HERE’S WHAT SEVEN YEARS, 1000S OF STUDENTS, MILLIONS IN RESULTS AND COUNTLESS SUCCESS STORIES HAVE PROVEN:

If you want to excitedly hit 'share' on a google doc or hit 'send' on an email, you take Copy School...


Instead of guessing

What if you could say yes to ANY copy job, including the intimidating ones? Now you can pop open a lesson for almost any to-do in Copy School. Watch the training, use the templates, wow your clients, send honkin' invoice.

“I closed $12,000 last week

Abi Prendergast

Conversion copywriter

“This year I booked my first $35k month

Jesse Gernigin

Conversion copywriter

“On my way to a $200k year

Jacob Suckow

Conversion copywriter


Instead of stressing

What if you had the guts to Slack the Head of Analytics with, "Got the results of that campaign yet?😁" Not because you never get anything wrong. But because you have the cool confidence that comes with knowing the WHY behind everything you do. Which makes it so much easier to iterate for that next win.

“Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”

Brad Wages

Copywriter

“In the first week, we exceeded our goals by about 21% for the sales page. His goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.”

Jesse Gernigin

Copywriter

“One of our clients had a $100K + launch for a $47 product. Another is seeing a 22% conversion for a membership site. PLUS I’ve been able to streamline AND deepen my conversion copywriting process too.”

Prerna Malik

Copywriter & Co-Founder of Content Bistro

“My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups.”

Molly Mac

Copywriter


Instead of freaking

What if you stopped hate-reading your competitors' copy, annoyed that they are getting results you can't because they have secret training you don't? You could actually rest easy with access to the EXACT SAME top-tier training that's used by the world's most admired SaaS, ecommerce and coaching brands...

This is dedicated copywriting + copy strategy training that's taught by actual practicing copywriters - NOT lambo bros, NOT one-hit wonders, NOT folks who sold a product with an email once and were like "i'm qualified to sell a course about copywriting now." 🙄

85% of Copy School is taught by the person who coined the term conversion copywriting and has 20 years’ experience:

Joanna Wiebe is the CEO of Copyhackers – where copywriters of all stripes become the most profitable people in the room.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco, Buffer, Edgar and Wistia. Importantly, these and other brands have come back to her again and again. So when Joanna teaches, it’s good to pay attention. That’s why she’s been invited to teach conversion copy on 100+ international stages including INBOUND, Mozcon, CTA Conf, Jeff Walker’s PLF Event, Copyblogger, Problogger and CXL Live.

JO HAS BEEN A FEATURED GUEST TRAINER FOR BRANDS INCLUDING:

GOOGLE ● AMAZON ● MARIE FORLEO ● TEACHABLE ● KIT ● LEADPAGES ● STRIPE ATLAS ● SPROUT SOCIAL ● FREELANCER.COM ● SAAS ACADEMY ● DEADLINE FUNNEL ● THINKIFIC ● TORI BURCH ● HUBSPOT ● WARRIOR FORUM ● PODIA ● SYSTM ● AGORA ● AWS

AND SHE HAS BEEN A TOP-RATED SPEAKER ON INTERNATIONAL STAGES:

BUSINESS OF SOFTWARE ● CXL LIVE ● CTA CONF ● TURINGFEST ● LEARN INBOUND ● CONTENT JAM ● CONVERSION HOTEL ● WISTIAFEST ● MOZCON ● MICROCONF

If you compare the names in those 👆 lists, you'll see that Jo is one of the best-respected names in copywriting across industries, brands, categories...

blue arrow

The difference with Jo is this:

👉 She takes the most repeatable, timelesss principles from old-school direct response marketing (which she’s studied for 20+ years)… and

👉 The data-driven rigour of large tech companies (because she worked at Intuit for 5 years), and

👉 An experimentation mindset (with a Master’s degree and the volumes of peer-reviewed research it requires)… plus…

👉 Her passion for how people think, talk and make the wildest decisions (her background as a novelist/storyteller helps a lot here)… 

And combines those elements to architect strategic messages and messaging hierarchies that perform well in testing / live experiments for brands. The result is what she calls “conversion copywriting” because, unlike creative and other forms of copywriting, her methodology drives visitors, leads and customers to say yes to your offer.

Her work applies directly to SaaS, product-led growth, enterprise sales for tech, high-ticket coaching offers and ecommerce. The more disruptive the product, the better. The more saturated the market you’re trying to stand out in, the better.

But for all her experience, Jo does NOT do it all! She brings in top copywriters to help teach in Copy School...

10% of Copy School is taught by the one copywriter Jo has consistently hired:

Ry Schwartz has been the not-so-secret hired gun behind dozens of 6- and 7-figure product launches and evergreen funnels.

He’s the creator of the “coaching the conversion” methodology, as covered in Copy School. And he’s written high-performing copy for and/or consulted with top online businesses like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Jasmine Starr, Talia Wolf and Dan Martell. He and Jo have worked together on Copy School for seven years now.

And everything else in Copy School is taught by absolute masters of their craft. These are some of the curated specialists Jo has loved working with and learned so much from, she asked them to teach it to you.

Sam Woods

AI & Funnel Copy Pro

Justin Blackman, brand ventriloquist

Justin Blackman

Brand Voice Master

Photo of Carolyn Beaudoin

Carolyn Beaudion

Strategist & Cofounder of Boxcar

Wahida Lakhani

Facebook Ad Copy Specialist

Jesse G photo

Jesse Gernigin

LinkedIn Outreach Specialist

Andrew Yedlin

SaaS Web Copy Expert

Betsy Muse

Conversion Copywriter

Nicole Luke

Data Analyst

Aaron Orendorff

Blogging Pro

Photo of Laura Lopuch

Laura Lopuch

Cold Emails Specialist

Joel Klettke

Web Copy Specialist

Erin Steele

Social Ads Specialist

COPY SCHOOL INSTRUCTORS HAVE WRITTEN (REPEATEDLY) FOR:

SHOPIFY ● METALAB ● BITLY ● COCA COLA ● L’OREAL ● AMY PORTERFIELD ● TODD HERMAN ● PLURALSIGHT ● JOSH SHIPP ● JASMINE STARR ● SPROUT SOCIAL ● DAN MARTELL ● HUEL ● BT ● TESCO ● BUFFER ● EDGAR ● WISTIA ● LAUNCHDARKLY ● GITPRIME ● NEXTIVA ● TAILWIND ● NECTAR ● PREZI ● GLOWFORGE ● DREAMCLOUD ● STU MCLAREN ● REDBULL ● 5-HOUR ENERGY ● REAL VISION ● PRECISION NUTRITION ● IHG HOTELS & RESORTS ● PUMA

Ahem. This is the part of the page where you realize we could fill it up entirely with the logos of brands you admire, if we just converted the words in red above to logos. Those brands trust us. They keep coming back to us. So if you're looking for a sign that you should join, you've just driven by about a hundred billboards confirming your hunch...

If you could have all of the above... the stressless, guessless, freakout-free life that's basically the birthright of every good copywriter...

What would stop you from switching to the happy, thriving stage of your career?

Maybe what’s getting in the way for you is…

 

Maybe what’s getting in the way for you is a disbelief that acquiring advanced skills will help you not just do better work but also hold your own in business strategy discussions with clients, like Paige learned to do.

Paige Swaffer, Copy School student since 2021

Or maybe your obstacle is that, like Johnson, you are so used to competing at the bottom that you can’t imagine a world of specializing and actually making better-than-lawyers-make money. 

Johnson Spink, Copy School student since 2022

Or maybe, like Dana, you haven’t made the switch to a copywriting career. And you’re so burned out on your current job that you can’t fathom a world where you can sit in a coffee shop, open a laptop and write an email sequence that pays your bills for the month.  

Dana Thao, Copy School student since 2021

It could even be that the job you have – which doesn’t afford you the lifestyle you want (read: free time) – has got you locked up in golden handcuffs. You want to believe you can match your pay while working flexibly, like Elle did, but it all just seems too good to be true.

Elle Rosselli, Copy School student since 2021

Or maybe you suppose the end is nigh...

Even though there are currently 42,000+ job openings for "copywriter" on LinkedIn alone...

(To say nothing of unposted freelance gigs.)

gif showing a few job postings for copywriters on linkedin

AI, inflation, tech layoffs – you’ve got enough voices in your head to spawn a new M Night Shyamalan trilogy.

But check this out: 

Aside from inflation (and subsequent CFO fever) being an extraordinarily temporary blip… and aside from the fact that AI is actually not your replacement but rather the most *incredible* researching and first-drafting sidekick for you… 

Your skepticism may be your secret superpower. 

It actually perfectly qualifies you to become a powerful copywriter.

And you’re 100% right if you believe the end is nigh for the average copywriter. The end has always been well within sight for average, below-average, and guess-and-hide people who don’t respect the work. 

Because as great as it is to write for a living…

Copywriters are SUPPOSED to be lead-generating machines. 

Copywriters are SUPPOSED to be sales-generating machines. 

Clients and employers are never again going to throw away money on “copywriters” who google their way through the job. 

Which is very likely why you’re reading this page right now…

Because the fact is, yes, it's pretty fun to be a copywriter. You do not have to take yourself seriously in this job. However:

You're leaving money on the table if you don't take the work seriously.

As a copywriter, you don’t get many second chances.

❌ Not when your boss or client is spending thousands (or tens of thousands) per month sending clicks to that page you just wrote. 

❌ Not when there’s that other (and cheaper) up-and-comer your CMO has been wanting a reason to try for weeks or months.

❌ Not when your clients are actively seeing what GPT-4 can do for them, with or without you. 

Being a good writer is NOT enough to become the most strategic copywriter they've ever met and the most profitable person in the room.

“I thought being a good writer was enough to make me a great copywriter. 

WRONG.

Thankfully, after a few months of floundering and writing embarrassingly-bad copy, I found Joanna. Through her brilliant, and super-easy-to-follow trainings, I fully booked out my business in under a year. Then I got my dream job writing copy for my idol full-time.”

Marian Schembari

Freelance copywriter turned in-house copy chief for massive personal brand

Photo of Marian Schembari

The only way to secure a lasting and lucrative career as a copywriter:

You don’t need a 4-year degree in journalism, English or marketing.

You don’t need a network of rich friends at big companies who’ll throw gigs your way. 

You don’t need to intern or “copy cub” for free (or worse: by actually paying them!) under an old-school direct-response copywriter.

You don’t even need a hype person or an accountability buddy or incredible time management skills…

That’s because businesses are not hiring you to tap your English Lit 201: Canadian Women Writers knowledge. And as much as a good network helps you find gigs, it doesn’t help you keep them. Copy cubbing is good but extremely narrow and time-gobbling. And you can literally get away with turning your work in a week after the already-bumped deadline IF the you’ve got THIS ONE THING. 

The businesses that believe in and hire copywriters are all looking for exactly the same thing. And it's not what you think.

It's not the promise of endless sales. It's not a quadrupled conversion rate. It's not 10x the leads or 50 new email sequences connected by a buncha triggers. And it's definitely nothing AI can produce.

You need. To know. Strategy.

“I know how to do that” is nowhere near as lucrative as “I know why to do that.”

To claim your spot at the table… to get buy in… to repeat that moment when the client just goes “i’ll do whatever you say”… you need to be able to answer questions like:

👉 Why is this headline, of all possible headlines, the one we should roll with?

👉 Why are we sending this email on this day?

👉 Why should we not go with the wording that the C-suite dreamed up in an ego-filled mitigation moment?

It’s all. About. The strategy.

ANYONE CAN WRITE WORDS ON THE PAGE. ANYONE CAN GUESS RIGHT ONCE.

BUT CAN THEY THINK LIKE A CONVERSION COPYWRITER FULL TIME?

Can you? Once you can, you never ever ever ever ever EVER have to fear being replaced by 1) AI or 2) someone cheaper.

👆 Hear how Vanessa launched her writing career and doubled her income

“[Copy School] helped me create a career for myself when I was new to the field.”

Vanessa Perplies

Director of Content at Cato Networks

👆 Hear how Anna uses her process to confidently sell her skills to clients.

“Somewhere in my deeply nerdy heart, I didn’t want to wing it. I wanted a credible, proven, tested method.”

Anna Bolton

Copywriter

Think like a conversion copywriter. And enjoy foreva-eva career immunity by becoming the strategic conversion copywriter every brand wants and no GPT can replace.

Featuring instant access to

600+ copywriting lessons,

techniques and "oooh i get it" moments

More than 5000 students have turned to Copy School as their always-open classroom, filled with every single copywriting technique, skill and insight to do the work like a badass. Without even putting in your 10,000 hours, you can leapfrog to the front of the pack.

It’s your entire career, neatly packaged behind a single login.

"Take it as a copy mba"

- ComfortableCurrent65 user on r/copywriting

We strongly encourage you to google "Copy School" and read all of the unsolicited reviews out there. Our reputation is outstanding. And although we cannot turn everyone into a top-performing copywriter because, yes, desire and some talent are required, we absolutely positively guarantee Copy School will teach you EXACTLY how Joanna Wiebe and other top copywriters strategize, write and edit copy that converts. You've got 30 days to test it.

Within seconds of enrolling, you’ll get immediate access to:

These courses include the essentials like:

  • How to find high-converting messages
  • How to organize them on the page
  • How to write 100s of headlines that hook

And the career-making additions like:

  • How to think like a conversion copywriter
  • How to optimize pricing tables for revenue
  • How to plan emails that work

PLUS, you’ll love Master of AI Copy, where you’ll see how ChatGPT and other AI tools are the best damn copy cub you ever dreamed of having at your side.

Which means Copy School gives you the training you need to control every critical point where leads line up and cash changes hands.

So you can finally become the most profitable person in the room. With the career certainty that “executors” and order-takers will sadly never know.

With 20+ courses on topics ranging from writing headlines to planning entire email flows, you can say "YES!" to all the things you're paid to write.

Perfect for lifelong career optimizers, because Copy School is so huge. There’s always something new to learn.

The fact is that copywriters get hired to write a LOT. Sometimes a CRO agency brings you in to help them with headline tests, and you find yourself in need of instant expertise on writing headlines. Other clients throw ads at you… then emails… then more ads… then a sales page… then their website. That’s why Copy School has 24 copywriting courses…

With just this course under your proverbial belt, you can start writing copy – and delivering results – like the pros.

“I truly believe that if a copywriter took no other course but 10x Landing Pages – which is just one course inside Copy School – they’d still gain the technical skills they need to be a successful copywriter.”

Eman Ismail

Copywriter

People have built entire six- and seven-figure careers off of specializing in what you’ll learn in this one program. Includes training on all the strategic planning, like Day Zero Triggered Emails, people expect of a contemporary email copywriter…

I signed up for 10X Emails because I was in an email marketing sweatshop writing 10+ e-commerce emails a day. Copyhackers and what would become Copy School was the first dollar I invested in myself and I have not regretted it for an instant.

Now I run my own marketing consulting business supported in large part by the lessons learned in Copy School.

Bryan Grover

Marketing Consultant

With Copy School pinned in your Chrome tabs, you can prove your worth as a truly strategic, high-performing copywriter the next time THIS happens…

With Copy School in your back pocket, you can prove your worth as the most profitable person in the room the next time you…

The next time your coworker in charge of Demand Gen slacks you with “i need ideas for our lead-gen page stat PLEASE”…

Tell them you got them. Then whip through:

And because you’re a little extra, dazzle ’em with the quick skills & vocab you pick up in:

When they come back to you with more leads than ever but no emails in place to nurture those leads…

Remind them to give you a sweet-ass performance review this year, and then hop into:

Then pick up extra tips to tip the scales in your favor with…


The next time you get tasked with writing not one but 50 Instagram ads overnight…

Master the foundations in about 3 hrs with…

Then take everything you’ve just learned and use it to prompt ChatGPT to write you 250 more with…


The next time a prospect agrees to your $5000 website rewrite proposal 😁 and you realize you have never written an entire website before 😳…

Block your calendar and take…

Once you go “hmm damn yeah i think i’ve got this!”, boost your skills and confidence even further with…

And when you start writing but notice fast that their brand voice is non-existent, whip through…


The next time the CMO reveals that you’re in “mitigation mode” and y’all need to bring in a ton of sales before the end of Q2…

Take the opportunity to finally write serious sales emails that drive to a long-form sales page using everything you pick up in…


The next time your friend in CRO engages you to help them optimize paid conversions for a SaaS client…

Optimize closest to the point of purchase with everything you pick up fast in…

Then take the bonus SaaS email bootcamp in…

And when they come back to you looking for more great results, this time for their ecommerce client…

Do your hair toss, check your nails, hop into this training and feel good as hell…

The next time the CEO gets super-stoked about a new product line and hands you 15 product detail pages to write ASAP…


And when September rolls around and a half-dozen leads reach out to you for help with their Black Friday emails, ads and SMS campaigns…

Sit yer butt down with a latte and develop the perfect BFCM campaign plans and copy with:

When you have 5 mins to optimize your pricing table…

Or when you need to load a self-segmenter email into ActiveCampaign now…

Or even…

When everyone’s talking about making money with webinars and you realize you can totally take the lead on your own webinar… because you’ve got Master of Sales Webinars (Sells for: $397).

When you realize that, as good as your copy is getting, people aren’t quite connecting with your brand… so you spend 90 minutes inside Master of Brand Voice ($197).

When your client is evergreening their course sales funnel… you hop into 10x Pricing Pages for Courses and Programs (Sells for: $797), 10x Sales Pages (Sells for: $1997) and Master of Sales Webinars (Sells for: $397) to help you optimize that revenue-generating engine for success.

Or when your pages, emails, ads and entire funnels are working so well because you’ve applied all 👆 that👆… and now you need to turn on the traffic tap. So you take Master of Guest Blogging to build your authority (and backlinks) across the web…

No, you don't have to take all of Copy School...

Become an

expert-level specialist

by focusing on a single area of interest...

For example, if you want to specialize in planning and writing emails, you'd focus on taking...

And here's what you'd start with if you want to specialize in lead-gen funnels...

These are the best programs if you want to specialize in research and messaging strategy...

You could even specialize in writing for SaaS...

Or writing for ecommerce...

Or copywriting that sells high-ticket items....

Slash your execution time with easy-to-apply SOPs, templates & worksheets.

With Copy School, you get dozens of downloadable SOPs, worksheets, templates and guides for speedy, pro-level execution, including:

The Ultimate Message Map. Like a master manual for every client. Capture customer research. Document product details. And plan out messaging angles. Use it every time you write. So you can speed up each copy project. (If you’re working with clients, you can even sell a copy of the message map as part of your project.)

Plotting a Drip Campaign SOP. As well as dozens of other standard operating procedures on audits, emails and more. These SOPs are clean, clear docs that leave you exactly executing. No more guessing!

Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across the funnel.

Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.

10x Page Plan (for web pages). Write every core web page you can imagine with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.

15-Point Sales Page in a Day Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.

Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.

Facebook Ad Dos & Don’ts. Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.

Asset-Level Solution Designs. Make this robust document your asset’s basecamp. So every second you spend writing brings you closer to the results you’re aiming for.

… and dozens more downloadable worksheets, templates and guides for speedy, pro-level execution.

Here is the complete list of courses you're getting:

These are the heavy hitters and crowd pleasers that cover 90% of what you need to know to write copy like a champ:

✅ Conversion Copywriting for Beginners

✅ 10x Emails 

✅ 10x Landing Pages 

✅ 10x Facebook Ads 

✅ 10x Sales Pages

✅ 10x Web Copy 

✅ 10x Pricing Pages 

✅ 10x Funnels 

✅ Master of AI Copy

✅ Master of Brand Voice 

✅ Master of Headlines 

✅ Master of Welcome+ Sequences

✅ Master of About Pages

✅ Master of Seasonal Sales: Emails, Ads, SMS 

✅ Master of Sales Webinars 

✅ 10x Cold Emails* 

* Available in the “roadmap” view of Copy School, to which you’ll also have access.

And these will help you raise your game STAT…

✅ Think Like a Conversion Copywriter 

✅ The Call-to-Action Crash Course

✅ The Foundations of Conversion Copywriting

✅ The Live Chat Playbook

✅ I ♥️ Your Copy

✅ A/B Testing for Copywriters

✅ Master of Delivery Emails

✅ Master of Closing Techniques

✅ Master of Thank You Pages

✅ Master of Web Copy Validation

✅ Master of Message Finding

Note that “10x” courses are multi-moduled and very detailed, often running at least 4 hours. “Master of” courses help you gain mastery over a smaller topic in about 12 lessons or under 2 hours…

Add Your Heading Text Here

And every single course is excellent.

importantly, you will not learn to "fiddle around with words" or "fluff things up" or "just make it sound nice" 🙄

Yes, we sell these courses every day for the prices shown here. And if you buy them all individually, you’ll actually pay $8,131.

(👆👆 $8,131 is a little more than tuition for one semester of full-time enrollment in an undergraduate program in Canada. And you’ll spend much, muuuuuch more than that on university tuition in the US.)

But when you choose to join Copy School, you don’t need to make a massive investment.

Not even close…

Copy School is for strategic copywriters, even if you don’t realize that’s what you are. You’re about to get the skills that CMOs are hungry to hire. These aren’t just the skills that pay the bills. These are the skills that buy lakehouses, Prada sneakers and first-class international flights…

The business world rewards strategic, performance-driven copywriters.

If you think you need Copy School

YOU DO.

"Seriously, thanks for the career" - Bryan Grover, agency owner, to Jo

COPY SCHOOL

For copywriters & entrepreneurs who value their time and their customers, and refuse to guess for one minute longer

2997

per year


  • INCLUDES Over 20 detailed copywriting courses

  • INCLUDES Biweekly large group AMAs (on Zoom)

  • INCLUDES Logins for your team

  • INCLUDES Certification & badges

  • INCLUDES Bonus lessons on how to sell services

  • INCLUDES Unlimited Q&A by email

  • PLUS every new course we add to Copy School
7-day money-back guarantee.

COPY SCHOOL PROFESSIONAL

For in-house copywriters at organizations that value data, reward performance and have ambitious growth goals

CONTACT US


  • INCLUDES Copy School (instant savings: $2997)

  • INCLUDES 1-week full-time bootcamp to get your copywriter(s) up to speed on The Wiebe Way

  • INCLUDES Robust calendar of live online training ranging from advanced message finding to presenting creative concepts with confidence

  • INCLUDES Practice exercises and Copy Chief critiques

  • INCLUDES Private copy reviews

  • INCLUDES AMAs with the best copywriters, strategists and AI experts in marketing

  • INCLUDES Private advanced copywriter community

  • INCLUDES Private members-only training area

  • INCLUDES A complete library of past training

  • INCLUDES A complete library of past AMAs

  • INCLUDES An account manager to meet with your team lead / creative director regularly for alignment and updates on what your copywriter should focus on next

  • INCLUDES Coaching, goal setting and tracking

  • INCLUDES Twice-a-year in-person training events
Min: 12 months. Ideal for agencies and businesses with creative teams.

IN-HOUSE & AGENCY

Money-back guarantee (for Copy School). Secure checkout. Ongoing email support. All prices in USD.

Finally prove to everyone you work with that you’re the most profitable person in the room. Because you actually are.

Proudly display badges of completion on your LinkedIn profile or website to show off your upgraded skills from Copy School.

NEW! Get certified.

certification image

Become a Certified Full Stack Copywriter by completing all the programs inside Copy School. You'll also need to submit work!

Additional certifications are available for completing groups of programs on similar topics. Details available upon enrolment in Copy School.

👆 Hear how Andrew earned back his Copy School investment… plus much, muuuuuuuch more!

“Over the past 12 months I’ve sold well over $100K in copywriting services that I learned to deliver almost exclusively through Copy School.”

Andrew Yedlin

Copywriter

“Copy School made a huge difference in the caliber of clients I attracted and the results my clients got.”

Prerna Malik

Copywriter & Co-Founder of Content Bistro

👆 Hear about how Prerna leveled up stellar results with Copy School.

“I am 77% sold out for next summer. I’m now assured an income through our non-farming months of January – May.”

Corinna Bench

Organic Veggie Farmer

“I have no doubt that my team is stronger both in their jobs, as well as careers thanks to Joanna’s training.”

Tara Robertson

CMO of Bitly (testimonial given while at Sprout Social)

Forcefeed your brain with the best techniques from A-list conversion copywriters. So you can earn and keep your place as a critical member of any marketing performance team.

Forcefeed your brain with the best techniques from A-list conversion copywriters. So you can fast-track your way into a highly profitable career.

COPY SCHOOL

For copywriters & entrepreneurs who value their time and their customers, and refuse to guess for one minute longer

2997

per year


  • INCLUDES Over 20 detailed copywriting courses

  • INCLUDES Biweekly large group AMAs (on Zoom)

  • INCLUDES Logins for your team

  • INCLUDES Certification & badges

  • INCLUDES Bonus lessons on how to sell services

  • INCLUDES Unlimited Q&A by email

  • PLUS every new course we add to Copy School
7-day money-back guarantee.

COPY SCHOOL PROFESSIONAL

For in-house copywriters at organizations that value data, reward performance and have ambitious growth goals

CONTACT US


  • INCLUDES Copy School (instant savings: $2997)

  • INCLUDES 2-week bootcamp to get your copywriter(s) up to speed on The Wiebe Way

  • INCLUDES Robust calendar of live online training ranging from advanced message finding to presenting creative concepts with confidence

  • INCLUDES Practice exercises and Copy Chief critiques

  • INCLUDES Private copy reviews

  • INCLUDES AMAs with the best copywriters, strategists and AI experts in marketing

  • INCLUDES Private advanced copywriter community

  • INCLUDES Private members-only training area

  • INCLUDES A complete library of past training

  • INCLUDES A complete library of past AMAs

  • INCLUDES An account manager to meet with your team lead / creative director regularly for alignment and updates on what your copywriter should focus on next

  • INCLUDES Coaching, goal setting and tracking

  • INCLUDES Twice-a-year in-person training events
Ideal for agencies and businesses with creative teams

MASSIVE VALUE!

Money-back guarantee (for Copy School). Secure checkout. Ongoing email support. All prices in USD.

FAQS

“How long will it take to start seeing the results of my efforts pay off?”

… AND ANSWERS TO OTHER SMART QUESTIONS:

The easy answer is: 

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

Of course, you have to show up and put in the work. But it’s totally worth it. 

Because when you build on proven processes and strategies… 

When you see the wins yourself… 

When you know you’re the most profitable person in the room… 

It gets much, much easier to charge higher rates. Take calls with dream clients. And delight existing clients so much that they’ll ask you to write all the things.  

That said, how quickly you see results will depend on certain factors – things like: how much time you devote to your training, whether you’re working full-time or part-time and whether you’re freelance or in-house.

For example, a freelance copywriter without any prior copywriting experience might take a little longer to see the results in their paycheck than an experienced freelance copywriter (because the new freelancer will also need to devote time to finding clients). 

On the other hand, an in-house copywriter working for a company with an engaged list could take a handful of lessons on sales emails, apply their learnings, fire off a few strategic emails to their list and bring in near-instant wins for their team. 

Regardless of where you are now, Copy School shows you exactly what steps to take with your copy to establish yourself as the most profitable person in the room, so you can skyrocket your earning potential – in a surprisingly short timeframe.

In Copy School, you get clear bite-sized instructions – never too short, never too long. With formulas and frameworks to make everything you learn as execution-friendly as possible.

We’ve trained copywriters at every level – like: 

  • Beginner Bayardo Barrios who used Copy School to land $3,000 projects from the get-go. And…
  • Seasoned copywriter Marian Schembari who used Copy School’s email training to help her client Teachable make $500K – easily justifying her new $500 per email rate. 

As a new copywriter, you should start with the quick and foundational 10x Landing Pages.

With just this course under your belt, you can write copy that converts. And you have a strong foundation to start building your portfolio and taking on copy projects.

From there, you can dive into training programs that interest you. Or you can dive into programs that align with the projects you’re working on. 

No matter your starting point… 

Copy School is set up to help you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro. Even if you’ve never written copy before.

You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others. 

We didn’t try X once, see it perform decently and turn it into training. We tried X multiple times, for multiple audiences, and multiple products, and multiple offers.

Unlike other courses that share the expertise of one person, Copy School pulls together the expertise of 14+ top copywriters and marketers. 

Our team is made up of real practitioners with bookoodles of experience working with big name clients on the daily.  

When it comes to mastering modern day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.

Many (if not all) of the copy techniques you learn inside Copy School are transferable to any industry, because: 

Persuasion is about people – not about business type. 

We know because we’ve tested them while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – field-testing everything we teach multiple times, for multiple audiences, multiple products and multiple offers in multiple industries.

Just the funnel copy system taught in 10x Funnels alone has generated $24+ million in revenue across 37 industries.

With Copy School, you can easily work with companies in different industries without spending months learning the subtle differences.

You’re right. Copy School is ridiculously comprehensive. (Almost “too” comprehensive – if there’s such a thing.) 

Copy School is essentially an entire masters-level program behind a single login.

But here’s what you’ll love: 

You don’t need to finish Copy School to profit from it. Not even close.

It’s not a cumulative program that demands an unreasonable amount of time and consistency to get results. 

You can watch a single lesson in 10x Launches, for example, then go write an email with it. 

In fact, some of our biggest success stories generated their 5x, 10x, 20x wins with just a single module of one course – that is, with just a small fraction of what will be at your disposal on the other side of this page.

That said, we DO encourage our students to go through the entire program (at your own pace). Whether you’re an experienced copywriter or you’re making a shift into a copywriting career, the monetary rewards of having results-based mastery over your ads, landing pages, web pages, emails, sales pages, funnels and launches are just too high to pass up.

We won’t stop you from buying just one. We simply advise against it. 

10x Sales Pages and 10x Web Copy sell on their own for $1997. The 7 other 10x courses clock in between $500 – $1000… not to say anything of the 10+ Master of courses which cost $100 – $300 each. So there’s extremely little upside in buying your courses à la carte.

But more importantly… 

It’s hard to imagine a scenario where you’d only benefit from one program and not the other training. As you’ve seen, each course teaches ONE major piece of a modern-day marketing funnel.

If you’re in-house, good luck telling your boss that you only write ads or emails or landing pages.

If you’re at an agency, imagine sitting across the table from a client and saying, “Um I totally love the funnel strategy… but we’re gonna need to hire, like, three more copywriting specialists to get that done. I only do ads.”

If you’re a freelance copywriter, it’s near-impossible to lockdown A-list clients if you refuse to write all the major assets they need. When they need a sales page but you’ve only taken email training, then what?

If you’re a marketer or founder, you can definitely get your ROI with just a few email sends or landing page optimizations. But why would you stop there… when your revenue growth depends on getting major uplifts across your entire funnel?

So even if your main interest is in a single program, we’d be doing you a major disservice if we didn’t arm you with the other programs that you’ll eventually be RELIEVED to have at your disposal.

Inside Copy School you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.

This major league training team comes with decades of professional copywriting and marketing experience.

We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WP Engine, and other Fortune 50 companies who cannot be named.

Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.

In other words, we’re professionals who are on the ground, doing the work and seeing the results every single day.

It begs the question:

Why learn from anyone else when you can train with the team that knows without a doubt how to write and drive sales?

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Copy School the second you wrap up your enrollment on the next page. 

No waiting. No slow-drip BS.

Right now you can load up lessons for writing: 

  • Sales emails
  • Sales pages
  • Web pages
  • About pages
  • Pricing pages
  • Facebook and Instagram ads
  • 4 complete funnels
  • Nurturing and onboarding emails
  • Seasonal sales promos with emails, ads and SMS
  • Homepages

Not to mention training including:

  • LinkedIn cold outreach
  • Sales webinars
  • Guest blogging
  • Brand voice
  • Headline mastery
  • Thank you pages

As long as you’re committed to turning your words into revenue, we’re committed to pulling out all the stops to get you there.

Highly doubtful. 

Most blogs teach the “101” stuff from people who guessed, got lucky and decided to write a blog post about their one experience, as if it will apply universally.

The material inside Copy School literally can’t be found anywhere else. 

Why? Well… we created it. 

You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others. 

And we’re not holding back either. You’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts and launch results for these top businesses.

Not a reverse-engineering of some direct mail piece that “pulled like gangbusters” when attention spans were 19 minutes long and radio ads were all the rage.

When it comes to mastering the modern-day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.

With over 3000 happy students who are seeing results, we know you’re going to love Copy School. But, for whatever reason, if you don’t feel like you’re any closer to skyrocketing your earning potential with winning copy, simply send an email to support@copyhackers.com within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Apple Pay, Google Pay or Paypal. 

Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:

Actionable copywriting training, including all our 10x programs:

  • 10x Web Copy ($1997)
  • 10x Sales Pages ( $1997)
  • 10x Emails ($997)
  • 10x Landing Pages ($997)
  • 10x Facebook Ads ($497)
  • 10x Funnels ($997)
  • 10x Launches ($997)
  • 10x Pricing Pages for SaaS and Apps ($797)
  • 10x Pricing Pages for Courses and Programs ($797)

As well as: 

  • Master of Sales Webinars ($397)
  • Master of Seasonal Sales: Emails ($297)
  • Master of Seasonal Sales: SMS ($197)
  • Master of Seasonal Sales: Facebook Ads ($197)
  • Master of Guest Blogging ($97)
  • Master of LinkedIn Cold Outreach ($197)
  • Master of Brand Voice ($197)
  • Master of Headlines ($297)
  • Master of Web Copy Validation ($197)
  • EXCLUSIVE! Master of Thank You Pages (Value: $197)
  • EXCLUSIVE! Master of Delivery Emails (Value: $197)
  • Master of Closing Techniques ($197)
  • Master of Message Finding ($197)
  • NEW! Master of About Pages ($197)

And:

  • Analytics for Copywriters (Value: $197)
  • A/B Testing for Copywriters (Value: $197)

You also get:

  • Instant access to every new program we add to Copy School – at no extra cost
  • 100s of over-the-shoulder tutorials
  • Dozens of proven templates, worksheets & checklists
  • 7+ top copywriting & marketing instructors in your back pocket

… and a full 7 days to test drive it all risk-free.

How much is Copy School worth?

A LOT. 

$13,225 to be exact.

But the more important question is:

“How much can Copy School make me?”

You decide.

Because when you can write copy that converts, my friend, your profit potential is limitless.

“I got the skills to move from feast-or-famine freelancing to $7000-a-month retainers"

“My blood ran cold.

It was a Tutorial Tuesday a few years ago. Around the holidays. And I said in chat something snappy about not having much work this time of year. That trained Jo’s sights on the feast-or-famine approach to project work, the hallmark of the less-than-professional newbie, and she unloaded.

Thing is, at the time feast or famine was my modus operandi. It was one of those “hey, she’s talking to me… about me,” moments. And not in a good way. However well deserved.

[One (old) 10x Freelance Copywriter course and Copy School membership later…]

Fast forward to 2022. Like, today. I’m busting hump (it is Client Wednesday, after all) to get a blog out the door for one $7k-a-month client and turn my attention to a new client. 

New client (already on the hook for a $5k whitepaper), has asked for a quote on a promo campaign that includes 6 blogs w/attendant social posts, 3 landing pages, 2 email sequences (welcome and nurture), and a ham on rye (“Bukowski!” … “Gesundheit!”).

All this with a community college rebrand project in the wings. 

About now, the old feast-or-famine Greg in Maine would be panicked. Instead, the Noom-sleek Greg-in-Maine of today is cool as a cuke — but my blood is still 98.6F/37C.

Cuz I got me a digital Fort Knox (Americanism!) to dive into and pull out everything I need.

Because, as they say in my native Massachusetts, of alla youse.

So.

Thank you, COPYHACKER virtuosos, for the tools and training that keep me scribbling madly. Day after day. With as few carbs as possible.”

Greg Reid

Content Marketer & Copywriter

“I learned more about how to build and write a profitable funnel in one month than many will know even given a lifetime of 'Brand X' instruction.”

“To be blunt, in a marketplace overcrowded with ‘copywriting gurus’ who might as well possess the copywriting talent of an above-average carnival barker, learning from CopyHackers is like getting a creativity transfusion from Don Draper while at the same time getting a 20 point bump to your sales IQ:  there’s just no comparison between what CopyHackers gives its students and anything else out there in the marketplace for copywriting instruction.

Seriously, I cannot speak highly enough of the quality of what CopyHackers gives you inside their online courses. They don’t just talk about every concept, technique, and strategy you need to use to get inside your customers’ heads and 10x your sales–clearly, methodically, understandably–they show you how to use them with practical examples. I learned more about how to build and write a profitable funnel in one month than many will know even given a lifetime of ‘Brand X’ instruction.”

Austin F.

Online business owner

“My very first post-Copy School writing job more than covered my entire tuition.”

“Since taking Copy School and putting the knowledge into practice, I’ve been able to exponentially explode my business in just a few months’ time.

I’ve been a successful copywriter for about a decade and wasn’t sure if Copy School was for me. I am so glad I took the leap. My newfound knowledge gave me the confidence I needed to quadruple my copywriting rates.

The price I charged for my very first post-Copy School writing job more than covered my entire tuition and my client was beyond thrilled with the work. And just this week I secured another $21,000 in copy clients and I finally had to say that I am booked through the end of the year.

The impact has made positive ripples throughout the rest of my business as well. With the knowledge I have gleaned I’ve been able to double the fees I charge for consulting as well, and I still have a waitlist.

I really cannot thank you enough.

My advice to anyone out there who’s even considering taking this course, stop what you’re doing right now and hurl your money at it. It will come back to you many times over if you work the concepts. I’m living proof.”

Melissa Bolton

Copywriter

The best time to join Copy School was back when you first tried to get someone to buy something from you. The second-best time is right freaking now.

Enroll yourself and up to 9 members of your team in Copy School without paying for extra seats.

Because everyone who writes OR reviews copy on your team needs to be on the same page. Now you can add more people to your Copy School account without paying for extra seats (up to 10 people under one account). Only requirement: you all work at the same place.

COPY SCHOOL

For copywriters & entrepreneurs who value their time and their customers, and refuse to guess for one minute longer

2997

per year


  • INCLUDES Over 20 detailed copywriting courses

  • INCLUDES Biweekly large group AMAs (on Zoom)

  • INCLUDES Logins for your team

  • INCLUDES Certification & badges

  • INCLUDES Bonus lessons on how to sell services

  • INCLUDES Unlimited Q&A by email

  • PLUS every new course we add to Copy School
7-day money-back guarantee.

COPY SCHOOL PROFESSIONAL

For in-house copywriters at organizations that value data, reward performance and have ambitious growth goals

CONTACT US


  • INCLUDES Copy School (instant savings: $2997)

  • INCLUDES 2-week bootcamp to get your copywriter(s) up to speed on The Wiebe Way

  • INCLUDES Robust calendar of live online training ranging from advanced message finding to presenting creative concepts with confidence

  • INCLUDES Practice exercises and Copy Chief critiques

  • INCLUDES Private copy reviews

  • INCLUDES AMAs with the best copywriters, strategists and AI experts in marketing

  • INCLUDES Private advanced copywriter community

  • INCLUDES Private members-only training area

  • INCLUDES A complete library of past training

  • INCLUDES A complete library of past AMAs

  • INCLUDES An account manager to meet with your team lead / creative director regularly for alignment and updates on what your copywriter should focus on next

  • INCLUDES Coaching, goal setting and tracking

  • INCLUDES Twice-a-year in-person training events
Ideal for agencies and businesses with creative teams

MASSIVE VALUE!

Money-back guarantee (for Copy School). Secure checkout. Ongoing email support. All prices in USD.

“I honestly feel that Copy School is the next logical step for me. I didn’t want to wait another year if I could gain the skills I’ve been chasing right now.”

-Stephanie Leith

DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” represents the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to Copy School does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.

Refunds available within the first seven (7) days of purchase, except in the case of Copy School Professional.

Live copy programs, such as Intensives, that may live under the Copy School umbrella are not part of this offer. 

Published by Wiebe Marketing Ltd dba Copyhackers
10158 103 St NW Unit 200, Edmonton, Alberta T5J 0X6
© Copyright 2024 Wiebe Marketing Ltd

Sam Woods has created 100s of funnels for cold, hot and in-between audiences in over 37 industries. These funnels have generated 24+ million dollars in revenue. 

His funnel creation system marries timeless principles from direct response copywriting, customer-focused research techniques and digital optimization principles to create and optimize online growth funnels that predictably generate leads and sales. That’s why businesses from HubSpot to Agora hire him!

Justin Blackman, brand ventriloquist

Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 10,211 headlines for 100 brands over 100 days, just for fun. Since 2018, he’s written for more than 429 entrepreneurs and dozens of brands, using an ultra-specific voice mirroring process called Brand Ventriloquism®.

He currently runs two writing programs: The Codex Persona, which trains writers how to measure and emulate a client’s voice. And Write More Personality-er, a quick & quirky workshop that teaches people how to add punch, power, and pop to their everyday writing. All the people say he’s pretty fly for a write guy.

Photo of Carolyn Beaudoin

Carolyn Beaudoin is the CRO Lead at Copyhackers where she’s helped LaunchDarkly double their leads and regularly develops strategy and copy for leading ecommerce brands like Nectar, DreamCloud and Awara. 

Before Carolyn joined the Copyhackers crew, she worked primarily with service-based businesses and online course creators. Results include dropping bounce rates by up to 63%, lifting average time on page durations by up to 111% and lifting conversions by up to 72%.

Wahida Lakhani has earned multi-millions in revenue for clients, managing over $1 million in ad spend across some of the most competitive and difficult verticals globally. 

She’s also a conversion copywriting consultant hired by some of the best-known digital marketers, plus dozens of coaches, consultants and entrepreneurs. Her Facebook Ads copy system was developed through years of unrelenting, hands-on testing to deliver high returns – consistently and with very little room for error. 

Jesse Gernigin is a serial entrepreneur and entertainer turned conversion marketer who is sought out by entrepreneur-led brands and Fortune 500 companies looking to accelerate their growth.

He specializes in creating marketing so good the competition swears it’s mind control!

When he isn’t growing sales and helping companies establish footholds in new markets he travels the world with his wife and son, writing novels and finding new friends in unexpected places.

Andrew Yedlin has written conversion-focused websites and landing pages that have helped his clients grow their sales pipelines by millions of dollars. 

Notably, his work drove over half-a-million dollars in customer lifetime value in a single quarter for a Series C SaaS company. 

He brings his experience working with fast-growing SaaS companies including Culture Amp, CallRail and Netsparker to hundreds of subscribers at CopySpotlight.com, an email newsletter and YouTube show that features copywriting tips and live examples. 

Nicole Luke is the Chief Data Whisperer at Novac Solutions Ltd – the go-to place for businesses looking to make strategic, evidence-based decisions with their data and analytics. 

She’s got 20+ years running the numbers at fast-growth tech companies like Intuit and Jobber. CMOs trust her insightful and actionable recommendations because they’re based on reliable data analysis. 

Aaron Orendorff is the VP of Marketing at Common Thread Collective. Previously the Editor in Chief of Shopify Plus, his content has appeared on Forbes, Mashable, Entrepreneur, Business Insider, The New York Times, and more. Connect with Aaron on Twitter or LinkedIn (especially if you want to talk about ecommerce trends, #LetsGetRejected, or bunnies).

Photo of Laura Lopuch

Laura is a cold email and pitch expert who helps copywriters, consultants, and entrepreneurs make more sales naturally with emails.

Four months after launching her business she grew it by 1400% using only cold emails. Then one of her cold emails brought in a $20,000 client. She has since helped her students get their next big $10k or $25k with cold emails, using her powerful “The Relevancy Method”.

Joel Klettke is the Founder of Case Study Buddy, the case study specialists behind 500+ studies for B2B brands ranging from scrappy startups to multi-billion-dollar Fortune 50 juggernauts. 

He’s also a sought-after conversion copywriter. He’s helped brands like HubSpot, Scott’s Cheap Flights, and WP Engine drive millions in additional revenue. Interestingly, he once helped a UK-based company add over $165K to their annual revenue with two recommendations (and zero written words).