Conversion copywriters are expected to understand more than "just the words"...
You know how to write magnetic copy. And you also know this:
Copy isn’t designed to go it alone.
Copy can't convert well if it's not supported by great design. Design that goes beyond "modern" or "friendly." Design that goes beyond screenshots and whitespace. Design that's as based in key persuasion principles as your copy is. Persuasive design driven by the principles of human decision-making.
Color psychology is all about matching
appropriate colors to the emotions your
customers are feeling and the emotions they want to feel.
Fonts deserve more than an afterthought. We use font style, readability, shape and size to make a subconscious decision about the content we’re reading.
Images support and enhance the emotions developed through the words on the page.