FREELANCERS, GET PROPOSAL HELP
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CRITICAL INSIGHT FOR FREELANCERS WHO ARE LOSING 3+ LEADS A MONTH AND WORRYING THAT THE BIG PROJECTS ARE SLIPPING THROUGH YOUR FINGERTIPS… WHAT IF THE PROBLEM ISN’T YOU OR YOUR LEADS. WHAT IF:
(Let’s fix that, shall we?)
His email looked like this:
It was from Ben, a lead at a cool ecommerce brand I totally wanted to work with.
And it was his response to my proposal for a copywriting retainer project worth $15K USD per month.
Ben approved my proposal. I started working with him. And within two months, I was on the phone with his VP of Growth, who wanted to add not one but two of their brands to my retainer. And just like that, $15K USD per month turned into more than $25K USD per month. It was a retainer that went on for two years and led to I don’t even know how many referrals and money wins, for them but also for me….
When you do the math:
That original proposal ended up being worth more than $500,000 USD in direct revenue.
So the question to ask is:
In freelancing, you can get so used to leads ghosting you after you quote your price that you just assume it’s the natural order of things.
But it’s not.
At least, in my experience, it soooooo does not have to be that way.
After all, businesses know that things cost money.
They KNOW they’re going to have to pay you for your work. Except in crazy cases, they’re ready to drop some cash to hire you. But then they don’t.
They don’t hire you.
And you deflate. And you stress. And you beat yourself to a pulp thinking:
The financial costs of losing a good lead are real.
And I’m not saying this to scare you – I know that drumming up business (by which i mean money) as a freelancer can be a source of anxiety. I’m not trying to push you to feel raw about that.
But the anxieties you have around getting ghosted should be alive in your veins right now.
Because you need to take action.
Because really… how much money have you legitimately failed to put in your bank account each time one of your proposals has been rejected?
Consider the direct costs of that loss:
You had to cancel your Zoom account and switch to a free meeting tool, hurting your cred, because you were low on cash…
You once again put off paying for new photos for your website and social… while all those little sh*ts out there who can’t write as well as you do are somehow making bank with their sweet-ass brand-building working-from-some-massive-coworking-space shots and TikTok videos…
You can’t afford your document-signing software, invoicing software and proposal software, but you need them all…
You’ll never get a VA at this rate…
And you’re still on the free version of all your necessary work tools – including ChatGPT – which is just killing your business entirely.
And consider the indirect costs:
The stack-on projects that didn’t come your way…
The post-project referrals that didn’t come your way…
The “can we get you on retainer?” offers that didn’t come your way…
Even the ego-boosting “what would it take to hire you full-time?” offers you’d never accept anyway but that didn’t come your way
Everything that should have come from that lead becoming a client. But didn’t.
Now I want to be fair here.
Not every idea for a project can or should turn into a closed proposal with cash flying all over the place.
But if you and a lead have arrived at the point where you actually put together a proposal for them, don’t you think you should stand a very good chance of closing it?
So what are you doing wrong?
Not to be accusatory.
But if you weren’t doing something wrong, you’d close a lot more, wouldn’t you?
In fact, you already know you’re doing something wrong. A few things wrong. Maybe everything wrong – but it’s impossible to tell because you’re really just filling in proposal templates and praying.
I know you’re already wise to the trickiness of proposals because I have seen first-hand how freelancers have NOTHING but questions about proposals and how to get them RIGHT.
In fact, when I search our 10x Freelance Copywriter slack group for the word “proposal,” I get nearly 1500 hits across 5 channels and countless conversations:
As in, every freelancer is hungry to close more proposals, and most don’t know how to get there.
Why are proposals so confusing?
What the eff are you doing wrong?
REASON 1: They didn’t show up believing YOU could be the best person for the job
Living in the back of every lead’s mind is the seductive notion that there’s a f*cking genius copywriter out there who could totally expode their results.
They’re imagining someone who sells like Frank Kern but sounds likes Apple.
Admittedly, they’re out to lunch.
And they know that. Which is why this morphed weird copywriter is in the back of their mind, not the front.
Even still… they want to believe they’ve landed on the best person for the job at hand.
How you show up in those first interactions with them ENTIRELY impacts whether they’ll walk away from a call with you going,
“I think we should keep looking.”
Or going,
“Damn we’ve gotta find a way to afford this person. I’m betting they charge a ton. But we need them.”
And that second reaction is exactly what happens when they come to you believing that you are a top authority in the copywriting world. We can talk about that some more – and Lord knows I teach it like a lunatic in our 10x Freelance Copywriter program – but let’s turn our attention to the lowest hanging fruit in this make-money game.
AKA reason numero deux…
REASON 2: You flung a templated proposal into their inbox and effed off into a corner to hide…
If we’re being honest, you ghosted them before they ghosted you.
Your templated proposal sucked. You didn’t present it to them on a call. You barely asked them a question about themselves and their goals before you started mentally calculating what you were gonna get out of this.
Did you really make an effort?
The fact is:
You have to make a concerted effort to win projects that are worth your time and energy.
And here’s why that shouldn’t scare you in the slightest:
That “concerted effort” I just mentioned? It’s the very effort your career is based on. As in, you are exclusively empowered to make short work of this concerted effort thanks to your skillset as a copywriter. As in, you are BUILT to craft proposals that:
Any designer would struggle to craft
Any consultant would struggle to craft
Any content creator would struggle to craft
Because YOU are a copywriter.
You deal in words and stories to get people to nod along with you line after line after line.
After line.
And that is your unfair advantage, as I’m going to show you… I’ll also show you:
How to convert what leads saying into a proposal they’ll actually read and nod along with
When to start talking about price… and how to have value talks without being all cringe-y like “What would you say the value of this project is worth to your business?”
What to do before you fire a proposal over to your lead
And tons more.
Available on demand. No need to rearrange your day to attend live… wait weeks before the bootcamp starts… or make sure your hair isn’t sticking up as you click a link only to find you’re suddenly on camera…
This multi-day bootcamp was first presented live by yours truly – Joanna Wiebe – and my good friend and copy coach Amy Posner to a group of freelance copywriters. Then we sent off the recordings to be processed – and covid happened.
It wasn’t until the spring of 2023 that I stumbled upon an old email about Proposal Bootcamp… went looking for the files… and realized this gem had been sitting in a random Wistia folder.
I watched the whole thing, start to finish.
Six hours of detailed training on how I get big proposals approved.
As I was watching, I started Slacking my team about it.
How did this fall off our radar?
What’s our calendar look like?
When can we get this out there?
Because OMG this freaking training was covering everything freelancers kept asking me about.
✅ What to do with leads that aren’t a good fit but need your help and seem to be good folk
✅ How to keep a lead from skipping to the Pricing section of a proposal
✅ What special clauses to include in your contract
✅ How to actually get paid on time
To say nothing of:
✅ How to architect your proposal to persuade
✅ When to make a fee optional
✅ How to charge for various copy jobs
Less than a week later, the Copyhackers crew had the entire Proposal Bootcamp replay ready to share with you.
Which is how it’s come to pass that, at long last, YOU can now get access to 6 complete hours of Proposal Bootcamp, featuring:
👉 The original bootcamp recordings (edited)
👉 Both bootcamp parts, with all 6 segments
👉 The complete 202-slide presentation (PDF)
👉 A detailed proposal SOP
👉 Full transcripts of recordings
👉 2 scripts to use in lead calls
There was just one thing missing.
See, over the years, it’s become really clear to me that freelancers are so busy, you need all the time-saving shortcuts you can get.
And as much as I believe you should spend several hours turning a new lead into a paying client through the proposal-creation process because the ROI on doing so is insane…
…I know that you can still dedicate personal attention to a lead while saving time with a template.
So I’ve created a brand-new proposal template for you, exclusively available when you take Proposal Bootcamp or Proposal Bootcamp Plus.
It works like this:
As a result of using this template…
You will never again have to wonder or worry:
👉 ”What should I ask a lead in a call?”
👉 ”How do I use what they tell me to write a winning proposal?”
It’s all right there. What to ask. And how to use that to quickly draft your proposal.
Which means Proposal Bootcamp includes EVERYTHING you need to help you turn a good lead into a healthy, paying client. And with a 7-day money-back guarantee, you can be sure this stuff works – or get your money back.
Because the reality is…
Crafting a proposal is not an admin job. If you want to start closing more leads – and even charging more – you should acquire the skillset that helps you write high-converting proposals the way you write winning emails and sales pages…
Proposal Bootcamp and The 10x Freelance Copywriter are led by…
Joanna Wiebe is the CEO of Copyhackers – where copywriters of all stripes become the most profitable people in the room.
As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco, Buffer, Edgar and Wistia. So when Joanna teaches, people pay attention. That’s why she’s been invited to teach conversion copy on 100+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.
And Jo is joined by her good friend Amy Posner, her cohost in Proposal Bootcamp:
Ry Schwartz has been the not-so-secret hired gun behind dozens of 6- and 7-figure product launches and evergreen funnels.
He’s the creator of the “coaching the conversion” methodology, as covered in Copy School. And he’s written high-performing copy for and/or consulted with top online businesses like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Jasmine Starr, Talia Wolf and Dan Martell. He and Jo have worked together on Copy School for seven years now.
Maybe what’s getting in the way for you is a disbelief that acquiring advanced skills will help you not just do better work but also hold your own in business strategy discussions with clients, like Paige learned to do.
Paige Swaffer, Copy School student since 2021
Or maybe your obstacle is that, like Johnson, you are so used to competing at the bottom that you can’t imagine a world of specializing and actually making better-than-lawyers-make money.
Johnson Spink, Copy School student since 2022
Or maybe, like Dana, you haven’t made the switch to a copywriting career. And you’re so burned out on your current job that you can’t fathom a world where you can sit in a coffee shop, open a laptop and write an email sequence that pays your bills for the month.
Dana Thao, Copy School student since 2021
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The same low price as when we first launched it 7 years ago
Yours to own with easy payment plans
Packed with 15+ more programs than 7 years ago – and you get instant access to all of them!
Subscription-free! Get FOREVA access without paying forever
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These courses include the essentials like:
And the career-making additions like:
PLUS, we’ve just added Master of AI Copy, to which we’re adding new lessons monthly, as ChatGPT and other AI tools transform into the best damn copy cub you ever dreamed of having at your side.
Which means Copy School gives you the training you need to control every critical point where leads line up and cash changes hands. In 2023 and beyond. So you can finally become the most profitable person in the room. With the career certainty and flexibility you’ve fantasized about.
Perfect for freelancers.
697 297
Perfect if the business is buying.
3997 1497
👏 Join accountability groups
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Additional certifications are available for completing groups of programs on similar topics. Details available upon enrolment in Copy School.
👆 Hear how Andrew earned back his Copy School investment… plus much, muuuuuuuch more!
“Over the past 12 months I’ve sold well over $100K in copywriting services that I learned to deliver almost exclusively through Copy School.”
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Copywriter
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Perfect for freelancers.
697 297
Perfect if the business is buying.
3997 1497
The easy answer is:
Much faster than with everyone’s not-so-favorite trial and error approach.
Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.
Of course, you have to show up and put in the work. But it’s totally worth it.
Because when you build on proven processes and strategies…
When you see the wins yourself…
When you know you’re the most profitable person in the room…
It gets much, much easier to charge higher rates. Take calls with dream clients. And delight existing clients so much that they’ll ask you to write all the things.
That said, how quickly you see results will depend on certain factors – things like: how much time you devote to your training, whether you’re working full-time or part-time and whether you’re freelance or in-house.
For example, a freelance copywriter without any prior copywriting experience might take a little longer to see the results in their paycheck than an experienced freelance copywriter (because the new freelancer will also need to devote time to finding clients).
On the other hand, an in-house copywriter working for a company with an engaged list could take a handful of lessons on sales emails, apply their learnings, fire off a few strategic emails to their list and bring in near-instant wins for their team.
Regardless of where you are now, Copy School shows you exactly what steps to take with your copy to establish yourself as the most profitable person in the room, so you can skyrocket your earning potential – in a surprisingly short timeframe.
In Copy School, you get clear bite-sized instructions – never too short, never too long. With formulas and frameworks to make everything you learn as execution-friendly as possible.
We’ve trained copywriters at every level – like:
As a new copywriter, you should start with the quick and foundational 10x Landing Pages.
With just this course under your belt, you can write copy that converts. And you have a strong foundation to start building your portfolio and taking on copy projects.
From there, you can dive into training programs that interest you. Or you can dive into programs that align with the projects you’re working on.
No matter your starting point…
Copy School is set up to help you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro. Even if you’ve never written copy before.
You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others.
We didn’t try X once, see it perform decently and turn it into training. We tried X multiple times, for multiple audiences, and multiple products, and multiple offers.
Unlike other courses that share the expertise of one person, Copy School pulls together the expertise of 14+ top copywriters and marketers.
Our team is made up of real practitioners with bookoodles of experience working with big name clients on the daily.
When it comes to mastering modern day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.
Many (if not all) of the copy techniques you learn inside Copy School are transferable to any industry, because:
Persuasion is about people – not about business type.
We know because we’ve tested them while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – field-testing everything we teach multiple times, for multiple audiences, multiple products and multiple offers in multiple industries.
Just the funnel copy system taught in 10x Funnels alone has generated $24+ million in revenue across 37 industries.
With Copy School, you can easily work with companies in different industries without spending months learning the subtle differences.
You’re right. Copy School is ridiculously comprehensive. (Almost “too” comprehensive – if there’s such a thing.)
Copy School is essentially an entire masters-level program behind a single login.
But here’s what you’ll love:
You don’t need to finish Copy School to profit from it. Not even close.
It’s not a cumulative program that demands an unreasonable amount of time and consistency to get results.
You can watch a single lesson in 10x Launches, for example, then go write an email with it.
In fact, some of our biggest success stories generated their 5x, 10x, 20x wins with just a single module of one course – that is, with just a small fraction of what will be at your disposal on the other side of this page.
That said, we DO encourage our students to go through the entire program (at your own pace). Whether you’re an experienced copywriter or you’re making a shift into a copywriting career, the monetary rewards of having results-based mastery over your ads, landing pages, web pages, emails, sales pages, funnels and launches are just too high to pass up.
We won’t stop you from buying just one. We simply advise against it.
10x Sales Pages and 10x Web Copy sell on their own for $1997. The 7 other 10x courses clock in between $500 – $1000… not to say anything of the 10+ Master of courses which cost $100 – $300 each. So there’s extremely little upside in buying your courses à la carte.
But more importantly…
It’s hard to imagine a scenario where you’d only benefit from one program and not the other training. As you’ve seen, each course teaches ONE major piece of a modern-day marketing funnel.
If you’re in-house, good luck telling your boss that you only write ads or emails or landing pages.
If you’re at an agency, imagine sitting across the table from a client and saying, “Um I totally love the funnel strategy… but we’re gonna need to hire, like, three more copywriting specialists to get that done. I only do ads.”
If you’re a freelance copywriter, it’s near-impossible to lockdown A-list clients if you refuse to write all the major assets they need. When they need a sales page but you’ve only taken email training, then what?
If you’re a marketer or founder, you can definitely get your ROI with just a few email sends or landing page optimizations. But why would you stop there… when your revenue growth depends on getting major uplifts across your entire funnel?
So even if your main interest is in a single program, we’d be doing you a major disservice if we didn’t arm you with the other programs that you’ll eventually be RELIEVED to have at your disposal.
Inside Copy School you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.
This major league training team comes with decades of professional copywriting and marketing experience.
We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WP Engine, and other Fortune 50 companies who cannot be named.
Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.
In other words, we’re professionals who are on the ground, doing the work and seeing the results every single day.
It begs the question:
Why learn from anyone else when you can train with the team that knows without a doubt how to write and drive sales?
Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.
That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.
You get FULL access to everything in Copy School the second you wrap up your enrollment on the next page.
No waiting. No slow-drip BS.
Right now you can load up lessons for writing:
Not to mention training including:
As long as you’re committed to turning your words into revenue, we’re committed to pulling out all the stops to get you there.
Highly doubtful.
Most blogs teach the “101” stuff from people who guessed, got lucky and decided to write a blog post about their one experience, as if it will apply universally.
The material inside Copy School literally can’t be found anywhere else.
Why? Well… we created it.
You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others.
And we’re not holding back either. You’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts and launch results for these top businesses.
Not a reverse-engineering of some direct mail piece that “pulled like gangbusters” when attention spans were 19 minutes long and radio ads were all the rage.
When it comes to mastering the modern-day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.
With over 3000 happy students who are seeing results, we know you’re going to love Copy School. But, for whatever reason, if you don’t feel like you’re any closer to skyrocketing your earning potential with winning copy, simply send an email to support@copyhackers.com within 7 days of joining and we’ll refund every dollar of your initial payment.
You can check out securely online using your favorite credit card, Apple Pay, Google Pay or Paypal.
Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:
Actionable copywriting training, including all our 10x programs:
As well as:
And:
You also get:
… and a full 7 days to test drive it all risk-free.
How much is Copy School worth?
A LOT.
$13,225 to be exact.
But the more important question is:
“How much can Copy School make me?”
You decide.
Because when you can write copy that converts, my friend, your profit potential is limitless.
Perfect for freelancers.
697 297
Perfect if the business is buying.
3997 1497
DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” represents the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to Copy School does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.
Refunds available within the first seven (7) days of purchase.
Live copy programs, such as Intensives, that may live under the Copy School umbrella are not part of this offer.
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