos and sales calls to extract the rich insights that you can use to “coach the conversion” at scale
The 67 Golden Questions to Fuel Your Funnel Workbook that will make sure you know exactly who you’re marketing to — and how to best market to them — before you write a single word
The biggest conversion sin marketers and copywriters make when writing about “desire”… and how to use a combination of Maslow’s hierarchy of needs and the Shawshank Redemption to fix it
The “Moment of Highest Tension” that lights a fire in your prospect and motivates them to take immediate action
The “Golden Guarantee” that not only reverses risk for your prospect… but unlocks the energy, excitement and resourcefulness needed for them to move forward
The “Final Confident Appeal” that gives your prospect “borrowed courage” to make a decision in the critical closing paragraphs
The Risk Mitigator Close that dials up the “natural urgency” in your prospect without relying solely on countdown timers or disappearing bonuses