The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We’ve found that the benefits of writing copy that picks a fight with your competitors far outweighs the challenges. In this post, see the studies and examples that will help you decide: should your copy pick a fight?
The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)
The greatest, most prolific copywriters on the planet don’t start from scratch. Join the ranks of top copywriters – even if you aren’t a copywriter – by using copywriting formulas to write and optimize your words. We’ve got every single copywriting formula we could find in this one post.
Your Page As A Mirror, Or The Reason People Buy Blocks Of Cheese Product
Includes 8 core takeaways! In this guest post by Kaleigh Moore, dive deep into the subject of mirror neurons. What do they have to do with our marketing? How can you engage the mirror system in the brain to move people to act?
The Question of Asking Questions
“Want to sell more books?” vs “Hi, I’m Tim Grahl” – these two headlines were split-test against one another on a pop-up. In this post, you’ll see which one outperformed the other and, importantly, why that might have been.
The Diva List, Or How I Found Happiness As A Freelance Copywriter
You’ve heard the saying, “The client turns on the lights.” That old idea makes your work feel less than valuable. As much as our clients make it possible for us to have a thriving business, we too make it possible for their businesses to thrive. Read this post to see how you can make yourself more desirable to prospective clients – so the convo isn’t about who’s helping whom more… but rather how they can hire you to work for them STAT.
The Ultimate Copywriting Crash Course, as Taught by Mad Men (Infographic)
Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us again? How will we live without Peggy Olson to look up to and commiserate with? To make us feel better, we put together this infographic featuring top copy lessons from Don Draper, Peggy Olson, Freddy Rumsen, Michael Ginsberg and others.
Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out
You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to subscribers by focusing entirely on the opt-in? Have you considered testing pop-ups featuring opt-out buttons as well? If not, read this to see why every lead-capture pop-up box needs an opt-in and opt-out button.
If You Want To Measure Your Copy So You Can Improve It, Give Every Element 1 Job To Do (Infographic)
You want to measure the success – or failure – of your copy. But how the hell do you know how to measure it? Do you call all the copy on a page “bad” if the page isn’t converting? Or is only one element of your copy to blame? In this post, we’ll introduce you to the You Had One Job rule of conversion copywriting.
Do These 7 Tragic Mistakes on Your ‘About’ Page Chase Customers Away?
Your About page is one of the most visited pages on your site. But is it a dead end? Do you have a clue what visitors go there to do… or why… or how you can help them do that? Check out this post by copywriter Henneke Duistermaat to see the 7 sins of About pages.
