Imposter syndrome hates Copy School.

Copy School is perfect for every digital marketer who writes copy. Whether or not you call yourself a copywriter.

THE pivotal question as you start typing in that Google Doc: "Do I actually know what I'm doing?"

THE pivotal question as you open a new Google doc: "Will this ever stop feeling like guesswork?"

It's pivotal because, after you ask yourself that, you'll do one of two things.

You can do nothing. Just let the thought fade... until a failed campaign or ignored email send brings it screaming back.

Or, you can answer that question with a cool, confident "yes."

And stop asking the question entirely as your skills grow. You commit to the work. You commit until you stop guessing. And until you're thrilled to see results you pulled in in the end-of-quarter slide deck.

The companies you trust turn to Copyhackers
for winning marketing campaigns:

If you...

lose hours iterating on what the competitors are doing – even without understanding their strategies or how their marketing is performing… 

use the same template over and over again – even for distinct audiences and different media…

 

dispassionately implement what blogs and gurus recommend – even though that stuff didn’t move the needle last time you tried it… 

 

  • lose hours iterating on what the competitors are doing – even without understanding their strategies or how their marketing is performing…
  • use the same template over and over again – even for distinct audiences and different media…
  • dispassionately implement what blogs and gurus recommend – even though that stuff didn’t move the needle last time you tried it…

THEN YOU MIGHT HAVE SOME IDEA

OF WHAT WORKS. SOMETIMES.

But when a colleague challenges something you wrote, can you firmly defend it? Or do your cheeks go hot?

I THOUGHT BEING A GOOD WRITER WAS ENOUGH

“Before (Copy School), I thought being a good writer was enough to make me a great copywriter.

WRONG. Thankfully, after a few months of floundering and writing embarrassingly-bad copy, I found (Copy School). I credit Joanna Wiebe with my entire career. Seriously.”


- MARIAN SCHEMBARI

If only an awkward conversation with your colleagues was the worst of it…

THE WORST OF IT is on launch day for a campaign you’re overseeing. You planned pushes on social, email, paid ads. You set up the influencers. You strategized structure on the landing page. You felt reasonably confident pulling it all together, but as you did, you couldn’t help but wonder…
am I actually doing things the best way?

And now it’s launch day – and – crickets. You refresh your cart. Again. And again. And again.

There should be way more sales by now.

THEN, THAT UNCOMFORTABLE QUESTION FROM DEEP INSIDE...

DO I KNOW WHAT
I'M DOING?

If you’re guessing at the copy you write, you’ll never stop asking yourself that question.

You’ll work hours on a project and wonder if you should burn the whole thing to the ground and start again.

You’ll always get awkward and insecure when someone challenges you.

Or you’ll halfheartedly defend yourself, unsure whether your work is even worth defending.

And that’s all understandable.

Because it’s easy to fall behind in the fast-paced world of digital marketing. Because what works in April might not work in September.

What works as a landing page for paid traffic might be a totally different story by email.

Plus, your prospects have about 5,000+ messages coming at them every single day. And those messages blend together…

UNLESS YOU
KNOW HOW TO CUT THROUGH THE NOISE.

DO I KNOW WHAT I'M DOING?

If you’re guessing at the copy you write, you’ll never stop asking yourself that question.

You’ll work hours on a project and wonder if you should burn the whole thing to the ground and start again.

You’ll always get awkward and insecure when someone challenges you.

Or you’ll halfheartedly defend yourself, unsure whether your work is even worth defending.

And that’s all understandable.

Because it’s easy to fall behind in the fast-paced world of digital marketing. Because what works in April might not work in September.

What works as a landing page for paid traffic might be a totally different story by email.

Plus, your prospects have about 5,000+ messages coming at them every single day. And those messages blend together...

UNLESS YOU KNOW HOW

TO CUT THROUGH THE NOISE.

Which brings us to:

Writing copy that actually works.

Conversion copy is strategic. It’s about knowing what to do before you write a single word.

The most successful conversion copywriters know that what ends up on the page is the final step of a methodical process.

A process that ensures you understand exactly what is most likely to get your prospects to:

  • Open their wallets
  • Get on your list
  • Request your demo
  • Need your services
  • Buy your product
  • Buy your product again

You craft conversion copy when you understand:

How your offer fits into the real lives of real people

 

What tone and voice to use, when and where

 

How to adapt your messaging to different mediums

 

How to use the stages of awareness for more effective messaging

 

What job your customers buy your product to fulfill

 

What cognitive biases you should tap into

 

What market factors have a direct impact on your messaging

 

  • How your offer fits into the real lives of real people
  • What tone and voice to use, and when
  • How to adapt your messaging to different mediums
  • How to use the stages of awareness for more effective messaging
  • What job your customers buy your product to fulfill
  • What cognitive biases you should tap into
  • What market factors have a direct impact on your messaging

But quite frankly, crafting copy can feel… hard. But there's no better way to learn than through doing. Which is why we built the new Copy School..

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USING DATA, NOT GUESSES

“Now I never have to start from a blank page and I am completely confident in my copy because I know it’s based on data and experience, not guesses. And the results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups. My imposter syndrome has been banished forever!”

— MOLLY MAC

EXPLAINING WHY JUST GOT EASIER

“I know exactly why I put a word on a page and can explain that to my clients so not only do they love the copy, they know why it’s converting too!”

— PRERNA MALIK

We built the new Copy School for digital marketers who need to execute now.

Who need an arsenal of whys.

Who need solid, specific information about what works and what doesn't.

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Copy School asks...

WHAT DO YOU NEED TO DO RIGHT NOW?

then shows you how top-of-their-game conversion copywriters do it.

SO YOU LEARN PROCESSES SO TESTED AND METHODICAL... YOU DARE COLLEAGUES TO CHALLENGE YOU.

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From copy experts who have written for Fortune 500s and startups. For Coca Cola and L'Oreal. For Shopify and Metalab.

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Switch from space-wasting words to persuasive sales arguments with

The most wildly comprehensive, ROI-focused copywriting training on the planet, Copy School is engineered to help marketers, founders and copywriters earn high-fives from the CMO and CFO. Again. And again. And again.

If you’re responsible for generating revenue in a business, you need Copy School. Whether you write copy once a month, once a week or every day.

Copy School is a full spectrum master’s level training, filled to the brim with techniques and tools you can use to drive results. Now. And long term.

Within seconds of enrolling, you’ll get immediate access to:

Which means Copy School gives students the training and feedback they need to gain mastery over every moment across the customer journey – wherever leads line up and wherever cash changes hands.

“COPY SCHOOL IS MY SOLID FOUNDATION. NOW I’M THE ONE SEEING GREAT RESULTS.”

“I’ve learned from Copy School the psychology behind what my ideal client needs to hear from me in order to know that I’m the right solution for their problem. THAT has totally changed my business. I no longer talk with people who aren’t a good fit.”

Kelly Rudolph

Entrepreneur

A CREDIBLE, PROVEN, TESTED METHOD

“Somewhere in my deeply nerdy heart, I knew I didn’t want to wing it. I wanted a credible, proven, tested method. That’s what I personally need to sell my skills to clients. And that’s exactly what I got inside Copy School. It’s like a revelation when you dive in. It will change the way you think. It will change the way you write. And it will change the results you get for clients.”

Anna Bolton

Copywriter

“Our CTRs on our Facebook ads are VASTLY improved. Up to 5% CTR on initial with between 10 and 15% on re-targets. Email registrations have increased significantly. Sales are coming in.”

Austin F.

Used: 10x Funnels (in Copy School)

Sarah Jones broke her previous monthly revenue record by 71%!

Used: 10x Launches (in Copy School)

Photo of Sarah Jones

When you enroll today, you’ll get our complete training library. So you can be the hero the next time you…

The next time you’ve gotta knock out a welcome sequence…

The next time the head of lead-gen slacks you with “any chance you can help me get more leads on this page???”…

The next time you get tasked with writing not one but 100 Instagram ads overnight…

The next time you have to write a website from scratch…

The next time you read “MOFU” in a brief and you’re like umm…

The next time you’re the lead on a campaign and you decide it’s time to not just beat but totally obliterate revenue targets…

The next time the analytics lead identifies that the pricing page is leaking sales and turns to you for help…

The next time you’ve gotta lock in a butt-ton of demo calls but you have no ad budget and no clue how to get started…

The next time the CEO gets super-stoked about a new product line and hands you 15 product detail pages to write ASAP…

Or even when…

When everyone’s talking about making money with webinars and you realize you can totally take the lead on your own webinar… because you’ve got Master of Sales Webinars (Sells for: $197).

When hot promo opportunities like Back to School come around – with Black Friday on the horizon – and you hop right into Master of Seasonal Sales (Sells for: $197).

When you realize that, as good as your copy is getting, people aren’t quite connecting with your brand… so you spend 90 minutes inside Master of Brand Voice ($197).

Or when your pages, emails, ads and entire funnels are working so well because you’ve applied all ^^ that ^^… and now you need to turn on the traffic tap. So you take Master of Guest Blogging ($197) to build your authority (and backlinks) across the web…

Yes, we sell these individual courses every day for the prices shown here.

Add on another $500 / mo to get us to review your copy once a month. And you can start to see that not only is Copy School as powerful as a university degree... its program fees could also stack up like one.

But ^^ that ^^ massive investment is not the investment you'll make.

Not even close...

Say "yes" to Copy School today and

Get everything you need to confidently tackle every copy project that’s thrown your way.

PLUS get your copy reviewed by a Copyhackers conversion copywriter. So you can deliver knock-out results month after month after month.

Copy School

Perfect for founders & marketers

$497 / month


  • All 17 of our copy programs

  • All new copy programs we add

  • All live online copy bootcamps

  • Unlimited chat Q&A

  • 1 copy review a month

Copy School Premium

Perfect for copywriters

$797 / month


  • All 17 of our copy programs

  • All new copy programs we add

  • All live online copy bootcamps

  • Unlimited chat Q&A

  • Unlimited copy reviews

7-day money-back guarantee. Ongoing chat & email support. Cancel anytime.

Copyhackers training is used and trusted by…

NEW! Fresh training. Every month. So you can earn badges and become a full-stack marketer.

Get an enthusiastic “yes” every time a prospect sees your product detail page. New May 2022.

Plus, inside the Copy School library,
you’ll also find step-by-step training for:

SALES EMAILS

Turn subscribers into buyers. Every time you hit send.

Write sales emails that convert or upsell your subscribers. Get review mining techniques, rapid-fire subject lines and our best storytelling secrets. So you can see a bigger ROI from your list-building efforts.

SALES PAGES

Publish persuasive pages. Get more paid conversions.

Close sales like a champ. Send your lists of trial users, leads, subscribers, customers (or all of the above) to persuasive long-form sales pages. So your promos can actually turn a profit.

FACEBOOK & INSTAGRAM ADS

Drive more of the right traffic. With ads that get the click.

This ad copy system has earned multi-millions in revenue. Use it to flood your funnel. Slash ad costs. Boost engagement. And finally make paid social a strategy that’s worth the ad spend.

NURTURING EMAILS

Send emails that get subscribers ready to buy.

Send emails that strategically engage, educate or entertain. So more prospects complete purchases. Join your program. Schedule calls. And upgrade plans.

FUNNELS

Turn ideal customers into actual customers. With proven funnels.

Roll out 1, 2, 3 or all 4 complete funnels based on funnels that have brought in $24+ million across 37 industries. So you can put out a selling system based on a proven track record. Instead of doubtfully piecing yours together from scratch.

LEAD-GEN LANDING PAGES

Bring in more perfect prospects.

Turn browsers into subscribers, webinar registrants, trial users and qualified leads with high-converting landing pages. So you can put more ideal buyers in front of your products and services.

HOMEPAGES

Pull prospects closer to the purchase with confusion-free homepages.

Write homepages that pave a clear path to purchase. Even if there are many paths to choose from. So you can connect more website visitors to the products, services and plans they came for.

OPTIMIZING WITH DATA & ANALYTICS

Boost ROI across your funnel. With the sales secrets hiding in your data.

Make sense of all that dazzling data. So you can draw conversion-boosting insights from your numbers, tools and reports. Then use that new understanding to make data-driven decisions that bring in more leads and sales.

Use Copy School while you work. (Instead of spending every Friday afternoon upskilling.)

Then – wait for it, wait for it – get direct feedback on your copy from an on-demand Copy Chief. Yup. You read that right. You can get your copy reviewed by a pro.

From researching, to planning, to writing, to editing, to optimizing.
(To wowing your CMO with the most effective sales email they’ve ever seen.)

With Copy School, you get everything you need - training AND 1:1 copy reviews - to deliver dazzling results on-demand.

PLUS! Get every new lesson or course we add, when we add it - at no additional cost.

Copy reviews are the missing link between knowledge and actual improvement.

“Wow. Wow. Wow. Such helpful, concrete feedback (and especially appreciate the links to existing Copy School lessons on the topics referenced). This feedback is definitely the missing link between applying the skills taught and having a clear pathway to improvement.”

Pauline Magnusson

Copywriter

Get feedback that can motivate even the most skeptical writer.

“I have had the pleasure of working with Joanna while leading 2 different marketing teams. First at Hotjar, now at Sprout Social. In both of these experiences Joanna’s leadership has been invaluable to helping my team of non-copywriters become confident in their writing, and start writing with conversion and results in mind.

It’s incredible to see the journey of now two teams of marketers who have never seen themselves as a writer become some of the stronger writers I have worked with. Joanna is both patient and direct and has the amazing ability to give feedback in a humble way that can motivate even the most skeptical writer.

I have no doubt that my team is stronger both in their jobs, as well as careers thanks to Joanna’s training. Would hire her again and again!”

Tara Robertson

CMO of Teamwork

(testimonial given while at Sprout Social)

^ HEAR FROM PAUL MELROSE

“The content that Joanna puts out there - and the quality of the content - is unparalleled.”

Paul Melrose

Copywriter

- ROB YOUNG

It worked like a hot dang.

“I am seeing results. I’ve done 2 email campaigns, and the results are nothing but excellent. Before Copy School, I was reasonably effective. I was getting results … but after the first ROI session I went back and quickly reworked the current campaign I was writing, and well…. just cranked it up a notch. It worked like a hot dang.

There are more than a handful of pleased people in our marketing department because of the results (a couple of initial naysayers because the tone was so different, but “results never lie”) and I think I’ve moved into official “copywriter” status for our department. One of our telephone reps, who is a former successful salesperson at her last gig sent this note to our boss (VP of Marketing) and cc’d a few others:

“Great new email. I often send out something similar but not as saucy or contemporary. EXCELLENT. Whoever made this up, it is working like mad.”

I think Copy School will be the best money I will have spent all year long.”

This is not a joke, exaggeration, hyperbole, embellishment, or overstatement: I literally owe my career to Copyhackers and Copy School.

Back in 2014, I signed up for 10X Emails because I was in an email marketing sweatshop writing 10+ e-commerce emails a day. I figured “if I get better at this, maybe it’ll make my job easier”. Little did I know it would be an entrance into a whole new world. Copyhackers and what would become Copy School was the first dollar I invested in myself and I have not regretted it for an instant.

Now I run my own marketing consulting business supported in large part by the lessons learned in Copy School. I always know I can take on new, exciting projects that I may not have before with the confidence that I have all I could possibly need just waiting for me in Copy School. It’s like having the A-Team on-call except, you know, they’re not on the run from a crime. I think.

Bryan Grover

Principal, Gover Consulting

“What makes Copy School a no-brainer is not badges, new courses, or the community (although they all are awesome). For me, it’s learning how to think about copy *strategically* – and actually getting that behind-the-scenes look at how to go from research to copy, so that you’ll never again find yourself randomly tweaking words on the page or saying ‘Sure, I can change that!’ on a review call.”

Ekaterina Howard

Copywriter

“I’ve done many online courses, but nothing compares with Copy School.”

I’ve done many online courses, but nothing compares with Copy School. No kidding. All the courses are stimulating, thought-provoking and totally resonate with me.

My writing has improved and I have more confidence in going deeper to hit those psychological trigger points.

Copy School is an outstanding program full of stuff you just can’t unlearn.

Mark Crosling

Founder, Strategic Content

You can bring in big uplifts off the bat. Because you’re empowered to apply your skills as you acquire them.

Which makes Copy School quite possibly the highest-return investment you might ever make in your career.

Get Copy School as a set of traditional standalone courses. To learn module by module.

And in our quick-action roadmap format. To dive into exactly what you need, when you need it.

And see how quickly you come to love the “search” feature, which filters our 600+ lesson library - serving you exactly the lesson you need to watch right now to nail the work you need to do fast.

INCLUDED: COPYHACKERS RESOURCES,
TEMPLATES AND CHEATSHEETS to help you execute on anything - at a moment's notice - including...

Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversion rates across your funnel.

Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.

10x Page Plan (for web pages). Write any web page on your site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.

Long-Form Sales Page Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.

Facebook Ad Dos & Don’ts.Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.

Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.

The Ultimate Message Map. Use this message map as the single source of truth. Research your customers. Document product details. And plan out messaging angles.

Solution Design. Make this robust document your asset’s basecamp. So each second you spend writing brings you closer to the results you’re aiming for.

  • Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across your funnel.
  • Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.
  • 10x Page Plan (for web pages). Write any web page on your site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.
  • Long-Form Sales Page Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.
  • Facebook Ad Dos & Don’ts. Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.
  • Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.
  • The Ultimate Message Map. Use this message map as the single source of truth. Research your customers. Document product details. And plan out messaging angles.
  • Solution Design. Make this robust document your asset’s basecamp. So each second you spend writing brings you closer to the results you’re aiming for.

… and 22+ more downloadable worksheets, templates and guides for speedy, pro-level execution (with more coming in 2022!)

Get the personal, private copy feedback AND training you need to deliver wow-worthy results on repeat.

Copy School

Perfect for founders & marketers

$497 / month


  • All 17 of our copy programs

  • All new copy programs we add

  • All live online copy bootcamps

  • Unlimited chat Q&A

  • 1 copy review a month

Copy School Premium

Perfect for copywriters

$797 / month


  • All 17 of our copy programs

  • All new copy programs we add

  • All live online copy bootcamps

  • Unlimited chat Q&A

  • Unlimited copy reviews

7-day money-back guarantee. Ongoing chat & email support. Cancel anytime.

10x your confidence. 10x your results.

“Email is at the core of my business – and if you’re online, it’s at the core of yours, too. Because it’s so critical, I cannot impress this upon you enough: learn to write emails from Joanna. Do what she says. You’ll 10x your confidence. And as for business results? The sky’s the limit.”

Brian Dean

Founder, Backlinko

Copy School gave me the tools and process necessary to write high-performing copy.

“Copy School’s given me all the tools and the process necessary to write high performing copy for my clients that keeps them coming back for more. I don’t know a better program. Thanks to it, I’ve been able to confidently land $3,000 projects from the get-go. Figure that figure looks good when so many folks are charging less.”

Bayardo Barrios

Copywriter

Joanna can show you how to write with confidence.

Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.”

Marie Forleo

Entrepreneur

There’s no better team to help you deliver record-smashing results again and again and again.

The CEO who coined the term conversion copywriting:

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco, Buffer, Edgar and Wistia. So when Joanna teaches, people pay attention. That’s why she’s been invited to teach conversion copy on 50+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.

The creator of the
“coaching the conversion” method:

Ry Schwartz has been the not-so-secret hired gun behind dozens of 6- and 7-figure product launches and evergreen funnels.

He’s written for and/or consulted with top online businesses like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Jasmine Starr and Dan Martell.

The conversion copywriter who helped scale countless ecommerce brands:

Erin Steele helps scale sales for fast-growing ecommerce brands. And generate millions in revenue.

Erin has helped countless ecommerce brands, including subscription boxes, like ButcherBox and Dry Farm Wines, to bed-in-a-box mattresses, like Nectar, DreamCloud and Awara, to unique health products, like Keyto and Huel. 

CRO Lead at Copyhackers:

Carolyn Beaudoin has helped growing ecommerce and SaaS brands increase their free and paid conversions.

Driving research, strategy and execution, her work delivered results, like doubling qualified leads. And driving big revenue with multi-channel campaigns.

Together, they've been featured guest trainers for:

GOOGLE • AMAZON • MARIE FORLEO • AMY PORTERFIELD • TEACHABLE • CONVERTKIT • LEADPAGES • STRIPE ATLAS • SPROUT SOCIAL • DEADLINE FUNNEL • THINKIFIC • HUBSPOT • PODIA • STARTUP CORE STRENGTHS

You also get training from this team of innovation-focused marketing instructors.

Sam Woods

Funnel Copy Specialist

Joel Klettke

Web Copy Specialist

Justin Blackman, brand ventriloquist

Justin Blackman

Brand Ventriloquist

Aaron Orendorff

Guest Blogging Specialist

Wahida Lakhani

Facebook Ad Copy Specialist

Andrew Yedlin

Web Copy Specialist

Photo of Laura Lopuch

Laura Lopuch

Cold Emails Specialist

Jesse G photo

Jesse Gernigin

LinkedIn Outreach Specialist

Nicole Luke

Data & Analytics Specialist

^ HEAR FROM REBECCA VIGELIUS

“I’ve done my fair share of courses and there’s absolutely nothing that compares.”

Rebecca Vigelius

Copywriter

There’s no BS in this program. Copy School is the gold standard.

“I LOVE that there’s no BS in this program. If you want to learn how to kick-ass as a copywriter, this is the gold standard. I didn’t want to mess around with one-off courses that teach me one thing at a time. I’m happy to pay AND do the work myself to level up across the board in my business.”

Katie Auker

Copywriter

here's the truth:

conversion copy has a direct impact on results. outcomes. growth.

MAKING MONEY

“Just wrapped up my very first campaign for a super competitive affiliate launch. Using the strategies and templates from (Copy School) I was able to hit over $15K in revenue! These programs are making money for me over and over again.”

— TARZAN KAY

MORE THAN 1M USD

“The best copywriting course ever in the history of copywriting courses but maybe I’m biased because the shiz i learned in there has enabled me to write a couple of funnels that have brought in more than a million usd this year.”

— DAWN PETRIN


COPY SCHOOL EARNS


“I wrote one sales letter using [Copy School], and it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”

— BRAD WAGES

You'll always find conversion copy

where money exchanges hands.

Which means, conversion copy moves the needle.
You decide how far.

HOW MUCH ARE THESE ASSETS WORTH TO YOUR TEAM?

Your winback funnel – when it works? 

Your abandoned cart sequence – optimized?

Your Facebook LP – with a 23% CVR lift?

Your Black Friday upsell – with a 42% lift?

Your LinkedIn lead magnet – with a 50% opt-in rate bump?

Your campaign email – with a 33% open rate?

  • Your winback funnel – when it works?
  • Your abandoned cart sequence – optimized?
  • Your Facebook LP – with a 23% CVR lift?
  • Your Black Friday upsell – with a 42% lift?
  • Your LinkedIn lead magnet – with a 50% opt-in rate bump?
  • Your campaign email – with a 33% open rate?

Finally show the marketing world you know your stuff. Because you actually do.

Proudly display badges of completion on your LinkedIn profile or website to show off your upgraded skills from Copy School.

Now is THE time to add our all-star team of copywriting pros to your team.

So you can confidently deliver wow-worthy results on every copy project thrown your way. And stop rolling your eyes when you hear how X email brought in Y revenue. Because you’ll have seen - with your own two eyes and on your QBO P&L - that this stuff works.

Copy School

Perfect for founders & marketers

$497 / month


  • All 17 of our copy programs

  • All new copy programs we add

  • All live online copy bootcamps

  • Unlimited chat Q&A

  • 1 copy review a month

Copy School Premium

Perfect for copywriters

$797 / month


  • All 17 of our copy programs

  • All new copy programs we add

  • All live online copy bootcamps

  • Unlimited chat Q&A

  • Unlimited copy reviews

7-day money-back guarantee. Ongoing chat & email support. Cancel anytime.

need help

getting your boss on board? there's a pack for that.

RELIEF FOR OVERTHINKERS & SECOND-GUESSERS

“Since I joined Copy School, I’ve been thinking very differently and feeling much more confident in knowing exactly what I want and need to write. Copy School simplifies everything… even thinking.”


- KELLY RUDOLPH

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MEETS GOALS. EXCEEDS THEM.

In the first week (After learning about sales pages in Copy School), we exceeded our goals by about 21% for the sales page. (My client’s) goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.” 

— JESSE GERNIGIN

YOU DEFINITELY DON’T KNOW IT ALL

“In truth, you’re going to get 20x, 30x… and beyond. I came in with a ton of launch and email marketing experience so I was a little skeptical. Is there anything in here that I don’t already know? In 1 word: yes. In 2 words: so much.”

 — KATIE MOMO

FROM NERVOUS TO CONFIDENT

“I’ve confidently written high-converting sales pages for clients that know the ins and outs of good copy. And I didn’t break a sweat. I hadn’t written a full email sequence when I started [the email training]. Now I can easily plan a sequence and write it up, knowing it’s going to work. Really well. If I ever need a refresher, I just dip into the relevant course as I need it. It’s been a game-changer.”

– AJA STUART

 

FAQS

“How quickly can I see results with Copy School?”

… AND ANSWERS TO OTHER SMART QUESTIONS:

The easy answer is: much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how much traffic you get, how many subscribers you have, etc.

For example, a course creator with an active, growing email list could see results from sales emails in a few hours after hitting send. And a business that’s running Facebook ad campaigns should have enough data in a few days to evaluate their ad copy.

On the other hand, a service provider with less than 1000 website visitors per month may need a few months to see results from a new homepage.

Regardless of where you are now, Copy School shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

You’re right. Copy School is ridiculously comprehensive. Almost “too” comprehensive – if there’s such a thing. It’s essentially an entire masters-level program behind a single login.

But here’s what you’ll love:

You don’t need to finish Copy School to profit from it. Not even close.

It’s not a cumulative program that demands an unreasonable amount of time and consistency to get results.

You can watch a single lesson in 10x Launches, for example, then go write an email with it. Some of our biggest success stories generated their 5x, 10x, 20x wins with just a single module of one course – that is, with just a small fraction of what will be at your disposal on the other side of this page.

That said, we DO encourage our students to go through the entire program (at your own pace). Whether you’re a copywriter or digital marketer, the rewards of having results-based mastery over your ads, landing pages, web pages, emails, sales pages, funnels and launches are just too high to pass up.

We won’t stop you from buying just one. We simply advise against it.

10x Sales Pages and 10x Web Copy sell on their own for $2,000 each with the other 10x courses clocking in between $500 – $1,000… so there’s extremely little upside in buying your courses à la carte.

But more importantly…

It’s hard to imagine a scenario where you’d only benefit from one program and not the other training. As you’ve seen, each course teaches ONE major piece of a modern-day marketing funnel.

If you’re in-house, good luck telling your boss that you only write ads or emails or landing pages.

If you’re at an agency, imagine sitting across the table from a client and saying, “Yeah no um I totally love the funnel strategy but we’re gonna need to hire, like, three more copywriting specialists to get that done. I only do ads.”

If you’re a freelance copywriter, it’s near-impossible to lockdown A-list clients if you refuse to write all the major assets they need. When they need a sales page but you’ve only taken email training, then what?

If you’re a marketer or founder, you can definitely get your ROI with just a few email sends or landing page optimizations. But why would you stop there… when your revenue growth depends on getting major uplifts across your entire funnel?

So even if your main interest is in a single program, we’d be doing you a major disservice if we didn’t arm you with the other programs that you’ll eventually be VERY happy to have at your disposal.

Highly doubtful.

Most blogs teach the “101” stuff from people who guessed, got lucky and decided to write a blog post about their one experience, as if it will apply universally.

The material inside Copy School literally can’t be found anywhere else.

Why? Well… we created it. You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others. We didn’t try X once, see it perform decently and turn it into training. We tried X multiple times, for multiple audiences, and multiple products, and multiple offers.

And we’re not holding back either. You’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts and launch results for these top businesses.

Not a reverse-engineering of some direct mail piece that “pulled like gangbusters” when attention spans were 19 minutes long and radio ads were all the rage.

When it comes to mastering the modern day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.

Not here. Our goal for Copy School is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything the second you wrap up your enrollment on the next page. No waiting. No slow-drip BS.

Within minutes of enrolling, you can load up:

  • 10x Emails
  • 10x Landing Pages
  • 10x Sales Pages
  • 10x Launches
  • 10x Facebook Ads
  • 10x Web Copy
  • 10x Funnels
  • 10x Cold Emails
  • 10x Pricing Pages
  • 10x Product Detail Pages

As well as:

  • Master of Sales Webinars
  • Master of Seasonal Sales
  • Master of Guest Blogging
  • Master of LinkedIn Cold Outreach
  • Master of Brand Voice
  • Master of Headlines

And:

  • Analytics for Copywriters
  • A/B Testing for Copywriters

Plus, personal copy reviews, where you get actual feedback and guidance on your work from the Copyhackers pro writing team.

You’ll also get:

  • Dozens of proven templates, worksheets & checklists
  • 100s of over-the-shoulder tutorials
  • 7+ top copywriting & marketing instructors

As long as you’re committed to turning your words into revenue, we’re committed to pulling out all the stops to get you there.

Inside Copy School you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.

This major league training team comes with decades of professional experience.

We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WP Engine, and other Fortune 50 companies who cannot be named.

Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.

In other words, we’re professionals who are on the ground, doing the work and seeing the results every single day.

It begs the question:

Why learn from anyone else when you can train with the team that knows without a doubt how to write and drive sales?

Copy School shows you how to measurably improve each and every metric on the way to a successful conversion.

  • Entrepreneur Austin F. used Copy School lessons to increase Facebook ad CTRs and email registrations, and as a result, quickly started getting paid conversions (when previously sales were sitting at 0).
  • Organic veggie farmer Corinna Bench used Copy School’s email training to pre-sell her subscription baskets and made $172,759 in 20 days during the off season.
  • Online coach Sarah Jones used Copy School’s funnel training to enroll 12 new clients, surpassing her all-time best month by 71%.

Of course, we can’t guarantee your success.

You have to be willing to put in the work. But the payoff can be incredibly rewarding.

We CAN guarantee you’ll get all the training, templates and tools you need to write copy that converts at every critical juncture of your funnel.

You can check out securely online using your favorite credit card or Paypal. 

It’s straightforward. You keep your access to Copy School, including all training materials, plus access to personal copy reviews and other perks, as long as you have an active membership.

You’ll be charged automatically every month – or every year – depending on which option you choose at checkout.

If you wish to cancel your membership at any time, you can do so easily from your Copy School account.

Keep in mind, canceling your membership does mean you lose access to all lessons, reviews, templates, worksheets and everything else that comes with Copy School.

With over 3000 happy students who are seeing results, we know you’re going to love Copy School.

But, for whatever reason, if you don’t feel like you’re any closer to writing winning copy, simply send an email to support@copyhackers.com within 7 days of joining and we’ll refund every dollar of your initial payment.*

After 7 days, you can still cancel anytime (as you normally would) just without a refund of any payments previously made.

*After a customer has submitted two (2) or more assets for review using the service included with a membership in Copy School, regardless of when those assets are submitted, that customer is no longer eligible for a refund.

12. Can you quickly remind me of everything I’m getting inside Copy School?

Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:

Actionable copywriting training, including all our 10x programs:

  • 10x Emails ($497)
  • 10x Landing Pages ($497)
  • 10x Facebook Ads ($497)
  • 10x Web Copy ($497)
  • 10x Funnels ($497)
  • 10x Sales Pages ( $497)
  • 10x Launches ($497)
  • 10x Pricing Pages ($497)
  • NEW! 10x Cold Emails ($497)
  • NEW! 10x Product Detail Pages ($497)

As well as:

  • Master of Sales Webinars ($197)
  • Master of Seasonal Sales ($197)
  • Master of Guest Blogging ($197)
  • NEW! Master of LinkedIn Cold Outreach ($197)
  • NEW! Master of Brand Voice ($197)
  • NEW! Master of Headlines ($197)

And:

  • Analytics for Copywriters (sells for: $197)
  • A/B Testing for Copywriters (sells for: $197)

Plus, personal copy reviews, where you get guidance from the Copyhackers pro writing team so you feel completely confident your work is engineered to deliver dazzling results.
You also get:

  • Instant access to every new program we release – at no extra cost
  • Dozens of proven templates, worksheets & checklists
  • 100s of over-the-shoulder tutorials
  • 7+ top copywriting & marketing instructors in your back pocket

… and a full 7 days to test drive it all risk-free.

How much is Copy School worth?

A LOT.

$6,049 to be exact.

PLUS another $500 / mo to get us to review your copy once a month. 

But the more important question is:

“How much can Copy School make me?”

You decide.

Because when you can write copy that converts, my friend, your profit potential is limitless.

“I honestly feel that (Copy School) is a next logical step for me as I build my business. I didn’t want to wait another year if I could gain the skills I’ve been chasing right now.”


- STEPHANIE LEITH

Great point, Stephanie. Why wait another minute when… ?

Just HOURS inside Copy School can have you pulling in more of every metric that matters when selling your stuff online.

Copy School

Perfect for founders & marketers

$497 / month


  • All 17 of our copy programs

  • All new copy programs we add

  • All live online copy bootcamps

  • Unlimited chat Q&A

  • 1 copy review a month

Copy School Premium

Perfect for copywriters

$797 / month


  • All 17 of our copy programs

  • All new copy programs we add

  • All live online copy bootcamps

  • Unlimited chat Q&A

  • Unlimited copy reviews

7-day money-back guarantee. Ongoing chat & email support. Cancel anytime.

^ HEAR FROM LINDA MELONE

“It’s one of the best investments I’ve made in my career.”

Linda Melone

Copywriter

“I closed $12,000 last week using the things I learned!!”

“Six weeks ago I spent a whole week on a $60 blog post. And that was it. I signed up for Copy School shortly. I did two roadmaps, and… I closed $12,000 last week using the things I learned!!

It took longer to complete a job, and I was nervous, but now I’m a Copyhackers fan for life. I know that Jo is offering the best training one could ask for. It’s delivering on all the promises – I learned so much! It’s reinvigorating my love of copy – I’m waking up early to watch, and skipping Netflix at night to watch another lesson or three.

I feel excited to start writing and I know it sounds corny… but I feel like I’ve got my spark back! It’s not just that my imposter syndrome is cured, I feel like a superstar again.

Abi Prendergast

Copywriter

“I felt relief that people with a ton of knowledge were guiding me through the process, step by step.”

“I think of my time as a copywriter in two separate steps: BCS (Before Copy School) and ACS (After Copy School). Prior to joining, I did a lot of guessing, a lot of hoping. I read a ton of blog posts, taking note after note, and I found I couldn’t quite figure out how to write the kind of copy that would make me in demand and help my clients get results.

I simply never had the confidence that my copy would give the lift in sales that my clients were paying for. Copy handover day was often accompanied by nausea and fear of feedback.

Almost as soon as I started Copy School, I felt relief that people with a ton of knowledge were guiding me through the process, step by step. Every time I wrote an email sequence that got great results, my confidence grew. Every landing page or sales page was written faster because I had a solid template. I worried less and less about the feedback whenever I submitted copy, since I had so much conviction in the process I was following.

And it worked! I’ve gotten great results for my clients!

I’ve had Copy School for four years, and I still go back to the training periodically. There is always something new to learn or skills to hone.

Copy School is worth its weight in gold!

Patti Haus

Copywriter

DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” or “6-figure” or “7-figure” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” and “6-figure” and “7-figure” represent the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to Copy School or Copy School Limitless does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.

Refunds available within the first seven (7) days of membership. After a customer has submitted two (2) or more assets for review using the service included with a membership in Copy School, regardless of when those assets are submitted, that customer is no longer eligible for a refund.

Copy submitted for review must be written by the enrolled student. Each copy review is approximately ten (10) minutes in duration and happens asynchronously, during standard operating hours and not during holidays. Copy reviews are available May 2022 to April 2023, after which time Wiebe Marketing Ltd reserves the right to extend or terminate review opportunities. Live copy programs, such as Intensives, that may live under the Copy School umbrella are not part of this offer. 

Published by Wiebe Marketing Ltd dba Copyhackers
10158 103 St NW Unit 200, Edmonton, Alberta T5J 0X6
© Copyright 2022 Wiebe Marketing Ltd

Sam Woods has created 100s of funnels for cold, hot and in-between audiences in over 37 industries. These funnels have generated 24+ million dollars in revenue. 

His funnel creation system marries timeless principles from direct response copywriting, customer-focused research techniques and digital optimization principles to create and optimize online growth funnels that predictably generate leads and sales. That’s why businesses from HubSpot to Agora hire him!

Joel Klettke is the Founder of Case Study Buddy, the case study specialists behind 500+ studies for B2B brands ranging from scrappy startups to multi-billion-dollar Fortune 50 juggernauts. 

He’s also a sought-after conversion copywriter. He’s helped brands like HubSpot, Scott’s Cheap Flights, and WP Engine drive millions in additional revenue. Interestingly, he once helped a UK-based company add over $165K to their annual revenue with two recommendations (and zero written words).

Justin Blackman, brand ventriloquist

Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 10,211 headlines for 100 brands over 100 days, just for fun. Since 2018, he’s written for more than 429 entrepreneurs and dozens of brands, using an ultra-specific voice mirroring process called Brand Ventriloquism®.

He currently runs two writing programs: The Codex Persona, which trains writers how to measure and emulate a client’s voice. And Write More Personality-er, a quick & quirky workshop that teaches people how to add punch, power, and pop to their everyday writing. All the people say he’s pretty fly for a write guy.

Aaron Orendorff is the VP of Marketing at Common Thread Collective. Previously the Editor in Chief of Shopify Plus, his content has appeared on Forbes, Mashable, Entrepreneur, Business Insider, The New York Times, and more. Connect with Aaron on Twitter or LinkedIn (especially if you want to talk about ecommerce trends, #LetsGetRejected, or bunnies).

Wahida Lakhani has earned multi-millions in revenue for clients, managing over $1 million in ad spend across some of the most competitive and difficult verticals globally. 

She’s also a conversion copywriting consultant hired by some of the best-known digital marketers, plus dozens of coaches, consultants and entrepreneurs. Her Facebook Ads copy system was developed through years of unrelenting, hands-on testing to deliver high returns – consistently and with very little room for error. 

Andrew Yedlin has written conversion-focused websites and landing pages that have helped his clients grow their sales pipelines by millions of dollars. 

Notably, his work drove over half-a-million dollars in customer lifetime value in a single quarter for a Series C SaaS company. 

He brings his experience working with fast-growing SaaS companies including Culture Amp, CallRail and Netsparker to hundreds of subscribers at CopySpotlight.com, an email newsletter and YouTube show that features copywriting tips and live examples. 

Photo of Laura Lopuch

Laura is a cold email and pitch expert who helps copywriters, consultants, and entrepreneurs make more sales naturally with emails.

Four months after launching her business she grew it by 1400% using only cold emails. Then one of her cold emails brought in a $20,000 client. She has since helped her students get their next big $10k or $25k with cold emails, using her powerful “The Relevancy Method”.

Jesse Gernigin is a serial entrepreneur and entertainer turned conversion marketer who is sought out by entrepreneur-led brands and Fortune 500 companies looking to accelerate their growth.

He specializes in creating marketing so good the competition swears it’s mind control!

When he isn’t growing sales and helping companies establish footholds in new markets he travels the world with his wife and son, writing novels and finding new friends in unexpected places.

Nicole Luke is the Chief Data Whisperer at Novac Solutions Ltd – the go-to place for businesses looking to make strategic, evidence-based decisions with their data and analytics. 

She’s got 20+ years running the numbers at fast-growth tech companies like Intuit and Jobber. CMOs trust her insightful and actionable recommendations because they’re based on reliable data analysis.