Copy School goes on sale May 12. On May 17 at 5:00PM PT, doors close for 365 days. Now is the time to ask your boss to secure budget.
“I was writing copy but I honestly had
no idea what I was doing.”
If you want to kill it in your career, you need to stop guessing. Guessing leads to inconsistent results. Which leads to stress. Which leads to stress-eating ripple chips at 9:15 AM. And you know you’re better than that.
COPYHACKERS TRAINING IS USED AND TRUSTED BY…
We all love the whoosh of a win.
The emojis: 👏 💃 🔥 ❤️ 🎉
The 👍 from your boss.
Sure, it’s a team win…
But you wrote the ad copy. You wrote the sales page. It feels like your win. Cue the Spotify Walking Like a Badass playlist…
Then the next campaign rolls around.
There’s kind of an expectation now.
But what if you can’t come up with a good idea and the right words…
Or what if what worked last time doesn’t work now?
Or what if… that last win was actually a total fluke? Slightly deflated by the very high probability that you lucked out on the last launch, you stare at the blank page. Fill it. And pray.
Launch day hits.
And it’s silence. Just like you’d feared.
Last launch, by 11AM, there was allll the emoji love.
This time, Slack is an eerily silent ghost town. The only noise? A ping from your boss. It’s a DM.
Which is never good.
When your copy doesn’t perform, they come at you from all directions.
Damien, your marketing director: “Why aren’t we getting more sales?”
Asia the designer: “The problem is there’s way too much copy on this page.”
Jessica the media buyer: “Hey check out what these guys are doing. We should do the same.”
Bro-dude #7: “Gary V says…”
The problem is…
they’re kinduv right.
You were guessing. And this time it didn’t work out. Because right now your process is somewhere between…
- Doing what the gurus tell you, and
- Using the same template over and over again, and
- Running with ideas from competitors and colleagues…
Even shots in the dark
hit some of the time.
Look. You’re reading this because you can’t stomach winging it anymore. Not when every single online sale depends on YOUR copy.
Getting results is your whole job.
If your whole job was building bridges, you wouldn’t wing it. You’d follow a methodical, proven process to build one helluva bridge – you’d science the sh*t outta that job like the lives of a million travelers depended on it.
In your case, it’s not the lives but rather the livelihoods of your entire team that depend on you squeezing all the results out of every single marketing initiative. Which means you need to science the sh*t out of copywriting. That’s how you get repeatable results. And that’s how you get confidence. Because the fact is:
Confidence doesn’t come from winning. That’s just a rush. No, true confidence comes from knowing why you won.
There are 2 ways to develop a methodical, proven, scientific process.
1. THE LONG ROAD...
Meticulously document your trial-and-error process until you get it right, and right again, and understand why.
- Don’t write a word unless you have a reason for it
- Always do your work in this order: research, plan, write, edit, optimize
- Always come up with a hypothesis
- Support said hypothesis with data (customer reviews, information from the client, etc)
- Document your hypothesis
- Make sure ALL your copy clings to that hypothesis
- Put your copy to the test
- Document how well (or not) your copy performed
- Analyze what worked and what didn’t
- Document what you should or shouldn’t do next time based on the results
- Repeat, using what you just learned to build a stronger hypothesis
- Do all this while reading and applying fundamental copywriting and persuasion theory like Gene Schwartz, Claude Hopkins, Robert Cialdini
The long road is – more or less – how today’s a-list copywriters got really, really good. Only problem? It takes so much time. And you (and your company) don’t have time to spare. You don’t have time to earn battle scars – you want to learn from other people’s battle scars.
So let us present:
2. the shorter road
Tap into the brains of a-list copywriters and borrow their processes.
You need the insights of copywriting practitioners turned instructors – people who’ve taught copy to marketers at Google, Amazon, Marie Forleo, Sprout Social, Thinkific, Hubspot and many, many more.
Copywriters and strategists who’ve written for Fortune 500s and startups. For Coca Cola, L’Oreal, Shopify, Metalab, Huel, Nectar, ButcherBox and so many more.
A-list copywriters who are waiting in Copy School to help you level the eff up.
takes you by the hand and helps you win. Methodically.
Level up fast in Copy School with over 600 on-demand video lessons, from over-the-shoulder tutorials to mind-blowing techniques to immediately actionable theory.
Our world-class instructors show you, step by step, how they research, plan, write, edit and optimize ads, emails, landing pages, home pages, sales pages, funnels and much, much more.
Copy Schoolers exude confidence. And when you exude confidence, the riffraff quiets down.
Fewer people try to tell you what to do.
But, more importantly, you start seeing consistent results.
Like Jessica has.
Here's what's included
in Copy School:
-
Unlimited access to our custom copy platform with 2 learning formats to toggle between - traditional standalone courses or quick-action formats -
17 complete copy training programs, with over 600 video lessons covering everything from sales pages to emails to FB ads -
Dozens of templates, worksheets and workbooks to help you execute on anything at a moment’s notice. Dozens of templates, worksheets and workbooks -
Plus, get every new lesson or course we add, when we add it - at no additional cost -
NEW! Get your copy reviewed by a certified conversion copywriter or members of the Copyhackers in-house copywriting team. (As in, the people that wrote this page you continue to read.)
From the team that took the long road and earned every single battle scar.
The team you *want* to learn from.
Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes go when they’re ready to write copy that works.
As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, QuickSprout, Crazy Egg, BT, Tesco, Buffer, Edgar and Wistia. So when Joanna teaches, people pay attention. That’s why she’s been invited to teach conversion copy on 50+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.
The creator of the
“coaching the conversion” method:
Ry Schwartz has been the not-so-secret hired gun behind dozens of 6- and 7-figure product launches and evergreen funnels.
He’s written for and/or consulted with top online businesses like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Jasmine Starr and Dan Martell.
Acquisition Lead at Copyhackers:
Erin Steele has helped scale countless emerging ecommerce brands on Facebook.
And now uses that knowledge to do the same thing here at Copyhackers – locking down targeting and messaging for some of the most successful campaigns we’ve seen.
CRO Lead at Copyhackers:
Carolyn Beaudoin has helped growing ecommerce and SaaS brands increase their free and paid conversions.
Driving research, strategy and execution, her work delivered results like doubling qualified leads. And driving big revenue with multi-channel campaigns.
Plus all these master marketers...
So what’s keeping you from on-demand mastery of copywriting at every point in the funnel where cash changes hands?
Answer: Your boss...
We know bosses are all, “no, you have no time for this” and “no, we can’t be spending money” and often just “no.”
So we’ve put together an info pack that demonstrates how ROI-focused Copy School is.
Share its contents with your boss…
IN YOUR BOSS BUY-IN KIT, GET INSTANT, FREE ACCESS TO PERSUASIVE MATERIALS THAT WILL HELP YOU GET YOUR BOSS ON BOARD WITH INVESTING IN COPY SCHOOL:
-
A video from Copyhackers founder Joanna Wiebe who levels with your boss about the effectiveness of conversion copy -
A PDF that shows where Copy School can help boost revenue (along with plenty of testimonials attesting to this)
his) -
All the details your boss could possibly need to say "yes, we gotta get you Copy School"
“Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.”
— MARIE FORLEO
INCLUDED! Copy School makes you a hero… able to execute on anything - at a moment's notice, like...
The next time you’ve gotta knock out a welcome sequence…
- Take 10x Emails (Sells for: $997)
The next time the head of lead-gen slacks you with “any chance you can help me get more leads on this page???”…
- Take 10x Landing Pages (Sells for: $997)
- Take A/B Testing for Copywriters (Sells for: $197)
The next time you get tasked with writing not one but 100 Instagram ads overnight…
- Take 10x Facebook Ads (Sells for: $997)
The next time you have to write a website from scratch…
- Take 10x Web Copy (Sells for: $1,997)
- Take Master of Headlines (Sells for: $497)
The next time you read “MOFU” in a brief and you’re like umm…
- Take 10x Funnels (Sells for: $997)
The next time you’re the lead on a campaign and you decide it’s time to not just beat but totally obliterate revenue targets…
- Take 10x Sales Pages (Sells for: $1,997)
The next time you’ve got a product to launch (and emails to write for it!)…
- Take 10x Launches (Sells for: $997)
The next time the analytics lead identifies that the pricing page is leaking sales and turns to you for help…
- Take 10x Pricing Pages (Sells for: $997)
- Take Analytics for Copywriters (Sells for: $197)
The next time you’ve gotta lock in a butt-ton of demo calls but you have no ad budget and no clue how to get started…
- Take 10x Cold Emails (Sells for: $997)
- Take Master of LinkedIn Outreach (Sells for: $497)
The next time the CEO gets super-stoked about a new product line and hands you 15 product detail pages to write ASAP…
Take 10x Product Pages (Sells for: $997)
Or even...
-
When everyone’s talking about making money with webinars and you realize you can totally take the lead on your own webinar… because you’ve got Master of Sales Webinars ($497).
-
When hot promo opportunities like Back to School come around - with Black Friday on the horizon - and you hop right into Master of Seasonal Sales ($497).
-
When you realize that, as good as your copy is getting, people aren’t quite connecting with your brand… so you spend 90 minutes inside Master of Brand Voice ($497).
-
Or when your pages, emails, ads and entire funnels are working so well because you’ve applied all ^^ that ^^... and now you need to turn on the traffic tap. So you take Master of Guest Blogging ($497) to build your authority (and backlinks) across the web…
Thousands of marketers have seriously leveled up
in copy school...
Tara Gentile sold out 24 spots for a high-ticket live workshop within 15 minutes… 3x’ing her revenue.
Marian Schembari helped her client Teachable generate over half a million dollars using the themeplates inside 10x Emails and 10x Launches.
- ROB YOUNG
It worked like a hot dang.
“I am seeing results. I’ve done 2 email campaigns, and the results are nothing but excellent. Before Copy School, I was reasonably effective. I was getting results … but after the first ROI session I went back and quickly reworked the current campaign I was writing, and well…. just cranked it up a notch. It worked like a hot dang.
There are more than a handful of pleased people in our marketing department because of the results (a couple of initial naysayers because the tone was so different, but “results never lie”) and I think I’ve moved into official “copywriter” status for our department. One of our telephone reps, who is a former successful salesperson at her last gig sent this note to our boss (VP of Marketing) and cc’d a few others:
“Great new email. I often send out something similar but not as saucy or contemporary. EXCELLENT. Whoever made this up, it is working like mad.”
I think Copy School will be the best money I will have spent all year long.”
40+ SALES FOR A $997 PRODUCT LAUNCH
“I can now write [Facebook] ads that are more relevant to the prospect on social media. Recent result: I applied what I learned in Copy School to a client course launch that hit over 40+ sales of their $997 product in a 10-day Facebook launch.”
— RYAN CRUZ
MORE THAN 1M USD.
“The best copywriting course ever in the history of copywriting courses but maybe I’m biased because the shiz i learned in there has enabled me to write a couple of funnels that have brought in more than a million usd this year.”
— DAWN PETRIN
USING DATA, NOT GUESSES.
“Now I never have to start from a blank page and I am completely confident in my copy because I know it’s based on data and experience, not guesses. And the results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups. My imposter syndrome has been banished forever!”
— MOLLY MAC
MEETS GOALS. EXCEEDS THEM.
“In the first week (After learning about sales pages in Copy School), we exceeded our goals by about 21% for the sales page. (My client’s) goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.”
— JESSE GERNIGIN
“MY CLIENTS ARE SO HAPPY WITH MY WORK.”
“I signed up three new clients in August and am writing my first 2 sales pages at the same time! My clients are so happy with my work on the sales pages so far that they now both say that they want to work with me as their copywriter for emails, launches, Facebook ads, proposals, writing their social media profiles… It took me a while to get there, but once I got those first clients and they could see what I could do, the work just came flooding in!”
— NAOMI DALTON
Both you and your boss will love that you use Copy School while you work. (Instead of spending every Friday afternoon upskilling.)
You could wait until that next campaign flops.
Or let that deep fear settle into your belly when you see a DM from your boss… on a day when sales should have been rolling in but haven’t…
Or instead…
You could grab our free boss buy-in kit now.
— GIN WALKER
THE WAY FORWARD TO KNOWING WHAT YOU'RE DOING.
“Copy School transformed my life. I wish that didn’t sound so cliched, because it’s 100% true.
The sheer value inside Copy School is BREATHTAKING – hours of super-personal tutorial videos, workshops and webinars, titan templates, interviews, insights, and hundreds (thousands?!) of killer tips, cheatsheets and checklists.
Seriously, if you’re even slightly on the fence about Copy School – just jump in. You will land in a World of Joy 🙂 .”
DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” or “6-figure” or “7-figure” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” and “6-figure” and “7-figure” represent the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to Copy School or Copy School Limitless does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.
Published by Wiebe Marketing Ltd dba Copyhackers
200, 10158 103 St NW
Edmonton, AB Canada
T5J 0X6
© Copyright 2022 Wiebe Marketing Ltd
