Master of Brand Voice

‘Scuse me, but how’s a copywriter supposed to write with a Brand Guide?

A brand guide might tell you what Pantone colors to use and the CMYK codes for shading fonts.

But as a writer?

You usually just get three adjectives and an avatar.

Sells for:


If you’re tired of leaning on intuition to “get” a client’s voice. Or if you find yourself guessing at the version of “friendly” or “casual” or “playful” your CMO has in mind. Then you’ll love this proven brand voice process that can help you track, measure and improve brand voice, including:

Design a voice you and your CMO will love. And measure that voice. So you actually KNOW if what you’ve written is “on voice” or not.

Master of Brand Voice


  • 15 lessons

  • Dozens of over-the-shoulder tutorials

  • PLUS! The Voice Archetypes graph to plot voice types

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DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” or “6-figure” or “7-figure” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” and “6-figure” and “7-figure” represent the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to Copy School, Copy School Limitless or any other Copyhackers training does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.

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