If you’re tired of leaning on intuition to “get” a client’s voice. Or if you find yourself guessing at the version of “friendly” or “casual” or “playful” your CMO has in mind. Then you’ll love this proven brand voice process that can help you track, measure and improve brand voice, including:
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Why almost every brand guide in the marketplace is bupkis -
Why brand voice should complement good writing (and not the other way around) -
The 3 parts of voice you need to understand before you can properly track and measure voice -
How to measure vocabulary (lesson 3) -
How to measure tone (lesson 4) -
How to measure cadence (lesson 5) -
The 3 free tools you should definitely add to your tech stack to help you measure every brand voice you write -
The 9 voice types you can use to pinpoint any brand -
How to plot every brand voice you write on a simple graph -
How to choose a brand voice when your boss or team or client asks you to create one -
How to identify a brand voice when there is a brand voice… but no specific documentation to guide your writing -
When it’s OK to crank up the voice volume (and when you should definitely let brand voice take a backseat) -
How to know if your brand voice is really, truly working -
The “cleaver” approach to spice up your brand voice