Imposter Syndrome Hates Copy School

Profit-provoking question for businesses owners & entrepreneurs:

What if one skill could turn those expensive marketing mishaps - the ads with no ROI, the emails no one opens - into a steady stream of sales?

Sick of the gut-wrenching guessing game, disappointing promos and sales-sparse stretches?

Copy School helps ambitious small businesses create digital marketing materials that turn strangers into subscribers, signups and sales.

The companies you trust turn to Copyhackers
for winning marketing campaigns:

Entrepreneurs eventually slam into this near-dream-crushing realization:

Your product won't sell itself.

It doesn’t matter how well your product works, how much time it saves people or even how impressive your explainer videos look. 

No one seems to care. 

What’s worse, your competitors are still outselling you. Even though your product is better in every possible way. 

You know you need better marketing. 

And not just a simple promo video on Instagram sending interested people back to your website but…

incredibly persuasive, eye-catching, make-them-pay-attention-and-pull-out-their-wallets type of marketing.

It’s not like you haven’t been trying to figure it out. Right? 

Your Chrome window is sporting an overwhelming number of tabs, open to every relevant search result you could find.  

So what are you missing?

In truth, the difference between the sales struggle and effective marketing that pulls in $1000s, $10,000s and more in a matter of days…

  • is NOT a secret funnel that only some online guru can teach you. 
  • is NOT having 50K+ Instagram followers. 
  • is NOT high-pressure tactics, near fraudulent promises, and fake countdown timers that scare people into a sale.  

Instead, the missing piece in your marketing misfires is:

Carefully crafted words - AKA copy - that get your best prospects to
power-scroll to the buy button.

Think about it.

Copy makes up 93% or more of the marketing you do online.

It’s the words you use to turn strangers into sales in every ad, email and page you push out.

The copy is EVERYTHING.

See for yourself:

On

Off

Even if you know you need a marketing funnel with some Facebook ads, a sales page, and a handful of follow up emails...

Making sales ultimately depends on what you write on each of those assets.

The words you write matter because:

Good copy MAKES money. Sh*t copy COSTS money.

That’s why there is no skill more valuable than writing high-converting copy on every piece of marketing you put into the world.

Last year, I started an online business whose principal product was an online course. Before I found Copyhackers (Thank, GAWD!), I hired a different ‘guru’ to teach me copywriting and funnel construction. The result? A less-than-1% clickthrough rate on my Facebook ads, a webinar registration rate of less than 3%, single-digit lead generation, and ZERO sales . . . on a MONTH’s worth of ad spend.

Just applying what I learned from Copyhackers for one month, our new-and-improved funnel brought those clickthrough rates to between 5 – 7% on cold ads, with a 10 – 15% clickthrough rate on re-targets.

This year, the stats continue to get better and better: Our funnel already turns out a monthly 6:1 return on ad spend (“ROAS”), and, thanks to the tools CopyHackers gives you to identify where your funnel copy is weak, we’re still finding things to refine that we know are going to take us even higher. Literally, we may legitimately hit a 15:1 ROAS this year using what they’ve taught us.”

— AUSTIN F.

Quite frankly, copy is a marketing game-changer for businesses who want more of everything that matters to the bottom line:

Farmer Corinna Bench went from worrying about crop sales to nearly selling out during her off-season (and earned $172,759 in 20 days).

Tara Gentile

Podcaster Tara Gentile turned a workshop that wasn’t selling into a lucrative launch – and TRIPLED her revenue!

Of course, writing high-converting copy isn't exactly a no-brainer.

Or you’d be doing it already.

There’s an art and subtle science behind putting out ads, emails and pages that turn words into revenue

And the most important part? 


It won’t take you months, or even years, to see results.

INTRODUCING...

Where small business owners and entrepreneurs turn out high-converting marketing materials in record time.

Welcome to the most action-focused, ROI-producing copywriting training on the planet:

Load up bite-sized lessons to craft persuasive pages, emails and ads. One step at a time.

Load up bite-sized lessons to craft persuasive pages, emails and ads. One step at a time.

Copy School’s task-focused roadmaps help you work on the marketing that matters right now

Each bite-sized video lesson takes, on average just 7.5 minutes out of your day. So you can get moving fast.

Inside the Copy School library,
you’ll find step-by-step training for:

SALES EMAILS

Turn subscribers into buyers. Every time you hit send.

Write sales emails that convert or upsell your subscribers. Get review mining techniques, rapid-fire subject lines and our best storytelling secrets. So you can see a bigger ROI from your list-building efforts.

SALES PAGES

Publish persuasive pages. Get more paid conversions.

Close sales like a champ. Send your lists of trial users, leads, subscribers, customers (or all of the above) to persuasive long-form sales pages. So your promos can actually turn a profit.

FACEBOOK & INSTAGRAM ADS

Drive more of the right traffic. With ads that get the click.

This ad copy system has earned multi-millions in revenue. Use it to flood your funnel. Slash ad costs. Boost engagement. And finally make paid social a strategy that’s worth the ad spend.

NURTURING EMAILS

Send emails that get subscribers ready to buy.

Send emails that strategically engage, educate or entertain. So more prospects complete purchases. Join your program. Schedule calls. And upgrade plans.

FUNNELS

Turn ideal customers into actual customers. With proven funnels.

Roll out 1, 2, 3 or all 4 complete funnels based on funnels that have brought in $24+ million across 37 industries. So you can put out a selling system based on a proven track record. Instead of doubtfully piecing yours together from scratch.

LEAD-GEN LANDING PAGES

Bring in more perfect prospects.

Turn browsers into subscribers, webinar registrants, trial users and qualified leads with high-converting landing pages. So you can put more ideal buyers in front of your products and services.

HOMEPAGES

Pull prospects closer to the purchase with confusion-free homepages.

Write homepages that pave a clear path to purchase. Even if there are many paths to choose from. So you can connect more website visitors to the products, services and plans they came for.

OPTIMIZING WITH DATA & ANALYTICS

Boost ROI across your funnel. With the sales secrets hiding in your data.

Make sense of all that dazzling data. So you can draw conversion-boosting insights from your numbers, tools and reports. Then use that new understanding to make data-driven decisions that bring in more leads and sales.

COMING SOON! We’re adding even more targeted training throughout 2021 and beyond:

Confirmation pages

Delivery emails

Pricing pages

Seasonal sales ad campaigns, like BFCM.

Seasonal sales email campaigns, like BFCM.

LinkedIn outreach strategies

Cold emails

Brand voice development

Optimizing web pages

Optimizing delivery emails

And a slew of even more email training, including show-up emails, mini-triggered sequences and request demo automations.

  • Confirmation pages
  • Delivery emails
  • Pricing pages
  • Seasonal sales ad campaigns, like BFCM.
  • Seasonal sales email campaigns, like BFCM.
  • LinkedIn outreach strategies
  • Cold emails
  • Brand voice development
  • Optimizing web pages
  • Optimizing delivery emails
  • And a slew of even more email training, including show-up emails, mini-triggered sequences and request demo automations.

INCLUDED! 1 YEAR ALL-ACCESS PASS TO THE PRACTICE. ONLY UNTIL APRIL 20th.

Plus, THE PRACTICE:

Turn new copy knowledge into copy know-how.

While Copy School sharpens skills, The Practice optimizes for speed. With fun, high-energy, coach-led training.

RELIEF FOR OVERTHINKERS & SECOND-GUESSERS

“I love the templates that allow me to be loving and cool and happy AND get people to step up and enroll. Since I joined Copy School, I’ve been thinking very differently and feeling much more confident in knowing exactly what I want and need to write. Copy School simplifies everything… even thinking.”


- KELLY RUDOLPH

Easy-to-apply templates & worksheets slash your execution time.

So you get persuasive promos out the door even faster.

Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversion rates across your funnel.

Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.

10x Page Plan (for web pages). Write any web page on your site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.

Long-Form Sales Page Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.

Facebook Ad Dos & Don’ts.Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.

Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.

The Ultimate Message Map. Use this message map as the single source of truth. Research your customers. Document product details. And plan out messaging angles.

Solution Design. Make this robust document your asset’s basecamp. So each second you spend writing brings you closer to the results you’re aiming for.

  • Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across your funnel.
  • Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.
  • 10x Page Plan (for web pages). Write any web page on your site with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.
  • Long-Form Sales Page Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.
  • Facebook Ad Dos & Don’ts. Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.
  • Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.
  • The Ultimate Message Map. Use this message map as the single source of truth. Research your customers. Document product details. And plan out messaging angles.
  • Solution Design. Make this robust document your asset’s basecamp. So each second you spend writing brings you closer to the results you’re aiming for.

… and 22+ more downloadable worksheets, templates and guides for speedy, pro-level execution (with more coming in 2021!)

ACCESS ALL AVAILABLE TRAINING ON DAY 1. NO DRIPS. NO WAITING. GUARANTEED!

Find copy-saving support at every twist, turn and "hold up, wait, how?"

Find copy-saving support at every twist, turn and "hold up, wait, how?"

COPY QUAD COMMUNITY

Ask questions, source ideas and connect with people just like you.

With Copy Quad, you’re never alone. Talk marketing with other eager entrepreneurs.

Hop into a discussion anytime you want to brainstorm Facebook ad angles, get feedback on your sales page or troubleshoot why subscribers don’t open your emails.

You can always find the copy-saving support you need inside Copy School.

WEEKLY COPY TALKS

Conquer your biggest copy challenges in live instructor-led AMA sessions.

Get expert guidance from top copy and marketing pros live in weekly ask-me-anything-style chats.

Not sure where to focus first? Come to a Copy Talk. Need help applying a lesson to a unique situation? Bring your Qs to a Copy Talk. 

Inside Copy School, there’s never an excuse to stay stuck. We’ve always got your back.

Grab the exact copy strategies we're using to

drive millions in revenue.

Tap into decades of professional in-the-trenches experience with instructors who have “walked the walk” for thousands of marketing miles.

Inside Copy School, you’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts for top businesses.

Joanna Wiebe is the CEO of Copyhackers – the place entrepreneurs, small biz owners and copywriters go when they’re ready to ditch rookie “best practices” and avoidable mistakes… and finally write copy that converts. Like pros.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, QuickSprout, Crazy Egg, BT, Tesco, Buffer, Edgar and Wistia. So when Joanna teaches, people pay attention. That’s why she’s been invited to teach conversion copy on 50+ international stages including Google, INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and CXL Live.

Sam Woods

Funnel Copy Specialist

Photo of Carolyn Beaudoin

Carolyn Beaudoin

Lead Acquisition & Web Copy Specialist

Joel Klettke

Web Copy Specialist

Andrew Yedlin

Web Copy Specialist

Wahida Lakhani

Facebook Ad Copy Specialist

Nicole Luke

Data & Analytics Specialist

Your complete toolkit for writing words that
catapult CTRs, boost list growth & skyrocket sales:

Complete copywriting training, featuring actionable lessons on:

Emails

Landing pages

Sales pages

Web pages

Homepages

Facebook & Instagram ads

Funnels

… a combined value of $8,673.

With new roadmaps dropping every month.

And:

Proven templates, worksheet & checklists

Over-the-shoulder demos

Copy teardowns and makeovers

7+ top copywriting & marketing instructors

Copy Quad community

Copy Talks (AMAs)

With an incredible $2000 discount, there's no better time to join Copy School than right now:

best value, biggest savings!

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. All prices in $usd.

3000+ business owners, growth marketers and copywriters have already used Copy School to 2x, 5x and 10x their ROI.

Even in surprisingly short timeframes.

“Before the Facebook ad training, I was utterly clueless about social media ads and failed miserably at getting any conversions (didn’t even know the term “conversions” existed). The simplicity of the videos and workbooks for multiple forms of Facebook advertising was amazing. There’s no more second-guessing on what to do next. If there was one course that made sense using the unifying glue of copy across several contexts without a rigid template or salesy process, Copy School provided that.”

— CHRISTOPHER NGO

“Facebook is very important for our e-commerce brand because it’s where our audience hangs out. But before Copy School, I didn’t have a system for writing ad copy or ad landing pages. Until now, it’s been a money sink. Courses I’d taken in the past taught the “how” of putting together FB ads, but you’re wasting money if you don’t know the art of ad copy that converts. Now, I feel confident to write Facebook ads myself… For me, the Facebook ad training was a mindset change. I always knew it was possible to profit from Facebook ads but I finally feel capable of making a profit.

— SAUL KROPMAN

BEST BONE BROTH

“The biggest difference between other courses and Copy School, and a big reason I am a fan of CH, is the volume of content. With other training companies, one course might be very complete while another course could, in all honesty, and despite holding very good information, be just enough content to fill a 10-page book. I find CH content to be both very complete and very revealing (as in, I am often found thinking, “Gosh, well just look what they did there.”)”

— ANTHONY TIBBLES

“This program has helped me by providing a framework for every time I need to engage my prospects online. And the email templates convert like whoa!

— GREG HICKMAN

“I can say that this is definitely worth the investment. This has helped me level up so much in my career. It’s something that I use and I refer back to it often and it really really gave me a great base for helping me achieve what I have so far in my career.”

— VANESSA PERPLIES

“My confidence had begun to wane and when [the instructors] taught about magic words having a reason for why every word is on a page… they were the teachers I needed.

— TYNISHA THOMPSON

^ HEAR FROM NON-COPYWRITER PAUL

FOR NON-COPYWRITERS

Can you really write copy and get results like the pros? Even as a total beginner? You bet.

Set the self-doubt aside. Writing copy that converts isn’t magic. And we aren’t wizards. The power lies in the processes we use. Guess what?

Processes are teachable.

With Copy School’s step-by-step instruction, proven techniques and templates plus other actionable aids, students find what they learn surprisingly easy to apply.

No matter your starting point, Copy School will help you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro in a matter of weeks.

FAQS

“How quickly can I see results with Copy School?”

… AND ANSWERS TO OTHER SMART QUESTIONS:

The easy answer is: much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how much traffic you get, how many subscribers you have, etc.

For example, a course creator with an active, growing email list could see results from sales emails in a few hours after hitting send. And a business that’s running Facebook ad campaigns should have enough data in a few days to evaluate their ad copy.

On the other hand, a service provider with less than 1000 website visitors per month may need a few months to see results from a new homepage.

Regardless of where you are now, Copy School shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

It varies, but we can give you some benchmarks:

First, you’ll start with the must-do research and planning that are essential to writing for conversions. You can expect one roadmap – from research to planning, writing and editing – to take you about 4 hours to work through.

Next, you’ll need to block off time to write your asset.

The time needed will fluctuate depending on what you’re writing. For example, it takes less time to write up a few Facebook ads or a handful of nurturing emails than it takes to pump out a multi-page website or 10K-word long-form sales page.

No matter how it might look right now, Copy School DOES save you time because:

  • Instead of wasting hours and hours scanning blog posts and ebooks, you can use the roadmap builder to skip straight to the most relevant training.
  • Instead of staring at a blank screen wondering what to write or where to begin, you can start strong with proven frameworks, techniques and templates.
  • Instead of delaying for days, second-guessing every decision, you can feel confident hitting publish because you followed a process with a track record of results.

Most importantly…

  • Instead of spending the next few months, or years, guessing your way through this, you’ll source strategies directly from the experts and drastically speed up the time to seeing measurable improvements in your marketing.

If you want a clear path to results, you want Copy School.

Everything in Copy School is simple to learn and easy to execute. We give you clear bite-sized instructions – never too short, never too long – and as execution-friendly as possible.

We’ve trained folks who’d never even think to call themselves a copywriter – like Corinna Bench, an organic vegetable farmer who used the lessons inside Copy School to sell $172,759 worth of subscription baskets in 20 days.

Our series of Unskippables (the foundational conversion copywriting stuff) help you build the knowledge you need to get going – even if you’re starting from scratch.

FYI, the Unskippables (literally unskippable because they’re prerequisites) is where everyone starts when they first join Copy School.

With task-based video roadmaps, you can get any ad, email or page out the door, knowing it’s engineered for results.

Sure, you get access to the more advanced tactics too. Tackle those whenever you feel ready (or skip them all together).

You can accomplish your goals with just the Unskippables and core roadmap lessons.

No matter your starting point, Copy School is set up to help you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro in a matter of weeks.

Many (if not all) of the copy techniques you learn inside Copy School are transferable to any industry. That’s because:

Persuasion is about people – not about business type.

We know because we’ve tested them while working with a huge range of clients like Wistia, Canva and Neil Patel – field-testing everything we teach multiple times, for multiple audiences, multiple products and multiple offers in multiple industries.

Just the funnel copy system alone has generated $24+ million in revenue across 37 industries.

Still… industry-specific lessons ARE helpful. We thought of that too!

Create a custom roadmap to shortcut to the training that’s most relevant for your business type. You can currently filter by ecommerce, SaaS and apps, services, and programs and courses.

Not here. Our goal for Copy School is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything the second you wrap up your enrollment on the next page. No waiting. No slow-drip BS.

Right now you can load up lessons for writing:

  • Sales emails
  • Sales pages
  • Landing pages
  • Facebook and Instagram ads
  • 4 Complete funnels
  • Nurturing and onboarding emails
  • Homepages

And we’re developing new roadmaps on an ongoing basis. When new lessons are finalized and uploaded, you can access them.

Next quarter, we’re releasing lessons on:

  • Confirmation pages
  • Delivery emails
  • Pricing pages

Later in 2021, we’re releasing lessons on:

  • Seasonal sales ad campaigns
  • Seasonal sales email campaigns
  • LinkedIn outreach strategies
  • Cold emails
  • Brand voice
  • Optimizing web pages
  • Optimizing delivery emails
  • And a slew of even more email training, including show-up emails, mini-triggered sequences and request demo automations.

As long as you’re committed to turning your words into revenue, we’re committed to pulling out all the stops to get you there.

Inside Copy School you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.

This major league training team comes with decades of professional experience.

We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WP Engine, and other Fortune 50 companies who cannot be named.

Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.

In other words, we’re professionals who are on the ground, doing the work and seeing the results every single day.

It begs the question:

Why learn from anyone else when you can train with the team that knows without a doubt how to write and drive sales?

Copy School shows you how to measurably improve each and every metric on the way to a successful conversion.

  • Entrepreneur Austin F. used Copy School lessons to increase Facebook ad CTRs and email registrations, and as a result, quickly started getting paid conversions (when previously sales were sitting at 0).
  • Organic veggie farmer Corinna Bench used Copy School’s email training to pre-sell her subscription baskets and made $172,759 in 20 days during the off season.
  • Online coach Sarah Jones used Copy School’s funnel training to enrol 12 new clients, surpassing her all-time best month by 71%.

Of course, we can’t guarantee your success.

You have to be willing to put in the work. But the payoff can be incredibly rewarding.

We CAN guarantee you’ll get all the training, templates and tools you need to write copy that converts at every critical juncture of your funnel.

You can check out securely online using your favorite credit card or via Paypal. Plus, you can update your payment method anytime from your account.

It’s straightforward. You keep your access to Copy School, including all training materials and other perks, as long as you have an active membership.

You’ll be charged automatically every month or every year depending on which option you choose at checkout.

If you wish to cancel your membership at any time, you can do so easily from your Copy School account.

Keep in mind, canceling your membership does mean you lose access to all lessons, templates, worksheets, Copy Quad, and everything else that comes with Copy School.

Agreed! You keep this insanely discounted price AS LONG AS you keep your membership active. If you ever decide to cancel and then rejoin, you lose your discount.

But you can always re-enroll anytime at regular price.

With over 3000 happy students who are seeing results, we know you’re going to love Copy School. But, for whatever reason, if you don’t feel like you’re any closer to writing winning copy, simply send us an email to support@copyhackers.com within 7 days of joining and we’ll refund every dollar of your initial payment.

After 7 days, you can still cancel anytime (as you normally would) just without a refund of any payments previously made.

Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:

Actionable copywriting training, including bite-sized lessons on:

  • Sales emails
  • Sales pages
  • Landing pages
  • Facebook & Instagram ads
  • Funnels
  • Nurturing and onboarding emails
  • Homepages

… a combined value of $8,673.

With new roadmaps dropping every month.

And:

  • Proven templates, worksheet & checklists
  • Over-the-shoulder demos
  • Copy teardowns and makeovers
  • 7+ top copywriting & marketing instructors
  • Copy Quad community
  • Copy Talks

Plus, on select plans:

  • The Practice’s on-demand skill-building workouts ($500/y value)

… and a full 14 days to test drive it all risk-free.

How much is Copy School worth?

A LOT.

But the more important question is:

“How much can Copy School make me?”

You decide.

Because when you can write copy that converts, my friend, your profit potential is limitless.

“I honestly feel that (Copy School) is a next logical step for me as I build my business. I didn’t want to wait another year if I could gain the skills I’ve been chasing right now.”


- STEPHANIE LEITH

Great point, Stephanie.
Why wait another minute when… ?

Just HOURS inside Copy School can have you pulling in more of every metric that matters when selling your stuff online.

And because we know that’s exactly what’s going to happen when you wield this conversion-boosting power on every ad, email and page you put out…

You can now save $2067 when you join Copy School with an annual subscription, and a risk-free 7-day money-back guarantee:

best value, biggest savings!

SECURE CHECKOUT. CANCEL ANYTIME FROM YOUR ACCOUNT. All prices in $usd.

“This is the best copywriting training I’ve ever taken and I’m already seeing a difference in the response to my list in terms of sales. If you DON’T want to make more money, have more fun doing it, and totally wow your audience, you can pass this one up. But that would be crazy.”

— KYLIE SLAVIK

DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” or “6-figure” or “7-figure” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” and “6-figure” and “7-figure” represent the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential.

Published by Wiebe Marketing Ltd dba Copyhackers
10268 89 St NW Edmonton, AB TSH 1R4
© Copyright 2021 Wiebe Marketing Ltd

“Every year at the same time, I try to get my subscribers to renew for next season. Historically, I would get 30-45% of them to renew, and I would spend all winter stressing. 

This year, I resolved to try [Copy School] strategies. After binge-watching the email training, I have been absolutely stunned by the results. As of my cart close yesterday, I am 77% sold out for next summer. 

My farmer husband was skeptical, but after showing him the results, he about fell off his tractor. 

I can now say these three words: WORTH EVERY PENNY. It is probably the MOST valuable skill set I have ever learned as a business owner. And I just earned $172,759 in 20 days. For a farmer, that’s freakin’ awesome.”

— Corrina Bench

Entrepreneur and podcaster Tara Gentile had built an incredible brand and a dedicated, fast-growing tribe. She had a top-tier course that was perfectly suited for her audience. But they weren’t buying it. 

Struggling to sell even a measly 12 seats in her live training, she decided to give it one more shot. And if it didn’t sell out, she’d close the workshop down for good. 

Tara completed just a fraction of the training (inside Copy School). Then she rewrote her launch promo materials and relaunched.

Within 15 minutes, every single spot was sold out. So, she opened more seats. Surprisingly, to her (not to us), those spots sold out too.

Those key copywriting improvements helped her sell more than 2x the number of spots she had originally intended, after multiple prior failed launches. 

Her new copy skills 3Xed her revenue. 

Sam Woods has created 100s of funnels for cold, hot and in-between audiences in over 37 industries. These funnels have generated 24+ million dollars in revenue. 

His funnel creation system marries timeless principles from direct response copywriting, customer-focused research techniques and digital optimization principles to create and optimize online growth funnels that predictably generate leads and sales. That’s why businesses from HubSpot to Agora hire him!

Carolyn Beaudoin is the Sr. Conversion Copywriter at Copyhackers where she’s helped LaunchDarkly double their leads and regularly develops strategy and copy for leading ecommerce brands like Nectar, DreamCloud and Awara. 

Before Carolyn joined the Copyhackers crew, she worked primarily with service-based businesses and online course creators. Results include dropping bounce rates by up to 63%, lifting average time on page durations by up to 111% and lifting conversions by up to 72%.

Photo of Carolyn Beaudoin

Joel Klettke is the Founder of Case Study Buddy, the case study specialists behind 500+ studies for B2B brands ranging from scrappy startups to multi-billion-dollar Fortune 50 juggernauts. 

He’s also a sought-after conversion copywriter. He’s helped brands like HubSpot, Scott’s Cheap Flights, and WP Engine drive millions in additional revenue. Interestingly, he once helped a UK-based company add over $165K to their annual revenue with two recommendations (and zero written words).

Andrew Yedlin has written conversion-focused websites and landing pages that have helped his clients grow their sales pipelines by millions of dollars. 

Notably, his work drove over half-a-million dollars in customer lifetime value in a single quarter for a Series C SaaS company. 

He brings his experience working with fast-growing SaaS companies including Culture Amp, CallRail and Netsparker to hundreds of subscribers at CopySpotlight.com, an email newsletter and YouTube show that features copywriting tips and live examples. 

Wahida Lakhani has earned multi-millions in revenue for clients, managing over $1 million in ad spend across some of the most competitive and difficult verticals globally. 

She’s also a conversion copywriting consultant hired by some of the best-known digital marketers, plus dozens of coaches, consultants and entrepreneurs. Her Facebook Ads copy system was developed through years of unrelenting, hands-on testing to deliver high returns – consistently and with very little room for error. 

Nicole Luke is the Chief Data Whisperer at Novac Solutions Ltd – the go-to place for businesses looking to make strategic, evidence-based decisions with their data and analytics. 

She’s got 20+ years running the numbers at fast-growth tech companies like Intuit and Jobber. CMOs trust her insightful and actionable recommendations because they’re based on reliable data analysis.