The Diva List, Or How I Found Happiness As A Freelance Copywriter

You’ve heard the saying, “The client turns on the lights.” That old idea makes your work feel less than valuable. As much as our clients make it possible for us to have a thriving business, we too make it possible for their businesses to thrive. Read this post to see how you can make yourself more desirable to prospective clients – so the convo isn’t about who’s helping whom more… but rather how they can hire you to work for them STAT.

If You Want To Measure Your Copy So You Can Improve It, Give Every Element 1 Job To Do (Infographic)

You want to measure the success – or failure – of your copy. But how the hell do you know how to measure it? Do you call all the copy on a page “bad” if the page isn’t converting? Or is only one element of your copy to blame? In this post, we’ll introduce you to the You Had One Job rule of conversion copywriting.

How to Write a Kickstarter Pitch: An Analysis of the Best – And Worst – Campaign Copy

Trying to get backed on Kickstarter? You’ll need a pitch page – and a damn good one at that. But where do you even start? And how long does it need to be? And what’s your story? And should you demonstrate your product? And what if your product doesn’t lend itself well to demonstration?!!?! There are tons of questions that Kickstarter’s handbook doesn’t help with. So we analyzed top-performing Kickstarter pitches, which we present to you today. (Beware: it’s a meaty post.)