THE ULTIMATE CONVERSION COPY TRAINING FOR DIGITAL MARKETERS RESPONSIBLE FOR MEASURED GROWTH. REOPENS 2025, WHEN YOU'LL DISCOVER...

How best-in-class marketers and copywriters create winning digital campaigns - from ads to sales pages, web copy to emails - that consistently generate leads and revenue

FIRST, check out this exclusive video from Joanna Wiebe, the OG conversion copywriter

SECOND, put your name down for the waitlist.

If turning words into money is a part of your job, you’ll be the first to get an invite to some exclusive free training too.

A glimpse of what awaits you inside the new Copy School

Copy School is mastery-based training at its best. 

You’ll get concrete systems and processes you can apply immediately to instantly improve the key junctions where money changes hands...

... In other words, you’ll be able to transform your ads, landing pages, emails, sales pages and websites into conversion-generating machines. With proven, tested practices and templates used by the CH Agency. And applied by 10,000+ students.

The real-world-tested processes to tackle any digital marketing asset you write. You’ll get access to the strategies and tactics used in multiple 6 and 7-fig campaigns for companies from Wistia to Amy Porterfield. The new Copy School has everything you’ll need to write conversion copy, including:

The “Unskippables.” These are foundational conversion copywriting lessons. Know 👏 these! 👏 They’re the ONLY thing you have to “master.” And there are just 7 of ‘em. 

The Ability to tackle that task you're writing right now with our super-simple Roadmaps

“Fill in the Blanks” and “Advanced Lessons.” For that extra oomph in your writing. Below each roadmap and each individual lesson, you’ll find more lessons that are related to what you’re working on.

Over 100 hours of easy-to-digest single-subject lessons you can watch by taking 3, 5, 10 or 15 minutes out of your day. 

Timely teardowns of SaaS, ecommerce and service assets so you get better at recognizing what works and what doesn’t.

Over-the-shoulder demonstrations that give you direct insight into how the pros execute and why they do things particular ways.

Plus unlimited access to an ever-growing library of video roadmaps to research, plan, write, edit and optimize these assets:

  • Homepages
  • Sales emails
  • Nurture emails
  • Sales pages
  • Thank-you pages
  • Long-form sales pages
  • Lead cap funnels
  • Re-engagement funnels
  • Upsells
  • Lead-gen webpages
  • General emails
  • Facebook and Instagram ads

…AND MORE.


 

 To master messaging that sells (both what to say and how), join Copy School

Copy School gave me tools, templates, and processes that walked me step-by-step through how to develop my copy skills. Now I never have to start from a blank page again and I am completely confident in my copy because I know it’s based on data and experience, not guesses. 

And the results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups. My client is thrilled, and my imposter syndrome has been banished forever!”

Molly Mac, copywriter 

I’ve done many online courses, but nothing compares with Copy School. No kidding... My writing has improved and I have more confidence in going deeper to hit those psychological trigger points.  

Mark Crosling, copywriter 

"My newfound knowledge gave me the confidence I needed to quadruple my copywriting rates. 

The price I charged for my very first post-Copy School writing job more than covered my entire tuition and my client was beyond thrilled with the work. And just this week I secured another $21,000 in copy clients and I finally had to say that I am booked through the end of the year."

Melissa Bolton, copywriter

“The sheer value inside Copy School is BREATHTAKING"

Gin Walker, copywriter

Join the VIP Copy School waitlist >>

Go from words that sound good, to words that sell good.