Imposter syndrome hates Copy School.



"I realized guessing at copy was a colossal waste of time, of traffic, of so many opportunities to make sales, of real money..."

"I realized guessing at copy was a colossal waste of amazing opportunities to generate leads and revenue."

That email or sales page or funnel you needed to get done like… yesterday? 

Head into Copy School and roll up your sleeves. 

Because Copy School makes learning and execution easy. You set the filters to input exactly what you’re working on…

And instantly get a custom roadmap of quick, easy-to-digest videos that show you exactly what to do.

The research methods. Optimization strategies. Psychological principles. 

Everything you need to kill it on every project you take on…

…so you boost revenue. Get more leads. And stop wasting time doing things wrong.

No guessing. No second-guessing. No BS-ing. Just exactly what to do and how to do it. 

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Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.”




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Your curated toolbox
to write better copy.

Watch Copyhackers founder Joanna Wiebe tour you through the new Copy School. And see how it’s built to help you get $%*# done. Like now.

What's possible for you?

What's possible for you?

What’s possible for you when you’re not staring at a blinking cursor on a blank page and tidying your desk yet again – because you just don’t know where to start?

What’s possible for you when you’re not flipping through 509 tabs of useless information from outdated gurus with your nervous system on stress-response high alert?

What’s possible for you when you’re not literally second guessing absolutely everything – including your career choice?

What’s possible for you is this…


Freedom to focus. 

Freedom to buckle down. 

Freedom to recognize imposter syndrome for what it is.

Because imposter syndrome has zero power over the version of you that’s brimming with confidence.

Copy School doesn’t just help you reach your potential. It helps you exceed it.

Like Paul, who used Copy School to meet and exceed his potential.

Paul wrote something that resonated so deeply with his ideal prospect, it made her cry.

Like Linda.

Linda helped her client double her signups. During the pandemic.

Like Rebecca.

Rebecca got the confidence that comes from knowing exactly how to execute on projects.

Like all these marketers, copywriters and founders who’ve found more wins with Copy School.



“I am seeing results. I’ve done 2 email campaigns, and the results are nothing but excellent. Before Copy School, I was reasonably effective. I was getting results. But (since Copy School) I went back and quickly reworked the current campaign I was writing, and well…. just cranked it up a notch. It worked like a hot dang.

There are more than a handful of pleased people in our marketing department because of the results (a couple of initial naysayers because the tone was so different, but “results never lie”) and I think I’ve moved into official “copywriter” status for our department. One of our telephone reps, who is a former successful salesperson at her last gig sent this note to our boss (VP of Marketing) and cc’d a few others:

“Great new email. I often send out something similar but not as saucy or contemporary. EXCELLENT. Whoever made this up, it is working like mad.”

I think Copy School will be the best money I will have spent all year long.”

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“I feel much more confident approaching any project now. I know what to do and in what order, and that is huge. The email training showed me that I love writing email and want to keep doing it! I use the bag o’ emails basically weekly, and I pitched/wrote a welcome series for a client who hired me to do content marketing. That felt like a huge win. I would have never done that prior to [Copy School].”



“I LOVE that there’s no BS in this program. If you want to learn how to kick-ass as a copywriter, this is the gold standard. I didn’t want to mess around with one-off courses that teach me one thing at a time. I’m happy to pay AND do the work myself to level up across the board in my business.”

       — KATIE AUKER

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“Just wrapped up my very first campaign for a super competitive affiliate launch. Using the strategies and templates from (Copy School) I was able to hit over $15K in revenue! These programs are making money for me over and over again.”



“The best copywriting course ever in the history of copywriting courses but maybe I’m biased because the shiz I learned in there has enabled me to write a couple of funnels that have brought in more than a million usd this year.”

       — DAWN PETRIN

"It gives me a sense of security. A guide to whatever I need."

Copy School is an ever-growing library of video roadmaps to help you research, plan, write, edit and optimize these assets:


Sales emails

Nurture emails

Sales pages

Long-form sales pages

Lead cap funnels

Re-engagement funnels


Lead-gen webpages

General emails

Facebook and Instagram ads



Nurture Leads

Acquisition: Traffic

Acquisition: Leads

Acquisition: Trial Starts

Activation / First Use

Retention / Engagement / Clicks

Revenue: 1-to-1 Sales

Revenue: 1-to-many Sales

Revenue: ARPU / AOV



WITH THE help of:

Live weekly sessions with Jo and the Copyhackers team

An exclusive student community full of smart students

Full access to a massive library of templates, processes and frameworks used by the pros at Copyhackers to execute



it's time to execute on your next project. so calmly take a seat. you know what to do.

It's time to execute on your next project. so calmly take a seat. You know what to do.

You log into Copy School. 

Input what you need to do right now. 

Follow your custom roadmap. 

And you realize…

Your brain is quiet. Those thoughts of… 

Where do I even start?


Can I even say yes to this project?


Why aren’t they buying from me?

They just aren’t there.

You know exactly what to do.

And you do it.

save $2067 on annual plans.

best value, biggest savings!


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“How quickly can I see results with Copy School?”


The easy answer is: much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how much traffic you get, how many subscribers you have, etc.

For example, a course creator with an active, growing email list could see results from sales emails in a few hours after hitting send. And a business that’s running Facebook ad campaigns should have enough data in a few days to evaluate their ad copy.

On the other hand, a service provider with less than 1000 website visitors per month may need a few months to see results from a new homepage.

Regardless of where you are now, Copy School shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

It varies, but we can give you some benchmarks:

First, you’ll start with the must-do research and planning that are essential to writing for conversions. You can expect one roadmap – from research to planning, writing and editing – to take you about 4 hours to work through.

Next, you’ll need to block off time to write your asset.

The time needed will fluctuate depending on what you’re writing. For example, it takes less time to write up a few Facebook ads or a handful of nurturing emails than it takes to pump out a multi-page website or 10K-word long-form sales page.

No matter how it might look right now, Copy School DOES save you time because:

  • Instead of wasting hours and hours scanning blog posts and ebooks, you can use the roadmap builder to skip straight to the most relevant training.
  • Instead of staring at a blank screen wondering what to write or where to begin, you can start strong with proven frameworks, techniques and templates.
  • Instead of delaying for days, second-guessing every decision, you can feel confident hitting publish because you followed a process with a track record of results.

Most importantly…

  • Instead of spending the next few months, or years, guessing your way through this, you’ll source strategies directly from the experts and drastically speed up the time to seeing measurable improvements in your marketing.

If you want a clear path to results, you want Copy School.

Everything in Copy School is simple to learn and easy to execute. We give you clear bite-sized instructions – never too short, never too long – and as execution-friendly as possible.

We’ve trained folks who’d never even think to call themselves a copywriter – like Corinna Bench, an organic vegetable farmer who used the lessons inside Copy School to sell $172,759 worth of subscription baskets in 20 days.

Our series of Unskippables (the foundational conversion copywriting stuff) help you build the knowledge you need to get going – even if you’re starting from scratch.

FYI, the Unskippables (literally unskippable because they’re prerequisites) is where everyone starts when they first join Copy School.

With task-based video roadmaps, you can get any ad, email or page out the door, knowing it’s engineered for results.

Sure, you get access to the more advanced tactics too. Tackle those whenever you feel ready (or skip them all together).

You can accomplish your goals with just the Unskippables and core roadmap lessons.

No matter your starting point, Copy School is set up to help you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro in a matter of weeks.

Many (if not all) of the copy techniques you learn inside Copy School are transferable to any industry. That’s because:

Persuasion is about people – not about business type.

We know because we’ve tested them while working with a huge range of clients like Wistia, Canva and Neil Patel – field-testing everything we teach multiple times, for multiple audiences, multiple products and multiple offers in multiple industries.

Just the funnel copy system alone has generated $24+ million in revenue across 37 industries.

Still… industry-specific lessons ARE helpful. We thought of that too!

Create a custom roadmap to shortcut to the training that’s most relevant for your business type. You can currently filter by ecommerce, SaaS and apps, services, and programs and courses.

Not here. Our goal for Copy School is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything the second you wrap up your enrollment on the next page. No waiting. No slow-drip BS.

Right now you can load up lessons for writing:

  • Sales emails
  • Sales pages
  • Landing pages
  • Facebook and Instagram ads
  • 4 Complete funnels
  • Nurturing and onboarding emails
  • Homepages

And we’re developing new roadmaps on an ongoing basis. When new lessons are finalized and uploaded, you can access them.

Next quarter, we’re releasing lessons on:

  • Confirmation pages
  • Delivery emails
  • Pricing pages

Later in 2021, we’re releasing lessons on:

  • Seasonal sales ad campaigns
  • Seasonal sales email campaigns
  • LinkedIn outreach strategies
  • Cold emails
  • Brand voice
  • Optimizing web pages
  • Optimizing delivery emails
  • And a slew of even more email training, including show-up emails, mini-triggered sequences and request demo automations.

As long as you’re committed to turning your words into revenue, we’re committed to pulling out all the stops to get you there.

Inside Copy School you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.

This major league training team comes with decades of professional experience.

We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WP Engine, and other Fortune 50 companies who cannot be named.

Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.

In other words, we’re professionals who are on the ground, doing the work and seeing the results every single day.

It begs the question:

Why learn from anyone else when you can train with the team that knows without a doubt how to write and drive sales?

Copy School shows you how to measurably improve each and every metric on the way to a successful conversion.

  • Entrepreneur Austin F. used Copy School lessons to increase Facebook ad CTRs and email registrations, and as a result, quickly started getting paid conversions (when previously sales were sitting at 0).
  • Organic veggie farmer Corinna Bench used Copy School’s email training to pre-sell her subscription baskets and made $172,759 in 20 days during the off season.
  • Online coach Sarah Jones used Copy School’s funnel training to enrol 12 new clients, surpassing her all-time best month by 71%.

Of course, we can’t guarantee your success.

You have to be willing to put in the work. But the payoff can be incredibly rewarding.

We CAN guarantee you’ll get all the training, templates and tools you need to write copy that converts at every critical juncture of your funnel.

You can check out securely online using your favorite credit card or via Paypal. Plus, you can update your payment method anytime from your account.

It’s straightforward. You keep your access to Copy School, including all training materials and other perks, as long as you have an active membership.

You’ll be charged automatically every month or every year depending on which option you choose at checkout.

If you wish to cancel your membership at any time, you can do so easily from your Copy School account.

Keep in mind, canceling your membership does mean you lose access to all lessons, templates, worksheets, Copy Quad, and everything else that comes with Copy School.

Agreed! You keep this insanely discounted price AS LONG AS you keep your membership active. If you ever decide to cancel and then rejoin, you lose your discount.

But you can always re-enroll anytime at regular price.

With over 3000 happy students who are seeing results, we know you’re going to love Copy School. But, for whatever reason, if you don’t feel like you’re any closer to writing winning copy, simply send us an email to within 14 days of joining and we’ll refund every dollar of your initial payment.

After 14 days, you can still cancel anytime (as you normally would) just without a refund of any payments previously made.

Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:

Actionable copywriting training, including bite-sized lessons on:

  • Sales emails
  • Sales pages
  • Landing pages
  • Facebook & Instagram ads
  • Funnels
  • Nurturing and onboarding emails
  • Homepages

… a combined value of $8,673.

With new roadmaps dropping every month.


  • Proven templates, worksheets & checklists
  • Over-the-shoulder demos
  • Copy teardowns and makeovers
  • 7+ top copywriting & marketing instructors
  • Copy Quad community
  • Copy Talks

Plus, on select plans:

  • The Practice’s on-demand skill-building workouts ($500/y value)

… and a full 14 days to test drive it all risk-free.

How much is Copy School worth?


But the more important question is:

“How much can Copy School make me?”

You decide.

Because when you can write copy that converts, my friend, your profit potential is limitless.

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DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” or “6-figure” or “7-figure” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” and “6-figure” and “7-figure” represent the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential.

Published by Wiebe Marketing Ltd dba Copyhackers
10268 89 St NW Edmonton, AB TSH 1R4
© Copyright 2021 Wiebe Marketing Ltd