Copyhackers and CopySchool stand out in the digital marketing world about as dramatically as would a 10-karat diamond in a coal mine.
To be blunt, in a marketplace overcrowded with ‘copywriting gurus’ who might as well possess the copywriting talent of an above-average carnival barker, learning from CopyHackers is like getting a creativity transfusion from Don Draper while at the same time getting a 20 point bump to your sales IQ: there’s just no comparison between what CopyHackers gives its students and anything else out there in the marketplace for copywriting instruction.
Seriously, I cannot speak highly enough of the quality of what CopyHackers gives you inside their online courses. Joanna and the rest of the gang have really put something special together. They don’t just talk about every concept, technique, and strategy you need to use to get inside your customers’ heads and 10x your sales–clearly, methodically, understandably–they show you how to use them with practical examples. I learned more about how to build and write a profitable funnel in one month than many will know even given a lifetime of ‘Brand X’ instruction.
Last year, I started an online business whose principal product was an online course. Before I found Copyhackers (Thank, GAWD!), I hired a different ‘guru’ to teach me copywriting and funnel construction. The result? A less-than-1% clickthrough rate on my Facebook ads, a webinar registration rate of less than 3%, single-digit lead generation, and ZERO sales . . . on a MONTH’s worth of ad spend.
Just applying what I learned from CopyHackers for one month, our new-and-improved funnel brought those clickthrough rates to between 5 – 7% on cold ads, with a 10 – 15% clickthrough rate on re-targets, enabled us to capture 15 leads, and led to 5 sales.
This year, the stats continue to get better and better: Our funnel already turns out a monthly 6:1 return on ad spend (“ROAS”), and, thanks to the tools CopyHackers gives you to identify where your funnel copy is weak, we’re still finding things to refine that we know are going to take us even higher. Literally, we may legitimately hit a 15:1 ROAS this year using what they’ve taught us.
If you’re an entrepreneur who needs to do your own copywriting–and you want to actually know what you’re doing, why you’re doing it, and be confident it’ll work–there’s nothing better than CopySchool to get you there.
