Save Time and Money: People Want One or the Other When you’re paid by the hour, every hour spent is…
Making a Promise in Your Web Copywriting A promise deepens trust with your customers and can boost conversion ratesWhat do…
How To Be a Scientifc Copywriter Use proven formulasWrite your copy using factsApply the psychology of persuasionSplit test everythingMeasure and…
Bartering is different from selling. The biggest difference is that people barter away things they don't want in exchange for…
These have been the basic rules of subject line-writing for a good 10 years: Keep the length of your subject…
How to Name a Product Understand your product’s purpose. What is its value?KNOW your audience. Who are they? How do…
"Copy leads design." I say it all the time. I believe in it. You could say it's my mantra. When…
The Ultimate Starter Kit for Small Businesses Like Mine When you have to make a pitch video, it sort of…
Tips for Writing a Great App Store Description Choose a search-friendly name + iconYour intro copy should win the "more"…
After your headline, your call to action (CTA) is the most important element on your website. How many times have…
The Ultimate 101 List of Copywriting Awesomeness For Startups & Small Bizzes That Want to Write Sweet Web Copy... Sans…
K, so, I dunno about you... but Mariah Carey doesn't inspire me to work harder. Yet all the "songs for…
Of course I'm not suggesting for a moment that your own testing efforts aren't doomed as well, but you're here…
After The Verge published Scamworld on May 10 and Frank Kern responded with a Facebook post about it, it was…
Ever feel like you're becoming a bit of a... diva? You should. It feels great. :) My hubby says I'm…
Today, Ankesh Kothari over at SuccessNexus posted an interview with me as part of his weekly series, "5 Questions with…
How to Become a Freelance Copywriter Prove you’ve done this work before Only do work worth talking about Choose a…
I talk pretty constantly about one simple but uber-critical component of any brand, product or company's messaging: the value proposition.…
If you're reading this, you probably already know that social proof (a la testimonials) is major for copywriting success. You…
9 Steps to Write Your Ultimate Home Page Headline Check out the guest post I wrote for the KISSmetrics blog:…
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