If images are an afterthought when you’re writing copy, you’re missing out on some serious converting power. Yes, copy is your online salesperson – but it’s hugely supported by the showroom in which it operates and the images of the product it’s trying to sell. This guest post by Nicole Elizabeth DeMere walks through a dozen studies on what, how, why and when to support your copy with images.
Big wigs in boardrooms love to talk about storytelling. “What’s our brand story?” … “Our marketing is lacking a sense of story.”… “This quarter, let’s engage in richer storytelling.” It all sounds fluffy and intangible, right? We thought so, too. Which is why we’re bringing you this decidedly mondo piece on storyhacking, the practical way to tell your story and grow. Featuring 25+ real-life examples.
Copywriting is broken. At least, it’s really bloody hard to write convincing copy in the current state of things. Let’s discuss the usefulness / uselessness of home pages and the problem of writing for scanning eyes.
Whether you like the term “growth hacks” or not, the fact of the matter is this: there are a bunch of smarter ways to grow your biz. Here are 19 of ’em – complete with over 30 examples from startups like Airbnb, Dropbox, Wistia, Buffer and DollarShaveClub.
Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention. Okay, I made that number up. The real number is higher. And the reason you’re smelling those content marketers, instead of eating up what they’re dishing out, is because we’re all experiencing “content fatigue”. Our content […]
It’s been building to this point for the last 5 years… I saw it coming. I was powerless to stop it… What is it? Shock. Your audience is in shock. Content shock. They’re overwhelmed with the content that lands in their inboxes and social media feeds every minute of every hour of every day. And you have to […]
Basecamp moved their popular blog to Medium. Paul Jarvis moved his… but then moved back. It seems that every marketing team is talking about where the best place is to publish all that hard-won, painstakingly written content. So, should you publish on Medium? This post discusses the pros vs cons, complete with insights from Medium stars.
Most people wanna write short content because it’s, well, easier. But you’re supposed to feel all guilty for taking the easy way out. So, what’s the deal? – is long content really better than short? Read this post to see what the data says.
You’ve heard you’re supposed to have a content strategy. But what exactly is a content strategy, and is it worth creating one for your business? This ultimate guide to content strategies will teach you everything you need to know. Plus, download a 14-tab worksheet… because starting from scratch sucks.