Get the advanced guide for professional marketers and copywriters who are looking to get more out of their online marketing campaigns.
If you’re sending traffic to dedicated landing pages and know you could be converting better with strategic copy improvements, look no further. If you’re just getting started with landing page optimization and want to get a leg up on the competition, we’ve included links throughout the book to the Conversion Marketing Glossary where you’ll find definitions of key terms and concepts so you can follow along.
You can always make your pages more relevant, more persuasive and more delightful. The same goes for becoming a better writer. The area where those two ideals intersect – conversion-centered copywriting – is what this guide is all about. We hope you find it useful.
Joanna Wiebe is the original conversion copywriter and the creator of Copyhackers, where startups marketers and copywriters become the most profitable people in the room.
You’ve likely read her copy on the landing pages or in the emails of MetaLab, Crazy Egg, Neil Patel, Indochino, Tesco, Invision, Intuit and MadMimi, among others, and her popular copywriting ebook series may be on your Kindle at this very moment.