Everything Is Riding on This Exact Line of Copy…
But No Pressure, Right?
About a thousand theories, practices, techniques and formulas exist for writing effective headlines. But which ones matter to startups? Which ones will help you sell in a non-scammy way you can feel great about?
Writing for Skeptical Audiences
Everyone thinks they’re above the power of advertising… but the fact is that, increasingly, some of us actually are. A lot of your visitors – especially if they’re of the technical persuasion – may be instantly turned off by traditionally high-converting headlines…
Learn the formulas and strategies to persuade skeptics.
Subheads That Aren’t Afterthoughts
Most startup founders, designers and marketers feel most confident and free when they’re writing subheads. That’s why so many subheads are better than headlines.
Are your subheads the real stars of your page? And is that okay… or should they replace your headlines?
An Intro to Value Props
Have you considered using your value proposition as your home page headline and subhead?
Your value prop can quickly help visitors understand why they should stick around. See how to find + use yours!
Ideal for startups, marketers and designers writing for today’s busy, discerning audiences
— Optimizely (@Optimizely) June 2, 2014
RT @copyhackers: “coming very soon… updated versions of the first 4 ebooks” These really are worth *vastly* more than they cost.
— Dave Collins (@TheDaveCollins) May 26, 2014
— Copyblogger (@copyblogger) May 21, 2014
20% more google traffic, thanks @copyhackers for your books, my new title and meta descriptions rocks 🙂
— Anders Thue Pedersen (@andersthue) February 19, 2014
— Paul Boomer (@paulboomer) May 10, 2014
— Hubert Sawyers III (@HubertGAM) May 5, 2014
— Jake Tsacudakis (@jaketsacudakis) April 22, 2014
— Hiten Shah (@hnshah) April 14, 2014