Imposter syndrome hates Copy School.

To the ambitious freelance copywriter who wants to reach that elusive next level, but worries because:

"sECOND-GUESSING THE WORDS I WRITE IS COSTING ME TIME. AND TIME IS MONEY.”

You want to charge the big bucks, partner with the best clients and prove yourself to be the A-list copywriter other copywriters wanna be.

So what’s getting in the way of that?

Imposter syndrome.

Worries that you’re not good enough. Guessing your way through projects you underquote on. And then second-guessing every single thing you write.

The nerves before you send your copy to a client!

GUESSING is getting in your way.

It’s a bigger blocker to your freelancing success than the need to attract dream clients.

Because guessing kills confidence.

And without confidence, you’ll never have the courage to get out there and chase down your dream clients. You’ll freak out if a great name contacts you. You’ll undercharge. Or you’ll avoid opportunities entirely.

And THAT’S what kills freelance businesses.

Copy delivery day is the WORST.

You’ve already wasted days in front of your laptop. Tweaking this headline and that phrase. Wondering why you even bother. Because you doubt EVERY. SINGLE. WORD.

You can hardly hit send.

And the idea of “presenting” your copy? Hard no.

Because you KNOW your clients will doubt you too.

As much as you’d happily blame imposter syndrome… Is it actually a syndrome when you don’t have the skills you need to deliver the results your clients expect?

The insecurity is stifling.

You’re just not sure the words you wrote will bring in the leads and sales your client hired you for.

And if they don’t…

 

You can kiss any referrals (read: great new leads) goodbye

Same goes for a testimonial or that ever-elusive case study other freelancers have plastered all over their sites

It might be time for – wait for it – Upwork jobs, where you’re back to competing with people who charge less and have more reviews

You won’t even have the confidence to apply for an in-house or agency copywriting job… which means, what, switch freakin’ careers?? Waste three years and 100K on law school? Oh hellz no, please, no law school – it’s nothing like Suits, there is no Meghan Markle, if anything you’d just be stuck in the bullpen, a proverbial cog in the machine, a hamster on the wheel, looking back at THIS moment in your history, when you were so close to freedom…

  • You can kiss any referrals (read: great new leads) goodbye
  • Same goes for a testimonial or that ever-elusive case study other freelancers have plastered all over their sites
  • It might be time for – wait for it – Upwork jobs, where you’re back to competing with people who charge less and have more reviews
  • You won’t even have the confidence to apply for an in-house or agency copywriting job… which means, what, switch freakin’ careers?? Waste three years and 100K on law school? Oh hellz no, please, no law school – it’s nothing like Suits, there is no Meghan Markle, if anything you’d just be stuck in the bullpen, a proverbial cog in the machine, a hamster on the wheel, looking back at THIS moment in your history, when you were so close to freedom…

 

Will THIS be the career-crushing moment your client finally fires you, upgrading to a more skilled copywriter who doesn’t guess their way through projects?

Because clients expect you to deliver more leads and sales. Yet, it’s basically impossible to guess your way into conversions.

So then: how do you escape the guessing game and become a confident copywriter with top-tier skills?

It’s not like you’re not trying.

You’ve already established that copy is an entirely different beast than content. And you know you can’t approach your ads, emails and pages the same way you crank out blog posts.

The free templates collecting pixel dust in your downloads folder haven’t brought you any success either.

Oh, and all those promising copy courses?

They’re sadly lacking too.

Without the know-how to conduct customer research with a copywriter’s lens, dissect buyer behavior and pull in persuasion mechanisms that trigger natural human instinct…

You’re still hundreds of miles away from becoming the effective kickass copywriter a world of well-paying clients desperately want to work with.

If you feel hopelessly stuck in this never-ending cycle of mediocrity…

There’s good news:

Developing the copy chops you need to turn your freelance biz into the envy of your wordsmithing peers is easier than you think.

Here’s what successful freelancers are too busy to tell you:

Top-earning freelancers build on proven conversion copywriting strategies. The same techniques the pros use. To deliver record-breaking wins. Over and over again.

That’s right. The same techniques. Repeated. Over and over again.

Repeatedly using those techniques is how they…

reach elusive $10K+ months and six-figure years,

escape the penny-pinching project cycle and

build a full roster of high-paying clients who respect them as pros and partners.

  • reach elusive $10K+ months and six-figure years,
  • escape the penny-pinching project cycle and
  • build a full roster of high-paying clients who respect them as pros and partners.

Without luck. Without a marketing crystal ball. Without years spent paying their dues.

Even without ANY copywriting experience.

New copywriter Bayardo Barrios signed $3000 projects from day 1 as a freelancer using these pro strategies.

“Copy School’s given me all the tools and the process necessary to write high-performing copy for my clients that keeps them coming back for more. I don’t know a better program. Thanks to it, I’ve been able to confidently land $3,000 projects from the get-go. Figure that figure looks good when so many folks are charging less.” 

— BAYARDO BARRIOS

CONVERSION COPYWRITER & MARKETING CONSULTANT

Bayardo is just one example of countless newbies and pros who’re upping their rates by upping their game. If they can do it, so can you...

With the same guess-less copy strategies in your back pocket, you can level up too:

Charge 2x, 3x and 5x higher rates when you demonstrate a predictable process that gets results with repeat use and application.

Attract (and sign) better clients with bigger budgets who are looking to partner with pros, not expendable wordsmiths.

Show up as an expert. Instead of feeling like a little kid at the grown-ups table.

Stand out from under-skilled copywriters who are quoting dangerously low rates in a business-breaking race to the bottom.

Proactively pursue bigger, more exciting projects. Instead of self-sabotaging because you doubt your own ability to deliver.

Push back on client feedback when you can justify every word in your emails, ads and pages.

Upsell projects to cash in bigger checks. Because you can pinpoint where a client is leaving money on the table. Then swoop in and save the day with your skills.

  • Charge 2x, 3x and 5x higher rates when you demonstrate a predictable process that gets results with repeat use and application.
  • Attract (and sign) better clients with bigger budgets who are looking to partner with pros, not expendable wordsmiths.
  • Show up as an expert. Instead of feeling like a little kid at the grown-ups table.
  • Stand out from under-skilled copywriters who are quoting dangerously low rates in a business-breaking race to the bottom.
  • Proactively pursue bigger, more exciting projects. Instead of self-sabotaging because you doubt your own ability to deliver.
  • Push back on client feedback when you can justify every word in your emails, ads and pages.
  • Upsell projects to cash in bigger checks. Because you can pinpoint where a client is leaving money on the table. Then swoop in and save the day with your skills.

Freelancer Patti Haus charges 250% more for sales page projects because she’s getting results.

Freelancer Marian Schembari’s emails made $500K for her client, easily supporting her new $500 per email rate.

Because…

when you lean on copy strategies that have already made multi-millions for companies all over the world… 

when you can justify every word, sentence and phrase choice, plus the order you put them in…

when you understand exactly what steps to take in every project – steps that are based on proven processes…

  • when you lean on copy strategies that have already made multi-millions for companies all over the world…
  • when you can justify every word, sentence and phrase choice, plus the order you put them in…
  • when you understand exactly what steps to take in every project – steps that are based on proven processes…

Not only do you deliver results for YOUR clients…

You also show up with project-crushing confidence.

In every conversation you have. In every project you touch. Even before the emails of “We did it!” hit your inbox.

What freelancers love most:

You don’t need months or years to become the badass freelancer clients beg to book.

Because the proven copy strategies you need to unleash your awesome are swipeable. And you can start using them today.

INTRODUCING...

Where the world’s most ambitious freelance copywriters swipe high-converting copy strategies to confidently crush client projects.

With full-spectrum copy training in your toolkit, you’ll never again worry:
“I landed the job - but can I actually DO the job?”

With full-spectrum copy training in your toolkit, you’ll never again worry:
“I landed the job - but can I actually DO the job?”

Access our hella comprehensive library of lessons, featuring videos on strategy, swipeable processes, over-the-shoulder demos and “see how the pros do it” copy makeovers. All filtered by asset type.

Do your training while you complete a project.

Use Copy School’s customized roadmap to walk you through what you need to do  now, step-by-step. Each bite-sized video lesson runs, on average, just 7.5 mins. And some lessons are even shorter:

“This is the best copywriting training I’ve ever taken and I’m already seeing a difference in the response to my list in terms of sales. If you DON’T want to make more money, have more fun doing it, and totally wow your audience, you can pass this one up. But that would be crazy.”

— HEATHER DILEEPAN

FREELANCE COPYWRITER

Heather Dileepan 1

NEW! training RELEASES. Every month. SO you can KEEP YOUR SKILLS FRESH.

Write conversion-boosting pricing pages with this new training roadmap, added July 2021.

Plus, inside the Copy School library,
you’ll also find step-by-step training for:

SALES EMAILS

Turn your clients’ subscribers into paying customers. Every time they push send.

Confidently write sales emails that convert or upsell subscribers. You’ll know how to use message-finding and email-planning techniques like review mining. See how to write rapid-fire subject lines. Get our best storytelling secrets. And show clients exactly why they’re paying YOU to sit behind the keyboard.

LEAD-GEN LANDING PAGES

Wow your clients with MORE perfect prospects. (Plus, use these techniques to capture clients on your own lead pages.)

Turn browsers into subscribers, webinar registrants, trial users and qualified leads with high-converting landing pages. When you can fill up your client’s list with more ideal buyers, it puts you in the perfect position to pitch a sales page or email sequence as your next badass job.

HOMEPAGES

Pull prospects closer to the buy button with confusion-free homepages.

Did you know that the TOP request we get from leads is to rewrite their homepage? Clients worldwide are investing in homepages more than anything else.

And now you can swoop in to scoop those jobs! See how to write homepages that pave a clear path to purchase. Even if there are many paths to choose from. So you can connect more of your clients’ website visitors to the products, services and plans they came for.

FUNNELS

Actually map funnels. And talk to your clients about their funnels. Without fear that you’ll be discovered as an imposter. (Cuz you’re not.)

Roll out any of four complete funnels, all based on funnels that have brought in $24+ million across 37 industries.

With training on planning TOFU, MOFU and BOFU funnels, you can confidently deliver a selling system… instead of doubtfully piecing one together from scratch, without a moment of “daaaaamn will this even work?”

SALES PAGES

Publish persuasive pages. So your clients get more paid conversions. And you retain happier clients.

Your clients may have no idea how much money they’re leaving on the table by failing to use actual sales pages. Help them achieve masterful conversion rates by landing their lists of trial users, leads, subscribers, customers or all of the above on persuasive long-form sales pages. And prove you offer SO MUCH MORE value than just making things sound dope.

FACEBOOK & INSTAGRAM ADS

Drive more of the right traffic. With ads that get the click.

This ad copy system has earned multi-millions in revenue. Use it to flood your client’s funnel with qualified leads. Slash ad costs. Boost engagement. And show ‘em all that paid social – when you’re writing the ads – IS a strategy that’s more than worth their spend.

OPTIMIZING WITH DATA & ANALYTICS

Boost performance across your client’s funnel. With the secrets hiding in all that dazzling data.

Wow clients with the conversion-boosting insights sitting in their numbers, tools and reports. Then use that new understanding to make data-driven decisions that bring in more leads and sales. That’s the kind of expertise clients pay the big bucks for and never want to live without. (Yay for happy client retention!)

RELIEF FOR OVERTHINKERS & SECOND-GUESSERS

“In the week since I joined Copy School, I’ve been thinking very differently and feeling much more confident in knowing exactly what I want and need to write. Copy School simplifies everything… even thinking.”


- KELLY RUDOLPH

NEW! AS A COPY SCHOOL MEMBER, YOU INSTANTLY GET THE FRONT ROW SEAT TO THE LATEST TRAINING.

Pricing pages (NEW! July ‘21)

Delivery emails (NEW! June ‘21)

Web page closing techniques (NEW! May ‘21)

  • Pricing pages (NEW! July ’21)
  • Delivery emails (NEW! June ’21)
  • Web page closing techniques (NEW! May ‘21)

PLUS, HAVE THE EDGE ON YOUR PEERS WITH THE EVER-GROWING LIBRARY OF LESSONS:

Deliver clear results using the strategies we’re using day in, day out. We’re dropping new training every month in 2021 and beyond, including lessons on:

LinkedIn outreach strategies

Confirmation pages

Seasonal sales ad campaigns

Seasonal sales email campaigns

Cold emails

Brand voice development

Optimizing web pages

And a slew of even more email training, including show-up emails, mini-triggered sequences and request demo automations.

  • LinkedIn outreach strategies
  • Confirmation pages
  • Seasonal sales ad campaigns, like BFCM.
  • Seasonal sales email campaigns, like BFCM.
  • Cold emails
  • Brand voice development
  • Optimizing web pages
  • And a slew of even more email training, including show-up emails, mini-triggered sequences and request demo automations.

PLUS! 10x Freelance Copywriter:

Your on-demand mastermind. Find clients. And 10x your growth.

Sure, you’ll gain knockout copy chops inside Copy School. But opportunities will continue to whoosh by if you lack the solid, proven business processes to build money-making authority. And make client stuff easy-peasy. Enter: The 10x Freelance Copywriter.

When you add The 10x Freelance Copywriter to your Copy School membership, you’ll get:

INCLUDED! 1 YEAR ALL-ACCESS PASS TO THE PRACTICE. ONLY UNTIL APRIL 20th. WHEN YOU CHOOSE THE ‘ANNUAL’ PLAN.

Plus, THE PRACTICE:

Strengthen your copy chops.
Without risking your reputation.

Turn new Copy School knowledge into badass copy skills with 10- to 60-minute coach-driven on-demand “writing workouts.” Build the muscle memory you need to deliver projects with the confidence of a copywriter with 10x your experience.

No clients? No problem. New freelancers can use The Practice to build a body of spec work. So you can land your first clients.

I’ve done many online courses, but nothing compares with Copy School. No kidding. All the lessons are stimulating, thought-provoking and totally resonate with me. Yes, Copy School is about copy and conversion copy, but weaved throughout are outstanding concepts of contemporary marketing and the psychology of the buyer. My writing has improved and I have more confidence in going deeper to hit those psychological trigger points. Kudos. Copy School is an outstanding program full of stuff you just can’t unlearn.”

— MARK CROSLING

FREELANCE COPYWRITER

“I’ve bought several copywriting courses over the years and each one has been nothing less than a huge disappointment. So I was a little skeptical when I joined Copy School. Not anymore! You have blown my mind… simply by delivering what you promised – confidence. Thank you!”

— MEG HARRIS

FREELANCE CONVERSION COPYWRITER

Share your copy doc with a smile.
Thanks to proven frameworks and tools.

The Ultimate Message Map. Like a master manual for every client. Capture customer research. Document product details. And plan out messaging angles. Use it every time you write for a client. So you can speed up each copy project. (And even sell a copy of the message map as part of your project.)

Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can increase conversion rates across your client’s funnel.

10x Page Plan (for web pages). Write any web page for a site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.

Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.

Long-Form Sales Page Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.

Facebook Ad Dos & Don’ts. Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.

Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.

Solution Design. Make this robust document your project’s basecamp. So each second you spend writing brings you closer to the results you’re aiming to deliver.

  • The Ultimate Message Map. Like a master manual for every client. Capture customer research. Document product details. And plan out messaging angles. Use it every time you write for a client. So you can speed up each copy project. (And even sell a copy of the message map as part of your project.)
  • Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can increase conversation rates across your client’s funnel.
  • 10x Page Plan (for web pages). Write any web page for a site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.
  • Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.
  • Long-Form Sales Page Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.
  • Facebook Ad Dos & Don’ts. Use this simple checklist to proof Facebook ads. Reference it before hitting send. Or troubleshoot hidden issues in underperforming campaigns.
  • Anatomy of a High-Converting Landing Page. Create persuasive landing pages for list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.
  • Asset-Level Solution Designs. Make this robust document your project’s basecamp. So each second you spend writing brings you closer to the results you’re aiming to deliver.

… and 22+ more downloadable resources to help you bring in toast-worthy results for clients. (With even more coming throughout 2021 and beyond!)

$1 MILLION?! THAT’S THE POWER OF PROVEN TOOLS

“The best copywriting training in the history of copywriting courses but maybe I’m biased because the shiz I learned in there has enabled me to write a couple of funnels that have brought in more than a million USD this year.


— DAWN PETRIN

FREELANCE CONVERSION COPYWRITER

Dawn Petrin

ACCESS ALL AVAILABLE COPY SCHOOL TRAINING ON DAY 1. NO DRIPS. NO WAITING. GUARANTEED!

Find copy-saving support at every twist, turn and "hold up, wait, how?"

Find copy-saving support at every twist, turn and "hold up, wait, how?"

COPY QUAD COMMUNITY

Ask questions. Source ideas. And connect with people just like you.

With Copy Quad, you’re never alone. Talk copy with other eager freelancers.

Hop into a discussion anytime you want to brainstorm email topics, get feedback on your latest sales page or ask for advice on new-to-you stretch projects.

WEEKLY COPY TALKS

Let Jo + team help you conquer your biggest copy challenges.

Get expert guidance from Joanna Wiebe, the Copyhackers team and guests in weekly ask-me-anything-style chats.

  • Not sure where to focus first? Come to a Copy Talk.
  • Need help applying a lesson to a unique situation? Bring your Qs to a Copy Talk.

Inside Copy School, there’s never an excuse to stay stuck. We always have your back.

Show potential clients you know your stuff. (Cuz you do!) And close more projects.

Proudly display badges of completion on your site, blog or LinkedIn profile to show off your upgraded skills.

I signed up a client pretty much directly because of how much confidence I emanate from knowing I could handle it. The sales email bootcamp excel sheet is amazing and asks the right questions for me to put the writing task into perspective. When asked to recommend copywriting courses, Copy School is an easy one to justify.”

— LARRY YAP

CONVERSION COPYWRITER

“In truth, you’re going to get 20x, 30x… and beyond. I came in with a ton of launch and email marketing experience so I was a little skeptical. Is there anything in here that I don’t already know? In 1 word: yes. In 2 words: so much.”

— KATIE MOMO

FREELANCE COPYWRITER

Copywriters, CEOs and influencers alike trust Copyhackers as the "gold standard" for copy training.

“I LOVE that there’s no BS in this program. If you want to learn how to kick-ass as a copywriter, this is the gold standard. I didn’t want to mess around with one-off courses that teach me one thing at a time. I’m happy to pay AND do the work myself to level up across the board in my business.”

— KATIE AUKER

FREELANCE COPYWRITER

“Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun… You’ll be able to write with confidence and know it’s damn good.”

 MARIE FORLEO

ENTREPRENEUR, NYT BESTSELLING AUTHOR & HOST OF MarieTV

Grab the exact copy strategies we're using to

drive millions in revenue.

Train with top copywriters and marketers who have decades of professional in-the-trenches experience.

Inside Copy School, you’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts for top businesses.

With a line-up like this, there’s no better place to become the best freelance copywriter on the planet:

Joanna Wiebe is the CEO of Copyhackers – the place entrepreneurs, small biz owners and copywriters go when they’re ready to ditch rookie “best practices” and avoidable mistakes… and finally write copy that converts. Like pros.

The original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, QuickSprout, Crazy Egg, BT, Tesco, Buffer, Edgar and Wistia. That’s why she’s been invited to teach conversion copy on 50+ international stages including Google, INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and CXL Live.

Sam Woods

Funnel Copy Specialist

Photo of Carolyn Beaudoin

Carolyn Beaudoin

Lead Acquisition & Web Copy Specialist

Joel Klettke

Web Copy Specialist

Andrew Yedlin

Web Copy Specialist

Wahida Lakhani

Facebook Ad Copy Specialist

Nicole Luke

Data & Analytics Specialist

^ HEAR FROM LAURA BABCOCK

MONEY-MAKING SKILLS

Laura brought in 50% more sales for her coaching client thanks to the strategies inside Copy School.

“I am blown away by the quality of the content. It’s amazing… Before Copy School, I was writing mostly blog posts and emails, it wasn’t anything that really moved the needle and helped businesses bring in more revenue. About a month or 2 after Copy School, I had the opportunity to write a sales page and a series of emails for a performance coach. She got 50% more sales on that promotion. It felt really good to be able to help her achieve that.”

Copy School = your fast path to copy-slaying confidence.

With an incredible $2067 in instant savings when you choose an annual pass, there’s no better time to join than now.

best value, biggest savings!

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

Copy School = your fast path to copy-slaying confidence.

With an incredible instant savings when you choose an annual pass, there’s no better time to join than now.

Instantly save up to $2731 with an annual pass!

Annual Pass

Copy School + 10x Freelancer

JUST $4728 $1997 / YR

7 day money-back guarantee


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

  • Structured biz-boosting 10x Freelancer training

  • 10xFC Slack mastermind community

  • Weekly Slack office hours with Jo or Amy
$47/mo FREE! Caples.io consultant listing

BIGGEST SAVINGS!

Annual Pass

Copy School

$3564 $1497 / YR

7 day money-back guarantee


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

Monthly Pass

Copy School + 10x Freelancer

JUST $394 $347 / MO

7 day money-back guarantee


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

  • Structured biz-boosting 10x Freelancer training

  • 10xFC Slack mastermind community

  • Weekly Slack office hours with Jo or Amy
$47/mo FREE! Caples.io consultant listing

CASHFLOW-FRIENDLY!

Monthly Pass

Copy School

$297 / MO

7 day money-back guarantee


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

These Copy School-trained copywriters are killin’ it for clients:

Join over 3000 students already writing winning copy with confidence.

^ HEAR FROM REBECCA VIGELIUS

MORE PROJECTS

Rebecca’s winning more projects with her upgraded skills.

“The #1 benefit for me is the confidence I have to sell and complete client projects… My only regret with Copy School is that I wish I’d found it sooner. I’ve done my fair share of courses and there’s absolutely NOTHING that compares.”

Naomi-Dalton-2

“I signed up three new clients in August and am writing my first 2 sales pages at the same time! My clients are so happy with my work on the sales pages so far that they now both say that they want to work with me as their copywriter for emails, launches, Facebook ads, proposals, writing their social media profiles… It took me a while to get there, but once I got those first clients and they could see what I could do, the work just came flooding in!

— NAOMI DALTON

FREELANCE COPYWRITER

- EKATERINA HOWARD

CONVERSION COPYWRITER & STRATEGIST

HOW TO SKYROCKET CLIENT RESULTS

“(With Copy School) I started focusing on compelling ad copy rather than trying to trick the algorithm. Results skyrocketed. What I learned generated much, much better results for my ads (to the point where I very comfortably spend 1500-2000€ a day).

I learned: copy is the key to conversions, not fancy ad sets or bidding strategies. As someone with an “it’s complicated” relationship with Facebook (and ads on it), I was skeptical about adding Facebook ad creation to my toolbox. Turns out, customer research and understanding of the customer – the things I value most about the copywriting process – apply here, too.

After taking the ad copy training, I’m excited to work on copy for Facebook ad campaigns and feel empowered by the detailed process descriptions, frameworks, and guidelines on testing the ads. An especially amazing part of the training was the guided walk-through on mapping out specific types of sales funnels and supporting ads for each type (*brain explodes*).

The feeling when those pieces finally began to fall into place was the best!”

“Before I took the ad copy training, I felt like I was stabbing in the dark when it came to writing Facebook ads. With most of the other Copy School qualifications under my belt, this was the missing link, showing me how to write persuasive ads that fit perfectly into different sales funnels. This has been great for my confidence and ability to map and write funnels that convert.

— SALLY HEMS

FREELANCE COPYWRITER

“I’ve written several landing pages, sales pages, and websites that my clients were thrilled about. I’ve also finally created my own website.”

— JULIA SAXENA

FREELANCE COPYWRITER

^ HEAR FROM LINDA MELONE

BIGGER WINS

Linda DOUBLED her client’s signups during a pandemic.

“[Copy School] has given me a blueprint or a roadmap for any sort of copywriting I do either for myself or my clients… I use the training almost every day… There’s something for any type of writing situation… You’ll get more out of it than you think… It’s one of the best investments I’ve made in my writing career.”

“I can now write [Facebook] ads that are more relevant to the prospect on social media. Recent result: I applied what I learned in Copy School to a client course launch that hit over 40+ sales of their $997 product in a 10-day Facebook launch.”

— RYAN CRUZ

SALES FUNNEL STRATEGIST

“I am seeing results. I’ve done 2 email campaigns, and the results are nothing but excellent. Before Copy School, I was reasonably effective. I was getting results… but after the first [Copy School], I went back and quickly reworked the current campaign I was writing, and well… just cranked it up a notch. It worked like hot dang.”

— ROB YOUNG

COPYWRITER

Rob-Young-2021

“I wrote one sales letter using [Copy School], and it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”

— BRAD WAGES

FREELANCE COPYWRITER & EMAIL MARKETER

I’d been languishing as a writer and editor for years, eddying around in vague and largely unprofitable circles … I knew there had to be some way to scoop up my skills and start making them truly work for my business. Copy School showed me how to do that – big time! It was the BEST investment I could ever have made.

The sheer value inside Copy School is BREATHTAKING – hours of super-personal tutorial videos, workshops and webinars, titan templates, interviews, insights, and hundreds (thousands?!) of killer tips, cheatsheets and checklists.

Armed with Copy School confidence, I’m now revolutionizing my business in ways I could never have imagined. I have a brand new website, I’m already helping clients convert more prospects through deeply researched, targeted web and email copy – and I’m bloody loving it!!

Seriously, if you’re even slightly on the fence about Copy School – just jump in. You will land in a World of Joy :).”


— GIN WALKER

FREELANCE COPYWRITER

“[Copy School] is a game-changer! The sales pages I’ve written for our clients are bringing in serious $$$s, over and over again. Just as an example… One of our clients had a $100K + launch for a $47 product. Another is seeing a 22% conversion for a membership site. PLUS I’ve been able to streamline AND deepen my conversion copywriting process too. If you want to write high-converting sales pages that connect powerfully with your ideal audience, you need Copy School. The sales page lessons cover everything you need to know about crafting compelling copy and understanding your buyer. You’ll never suffer from “blank-page” syndrome ever again. I can guarantee that.”

— PRERNA MALIK

CONVERSION COPYWRITER

“Right after I finished the sales page training, I got a call from Spenser Haws from Niche Pursuits to write a course sales page for Organic Traffic Formula. In the 1st week, we exceeded our goals by about 21% for the sales page. His goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.

— JESSE GERNIGIN

CONVERSION COPYWRITER

BEGINNER-FRIENDLY

Is writing copy and getting results like the pros even possible as a beginner? You bet.​

Set the self-doubt aside. Writing winning copy isn’t magic. And we aren’t wizards. The power lies in the processes we use. Guess what?

Processes are teachable.

With Copy School’s step-by-step instruction, proven techniques and templates plus other actionable aids, students find what they learn surprisingly easy to apply.

No matter your starting point, Copy School helps you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro in a matter of weeks.

“I’ve confidently written high-converting sales pages for clients that know the ins and outs of good copy. And I didn’t break a sweat. I hadn’t written a full email sequence when I started [Copy School email training]. Now I can easily plan a sequence and write it up, knowing it’s going to work. Really well. If I ever need a refresher, I just dip into the relevant course as I need it. It’s been a game-changer.”

— AJA STUART

CONVERSION COPYWRITER

FAQS

“How quickly can I start seeing results and building a reputation as a kickass copywriter?

… AND ANSWERS TO OTHER SMART QUESTIONS:

The biggest part of that confidence comes from having processes you can rely on, using techniques and templates that work and having a safe place to sharpen your new skills.

Without the risk of practicing on client projects.

Of course, you have to show up and put in the work. But it’s totally worth it.

Because when you build on proven processes and strategies…

When you see the wins yourself…

It gets much, much easier to charge higher rates. Take calls with dream clients. And delight existing clients so much that they’ll ask you to write all the things.

Plus, freelancers find comfort in knowing they can seek out copy-saving support in The Copy Quad or at a Copy Talk anytime.

There’s a certain confidence in that too.

It varies, but we can give you some benchmarks:

You can expect one roadmap – from research to planning, writing and editing – to take you about 4 hours to watch.

For best results, we recommend you work through the training as you complete your copy project.

Watch the planning lessons. Then plan your copy. Watch the research lessons. Then complete your project research.
Watch the writing lessons. Then write your first draft.

And so on.

The total time needed will fluctuate depending on what you’re writing.

For example, it takes less time to write up a few Facebook ads or a handful of nurturing emails than it takes to pump out a multi-page website. Or 10K-word long-form sales page.

No matter how it might look right now, Copy School SAVES you time:

  • Instead of wasting hours and hours scanning blog posts and ebooks, you can use the roadmap builder to skip straight to the most relevant lessons.
  • Instead of staring at a blank screen wondering what to write or where to begin, you can start strong with proven processes, templates and worksheets.
  • Instead of delaying for days, second-guessing every decision, you can feel confident when hitting send because you followed a process with a track record of results.

Most importantly…

  • Instead of continuing to wing it with your work, you can source strategies directly from the experts and wow your clients with the copy you produce. So you can charge higher rates, collect delightful client testimonials, and build a more profitable freelance business – starting now.

The easy answer is: much faster than with everyone’s not-so-favorite trial and error approach.

With just the first few Unskippable videos, we’ll take you behind the scenes of what it takes to write copy that converts.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

How quickly you see those lifts will depend on factors like: whether or not your client has product-market fit, how much they are actively marketing, how much traffic they get, how many subscribers they have, etc.

For example, a course creator with an active, growing email list could see results from sales emails in a few hours after hitting send.

And a business that’s running Facebook ad campaigns should have enough data in a few days to evaluate ad copy.

On the other hand, a service provider with less than 1000 website visitors per month may need a few months to see results from a new homepage.

Regardless of where your clients are now, Copy School shows you exactly what steps to take with your copy to get them to that next growth stage – in a surprisingly short timeframe.

Everything in Copy School is simple to learn and easy to execute.

We give you clear bite-sized instructions – never too short, never too long. With formulas and frameworks to make them as execution-friendly as possible.

We’ve trained copywriters at every level – like:

  • Beginner Bayardo Barrios who used Copy School to land $3,000 projects from the get-go. And…
  • Seasoned copywriter Marian Schembari who used Copy School’s email training to help her client Teachable make $500K – easily justifying her new $500 per email rate.

You start with our series of Unskippables (the foundational conversion copywriting stuff) to build the knowledge you need to get going – even as a beginner.

FYI, the Unskippables (literally unskippable because they’re prerequisites) is where everyone starts when they first join Copy School.

With asset-based video roadmaps, you can get any ad, email or page out the door, knowing it’s engineered for results.

Sure, you get access to the more advanced tactics too.

Tackle those whenever you feel ready (or skip them all together). You can write copy that converts with just the Unskippables and core roadmap lessons.

No matter your starting point…

Copy School is set up to help you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro in a matter of weeks.
It sure beats pitching projects for peanuts on Upwork.

The material inside Copy School literally can’t be found anywhere else. Why?

Well… we created it.

You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Todd Herman – and so many others.

We didn’t try X once, see it perform decently and turn it into training. We tried X multiple times, for multiple audiences, and multiple products, and multiple offers.

And we’re not holding back either.

You’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts for top businesses in 2021 and beyond.

Don’t forget, Copy School is currently the ONLY program where you have a safe space to work your writing muscles and gain true copywriting mastery – AKA The Practice.

So you can start executing high-converting techniques in client projects with confidence because you’ve already practiced applying them.

Unlike other courses that share the expertise of one person, Copy School pulls together the expertise of 7+ top copywriters and marketers.

Our team is made up of real practitioners with bookoodles of experience working with big name clients on the daily.

When it comes to mastering modern day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that gets you there.

Many (if not all) of the copy techniques you learn inside Copy School are transferable to any industry. That’s because:

Persuasion is about people – not about business type.

We know because we’ve tested them while working with a huge range of clients like Wistia, Canva, Neil Patel, Todd Herman – field-testing everything we teach multiple times, for multiple audiences, multiple products and multiple offers in multiple industries.

Just the funnel copy system alone has generated $24+ million in revenue across 37 industries.

Still… industry-specific lessons ARE helpful. We thought of that too!

Create a custom roadmap to shortcut to the training that’s most relevant for the type of client you’re working with. You can currently filter lessons by ecommerce, SaaS and apps, services, and programs and courses.

With Copy School, you can easily serve clients in different industries without spending months learning the subtle differences. Take on clients from industries you’ve never worked in before. Or change things up and switch niches entirely – knowing you have the tools to write copy that converts on Day 1.

Not here. Our goal for Copy School is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything the second you wrap up your enrollment on the next page. No waiting. No slow-drip BS.

Right now you can load up lessons for writing:

  • Sales emails
  • Sales pages
  • Pricing pages
  • Landing pages
  • Facebook and Instagram ads
  • 4 Complete funnels
  • Nurturing and onboarding emails
  • Homepages

And we’re developing new roadmaps on an ongoing basis. When new lessons are finalized and uploaded, you can access them.

This quarter, we’re releasing lessons on:

  • Pricing pages
  • Confirmation pages
  • Seasonal sales campaigns with SMS, emails and paid ads

Later in 2021, we’re releasing lessons on:

  • LinkedIn outreach strategies
  • Cold emails
  • Brand voice
  • Optimizing web pages
  • And a slew of even more email training, including show-up emails, mini-triggered sequences and request demo automations.

Inside Copy School, you get IMMEDIATE access to all the training, tools and techniques you need to tackle any copy project with confidence.

Inside Copy School, you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.

They aren’t copywriters who are just a few steps ahead of you.

And they aren’t teachers who were copywriters once upon a time but lost touch with what’s working now because they stopped working with clients.

This major league training team comes with decades of professional experience. We’re professionals who are on the ground, doing the work and seeing the results every single day.

Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.

We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WordPress Engine, and other Fortune 50 companies who cannot be named.

It begs the question:

Why learn from anyone else when you can train with the team that knows without a doubt how to write and drive sales?

Copy School shows you how to measurably improve each and every metric on the way to a successful conversion.

  • Ryan Cruz wrote Facebook ads for a course launch that generated $40K in 10 days.
  • Laura Melone’s sales page and email combo brought in 50% more sales for her coaching client.
  • Prerna Malik delivered a membership sales page that converted at 22%.
  • Jesse Gernigin blew his client’s sales goals out of the water with a sales page that sold $47K in the first week.

We have a strong enough track record to know – without a doubt – the copy strategies we teach work for our students. Repeatedly.

Of course, we can’t guarantee your success.

You have to be willing to put in the work. But the payoff can be incredibly rewarding.

We CAN guarantee you’ll get all the training, templates and tools you need to write copy that converts at every critical cash point.

You can check out securely online using your favorite credit card or via Paypal. Plus, you can update your payment method anytime from your account.

It’s straightforward. You keep your access to Copy School, including all training materials and other perks, as long as you have an active membership.

You’ll be charged automatically every month or every year depending on which option you choose at checkout.

If you wish to cancel your membership at any time, you can do so easily from your Copy School account.

Keep in mind, canceling your membership does mean you lose access to all lessons, templates, worksheets, Copy Quad, and everything else that comes with Copy School.

With over 3000 happy students who are seeing results, we know you’re going to love Copy School. But, for whatever reason, if you don’t feel like you’re any closer to writing winning copy, simply send us an email to support@copyhackers.com within 7 days of joining and we’ll refund every dollar of your initial membership payment.

After 7 days, you can still cancel anytime (as you normally would) just without a refund of any payments previously made.

Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:

Actionable copywriting training, including bite-sized lessons on:

  • Emails
  • Landing pages
  • Pricing pages
  • Sales pages
  • Homepages
  • Facebook & Instagram ads
  • Funnels

With new roadmaps dropping every month.

And:

  • Proven templates, worksheets & checklists
  • Over-the-shoulder demos
  • Copy teardowns and makeovers
  • 7+ top copywriting & marketing instructors
  • Copy Quad community
  • Copy Talks

Plus, on select plans:

  • The Practice’s on-demand skill-building workouts ($500/year value)

… and a full 7 days to test drive it all risk-free.

How much is Copy School worth?

A LOT.

But the more important question is:

“How much can Copy School make me?”

You decide.

Because when you can write copy that converts, my friend, you can charge drool-worthy rates. Help clients generate the cash flow they need to hire you again and again. And carve out a more profitable path for your freelance business.

“I honestly feel that (Copy School) is a next logical step for me as I build my business. I didn’t want to wait another year if I could gain the skills I’ve been chasing right now.”


- STEPHANIE LEITH

Great point, Stephanie.
Why wait another minute when… ?

Just a few HOURS inside Copy School can lift your confidence in every word you write.

And when you wield this conversion-boosting power on every client project you complete…

You can easily hit those $10K months. Own your new expert status. And have dreamy clients beating down the virtual door to work with you.

You can now join Copy School with an incredible $2067 instant savings and a risk-free 7-day money-back guarantee.

best value, biggest savings!

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

You can now join Copy School with incredible instant savings when you get an annual pass and a risk-free 7-day money-back guarantee.

Instantly save up to $2731 with an annual pass!

Monthly Pass

Copy School + 10x Freelancer

JUST $394 $347 / MO

7 day money-back guarantee


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

  • Structured biz-boosting 10x Freelancer training

  • 10xFC Slack mastermind community

  • Weekly Slack office hours with Jo or Amy
$47/mo FREE! Caples.io consultant listing

CASHFLOW-FRIENDLY!

Monthly Pass

Copy School

$297 / MO

7 day money-back guarantee


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

Annual Pass

Copy School + 10x Freelancer

JUST $4728 $1997 / YR

7 day money-back guarantee


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

  • Structured biz-boosting 10x Freelancer training

  • 10xFC Slack mastermind community

  • Weekly Slack office hours with Jo or Amy
$47/mo FREE! Caples.io consultant listing

BIGGEST SAVINGS!

Annual Pass

Copy School

$3564 $1497 / YR

7 day money-back guarantee


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

“I’m such a believer in this program. Before the email training, I was nervously quoting $75 or $100 per email without really knowing what I was doing. Now I’m so clear on my strategy. I know exactly what to charge and how to get amazing results for my clients. This has given me the confidence to bump my rate to $275 per email and offer full sequences and packages instead of less profitable one-offs.

— TARZAN KAY

COPYWRITER

I used the sales page training on a full-day intensive (that I sold for $3k). I updated my client’s sales page. And since re-launching it, she’s brought in $56,000 in one week. I’m not only using Copy School training with clients but also for my own programs and products.”

— CHANTI ZAK

COPYWRITER & QUIZ FUNNEL STRATEGIST

DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” or “6-figure” or “7-figure” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” and “6-figure” and “7-figure” represent the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential.

Published by Wiebe Marketing Ltd dba Copyhackers
10268 89 St NW Edmonton, AB TSH 1R4
© Copyright 2021 Wiebe Marketing Ltd

I charge 2.5x more for a sales page than I did when I first started [Copy School]. I’m just more confident in the work I’m producing. I don’t feel like I’m just throwing something together because I’m using a methodology that has worked in the past for other people. My clients are happy. I know I’m getting results for them. What I’m doing has a big impact on their business. Actually, one of the clients I did a sales page for was so impressed she hired me for more projects. It started off as just a sales page and I think we’re on the 5th project now.”

– Patti Haus

“Before [Copy School] I knew how to write a good email. But I didn’t know how to write a 10x email. And holy crap did [Copy School] deliver on its promise. I 10xed my client’s investment (I helped Teachable make $500k using this sequence). I 10xed my hourly rate. I 10xed my available daylight hours. (Seriously, I now charge $500 per email and the templates it now only takes me ~1 hour to write.)”

– Marian Schembari

Sam Woods has created 100s of funnels for cold, hot and in-between audiences in over 37 industries. These funnels have generated 24+ million dollars in revenue. 

His funnel creation system marries timeless principles from direct response copywriting, customer-focused research techniques and digital optimization principles to create and optimize online growth funnels that predictably generate leads and sales. That’s why businesses from HubSpot to Agora hire him!

Carolyn Beaudoin is the Sr. Conversion Copywriter at Copyhackers where she’s helped LaunchDarkly double their leads and regularly develops strategy and copy for leading ecommerce brands like Nectar, DreamCloud and Awara. 

Before Carolyn joined the Copyhackers crew, she worked primarily with service-based businesses and online course creators. Results include dropping bounce rates by up to 63%, lifting average time on page durations by up to 111% and lifting conversions by up to 72%.

Photo of Carolyn Beaudoin

Joel Klettke is the Founder of Case Study Buddy, the case study specialists behind 500+ studies for B2B brands ranging from scrappy startups to multi-billion-dollar Fortune 50 juggernauts. 

He’s also a sought-after conversion copywriter. He’s helped brands like HubSpot, Scott’s Cheap Flights, and WP Engine drive millions in additional revenue. Interestingly, he once helped a UK-based company add over $165K to their annual revenue with two recommendations (and zero written words).

Andrew Yedlin has written conversion-focused websites and landing pages that have helped his clients grow their sales pipelines by millions of dollars. 

Notably, his work drove over half-a-million dollars in customer lifetime value in a single quarter for a Series C SaaS company. 

He brings his experience working with fast-growing SaaS companies including Culture Amp, CallRail and Netsparker to hundreds of subscribers at CopySpotlight.com, an email newsletter and YouTube show that features copywriting tips and live examples. 

Wahida Lakhani has earned multi-millions in revenue for clients, managing over $1 million in ad spend across some of the most competitive and difficult verticals globally. 

She’s also a conversion copywriting consultant hired by some of the best-known digital marketers, plus dozens of coaches, consultants and entrepreneurs. Her Facebook Ads copy system was developed through years of unrelenting, hands-on testing to deliver high returns – consistently and with very little room for error. 

Nicole Luke is the Chief Data Whisperer at Novac Solutions Ltd – the go-to place for businesses looking to make strategic, evidence-based decisions with their data and analytics. 

She’s got 20+ years running the numbers at fast-growth tech companies like Intuit and Jobber. CMOs trust her insightful and actionable recommendations because they’re based on reliable data analysis.