A new free ebook exclusively for conversion copywriters and content creators! Now you can...
Master the essentials of persuasive design.
And boost your value as a double-threat conversion expert. With this free ebook.
Conversion copywriters are expected to understand more than "just the words"...
You know how to write magnetic copy. And you also know this:
Copy isn’t designed to go it alone.
Copy can't convert well if it's not supported by great design. Design that goes beyond "modern" or "friendly." Design that goes beyond screenshots and whitespace. Design that's as based in key persuasion principles as your copy is. Persuasive design driven by the principles of human decision-making.
Color Psychology
Color psychology is all about matching appropriate colors to the emotions your customers are feeling and the emotions they want to feel.
Typography
Fonts deserve more than an afterthought. We use font style, readability, shape and size to make a subconscious decision about the content we’re reading.
Image Choices
Images support and enhance the emotions developed through the words on the page.
