Could This Be the Easiest, Smartest A/B Test Ever?
Discover how we tested “value propositions as headlines and subheads”
across 11 startup sites… with a staggering 82% win rate… and an average lift of 33%…
Help Your Visitors
One of the great rules of conversion copywriting is to put it on the page.
If you’re only implying your value proposition for visitors, you’ll quickly see how expressly stating your value prop – with the right considerations – will help your visitors.
Learn from the Winners & Losers
Okay, okay – no test is a loser if you learn from it. And learn you will! (We did!)
Get the skinny on the ins & outs of each and every test we ran. Because we worked with a range of startups, you’re sure to relate to many of these studies.
Find Your USP
What’s the biggest problem startups come to us with? “I don’t know what my USP is.”
Why’s it such a big problem? Not just ‘cuz it’s hard to come up with. But also ‘cuz if you don’t know it, every aspect of your marketing becomes torture.
Ideal for startups that are pitching investors & actively driving traffic to their site
Follow our process, and use our tools
So many case studies give you the results of a test – but don’t walk you through how to GET to the winning creative.
Here, you’ll get a step-by-step view of our rationale for each variation in each value proposition test. And the scorecard to help you rate your treatments pre-test.
Test results you’ll be confident in
- Only proven testing tools used
- Conducted with Optimizely, Unbounce & VWO
- Tests run to confidence / significance
- Appropriate # of conversions before completion
- Most tests run within 2 weeks (or less)
- Same or similar goals tracked consistently
- All tests overseen by veteran CRO consultant Lance Jones
— Professor Fonky (@skipchris) June 21, 2013
— Smit Patel (@thesmitpatel) May 17, 2013
@copyhackers Hey Joanna! I’m loving your daily emails. Learning so much. Today’s was especially helpful. Can’t wait to learn more.
— Living Out Loud (@LivingOutLoud_) April 12, 2013
@copyhackers LOVING the value prop test & differentiation guides! Insanely valuable! Thanks for the great insights.
— Julie Lowe (@julielowe) June 26, 2013
@copyhackers Just did a competitive analysis exactly the way u outline it in ur book. Tested a differentiator in headline. Got 100+% CR lift
— Daniel Gonzalez (@HiDanielG) May 17, 2013
@copyhackers Really enjoying your copywriting course…will have new website up in a few weeks. Will use your website review after its up 🙂
— Robert Meza (@dxbrob) April 23, 2013
@copyhackers thanks for the tweet Joanna, big fan of your eBooks I found them really useful.
— Shaun McCarthy (@TrainingOutcome) April 20, 2013
@copyhackers Sometimes I want my sites to have more traffic just so I can implement more of the testing ideas I’ve learned from you. 😉
— Gedaly Guberek (@Gedaly) May 10, 2013
— Shatara Geter (@sgeter) April 4, 2013