When You Actually Get Eyes Below Your Headline,
Don’t Waste Them on Weak Body Copy
The way you format your copy directly impacts whether visitors will read and what they will read. So don’t leave it up to chance. Learn to write & format body copy like a pro…
Demo Walls of Text
Yes, people read online… but they don’t like to do work. So does your ‘wall of text’ make reading your copy feel like mind-numbing work?
Discover how to break up walls of text – so your visitors don’t beg for mercy.
Explore Innovative Formatting
Think formatting is just randomly bolding and placing bullet lists? Wrongzies.
Start using formatting techniques that directly neutralize problems in your copy. And add cool tricks – like super-long checklists – to your toolbox.
Work with How People ‘Read’
People have always scanned to find the messages most deserving of their time. It’s true with newspapers, long letters and websites alike.
It’s up to you to organize & format your messages for scanners first and foremost. Find out how.
Ideal for founders, marketers, bloggers and editors
— Optimizely (@Optimizely) June 2, 2014
RT @copyhackers: “coming very soon… updated versions of the first 4 ebooks” These really are worth *vastly* more than they cost.
— Dave Collins (@TheDaveCollins) May 26, 2014
Great news: “@copyhackers: coming very soon… updated versions of the first 4 copy hackers ebooks” <– best copywriting advice I’ve read
— Patrick McKenzie (@patio11) May 26, 2014
— Copyblogger (@copyblogger) May 21, 2014
@copyhackers Feel very privileged to have you following me. Love reading all your posts. You’re such a breath of fresh air to copywriting!
— Colin Cartwright (@DesignedOnEarth) March 18, 2014
20% more google traffic, thanks @copyhackers for your books, my new title and meta descriptions rocks 🙂
— Anders Thue Pedersen (@andersthue) February 19, 2014
— Dharmesh Shah (@dharmesh) May 11, 2014
— Paul Boomer (@paulboomer) May 10, 2014
— Authority Intensive (@authorityevent) May 9, 2014
— Hubert Sawyers III (@HubertGAM) May 5, 2014
I bought your 4 Ebooks & all I have to say is wow! Amazing read! @copyhackers
— Alaa Hassan (@mralaahassan) April 28, 2014
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— Hiten Shah (@hnshah) April 14, 2014