THE COPY SCHOOL FOREVA-EVA SALE
Evergreen access for evergreen awesomeness.
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Get forever access to the forever-valuable programs that will help transform your career. Foreva-eva.
HERE’S WHAT SEVEN YEARS, 1000S OF STUDENTS, MILLIONS IN RESULTS AND COUNTLESS SUCCESS STORIES HAVE PROVEN:
Copywriters who want to excitedly hit 'share' on a google doc take Copy School.
Don’t you think you’ve been in survival mode long enough? The hamster wheel that got you here has turned into a two-tonne ankleweight you need to cut loose. And it might surprise you to know that the easiest way to free yourself is the same way you’ll leave survival mode behind and rediscover the joy of copywriting. Allow me to explain…
Instead of guessing
What if you could say yes to ANY copy job, including the intimidating ones? Now you can pop open a lesson for almost any to-do in Copy School. Watch the training, use the templates, wow your clients, send honkin' invoice.
“I closed $12,000 last week”
Abi Prendergast
Conversion copywriter
“This year I booked my first $35k month”
Jesse Gernigin
Conversion copywriter
“On my way to a $200k year”
Jacob Suckow
Conversion copywriter
Instead of stressing
What if you had the guts to Slack the Head of Analytics with, "Got the results of that campaign yet?
" Not because you never get anything wrong. But because you have the cool confidence that comes with knowing the WHY behind everything you do. Which makes it so much easier to iterate for that next win.
“Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”
Brad Wages
Copywriter
“In the first week, we exceeded our goals by about 21% for the sales page. His goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.”
Jesse Gernigin
Copywriter
“One of our clients had a $100K + launch for a $47 product. Another is seeing a 22% conversion for a membership site. PLUS I’ve been able to streamline AND deepen my conversion copywriting process too.”
Prerna Malik
Copywriter & Co-Founder of Content Bistro
“My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups.”
Molly Mac
Copywriter
Instead of freaking
What if you stopped hate-reading your competitors' copy, annoyed that they are getting results you can't because they have secret training you don't? You could actually rest easy with access to the EXACT SAME top-tier training that's used by the world's most admired SaaS, ecommerce and coaching brands...
We're talking training that's taught by actual practicing copywriters - NOT lambo bros, NOT one-hit wonders, NOT coaches who wrote an email once and were like "i'm gonna sell a course about copywriting now." 🙄
85% of Copy School is taught by the person who coined the term conversion copywriting and has 20 years’ experience:
Joanna Wiebe is the CEO of Copyhackers – where copywriters of all stripes become the most profitable people in the room.
As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco, Buffer, Edgar and Wistia. So when Joanna teaches, people pay attention. That’s why she’s been invited to teach conversion copy on 100+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.
JO HAS BEEN A FEATURED GUEST TRAINER FOR THE LIKES OF:
GOOGLE ● AMAZON ● MARIE FORLEO ● TEACHABLE ● CONVERTKIT ● LEADPAGES ● STRIPE ATLAS ● SPROUT SOCIAL ● DAN MARTELL ● DEADLINE FUNNEL ● THINKIFIC ● HUBSPOT ● PODIA ● STARTUP CORE STRENGTHS ● AMAZON WEB SERVICES
10% of Copy School is taught by the one copywriter Jo has consistently hired:
Ry Schwartz has been the not-so-secret hired gun behind dozens of 6- and 7-figure product launches and evergreen funnels.
He’s the creator of the “coaching the conversion” methodology, as covered in Copy School. And he’s written high-performing copy for and/or consulted with top online businesses like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Jasmine Starr, Talia Wolf and Dan Martell. He and Jo have worked together on Copy School for seven years now.
And everything else in Copy School is taught by absolute masters of their craft. These are some of the curated specialists Jo has loved working with and learned so much from, she asked them to teach it to you.
COPY SCHOOL INSTRUCTORS HAVE WRITTEN (REPEATEDLY) FOR:
SHOPIFY ● METALAB ● COCA COLA ● L’OREAL ● AMY PORTERFIELD ● TODD HERMAN ● PLURALSIGHT ● JOSH SHIPP ● JASMINE STARR ● SPROUT SOCIAL ● DAN MARTELL ● HUEL ● BT ● TESCO ● BUFFER ● EDGAR ● WISTIA ● LAUNCHDARKLY ● GITPRIME ● NEXTIVA ● TAILWIND ● NECTAR ● PREZI ● GLOWFORGE ● DREAMCLOUD ● STU MCLAREN ● REDBULL ● 5-HOUR ENERGY ● REAL VISION ● PRECISION NUTRITION ● IHG HOTELS & RESORTS ● PUMA
Ahem. This is the part of the page where you realize we could fill it up entirely with the logos of brands you admire, if we just converted the words in red above to logos. Those brands trust us. They keep coming back to us. So if you're looking for a sign that you should join, f*ck signs and trust the proof.
If you could have all of the above... the stressless, guessless, freakout-free life that's basically the birthright of every good copywriter...
What would stop you from switching to the happy, thriving stage of your career?
Let’s put aside price – you’re about to find out that Copy School is more than half off right now and has payment plans, so let’s leave your budget out of it. When you stop and coach yourself to truly consider what’s standing between you and career certainty, do any of these sound familiar?
Maybe what’s getting in the way for you is a disbelief that acquiring advanced skills will help you not just do better work but also hold your own in business strategy discussions with clients, like Paige learned to do.
Paige Swaffer, Copy School student since 2021
Or maybe your obstacle is that, like Johnson, you are so used to competing at the bottom that you can’t imagine a world of specializing and actually making better-than-lawyers-make money.
Johnson Spink, Copy School student since 2022
Or maybe, like Dana, you haven’t made the switch to a copywriting career. And you’re so burned out on your current job that you can’t fathom a world where you can sit in a coffee shop, open a laptop and write an email sequence that pays your bills for the month.
Dana Thao, Copy School student since 2021
It could even be that the job you have – which doesn’t afford you the lifestyle you want (read: free time) – has got you locked up in golden handcuffs. You want to believe you can match your pay while working flexibly, like Elle did, but it all just seems too good to be true.
Elle Rosselli, Copy School student since 2021
Or maybe you suppose the end is nigh...
Even though there are currently 42,000+ job openings for "copywriter" on LinkedIn alone...
(To say nothing of unposted freelance gigs.)
AI, inflation, tech layoffs – you’ve got enough voices in your head to spawn a new M Night Shyamalan trilogy.
But check this out:
Aside from inflation (and subsequent CFO fever) being an extraordinarily temporary blip… and aside from the fact that AI is actually not your replacement but rather the most *incredible* researching and first-drafting sidekick for you…
Your skepticism may be your secret superpower.
It actually perfectly qualifies you to become a powerful copywriter.
And you’re 100% right if you believe the end is nigh for the average copywriter. The end has always been well within sight for average, below-average, and guess-and-hide people who don’t respect the work.
Because as great as it is to write for a living…
Copywriters are SUPPOSED to be lead-generating machines.
Copywriters are SUPPOSED to be sales-generating machines.
Clients and employers are never again going to throw away money on “copywriters” who google their way through the job.
Which is very likely why you’re reading this page right now…
Because the fact is, yes, it's pretty fun to be a copywriter. You do not have to take yourself seriously in this job. However:
You're leaving money on the table if you don't take the work seriously.
As a copywriter, you don’t get many second chances.
❌ Not when your boss or client is spending thousands (or tens of thousands) per month sending clicks to that page you just wrote.
❌ Not when there’s that other (and cheaper) up-and-comer your CMO has been wanting a reason to try for weeks or months.
❌ Not when your clients are actively seeing what GPT-4 can do for them, with or without you.
Being a good writer is NOT enough to become the most profitable person in the room.
“I thought being a good writer was enough to make me a great copywriter.
WRONG.
Thankfully, after a few months of floundering and writing embarrassingly-bad copy, I found Joanna. Through her brilliant, and super-easy-to-follow trainings, I fully booked out my business in under a year. Then I got my dream job writing copy for my idol full-time.”
Marian Schembari
Freelance copywriter turned in-house copy chief for massive personal brand
The only way to secure a lasting and lucrative career as a copywriter:
You don’t need a 4-year degree in journalism, English or marketing.
You don’t need a network of rich friends at big companies who’ll throw gigs your way.
You don’t need to intern or “copy cub” for free (or worse: by actually paying them!) under an old-school direct-response copywriter.
You don’t even need a hype person or an accountability buddy or incredible time management skills…
That’s because businesses are not hiring you to tap your English Lit 201: Canadian Women Writers knowledge. And as much as a good network helps you find gigs, it doesn’t help you keep them. Copy cubbing is good but extremely narrow and time-gobbling. And you can literally get away with turning your work in a week after the already-bumped deadline IF the you’ve got THIS ONE THING.
The businesses that believe in and hire copywriters are all looking for exactly the same thing. And it's not what you think.
It's not the promise of endless sales. It's not a quadrupled conversion rate. It's not 10x the leads or 50 new email sequences connected by insane triggers.
You need. To know. This.
As long as you’re the “how” person, you’ll never make more money. That’s because “I know how to do that” is nowhere near as lucrative as “I know why to do that.”
To claim your spot at the table… to get buy in… to repeat that moment when the client just goes “i’ll do whatever you say”… you need to be able to answer questions like:
Why is this headline, of all possible headlines, the one we should roll with?
Why are we sending this email on this day?
Why should we not go with the wording that the C-suite dreamed up in an ego-filled mitigation moment?
It’s all. About. The why.
ANYONE CAN WRITE WORDS ON THE PAGE. ANYONE CAN GUESS RIGHT ONCE.
BUT CAN THEY THINK LIKE A CONVERSION COPYWRITER FULL TIME?
If you already know why you write what you do. If you can stand behind it and defend not just your word choice… but your hook (assuming you have one!)… and your framework (assuming you use one!) and your phrasing. If that’s true for you, then close this page down. You don’t need Copy School.
But if you can read over any line, page or email you wrote recently and not have a good why for ANY OF IT…
👆 Hear how Vanessa launched her writing career and doubled her income
“[Copy School] helped me create a career for myself when I was new to the field.”
Vanessa Perplies
Director of Content at Cato Networks
👆 Hear how Anna uses her process to confidently sell her skills to clients.
“Somewhere in my deeply nerdy heart, I didn’t want to wing it. I wanted a credible, proven, tested method.”
Anna Bolton
Copywriter
Think like a conversion copywriter. And enjoy foreva-eva career immunity by becoming the most profitable person in the room.
Featuring lifetime access to
600+ copywriting lessons,
techniques and "oooh i get it" moments
More than 5000 students have turned to Copy School as their always-open classroom, filled with every single copywriting technique, skill and insight to do the work like a badass. Without even putting in your 10,000 hours, you can leapfrog to the top of the pack. And save big this week only.
👉👉
UNTIL THIS TUESDAY ONLY
COPY SCHOOL IS:
The same low price as when we first launched it 7 years ago
Yours to own with easy payment plans
Packed with 15+ more programs than 7 years ago – and you get instant access to all of them!
Subscription-free! Get FOREVA access without paying forever
👈👈
👉👉
PLUS! ACT NOW SO YOU DON'T MISS OUT ON:
👈👈
It’s your entire career neatly packaged behind a single login.
Within seconds of enrolling, you’ll get immediate access to:
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20+ copy training courses, covering everything from sales pages to nurturing emails to FB ads. (Each course sells for between $100 - $2000.) -
Dozens of templates, SOPs, worksheets and workbooks to help you execute at a moment’s notice. -
NEW! Exclusive invitations to our live online events. -
Course completion badges for each program you complete. Show them off on LinkedIn (and help justify higher rates). -
NEW! Get certified for completing groups of programs - and get the whopper of all certifications when you competed ALL of Copy School. -
Plus, get every new lesson or program we add, when we add it - at no additional cost.
These courses include the essentials like:
- How to find high-converting messages
- How to organize them on the page
- How to write 100s of headlines that hook
And the career-making additions like:
- How to think like a conversion copywriter
- How to optimize pricing tables for revenue
- How to plan emails that work
PLUS, we’ve just added Master of AI Copy, to which we’re adding new lessons monthly, as ChatGPT and other AI tools transform into the best damn copy cub you ever dreamed of having at your side.
Which means Copy School gives you the training you need to control every critical point where leads line up and cash changes hands. In 2023 and beyond. So you can finally become the most profitable person in the room. With the career certainty and flexibility you’ve fantasized about.
With 20+ courses on topics ranging from writing headlines to planning entire email flows, you can say "YES!" to anything your client asks you to write.
Perfect for lifelong career optimizers, because Copy School is so huge. There’s always something new to learn.
The fact is that copywriters get hired to write a LOT. Sometimes a CRO agency brings you in to help them with headline tests, and you find yourself in need of instant expertise on writing headlines. Other clients throw ads at you… then emails… then more ads… then a sales page… then their website. That’s why Copy School has 24 copywriting courses…
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Start with everyone's fave: 10x Landing Pages (Sells for: $997)
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Start with Foundations of Conversion Copywriting (Value: $197) -
Start with everyone's fave: 10x Landing Pages (Sells for: $497)
With just this course under your proverbial belt, you can start writing copy – and delivering results – like the pros.
“I truly believe that if a copywriter took no other course but 10x Landing Pages – which is just one course inside Copy School – they’d still gain the technical skills they need to be a successful copywriter.”
Eman Ismail
Copywriter
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Then move into the newly updated 10x Emails (Sells for: $997)
You could build an entire career off of specializing in what you’ll learn in this one program. And even if you’ve taken 10x Emails before, you’ll find that we’ve added all NEW training on day-zero email campaigns.
“I signed up for 10X Emails because I was in an email marketing sweatshop writing 10+ e-commerce emails a day. Copyhackers and what would become Copy School was the first dollar I invested in myself and I have not regretted it for an instant.
Now I run my own marketing consulting business supported in large part by the lessons learned in Copy School.“
Bryan Grover
Marketing Consultant
With Copy School in your back pocket, you can prove your worth as the most profitable person in the room the next time THIS happens…
With Copy School in your back pocket, you can prove your worth as the most profitable person in the room the next time you…
The next time your coworker in charge of Demand Gen slacks you with “i need ideas for our lead-gen page stat PLEASE”…
Tell them you got them. Then whip through:
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10x Landing Pages
And because you’re a little extra, dazzle ’em with the quick skills & vocab you pick up in:
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A/B Testing for Copywriters -
Master of Closing Techniques
When they come back to you with more leads than ever but no emails in place to nurture those leads…
Remind them to give you a sweet-ass performance review this year, and then hop into:
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10x Emails
Then pick up extra tips to tip the scales in your favor with…
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10x Funnels
The next time you get tasked with writing not one but 50 Instagram ads overnight…
Master the foundations in about 3 hrs with…
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10x Facebook Ads
Then take everything you’ve just learned and use it to prompt ChatGPT to write you 250 more with…
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Master of AI Copy
The next time a prospect agrees to your $5000 website rewrite proposal 😁 and you realize you have never written an entire website before 😳…
Block your calendar and take…
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10x Web Copy
Once you go “hmm damn yeah i think i’ve got this!”, boost your skills and confidence even further with…
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Master of Headlines -
Master of Web Copy Validation -
The Call-to-Action Crash Course
And when you start writing but notice fast that their brand voice is non-existent, whip through…
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Master of Brand Voice
The next time the CMO reveals that you’re in “mitigation mode” and y’all need to bring in a ton of sales before the end of Q2…
Take the opportunity to finally write serious sales emails that drive to a long-form sales page using everything you pick up in…
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10x Emails -
10x Sales Pages
The next time your contact pings you in a panic because they’re about to launch their mastermind but their emails objectively suck…
Save the day with…
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10x Launches
And then make their day with…
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Master of Sales Webinars
The next time your friend in CRO engages you to help them optimize paid conversions for a SaaS client…
Optimize closest to the point of purchase with everything you pick up fast in…
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10x Pricing Pages
Then take the bonus SaaS email bootcamp in…
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10x Emails
And when they come back to you looking for more great results, this time for their ecommerce client…
Do your hair toss, check your nails, hop into this training and feel good as hell…
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10x Product Detail Pages
And when, for your own business, you’re ready to add bigger, badder clients to your portfolio but they’re not reaching out to you yet…
Take matters into your money-making hands with…
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Master of LinkedIn Cold Outreach -
10x Cold Emails
The next time the CEO gets super-stoked about a new product line and hands you 15 product detail pages to write ASAP…
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Take 10x Product Pages (Sells for: $497)
And when September rolls around and a half-dozen leads reach out to you for help with their Black Friday emails, ads and SMS campaigns…
Sit yer butt down with a latte and develop the perfect BFCM campaign plans and copy with:
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Master of Seasonal Sales
When you have 5 mins to optimize your pricing table…
Or when you need to load a self-segmenter email into ActiveCampaign now…
Or even…
When everyone’s talking about making money with webinars and you realize you can totally take the lead on your own webinar… because you’ve got Master of Sales Webinars (Sells for: $397).
When you realize that, as good as your copy is getting, people aren’t quite connecting with your brand… so you spend 90 minutes inside Master of Brand Voice ($197).
When your client is evergreening their course sales funnel… you hop into 10x Pricing Pages for Courses and Programs (Sells for: $797), 10x Sales Pages (Sells for: $1997) and Master of Sales Webinars (Sells for: $397) to help you optimize that revenue-generating engine for success.
Or when your pages, emails, ads and entire funnels are working so well because you’ve applied all 👆 that👆… and now you need to turn on the traffic tap. So you take Master of Guest Blogging to build your authority (and backlinks) across the web…
Slash your execution time with easy-to-apply templates & worksheets.
With Copy School, you get dozens of downloadable worksheets, templates and guides for speedy, pro-level execution, including:
The Ultimate Message Map. Like a master manual for every client. Capture customer research. Document product details. And plan out messaging angles. Use it every time you write. So you can speed up each copy project. (If you’re working with clients, you can even sell a copy of the message map as part of your project.)
Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across the funnel.
Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.
10x Page Plan (for web pages). Write every core web page you can imagine with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.
15-Point Sales Page in a Day Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.
Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.
Facebook Ad Dos & Don’ts. Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.
Asset-Level Solution Designs. Make this robust document your asset’s basecamp. So every second you spend writing brings you closer to the results you’re aiming for.
… and dozens more downloadable worksheets, templates and guides for speedy, pro-level execution.
Here is the complete list of courses you're getting:
These are the heavy hitters and crowd pleasers that cover 90% of what you need to know to write copy like a champ:
10x Emails (sells for $997)
10x Landing Pages (sells for $997)
10x Facebook Ads (sells for $997)
10x Sales Pages (sells for $1997)
10x Web Copy (sells for $1997)
10x Pricing Pages (sells for $997)
10x Launches (sells for $997)
10x Funnels (sells for $997)
10x Cold Emails* (sells for $997)
* Available in the “roadmap” view of Copy School, to which you’ll also have access.
✅ Master of AI Copy (sells for $497)
✅ Master of Brand Voice (sells for $497)
✅ Master of About Pages (sells for $497)
✅ Master of Headlines (sells for $497)
✅ Master of Seasonal Sales (sells for $997)
✅ Master of LinkedIn Cold Outreach (sells for $497)
✅ Master of Guest Blogging (sells for $497)
✅ Master of Sales Webinars (sells for $497)
And these fill in all the little gaps:
✅ Think Like a Conversion Copywriter
✅ The Call-to-Action Crash Course
✅ The Foundations of Conversion Copywriting
✅ Conversion Copywriting for Beginners
✅ The Live Chat Playbook
✅ I ♥️ Your Copy
✅ A/B Testing for Copywriters
✅ Master of Delivery Emails
✅ Master of Closing Techniques
✅ Master of Thank You Pages
✅ Master of Web Copy Validation
✅ Master of Message Finding
Plus, you’ll get every new copywriting program we add. And our live online events. Speaking of which…
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For our events, we bring in guest experts like the cmo of bitly and a top copywriter for lululemon.
Bring your questions, or just watch. You’ll enjoy live online sessions once a week for most of the working months of the year. Summer’s off. December’s off. 👏
All events are recorded and added to the Bonus area in Copy School. Here’s a sample of what’s on the horizon.
APRIL 26, 2023
What Tech Execs Want the Copywriters They Hire to Know
With guests Tara Robertson (CMO, Bitly), Asia Orangio (Ex-Moz board member) and Krista Seiden (Ex-Google)
MAY 3, 2023
How to Be a Freelance Launch Copywriter
With guest Ry Schwartz (Freelance launch copywriter for Amy Porterfield, Dan Martell, Todd Herman and more)
You can even bring a friend to our events or host work watch-parties!
MAY 10, 2023
How to Be an In-House Copywriter for a Tech / SaaS Company
With guest Kate Ursu (Copywriter at Meta)
MAY 17, 2023
How to Be an In-House Copywriter for an Ecommerce Company
With guest Gabrielle Elliott (Copywriter at Lululemon)
MAY 24, 2023
What Startup CMOs Want the Copywriters They Hire to Know
With guests Georgiana Laudi (ex-Unbounce) and Claire Suellentrop (ex-Calendly) (Founders of Forget the Funnel)
MAY 31, 2023
AMA with Joanna Wiebe
Bring your questions or submit them in advance.
JUNE 14, 2023
New Techniques in AI-Powered Copywriting
With Shane O’Quinn.
JUNE 28, 2023
New Techniques in AI-Powered Copywriting
With Shane O’Quinn.
July and August are off. Live online events return in September!
Schedule subject to change.
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“Ummm Jo isn’t that a TON to cover? Where should I even start?”
Sure, it’s a big school. You’re gonna get a dozen comprehensive programs, another dozen short-form programs, plus live events – and more being added all the time.
But here’s the thing:
Copywriters have big jobs.
So we need big training libraries.
Because as soon as you excel at X, your client goes, “Great, can you write Y for us – it’s due next week.” And you’re supposed to be an expert at Y, too!
So you need a big library like Copy School.
With instant access to any and every program.
But don’t be overwhelmed. You do not have to take all the training inside Copy School at once. You don’t have to take all the training in Copy School full stop.
There is no time limit on your access to these programs, and we don’t drip them out to you over time. So there’s no built-in panic of any kind.
Copy School is a copywriter’s career in a box. It’s the university-level training you cannot find anywhere – not on any campus, not in any other copywriting course or library on the planet.
So instead of worrying about taking everything at once or in any particular order, the idea is what we call “on-demand mastery.” As in:
When you need to master X, you take the training on X.
That said, if you want to take the training in a certain order to get a strong foundation in scalable selling, persuasion and conversion copywriting, go like so:
- 10x Landing Pages.
- 10x Emails.
- Master of Headlines.
Otherwise, take whatever course you want whenever you want it. Or use the “Search” feature to find a lesson on anything. Right now, there are:
- 200+ lessons on message finding
- 200+ lessons on writing copy
- 200+ lessons on editing out the extra and editing in the awesome
So you can search a term like “frameworks” and come up with dozens of quick-hit videos – some shown below – you can watch to master frameworks before the hour is up.
Add Your Heading Text Here
If you add it all up, you’ll arrive at a grand total of $14,000+.
Yes, we sell these courses every day for the prices shown here. And if you buy them all individually, you’ll actually pay $8,131.
(👆👆 $8,131 is a little more than tuition for one semester of full-time enrollment in an undergraduate program in Canada. And you’ll spend much, muuuuuch more than that on university tuition in the US.)
But when you choose to join Copy School, you don’t need to make a massive investment.
Not even close…
Yes, we sell these courses every day for the prices shown above. But when you choose to join Copy School this week only, you won’t need to worry about which course you can afford to take next. You’ll get everything you need to turn into everything CMOs are hungry to hire…
The business world needs smart, performance-driven copywriters.
If you think you need Copy School
YOU DO.
And your timing couldn't be better. Until Tuesday, April 25th only, you can save more than 50% and get everything. Without limit or expiry.
6-MONTH PLAN
Perfect for freelancers.
697 297
for 6 months
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Savings of $2400 -
Foreva-eva access to all our courses, valued at $14K+ -
PLUS every new course, lesson, file or bonus we add, foreva-eva -
Certifications and badges as you move through each program -
Unlimited copy Q&A by email -
All-access pass to online events -
Risk-free money-back guarantee.
PAID OFF BY THIS OCTOBER!
JUST OWN IT
Perfect if the business is buying.
3997 1497
ONE TIME
-
Savings of $2500 -
Foreva-eva access to all our courses, valued at $14K+ -
PLUS every new course, lesson, file or bonus we add, foreva-eva -
Certifications and badges as you move through each program -
Unlimited copy Q&A by email -
All-access pass to online events -
BONUS! 12 months' private Slack access, including writing circles
Risk-free money-back guarantee.
SAVE $2500 NOW!
Money-back guarantee. Secure checkout. Ongoing email support. All prices in USD.
BONUS! When you choose the "Just Own It" plan...
Get 12 months' free access to our private Slack group, exclusively for Copy Schoolers. This is only available as a free bonus for students that select the "Just Own It" plan when enrolling.
👏 Join accountability groups
👏 Join writing and critique circles
👏 Find and organize meetups worldwide
👏 Post, find and share jobs
👏 Discuss lessons and live training
👏 Discover new tools and techniques
👏 Get notified when Jo will be in your area
👏 Get the chance to participate in cool gigs
Finally prove to everyone you work with that you’re the most profitable person in the room. Because you actually are.
Proudly display badges of completion on your LinkedIn profile or website to show off your upgraded skills from Copy School.
NEW! Get certified.
Become a Certified Full Stack Copywriter by completing all the programs inside Copy School. You'll also need to submit work!
Additional certifications are available for completing groups of programs on similar topics. Details available upon enrolment in Copy School.
👆 Hear how Andrew earned back his Copy School investment… plus much, muuuuuuuch more!
“Over the past 12 months I’ve sold well over $100K in copywriting services that I learned to deliver almost exclusively through Copy School.”
Andrew Yedlin
Copywriter
“Copy School made a huge difference in the caliber of clients I attracted and the results my clients got.”
Prerna Malik
Copywriter & Co-Founder of Content Bistro
👆 Hear about how Prerna leveled up stellar results with Copy School.
“I am 77% sold out for next summer. I’m now assured an income through our non-farming months of January – May.”
Corinna Bench
Organic Veggie Farmer
“I have no doubt that my team is stronger both in their jobs, as well as careers thanks to Joanna’s training.”
Tara Robertson
CMO of Bitly (testimonial given while at Sprout Social)
Forcefeed your brain with the best techniques from A-list conversion copywriters. So you can earn and keep your place as a critical member of any marketing performance team.
Forcefeed your brain with the best techniques from A-list conversion copywriters. So you can fast-track your way into a highly profitable career.
6-MONTH PLAN
Perfect for freelancers.
697 297
for 6 months
-
Savings of $2400 -
Foreva-eva access to all our courses, valued at $14K+ -
PLUS every new course, lesson, file or bonus we add, foreva-eva -
Certifications and badges as you move through each program -
Unlimited copy Q&A by email -
All-access pass to online events -
Risk-free money-back guarantee.
PAID OFF BY THIS OCTOBER!
JUST OWN IT
Perfect if the business is buying.
3997 1497
ONE TIME
-
Savings of $2500 -
Foreva-eva access to all our courses, valued at $14K+ -
PLUS every new course, lesson, file or bonus we add, foreva-eva -
Certifications and badges as you move through each program -
Unlimited copy Q&A by email -
All-access pass to online events -
BONUS! 12 months' private Slack access, including writing circles
Risk-free money-back guarantee.
SAVE $2500 NOW!
Money-back guarantee. Secure checkout. Ongoing email support. All prices in USD.
FAQS
“How long will it take to start seeing the results of my efforts pay off?”
… AND ANSWERS TO OTHER SMART QUESTIONS:
The easy answer is:
Much faster than with everyone’s not-so-favorite trial and error approach.
Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.
Of course, you have to show up and put in the work. But it’s totally worth it.
Because when you build on proven processes and strategies…
When you see the wins yourself…
When you know you’re the most profitable person in the room…
It gets much, much easier to charge higher rates. Take calls with dream clients. And delight existing clients so much that they’ll ask you to write all the things.
That said, how quickly you see results will depend on certain factors – things like: how much time you devote to your training, whether you’re working full-time or part-time and whether you’re freelance or in-house.
For example, a freelance copywriter without any prior copywriting experience might take a little longer to see the results in their paycheck than an experienced freelance copywriter (because the new freelancer will also need to devote time to finding clients).
On the other hand, an in-house copywriter working for a company with an engaged list could take a handful of lessons on sales emails, apply their learnings, fire off a few strategic emails to their list and bring in near-instant wins for their team.
Regardless of where you are now, Copy School shows you exactly what steps to take with your copy to establish yourself as the most profitable person in the room, so you can skyrocket your earning potential – in a surprisingly short timeframe.
In Copy School, you get clear bite-sized instructions – never too short, never too long. With formulas and frameworks to make everything you learn as execution-friendly as possible.
We’ve trained copywriters at every level – like:
- Beginner Bayardo Barrios who used Copy School to land $3,000 projects from the get-go. And…
- Seasoned copywriter Marian Schembari who used Copy School’s email training to help her client Teachable make $500K – easily justifying her new $500 per email rate.
As a new copywriter, you should start with the quick and foundational 10x Landing Pages.
With just this course under your belt, you can write copy that converts. And you have a strong foundation to start building your portfolio and taking on copy projects.
From there, you can dive into training programs that interest you. Or you can dive into programs that align with the projects you’re working on.
No matter your starting point…
Copy School is set up to help you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro. Even if you’ve never written copy before.
You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others.
We didn’t try X once, see it perform decently and turn it into training. We tried X multiple times, for multiple audiences, and multiple products, and multiple offers.
Unlike other courses that share the expertise of one person, Copy School pulls together the expertise of 14+ top copywriters and marketers.
Our team is made up of real practitioners with bookoodles of experience working with big name clients on the daily.
When it comes to mastering modern day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.
Many (if not all) of the copy techniques you learn inside Copy School are transferable to any industry, because:
Persuasion is about people – not about business type.
We know because we’ve tested them while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – field-testing everything we teach multiple times, for multiple audiences, multiple products and multiple offers in multiple industries.
Just the funnel copy system taught in 10x Funnels alone has generated $24+ million in revenue across 37 industries.
With Copy School, you can easily work with companies in different industries without spending months learning the subtle differences.
You’re right. Copy School is ridiculously comprehensive. (Almost “too” comprehensive – if there’s such a thing.)
Copy School is essentially an entire masters-level program behind a single login.
But here’s what you’ll love:
You don’t need to finish Copy School to profit from it. Not even close.
It’s not a cumulative program that demands an unreasonable amount of time and consistency to get results.
You can watch a single lesson in 10x Launches, for example, then go write an email with it.
In fact, some of our biggest success stories generated their 5x, 10x, 20x wins with just a single module of one course – that is, with just a small fraction of what will be at your disposal on the other side of this page.
That said, we DO encourage our students to go through the entire program (at your own pace). Whether you’re an experienced copywriter or you’re making a shift into a copywriting career, the monetary rewards of having results-based mastery over your ads, landing pages, web pages, emails, sales pages, funnels and launches are just too high to pass up.
We won’t stop you from buying just one. We simply advise against it.
10x Sales Pages and 10x Web Copy sell on their own for $1997. The 7 other 10x courses clock in between $500 – $1000… not to say anything of the 10+ Master of courses which cost $100 – $300 each. So there’s extremely little upside in buying your courses à la carte.
But more importantly…
It’s hard to imagine a scenario where you’d only benefit from one program and not the other training. As you’ve seen, each course teaches ONE major piece of a modern-day marketing funnel.
If you’re in-house, good luck telling your boss that you only write ads or emails or landing pages.
If you’re at an agency, imagine sitting across the table from a client and saying, “Um I totally love the funnel strategy… but we’re gonna need to hire, like, three more copywriting specialists to get that done. I only do ads.”
If you’re a freelance copywriter, it’s near-impossible to lockdown A-list clients if you refuse to write all the major assets they need. When they need a sales page but you’ve only taken email training, then what?
If you’re a marketer or founder, you can definitely get your ROI with just a few email sends or landing page optimizations. But why would you stop there… when your revenue growth depends on getting major uplifts across your entire funnel?
So even if your main interest is in a single program, we’d be doing you a major disservice if we didn’t arm you with the other programs that you’ll eventually be RELIEVED to have at your disposal.
Inside Copy School you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.
This major league training team comes with decades of professional copywriting and marketing experience.
We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WP Engine, and other Fortune 50 companies who cannot be named.
Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.
In other words, we’re professionals who are on the ground, doing the work and seeing the results every single day.
It begs the question:
Why learn from anyone else when you can train with the team that knows without a doubt how to write and drive sales?
Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.
That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.
You get FULL access to everything in Copy School the second you wrap up your enrollment on the next page.
No waiting. No slow-drip BS.
Right now you can load up lessons for writing:
- Sales emails
- Sales pages
- Web pages
- About pages
- Pricing pages
- Facebook and Instagram ads
- 4 complete funnels
- Nurturing and onboarding emails
- Seasonal sales promos with emails, ads and SMS
- Homepages
Not to mention training including:
- LinkedIn cold outreach
- Sales webinars
- Guest blogging
- Brand voice
- Headline mastery
- Thank you pages
As long as you’re committed to turning your words into revenue, we’re committed to pulling out all the stops to get you there.
Highly doubtful.
Most blogs teach the “101” stuff from people who guessed, got lucky and decided to write a blog post about their one experience, as if it will apply universally.
The material inside Copy School literally can’t be found anywhere else.
Why? Well… we created it.
You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others.
And we’re not holding back either. You’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts and launch results for these top businesses.
Not a reverse-engineering of some direct mail piece that “pulled like gangbusters” when attention spans were 19 minutes long and radio ads were all the rage.
When it comes to mastering the modern-day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.
With over 3000 happy students who are seeing results, we know you’re going to love Copy School. But, for whatever reason, if you don’t feel like you’re any closer to skyrocketing your earning potential with winning copy, simply send an email to support@copyhackers.com within 7 days of joining and we’ll refund every dollar of your initial payment.
You can check out securely online using your favorite credit card, Apple Pay, Google Pay or Paypal.
Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:
Actionable copywriting training, including all our 10x programs:
- 10x Web Copy ($1997)
- 10x Sales Pages ( $1997)
- 10x Emails ($997)
- 10x Landing Pages ($997)
- 10x Facebook Ads ($497)
- 10x Funnels ($997)
- 10x Launches ($997)
- 10x Pricing Pages for SaaS and Apps ($797)
- 10x Pricing Pages for Courses and Programs ($797)
As well as:
- Master of Sales Webinars ($397)
- Master of Seasonal Sales: Emails ($297)
- Master of Seasonal Sales: SMS ($197)
- Master of Seasonal Sales: Facebook Ads ($197)
- Master of Guest Blogging ($97)
- Master of LinkedIn Cold Outreach ($197)
- Master of Brand Voice ($197)
- Master of Headlines ($297)
- Master of Web Copy Validation ($197)
- EXCLUSIVE! Master of Thank You Pages (Value: $197)
- EXCLUSIVE! Master of Delivery Emails (Value: $197)
- Master of Closing Techniques ($197)
- Master of Message Finding ($197)
- NEW! Master of About Pages ($197)
And:
- Analytics for Copywriters (Value: $197)
- A/B Testing for Copywriters (Value: $197)
You also get:
- Instant access to every new program we add to Copy School – at no extra cost
- 100s of over-the-shoulder tutorials
- Dozens of proven templates, worksheets & checklists
- 7+ top copywriting & marketing instructors in your back pocket
… and a full 7 days to test drive it all risk-free.
How much is Copy School worth?
A LOT.
$13,225 to be exact.
But the more important question is:
“How much can Copy School make me?”
You decide.
Because when you can write copy that converts, my friend, your profit potential is limitless.
“I got the skills to move from feast-or-famine freelancing to $7000-a-month retainers"
“My blood ran cold.
It was a Tutorial Tuesday a few years ago. Around the holidays. And I said in chat something snappy about not having much work this time of year. That trained Jo’s sights on the feast-or-famine approach to project work, the hallmark of the less-than-professional newbie, and she unloaded.
Thing is, at the time feast or famine was my modus operandi. It was one of those “hey, she’s talking to me… about me,” moments. And not in a good way. However well deserved.
[One (old) 10x Freelance Copywriter course and Copy School membership later…]
Fast forward to 2022. Like, today. I’m busting hump (it is Client Wednesday, after all) to get a blog out the door for one $7k-a-month client and turn my attention to a new client.
New client (already on the hook for a $5k whitepaper), has asked for a quote on a promo campaign that includes 6 blogs w/attendant social posts, 3 landing pages, 2 email sequences (welcome and nurture), and a ham on rye (“Bukowski!” … “Gesundheit!”).
All this with a community college rebrand project in the wings.
About now, the old feast-or-famine Greg in Maine would be panicked. Instead, the Noom-sleek Greg-in-Maine of today is cool as a cuke — but my blood is still 98.6F/37C.
Cuz I got me a digital Fort Knox (Americanism!) to dive into and pull out everything I need.
Because, as they say in my native Massachusetts, of alla youse.
So.
Thank you, COPYHACKER virtuosos, for the tools and training that keep me scribbling madly. Day after day. With as few carbs as possible.”
Greg Reid
Content Marketer & Copywriter
“I learned more about how to build and write a profitable funnel in one month than many will know even given a lifetime of 'Brand X' instruction.”
“To be blunt, in a marketplace overcrowded with ‘copywriting gurus’ who might as well possess the copywriting talent of an above-average carnival barker, learning from CopyHackers is like getting a creativity transfusion from Don Draper while at the same time getting a 20 point bump to your sales IQ: there’s just no comparison between what CopyHackers gives its students and anything else out there in the marketplace for copywriting instruction.
Seriously, I cannot speak highly enough of the quality of what CopyHackers gives you inside their online courses. They don’t just talk about every concept, technique, and strategy you need to use to get inside your customers’ heads and 10x your sales–clearly, methodically, understandably–they show you how to use them with practical examples. I learned more about how to build and write a profitable funnel in one month than many will know even given a lifetime of ‘Brand X’ instruction.”
Austin F.
Online business owner
“My very first post-Copy School writing job more than covered my entire tuition.”
“Since taking Copy School and putting the knowledge into practice, I’ve been able to exponentially explode my business in just a few months’ time.
I’ve been a successful copywriter for about a decade and wasn’t sure if Copy School was for me. I am so glad I took the leap. My newfound knowledge gave me the confidence I needed to quadruple my copywriting rates.
The price I charged for my very first post-Copy School writing job more than covered my entire tuition and my client was beyond thrilled with the work. And just this week I secured another $21,000 in copy clients and I finally had to say that I am booked through the end of the year.
The impact has made positive ripples throughout the rest of my business as well. With the knowledge I have gleaned I’ve been able to double the fees I charge for consulting as well, and I still have a waitlist.
I really cannot thank you enough.
My advice to anyone out there who’s even considering taking this course, stop what you’re doing right now and hurl your money at it. It will come back to you many times over if you work the concepts. I’m living proof.”
Melissa Bolton
Copywriter
The second-best time to join Copy School was 7 years ago. The best time is today.
Now you can lock in forever access to Copy School for the same price as when we first launched it in 2017.
But back then, there were just 3 programs inside Copy School. Now you've got 20+ programs and so much more. So choose the plan that fits your budget. And lock it in before the timer zeroes out. Because there are no extensions or raincheques!
6-MONTH PLAN
Perfect for freelancers.
697 297
for 6 months
-
Savings of $2400 -
Foreva-eva access to all our courses, valued at $14K+ -
PLUS every new course, lesson, file or bonus we add, foreva-eva -
Certifications and badges as you move through each program -
Unlimited copy Q&A by email -
All-access pass to online events -
Risk-free money-back guarantee.
PAID OFF BY THIS OCTOBER!
JUST OWN IT
Perfect if the business is buying.
3997 1497
ONE TIME
-
Savings of $2500 -
Foreva-eva access to all our courses, valued at $14K+ -
PLUS every new course, lesson, file or bonus we add, foreva-eva -
Certifications and badges as you move through each program -
Unlimited copy Q&A by email -
All-access pass to online events -
BONUS! 12 months' private Slack access, including writing circles
Risk-free money-back guarantee.
SAVE $2500 NOW!
Money-back guarantee. Secure checkout. Ongoing email support. All prices in USD.
“I honestly feel that Copy School is the next logical step for me. I didn’t want to wait another year if I could gain the skills I’ve been chasing right now.”
-Stephanie Leith
DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” represents the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to Copy School does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.
Refunds available within the first seven (7) days of purchase.
Live copy programs, such as Intensives, that may live under the Copy School umbrella are not part of this offer.
Published by Wiebe Marketing Ltd dba Copyhackers
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