Get the advanced guide for professional marketers and copywriters who are looking to get more out of their online marketing campaigns.
If you’re sending traffic to dedicated landing pages and know you could
be converting better with strategic copy improvements, look no further. If
you’re just getting started with landing page optimization and want to get a
leg up on the competition, we’ve included links throughout the book to the
Conversion Marketing Glossary where you’ll find definitions of key terms
and concepts so you can follow along.
You can always make your pages more relevant, more persuasive and more
delightful. The same goes for becoming a better writer. The area where
those two ideals intersect – conversion-centered copywriting – is what this
guide is all about. We hope you find it useful.
Joanna Wiebe is the original conversion copywriter and
the creator of Copyhackers, where startups marketers and copywriters become the most profitable people in the room.
You’ve likely read her copy on the landing pages or in
the emails of MetaLab, Crazy Egg, Neil Patel, Indochino,
Tesco, Invision, Intuit and MadMimi, among others, and
her popular copywriting ebook series may be on your
Kindle at this very moment.