You Are Not Your Market –
But Somebody Is!
Product-market fit is just the beginning. Once you’ve got a solution to a problem, you’ve got to start connecting with your prospects. You need the right messages to do that. And, guess what, those messages don’t come from YOU…
Don’t Sell Products or Solutions
Yes, you’ve created a product or a solution. And hopefully it’s actually solving a pain or bringing delight…
…but that doesn’t meant that your visitors want to acquire your product. So what are you really selling?
How Aware Are Folks?
The late great Gene Schwartz asked marketers and founders to think first about the stages / states of awareness of their prospects…
Find out what that means. How to think about awareness. And how to use it to figure out what to write, how much to write, etc.
Spend Less Time Writing
You think it saves you time to sit down and just knock out a landing page, right? Wrongzies!
As fast as you want to write, you’ll be able to zip through copywriting a lot faster if you follow the process in this ebook…
Ideal for early-stage startups and those that are pivoting or rethinking their market
— Optimizely (@Optimizely) June 2, 2014
RT @copyhackers: “coming very soon… updated versions of the first 4 ebooks” These really are worth *vastly* more than they cost.
— Dave Collins (@TheDaveCollins) May 26, 2014
— Copyblogger (@copyblogger) May 21, 2014
20% more google traffic, thanks @copyhackers for your books, my new title and meta descriptions rocks 🙂
— Anders Thue Pedersen (@andersthue) February 19, 2014
— Paul Boomer (@paulboomer) May 10, 2014
— Hubert Sawyers III (@HubertGAM) May 5, 2014
— Jake Tsacudakis (@jaketsacudakis) April 22, 2014
— Hiten Shah (@hnshah) April 14, 2014