The greatest, most prolific copywriters on the planet don’t start from scratch. Join the ranks of top copywriters – even if you aren’t a copywriter – by using copywriting formulas to write and optimize your words. We’ve got every single copywriting formula we could find in this one post.
Includes 8 core takeaways! In this guest post by Kaleigh Moore, dive deep into the subject of mirror neurons. What do they have to do with our marketing? How can you engage the mirror system in the brain to move people to act?
“Want to sell more books?” vs “Hi, I’m Tim Grahl” – these two headlines were split-test against one another on a pop-up. In this post, you’ll see which one outperformed the other and, importantly, why that might have been.
You’ve heard the saying, “The client turns on the lights.” That old idea makes your work feel less than valuable. As much as our clients make it possible for us to have a thriving business, we too make it possible for their businesses to thrive. Read this post to see how you can make yourself more desirable to prospective clients – so the convo isn’t about who’s helping whom more… but rather how they can hire you to work for them STAT.
Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us again? How will we live without Peggy Olson to look up to and commiserate with? To make us feel better, we put together this infographic featuring top copy lessons from Don Draper, Peggy Olson, Freddy Rumsen, Michael Ginsberg and others.
You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to subscribers by focusing entirely on the opt-in? Have you considered testing pop-ups featuring opt-out buttons as well? If not, read this to see why every lead-capture pop-up box needs an opt-in and opt-out button.
You want to measure the success – or failure – of your copy. But how the hell do you know how to measure it? Do you call all the copy on a page “bad” if the page isn’t converting? Or is only one element of your copy to blame? In this post, we’ll introduce you to the You Had One Job rule of conversion copywriting.
Your About page is one of the most visited pages on your site. But is it a dead end? Do you have a clue what visitors go there to do… or why… or how you can help them do that? Check out this post by copywriter Henneke Duistermaat to see the 7 sins of About pages.
Trying to get backed on Kickstarter? You’ll need a pitch page – and a damn good one at that. But where do you even start? And how long does it need to be? And what’s your story? And should you demonstrate your product? And what if your product doesn’t lend itself well to demonstration?!!?! There are tons of questions that Kickstarter’s handbook doesn’t help with. So we analyzed top-performing Kickstarter pitches, which we present to you today. (Beware: it’s a meaty post.)