What Makes You Desirably Different?
The Answer Doesn’t Have to Be “We’re Fast”, “We’re Easy” or “We’re Cheap”
Explore Different Possibilities
If you want to be memorable, you need to tell a better story. That starts with figuring out the core of what makes your startup special…
And that means going beyond unsticky messages like cheap, easy, time-saving and money-saving.
Consider 9 Differentiators
In this ebook, dive deep into 9 specific ways that you might consider differentiating your startup.
Naturally, there are more than 9 ways businesses are standing apart from the crowd. But you don’t need 300 ideas. You need an actionable starting point.
Shortlist Your Options
As you read, complete the handy Copy Hackers Differentiation Interview.
Questions in the interview map to chapters in the book. And answering each question will bring you closer to landing confidently on a great way to stand apart.
Ideal for early stage startups and marketers that are struggling to gain traction
Not sure you’re even remotely unique?
Explore really helpful ideas. So you’ll see that no 2 businesses are exactly alike – and yours is special.
Need examples that are specific to your startup sitch?
Each of the 9 differentiator-focused chapters includes examples for these 4 startup types:
- Software as a Service (SaaS)
- Downloads & Installs (apps)
- Hard Goods
- Services (online & off)
Stuck in a features rut?
Change the way you look at your business. As you’ll see, it doesn’t have to be about features. Which is a relief. Because features wars are exhausting.
— Smit Patel (@thesmitpatel) May 17, 2013
@copyhackers Really enjoying your copywriting course…will have new website up in a few weeks. Will use your website review after its up 🙂
— Robert Meza (@dxbrob) April 23, 2013
@copyhackers thanks for the tweet Joanna, big fan of your eBooks I found them really useful.
— Shaun McCarthy (@TrainingOutcome) April 20, 2013
@copyhackers Just did a competitive analysis exactly the way u outline it in ur book. Tested a differentiator in headline. Got 100+% CR lift
— Daniel Gonzalez (@HiDanielG) May 17, 2013
@copyhackers Sometimes I want my sites to have more traffic just so I can implement more of the testing ideas I’ve learned from you. 😉
— Gedaly Guberek (@Gedaly) May 10, 2013
@copyhackers Hey Joanna! I’m loving your daily emails. Learning so much. Today’s was especially helpful. Can’t wait to learn more.
— Living Out Loud (@LivingOutLoud_) April 12, 2013
— Shatara Geter (@sgeter) April 4, 2013