Privacy Policy

Last update May 31, 2019. Summary of update: Brand name updated.

Previous update Dec. 10, 2018. Summary of update: Added clear disclosure of call and webinar recording.

Previous update April 12, 2018. Summary of update: Enhanced cookie policy available at end of page to comply with GDPR and eprivacy.

Previous update October 3, 2015. Summary of update: Wiebe Marketing Ltd. ownership expressed.

Previous update November 11, 2011. Summary of update: Publication of privacy policy.

EASY-TO-READ SUMMARY

Copyhackers.com and Joanna Wiebe will make every reasonable effort to protect your privacy when you’re using our site. We ask that you do your best to help us help you by keeping your account secure.

Copyhackers operates several websites including https://www.copyhackers.com. It is COPYHACKERS’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors
Like most website operators, Wiebe Marketing Ltd., doing business as Copyhackers (“COPYHACKERS”), collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. COPYHACKERS’s purpose in collecting non-personally identifying information is to better understand how COPYHACKERS’s visitors use its website. From time to time, COPYHACKERS may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

COPYHACKERS also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our sites. COPYHACKERS only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information
Certain visitors to COPYHACKERS’s websites choose to interact with COPYHACKERS in ways that require COPYHACKERS to gather personally-identifying information. The amount and type of information that COPYHACKERS gathers depends on the nature of the interaction. For example, we ask visitors who sign up for an account to provide a username and email address. Those who engage in transactions with COPYHACKERS are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, COPYHACKERS collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with COPYHACKERS. COPYHACKERS does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

All calls, including webinars and online training sessions, will be recorded for record-keeping, quality assurance, and training purposes.

Aggregated Statistics
COPYHACKERS may collect statistics about the behavior of visitors to its websites. For instance, COPYHACKERS may monitor contributions to our site(s). COPYHACKERS may display this information publicly or provide it to others. However, COPYHACKERS does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information
COPYHACKERS discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on COPYHACKERS’s behalf or to provide services available at COPYHACKERS’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using COPYHACKERS’s websites, you consent to the transfer of such information to them. COPYHACKERS will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, COPYHACKERS discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when COPYHACKERS believes in good faith that disclosure is reasonably necessary to protect the property or rights of COPYHACKERS, third parties or the public at large. If you are a registered user of a COPYHACKERS website and have supplied your email address, COPYHACKERS may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with COPYHACKERS and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. COPYHACKERS takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. COPYHACKERS uses cookies to help COPYHACKERS identify and track visitors, their usage of COPYHACKERS website, and their website access preferences. COPYHACKERS visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using COPYHACKERS’s websites, with the drawback that certain features of COPYHACKERS’s websites may not function properly without the aid of cookies.

Ads
Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by COPYHACKERS and does not cover the use of cookies by any advertisers.

Privacy Policy Changes
Although most changes are likely to be minor, COPYHACKERS may change its Privacy Policy from time to time, and in COPYHACKERS’s sole discretion. COPYHACKERS encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a WordPress.com account, you should also check your blog’s dashboard for alerts to these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

ABOUT THIS PRIVACY POLICY
Our appreciation to Automattic Inc. for making their privacy policy available under a Creative Commons Sharealike license. We have used their privacy policy as the basis for ours. Read more here: https://automattic.com/privacy/

Copyhackers Tutorial Tuesdays training calendar

Copywriting tutorials

COPYWRITING
How to write a long-form sales page using survey data
SEO copywriting
Why good copy performs badly
Conversion copywriting defined
How to use VoC to create outlines
How to validate your copy
How to make your writing sound good
Getting creative with conversion copy
How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily
How to write a sales page
How to optimize crossheads/subheads

AD COPYWRITING
How to optimize Facebook ad copy
How to write an Adwords ad
How to write Facebook-compliant ads

DIGITAL MARKETING
How to evergreen your course sales
How to use SEO landing page
How to get more subscribers
How to script the first sales video
How to script the second sales video
How to script the third sales video

EMAIL COPYWRITING
How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

FREELANCING
Think you’re not ready for a VA?
How to get paid to write proposals
Creating and selling packages
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering
How to pitch your copywriting services
How to create a biz-worthy home office
How to handle awkward client convos
How to master customer interviews
How to keep your copy reviews on track

PLANNING & PRE-WORK
How to write a long-form sales page using survey data
A super-speedy formula to find VoC
How to Marie Kondo your VoC data
Optimize your email sequence with Trello
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
Creating a launch command center
A 3-part copywriting process for newbies

OPTIMIZATION
Likes to leads
SEO copywriting
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
How to optimize Facebook ad copy

CONTENT
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide

THE SEVEN SWEEPS (Editing)
Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep