Because Your Visitors Can’t Convert Online
Without Clicking a Call to Action Button
Stop treating button copy like “microcopy”, and start helping your visitors glide more confidently through your site, through your funnel, and all the way to your Thank You page…
Consider Calls to Value
What do your prospects truly want?
When you learn to think of your buttons not just as calls to action but rather as calls to value, you can find yourself with not only more clicks but also more prospects who understand your value prop.
Connect with Your Inner Lizard
What sources of friction are preventing your visitors from clicking?
When it comes to optimizing buttons, you should start by thinking like a lizard. What the hell does that mean, and why will it help you? Find out inside.
Boost Video Views + More
Anything you want your visitors and prospects to do IS a call to action. But are you treating them like they are? That is to say, are you giving your visitors reasons to watch your explainer video, sign up for your newsletter or even go to the next page?
Ideal for online businesses that have identified a need to optimize their funnel
— Optimizely (@Optimizely) June 2, 2014
RT @copyhackers: “coming very soon… updated versions of the first 4 ebooks” These really are worth *vastly* more than they cost.
— Dave Collins (@TheDaveCollins) May 26, 2014
— Copyblogger (@copyblogger) May 21, 2014
@copyhackers Not gonna lie, my initial thought yesterday was “Buttons? Meh…”and then you proceeded to blow my mind. Loved it 🙂
— Jeff Sarris (@jeffSARRIS) May 10, 2014
— Paul Boomer (@paulboomer) May 10, 2014
— Hubert Sawyers III (@HubertGAM) May 5, 2014
— Jake Tsacudakis (@jaketsacudakis) April 22, 2014
— Hiten Shah (@hnshah) April 14, 2014