Marketers write copy. Your marketers will write copy that converts.

Two growth-blocking barriers

for marketing teams and the managers who mentor them:

Two growth-blocking barriers for marketing teams and the managers who mentor them:

01

Your marketers won’t write. Meaning, your email strategist won't write an email. Your ads people won't write their own ads. And the designers, well, they tell you “We won't do anything until we get the copy.” And you? You just need to get this campaign out the door. Now.

02

Your marketers want to write “conversion copy” - it’s one of their performance goals - but they just… can’t. The whole team knows you have a solid product. But they’re at a loss for how to get it into more buyers’ hands. Your team thinks they could make it happen if they sharpen their conversion copy chops. (They even told you so in their latest performance review.)

COPYHACKERS TRAINING IS TRUSTED BY GROWTH, CX & MARKETING TEAMS INCLUDING:

WHAT IF THE MARKETING TEAM STRUGGLES TO EXECUTE ON THE CMO’S VISION?

You inherited a marketing team. They’re great at strategy. But when it’s time to turn plans into action, they either

a) procrastinate endlessly or

b) rush something out based on what they “like.”

Great at strategy. Guessing at execution.

Maybe they’ve been guessing for years. Maybe that’s why they’re not hitting their numbers.

But here’s the hardest part: they’re not just guessing in private, where you could perhaps coach them 1:1.

Their inexperience shows publicly, too. Like when they can’t explain to the C-suite why they wrote a page like they did. Or when they edit the value prop on the fly in meetings with Product. Or when they say things like “Can’t a bot just do this?” in front of the very people who secretly think Marketing could be done by a bot. It’s so hard to watch…

THIS IS YOUR TEAM. YOU WANT GOOD THINGS FOR THEM. LIKE FOR THEM TO KNOW WHAT IT’S LIKE TO WOW THE WHOLE ORG.

You want them to take their smart marketing plan and execute on it confidently with copy that actually converts (like it was written by an expensive conversion copywriter).

You want them to see how it feels to get big results.

And more than those short-term outcomes, you want them to enjoy the benefits of mastering marketing execution, like speaking the same language as a team. And following the same processes, from blank page to beating a control.

THIS IS YOUR MARKETING TEAM. AND YOU NEED TO MAKE THEM SUCCESSFUL.

So what if you could quickly and permanently increase your team’s success by replacing their guesswork and ineffective wordsmithing with:

The science-based persuasion practices of conversion copywriting.

Conversion copy is strategic. It’s about knowing what to do before you write a single word.

The most successful marketers who practice conversion copywriting know this:

What ends up on the page is the final step of a methodical process.

A process that ensures you understand exactly what is most likely to get your prospects to:

YOUR TEAM WILL CONSISTENTLY CRAFT CONVERSION COPY ONLY WHEN EACH OF THEM UNDERSTANDS:

How your offer fits into the real lives of real people

That conversion copywriting starts with frameworks and formulas – not what you learned writing essays in high school

How to use the stages of awareness for more effective messaging

How the market’s sophistication impacts the length of your copy and the depth of your funnel

That the “job to be done” drives the most successful work

What tone and voice to use, when and where

How to adapt your messaging to different mediums

How to write for all decisions makers, not just “scanners”

How to close on the page

  • How your offer fits into the real lives of real people
  • That conversion copywriting starts with frameworks and formulas – not what you learned writing essays in high school
  • How to use the stages of awareness for more effective messaging
  • How the market’s sophistication impacts the length of your copy and the depth of your funnel
  • That the “job to be done” drives the most successful work
  • What tone and voice to use, when and where
  • How to adapt your messaging to different mediums
  • How to write for all decisions makers, not just “scanners”
  • How to close on the page

Using data, not guesses.

“Now I never have to start from a blank page and I am completely confident in my copy because I know it’s based on data and experience, not guesses. And the results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups. My imposter syndrome has been banished forever!”

— MOLLY MAC

COPYWRITER

Explaining why just got easier.

“I know exactly why I put a word on a page and can explain that to my clients so not only do they love the copy, they know why it’s converting too!”

— PRERNA MALIK

AGENCY OWNER

ELEVATE YOUR MARKETERS IN

Where time-crunched marketing teams get the training they need to execute confidently on their marketing plans.

Your team can use Copy School while they work on a project. Instead of spending every Friday afternoon upskilling. Or waiting until their quarterly professional development day to get started.

Each team member can focus on the marketing that matters most right now. From researching, to planning, to writing, to editing, to optimizing. (To wowing your CMO with the most effective sales email they’ve ever seen, ever.)

Cancel anytime. Budget-friendly team rates.

PLUS, STAY IN CONTROL OF WHO’S ENROLLED

Ensure every team member who needs access, has access.

You can update your seat settings on your own – just sign in and make changes. Plus, instantly save up to 50% extra per seat when you add more team members.

INSIDE COPY SCHOOL!
YOUR TEAM GETS STEP-BY-STEP VIDEO TRAINING TO RESEARCH, PLAN, WRITE, EDIT AND OPTIMIZE:

PLUS, YOUR TEAM INSTANTLY GETS FRONT ROW SEATS TO THE LATEST COPY SCHOOL TRAINING.

KEEP YOUR STRATEGIES FRESH WITH COPY SCHOOL'S EVER-GROWING LIBRARY OF LESSONS:

We’re dropping more new training every single month in 2021 and beyond, including lessons on:

Empower your team. So they can execute with confidence.

With an incredible $2067 in instant savings when you choose an annual pass. Plus, get up to 50% extra off per seat, when you add more team seats for your team.

All-Access Annual Pass

Copy School for Teams

Starting at JUST:

$3564 $1497

PER SEAT. PER YEAR.

30 day money-back guarantee.


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

BEST VALUE!

Monthly Pass

Copy School for Teams

Starting at JUST:

$297

per seat. per month.

14 day money-back guarantee.


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

Plus, instantly unlock up to 50% in extra savings when you add more seats.

Enrolling 50+ team members? Give us a call.

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

— ROB YOUNG

DIGITAL MARKETER

Results never lie.

I am seeing results. I’ve done 2 email campaigns, and the results are nothing but excellent. Before Copy School, I was reasonably effective. I was getting results … but after the first ROI session I went back and quickly reworked the current campaign I was writing, and well…. just cranked it up a notch. It worked like a hot dang.

There are more than a handful of pleased people in our marketing department because of the results (a couple of initial naysayers because the tone was so different, but “results never lie”) and I think I’ve moved into official “copywriter” status for our department. One of our telephone reps, who is a former successful salesperson at her last gig sent this note to our boss (VP of Marketing) and cc’d a few others:

“Great new email. I often send out something similar but not as saucy or contemporary. EXCELLENT. Whoever made this up, it is working like mad.”

I never thought of myself as a writer, and Jo’s pitch and promise of instilling confidence in someone who enrolls into Copy School is bang on. I definitely feel more confident, and it’s nice to have results back you up.”

WHEN YOUR MARKETER SAYS “I NEED TO WRITE ABOUT 50 FB ADS STAT,” COPY SCHOOL SAYS:

"SURE - LEMME SHOW YOU HOW."

(AND THEN TOP-OF-THEIR-GAME CONVERSION COPYWRITERS SHOW THEM HOW. STEP BY STEP. FLUFF-FREE.)

I thought being a good writer was good enough. I was wrong.

“Before (Copy School), I thought being a good writer was enough to make me a great copywriter.

WRONG. Thankfully, after a few months of floundering and writing embarrassingly-bad copy, I found (Copy School). I credit Joanna Wiebe with my entire career. Seriously. I almost don’t want you to take Copy School because then I won’t be the smartest person in the room anymore. (That’s not hubris talking. That’s just years of listening to Joanna.)”


— MARIAN SCHEMBARI

IN-HOUSE COPYWRITER FOR LARGE ONLINE BRAND

SHORTCUTS INCLUDED! COPYHACKERS TEMPLATES, CHEATSHEETS AND RESOURCES HELP YOUR TEAM EXECUTE ON ANYTHING. AT A MOMENT'S NOTICE.

The Ultimate Message Map. Use this message map across your entire team as the single source of truth. Work together to research your customers. Document product details. And plan out messaging angles.

Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across your funnel.

Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.

10x Page Plan (for web pages). Write any web page on your site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.

Sales Page Template. Make this profitable undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.

Facebook Ad Dos & Don’ts. Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.

Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.

Solution Design.Make this robust document your asset’s basecamp. So each second you spend writing brings you closer to the results you’re aiming for.

The Copyhackers Closer Page Framework. Turn your ho-hum pricing tables and pages into the high-converting closers they SHOULD be.

  • The Ultimate Message Map Template. Use this message map across your entire team as the single source of truth. Work together to research your customers. Document product details. And plan out messaging angles.
  • Value Proposition Cheatsheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across your funnel.
  • Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.
  • 10x Page Plan (for web pages). Write any web page on your site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.
  • Sales Page Template. Make this profitable undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.
  • Facebook Ad Dos & Don’ts. Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.
  • Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building offers. This proven 7-point layout has converted up to 80% of cold audiences.
  • Solution Design. Make this robust document your asset’s basecamp. So each second you spend writing brings you closer to the results you’re aiming for.
  • The Copyhackers Closer Page Framework. Turn your ho-hum pricing tables and pages into the high-converting closers they SHOULD be.

… and 22+ more downloadable worksheets, templates and guides for speedy, pro-level execution (with more coming monthly!)

Cancel anytime. Budget-friendly team rates.

ask copyhackers founder joanna wiebe and team anything. live ON ZOOM every thursday.

HERE TO HELP YOU THROUGH EVERY EXECUTION CHALLENGE. AND CELEBRATE EVERY WIN.

LIVE! WEEKLY COPY TALKS

Let Jo + team help your team conquer their BIG (and small) copy challenges.

Ask Joanna Wiebe and her team anything, live on Zoom every Thursday. Get answers from the experts who’ve been exactly where you are. Your team can even bring their copy for live feedback to the Rapid Review Copy Talk, held on the third Thursday of every month.

COPY QUAD COMMUNITY

Ask questions, talk shop and source ideas from other marketers.

Talk shop with passionate marketers from all industries, all around the globe.

Your team can hop into a discussion anytime they want to brainstorm Facebook ad angles, get feedback on their sales page or troubleshoot why subscribers don’t open your emails.

UNLOCK VIP MEMBERSHIP

Get private access to training, copy teardowns and copy reviews.

Every six months your team is enrolled in Copy School, they’ll unlock new levels of training and guidance. INCLUDING our constantly requested small-group copy reviews.

BONUS! Enroll 8 team members and secure a private “copy table” every month (after six months), where a Copyhackers conversion copywriter will workshop your copy privately with your team.

Cancel anytime. Budget-friendly team rates.

All from the CEO who invented conversion copywriting.

Tap into decades of professional in-the-trenches experience with instructors who are walking the walk.

Inside Copy School, you’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts for top businesses.

Your team will learn how to do what we did when we:

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes go when they’re ready to ditch “best practices” and avoidable mistakes… and finally write copy that converts.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, QuickSprout, Crazy Egg, BT, Tesco, Buffer, Edgar and Wistia. So when Joanna teaches, people pay attention. That’s why she’s been invited to teach conversion copy on 50+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.

SIDE NOTE: Members of your team have probably already read her blog, watched her weekly tutorials or downloaded her popular ebooks. You may even have a folder labeled “Copyhackers Ebooks” on your shared drive!

Joanna makes upskilling easy.

“Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.”

— MARIE FORLEO

ENTREPRENEUR & HOST OF MarieTV

Instructed by copy experts who have written for Fortune 500s and startups. For Coca Cola and L'Oreal. For Shopify and Metalab.

Sam Woods

Funnel Copy Specialist

Photo of Carolyn Beaudoin

Carolyn Beaudoin

Lead Acquisition & Web Copy Specialist

Joel Klettke

Web Copy Specialist

Andrew Yedlin

Web Copy Specialist

Wahida Lakhani

Facebook Ad Copy Specialist

Nicole Luke

Data & Analytics Specialist

THIS IS WHAT YOU’VE BEEN LOOKING FOR.
CONVERSION COPY HAS A DIRECT IMPACT ON RESULTS. OUTCOMES. GROWTH.

Making money over and over and over again.

“Just wrapped up my very first campaign for a super competitive affiliate launch. Using the strategies and templates from (Copy School) I was able to hit over $15K in revenue! These programs are making money for me over and over again.”

— TARZAN KAY

EMAIL MARKETER

1 sales letter. 5 days. $200K in sales.

“I wrote one sales letter using [Copy School], and it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”

— BRAD WAGES

EMAIL MARKETER

$1M USD. That’s the power of proven strategies.

“The best copywriting course ever in the history of copywriting courses but maybe I’m biased because the shiz I learned in there has enabled me to write a couple of funnels that have brought in more than a million USD this year.”

— DAWN PETRIN

COPYWRITER

You'll find conversion copy where money exchanges hands.

Which means conversion copy moves the needle.
You decide how far.

How much hidden revenue could be sitting in these assets?

Join now. Cancel anytime. Budget-friendly team rates.

EMPOWER YOUR ENTIRE TEAM TO LEARN WHILE DOING THEIR JOB. WITH THE OH-SO-PRACTICAL COPY SCHOOL.

Here’s how people on your marketing team can use Copy School daily.

The Automation Specialist

The Funnel Strategist

The Affiliate Marketer

The Content Creator

The Social Promoter

The Designer

The Growth Marketer

The Manager

Want to present Copy School to your team? Grab a copy of this slide deck.

Show the whole business that YOUR team knows their stuff. Because they do. With results - and certificates - as evidence.

— VANESSA PERPLIES

IN-HOUSE COPYWRITER

I've leveled up so much in my career.

“[Copy School] has helped me level up so much in my career. It’s something that I use and I refer back to it often and it really really gave me a great base for helping me achieve what I have so far in my career. I mean, I really think that Joanna and Copy School and Copyhackers gave me a career.

And now I’m the leader of a SaaS marketing writing team at a major B2B SaaS company and I just want to say thank you so much to Joanna. Copy School is an amazing investment. Totally worth it.”

INSTANTLY SAVE $2067 WHEN YOU CHOOSE THE ANNUAL PASS. PLUS, UNLOCK UP TO 50% EXTRA OFF PER SEAT, WHEN YOU ADD MORE SEATS FOR YOUR TEAM.

All-Access Annual Pass

Copy School for Teams

Starting at JUST:

$3564 $1497

PER SEAT. PER YEAR.

30 day money-back guarantee.


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

BEST VALUE!

Monthly Pass

Copy School for Teams

Starting at JUST:

$297

per seat. per month.

14 day money-back guarantee.


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

best value, biggest savings!

Plus, instantly unlock up to 50% in extra savings when you add more seats.

Enrolling 50+ team members? Give us a call.

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. all prices in usd.

NEED TO GET YOUR BOSS OR L&D ON BOARD? THERE'S A PACK FOR THAT.

RELIEF FOR OVERTHINKERS & SECOND-GUESSERS

“Since I joined Copy School, I’ve been thinking very differently and feeling much more confident in knowing exactly what I want and need to write. Copy School simplifies everything… even thinking.”


- KELLY RUDOLPH

The experienced guide in my back pocket.

“Copy School came right on time for me this year. I had just taken a position running marketing and sales for a B2B company made up of cool people (way younger than me) – a gig I absolutely love but didn’t feel ready for. When I read how you built Copy School on roadmaps to get a copy job done, the timing for me was spot on. And it’s delivered just what I needed. I’m now confident I’m using best practices for doing what I’m doing. While I’ve always been willing to stick my neck out and do things I’ve never done before, it’s wonderful to have a seasoned guide in my back pocket. Copy School WORKS.”

— MIKE VAUGHN

DIRECTOR OF MARKETING AND SALES (B2B)

Meets goals. And then exceeds them.

“[After learning about sales pages in Copy School], we exceeded our goals by about 21% for the sales page. [My client’s] goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.”

— JESSE GERNIGIN

COPYWRITER & MARKETING STRATEGIST

From nervous to confident.

“I’ve confidently written high-converting sales pages for clients that know the ins and outs of good copy. And I didn’t break a sweat. I hadn’t written a full email sequence when I started [the email training]. Now I can easily plan a sequence and write it up, knowing it’s going to work. Really well. If I ever need a refresher, I just dip into the relevant [training] as I need it. It’s been a game-changer.”

— AJA STUART

COPYWRITER

20x what you know.

“In truth, you’re going to get 20x, 30x… and beyond. I came in with a ton of launch and email marketing experience so I was a little skeptical. Is there anything in here that I don’t already know? In 1 word: yes. In 2 words: so much.”

— KATIE MOMO

COPYWRITER

FAQS

“How quickly can my team see results with Copy School?”

… AND ANSWERS TO OTHER SMART QUESTIONS:

The easy answer is: much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly your team sees results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how much traffic you get, how many subscribers you have, etc.

For example, a SaaS company with an active, growing email list could see results from sales emails in a few hours after hitting send. And a B2B organization that’s running Facebook ad campaigns should have enough data in a few days to evaluate their ad copy.

On the other hand, a B2C with less than 1000 website visitors per month may need a few months to see results from a new homepage.

Regardless of where you are now, Copy School shows you exactly what steps to take with your copy to get to that next growth stage with your team – in a surprisingly short timeframe.

It varies, but we can give you some benchmarks:

First, you’ll start with the must-do research and planning that are essential to writing for conversions. You can expect one roadmap – from research to planning, writing and editing – to take about 4 hours to work through.

Of course, you’ll also need to block off time to write your asset.

The time needed will fluctuate depending on what you’re writing. For example, it takes less time to write up a few Facebook ads or a handful of nurturing emails than it takes to pump out a multi-page website or 10K-word long-form sales page.

No matter how it might look right now, Copy School DOES save you time because:

  • Instead of wasting hours and hours scanning blog posts and ebooks, your team can use the roadmap builder to skip straight to the most relevant training.
  • Instead of staring at a blank screen wondering what to write or where to begin, your team can start strong with proven frameworks, techniques and templates.
  • Instead of delaying for days, second-guessing every decision, your team can feel confident hitting publish because you followed a process with a track record of results.

Most importantly…

  • Instead of spending the next few months, or years, guessing their way through their work, your team will source strategies directly from the experts and drastically speed up the time to seeing measurable improvements in your marketing.

If you want a clear path to results, you want Copy School.

Everything in Copy School is simple to learn and easy to execute. Your team gets clear bite-sized instructions – never too short, never too long – and as execution-friendly as possible.

We’ve trained folks who’d never even think to call themselves a copywriter – like Corinna Bench, an organic vegetable farmer who used the lessons inside Copy School to sell $172,759 worth of subscription baskets in 20 days.

Our series of Unskippables (the foundational conversion copywriting stuff) helps your team build the knowledge you need to get going – even if they’re starting from scratch.

FYI, the Unskippables (literally unskippable because they’re prerequisites) is where everyone starts when they first join Copy School.

With task-based video roadmaps, your team can get any ad, email or page out the door, knowing it’s engineered for results.

Sure, your team gets access to the more advanced tactics too. They can tackle those whenever they feel ready (or skip them all together).

Your team can accomplish your goals with just the Unskippables and core roadmap lessons.

No matter your team’s starting point, Copy School is set up to help them execute advanced copywriting and marketing strategies with the confidence of a seasoned pro in a matter of weeks.

Many (if not all) of the copy techniques you learn inside Copy School are transferable to any industry. That’s because:

Persuasion is about people – not about business type.

We know because we’ve tested them while working with a huge range of clients like Wistia, Canva and Neil Patel – field-testing everything we teach multiple times, for multiple audiences, multiple products and multiple offers in multiple industries.

Just the funnel copy system alone has generated $24+ million in revenue across 37 industries.

Still… industry-specific lessons ARE helpful. We thought of that too!

Create a custom roadmap to shortcut to the training that’s most relevant for your business type. Your team can currently filter by ecommerce, SaaS and apps, services, and programs and courses.

Not here. Our goal for Copy School is to give your team the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

Your team gets FULL access to everything the second you wrap up your enrollment on the next page. No waiting. No slow-drip BS.

Right now your team can load up lessons for writing:

  • Sales emails
  • Sales pages
  • Landing pages
  • Facebook and Instagram ads
  • 4 Complete funnels
  • Nurturing and onboarding emails
  • Homepages

And we’re developing new roadmaps on an ongoing basis. When new lessons are finalized and uploaded, you can access them.

Next quarter, we’re releasing lessons on:

  • Confirmation pages
  • Delivery emails
  • Pricing pages

Later in 2021, we’re releasing lessons on:

  • Seasonal sales ad campaigns
  • Seasonal sales email campaigns
  • LinkedIn outreach strategies
  • Cold emails
  • Brand voice
  • Optimizing web pages
  • Optimizing delivery emails
  • And a slew of even more email training, including show-up emails, mini-triggered sequences and request demo automations.

As long as you’re committed to turning your words into revenue, we’re committed to pulling out all the stops to get you there.

Inside Copy School you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.

This major league training team comes with decades of professional experience.

We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WP Engine, and other Fortune 50 companies who cannot be named.

Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.

In other words, we’re professionals who are on the ground, doing the work and seeing the results every single day.

It begs the question:

Why learn from anyone else when your team can train with the team that knows without a doubt how to write and drive sales?

Copy School shows you how to measurably improve each and every metric on the way to a successful conversion.

  • Entrepreneur Austin F. used Copy School lessons to increase Facebook ad CTRs and email registrations, and as a result, quickly started getting paid conversions (when previously sales were sitting at 0).
  • Organic veggie farmer Corinna Bench used Copy School’s email training to pre-sell her subscription baskets and made $172,759 in 20 days during the off season.
  • Online coach Sarah Jones used Copy School’s funnel training to enrol 12 new clients, surpassing her all-time best month by 71%.

Of course, we can’t guarantee your success.

Your team must be willing to put in the work. But the payoff can be incredibly rewarding.

We CAN guarantee your team will get all the training, templates and tools they need to write copy that converts at every critical juncture of your funnel.

You can check out securely online using your favorite credit card or via Paypal. Plus, you can update your payment method anytime from your account.

It’s straightforward. Your team has access to Copy School, including all training materials and other perks, as long as you have an active membership.

You’ll be charged automatically every month or every year depending on which option you choose at checkout.

If you wish to cancel your membership at any time, you can do so easily from your Copy School account.

Keep in mind, canceling your membership does mean you lose access to all lessons, templates, worksheets, Copy Talks, Copy Quad, and everything else that comes with Copy School.

Few people know your team’s needs better than you. That said, here are the team members we see delivering the biggest ROI with Copy School:

  • Copywriters
  • CROs
  • Social promoters
  • Content creators
  • Affiliate marketers
  • Funnel strategists
  • Automation specialists
  • Growth marketers
  • Designers
  • And, yep, even directors and managers

Yes, you can add extra seats anytime you’d like from your team owner account. To adjust team seats, simply navigate to your account and update your seat settings. And, bonus, when you add extra seats you unlock up to 50% more savings.

Your per seat savings are determined by how many seats your team needs. Whether you choose an annual or monthly pass, here’s what your per seat savings could look like:

  • 2 seats – save 10% per seat
  • 3 seats – save 25% per seat
  • 4 seats – save 30% per seat
  • 5 seats – save 33% per seat
  • 6 – 7 seats – save 37% per seat
  • 8 – 9 seats – save 45% per seat
  • 10 seats – save 50% per seat

With over 3000 happy students who are seeing results, we know you’re going to love Copy School. But, for whatever reason, if you don’t feel like your team is any closer to writing winning copy, simply send us an email to support@copyhackers.com within:

  • 30 days of joining, if you choose an annual plan,
  • or 14 days of joining, if you choose a monthly plan

… and we’ll refund every dollar of your initial payment.

After your money-back guarantee period expires, you can still cancel anytime (as you normally would) but you won’t receive a refund for any payments previously made.

Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:

Actionable copywriting training, including bite-sized lessons on:

  • Sales emails
  • Sales pages
  • Landing pages
  • Facebook & Instagram ads
  • Funnels
  • Nurturing and onboarding emails
  • Delivery emails
  • Homepages

With new roadmaps dropping every month.

And:

  • Proven templates, worksheets & checklists
  • Over-the-shoulder demos
  • Copy teardowns and makeovers
  • 7+ top copywriting & marketing instructors
  • Copy Quad community
  • Copy Talks
  • Flexible seat control for your account holder
  • BONUS! Complimentary team upgrades every six months

Plus, a full 30 days to test drive it all risk-free when you choose the annual plan.

How much is Copy School worth?

A LOT.

But the more important question is:

“How much can Copy School make me?”

You decide.

Because when your team can write copy that converts, my friend, your profit potential is limitless.

“I honestly feel that (Copy School) is a next logical step for me as I build my business. I didn’t want to wait another year if I could gain the skills I’ve been chasing right now.”


- STEPHANIE LEITH

Great point, Stephanie. Why wait another minute when… ?

Just HOURS inside Copy School can have your team pulling in more of every metric that matters.

execute confidently in copy school

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All-Access Annual Pass

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PER SEAT. PER YEAR.

30 day money-back guarantee.


  • All Copy School training

  • Copy Quad private community

  • Live weekly Copy Talks

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14 day money-back guarantee.


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  • Live weekly Copy Talks

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My team is stronger, thanks to Copy School.

“I have had the pleasure of working with Joanna while leading 2 different marketing teams. First at Hotjar, now at SproutSocial. It’s incredible to see the journey of now two teams of marketers who have never seen themselves as a writer become some of the stronger writers I have worked with.

I have no doubt that my team is stronger both in their jobs, as well as careers thanks to Joanna’s training.”

— TARA ROBERTSON

DIRECTOR OF MARKETING STRATEGY, SproutSocial

(NOW CMO OF TEAMWORK)

And business results? The sky's the limit.

“Email is at the core of my business – and if you’re online, it’s at the core of yours, too. Because it’s so critical, I cannot impress this upon you enough: learn to write emails from Joanna. Do what she says. You’ll 10x your confidence. And as for business results? The sky’s the limit.”

— BRIAN DEAN

FOUNDER OF BACKLINKO

DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” or “6-figure” or “7-figure” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” and “6-figure” and “7-figure” represent the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential.

Published by Wiebe Marketing Ltd dba Copyhackers
10268 89 St NW Edmonton, AB TSH 1R4
© Copyright 2021 Wiebe Marketing Ltd

Sam Woods has created 100s of funnels for cold, hot and in-between audiences in over 37 industries. These funnels have generated 24+ million dollars in revenue. 

His funnel creation system marries timeless principles from direct response copywriting, customer-focused research techniques and digital optimization principles to create and optimize online growth funnels that predictably generate leads and sales. That’s why businesses from HubSpot to Agora hire him!

Carolyn Beaudoin is the Sr. Conversion Copywriter at Copyhackers where she’s helped LaunchDarkly double their leads and regularly develops strategy and copy for leading ecommerce brands like Nectar, DreamCloud and Awara. 

Before Carolyn joined the Copyhackers crew, she worked primarily with service-based businesses and online course creators. Results include dropping bounce rates by up to 63%, lifting average time on page durations by up to 111% and lifting conversions by up to 72%.

Photo of Carolyn Beaudoin

Joel Klettke is the Founder of Case Study Buddy, the case study specialists behind 500+ studies for B2B brands ranging from scrappy startups to multi-billion-dollar Fortune 50 juggernauts. 

He’s also a sought-after conversion copywriter. He’s helped brands like HubSpot, Scott’s Cheap Flights, and WP Engine drive millions in additional revenue. Interestingly, he once helped a UK-based company add over $165K to their annual revenue with two recommendations (and zero written words).

Andrew Yedlin has written conversion-focused websites and landing pages that have helped his clients grow their sales pipelines by millions of dollars. 

Notably, his work drove over half-a-million dollars in customer lifetime value in a single quarter for a Series C SaaS company. 

He brings his experience working with fast-growing SaaS companies including Culture Amp, CallRail and Netsparker to hundreds of subscribers at CopySpotlight.com, an email newsletter and YouTube show that features copywriting tips and live examples. 

Wahida Lakhani has earned multi-millions in revenue for clients, managing over $1 million in ad spend across some of the most competitive and difficult verticals globally. 

She’s also a conversion copywriting consultant hired by some of the best-known digital marketers, plus dozens of coaches, consultants and entrepreneurs. Her Facebook Ads copy system was developed through years of unrelenting, hands-on testing to deliver high returns – consistently and with very little room for error. 

Nicole Luke is the Chief Data Whisperer at Novac Solutions Ltd – the go-to place for businesses looking to make strategic, evidence-based decisions with their data and analytics. 

She’s got 20+ years running the numbers at fast-growth tech companies like Intuit and Jobber. CMOs trust her insightful and actionable recommendations because they’re based on reliable data analysis. 

The Copywriter

Provide major value to your team. And earn plenty of love from your coworkers. Use Copy School to:

You’ll develop the skills to sell at scale using writing, like:

The end result? You’ll know, without a doubt, that every single word you write is written to sell.

The CRO

Optimize the Helsinki outta every asset you touch. Use Copy School to:

Your front row seat in Copy School optimization training will help you further develop critical skills, like:

Put up prettier graphs showing increased market share, higher average order values and more revenue.

The Automation Specialist

Design dazzling automated funnels that leave your team lead’s head spinning. Use Copy School to:

You’ll develop the skills to map out highly personalized, fully automated experiences, like:

So every automation you build is informed by insights. And filled to the brim with value for your leads and customers.

The Funnel Strategist

Roll out 1, 2, 3 or all 4 complete funnels based on funnels that have brought in $24+ million across 37 industries. Use Copy School to:

You’ll develop the skills to design funnels that sell at scale, like:

You’ll launch your selling systems based on a proven track record of results.

The Affiliate Marketer

Whether you’re the seller or the affiliate. And whether you’re running pay per sale, pay per lead or pay per click. Use Copy School to:

You’ll develop click-boosting skills, like:

And confidently drive affiliate campaigns that boost your company’s bottom line.

The Content Creator

Short-form, long-form and everything in between. Use Copy School to:

You’ll gain conversion-boosting skills, like:

So every piece of content you create is a strategic asset designed to attract right-fit readers. And convert them into right-fit leads and buyers.

The Social Promoter

Dip into Copy School every time you’re working on Facebook and Instagram ads. Use Copy School to:

You’ll gain results-boosting skills, like:

And get the total clarity to write a high-converting campaign tomorrow.

The Designer

Y’know that moment when you open a copy doc and see ALL THESE WORDS. And you have to make that text look good in your designs. Edit better by learning to:

And gain conversion-boosting skills, like:

Your work is critically tied to copy. Wouldn’t it be nice to go on more than gut?

The Growth Marketer

Own the entire funnel. Drive organizational growth. Use Copy School to:

You’ll develop the skills to seize growth opportunities, like:

So you attract fresh leads. And optimize your back-end systems to reduce churn.

The Manager

Be prepared, no matter which asset your team pushes across your desk. Use Copy School to:

You’ll fine-tune the skills to further optimize your team’s work, like:

So you can provide high-value feedback to your marketing team at a moment’s notice.