You're told to "listen to your customer" via surveys, polls, heatmaps, so your bank account increases. What they won't tell you is this: how can you decipher what you're hearing? Or why it matters so much.
Category - Copywriting
What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.
He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content... and finding his niche... will surprise you.
Marketers are prioritizing interactive content in 2018 - including quizzes! Get the step-by-step to create your own quiz faster than you can say "lead machine." Hey, if it's good enough for Buzzfeed...
48 hrs left…
24 hrs left…
12 hrs left… I’m about to close it!
8 hrs… you’re REALLY gonna miss out
4 hrs… I SWEAR I’m not effing around this time.
2 hrs… this might be your last chance ever!
10 min…. LAST CHANCE… do it now or...
In this case study post, you'll see how we rewrote Wistia's SaaS onboarding emails (track 3) to bring in a big ol' lift in paid conversions. Includes before-and-afters.
Are you using contrast in your SaaS emails? How about loss aversion? In this post, SaaS conversion copywriter Sophia Le shares the top mistakes SaaS businesses are making in their trial-ending emails in particular. Examples and more included.
The Reluctant Hero is perhaps the most beloved and common hero story. But how can you use the same emotional pull that drove Frodo Baggins out of the shire and into battle to turn your prospects and visitors into heroes - and customers?
After 2.5 years of researching, interviewing, iterating, scrapping it all and starting over, we're officially launching Airstory, the drag-and-drop document builder for teams. Here's the rocky path that got us here.
“People don’t read long emails.”
We hear that all the time (it’s second only to our other fave, “People don’t read online.”).
And yet, long emails seem to work. Brilliantly. Not just for us at Copy Hackers...
The nature of lead gen pages makes them prone to skeeziness. But it doesn't have to be that way. In this post, see how writing lead generation pages can work well for brands, leads and lists - when you follow three simple rules.
Let me start with the bad news: with Facebook, images matter more than copy.
Images are everything in Facebook ads.
Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s...
Are copywriters wordsmiths? Or researchers stringing found messages together? In this post by the brilliant conversion copywriter Sam Woods, you'll get a new perspective on copywriters. If you've struggled to make sense of what sets a conversion...
You've got winning home page copy. Your A/B test data proves it. So now what? Do you leave it as is, knowing it's gonna perform, or do you try to improve on it? In this post, we'll show you how we developed split-test ideas to further optimize home...
How do you write home page copy that could possibly double the revenue for your site? In this post, we show you the 3 core copywriting principles we followed to optimize the home page copy for SweatBlock.com. So your copy actually stands a chance of...
If images are an afterthought when you're writing copy, you're missing out on some serious converting power. Yes, copy is your online salesperson - but it's hugely supported by the showroom in which it operates and the images of the product it's...
Big wigs in boardrooms love to talk about storytelling. "What's our brand story?" ... "Our marketing is lacking a sense of story."... "This quarter, let's engage in richer storytelling." It all sounds fluffy and intangible, right? We thought so...
Copywriting is broken. At least, it's really bloody hard to write convincing copy in the current state of things. Let's discuss the usefulness / uselessness of home pages and the problem of writing for scanning eyes.
Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention.
Okay, I made that number up.
The real number is higher.
And the reason you’re smelling those content marketers, instead of...
It’s been building to this point for the last 5 years…
I saw it coming. I was powerless to stop it…
What is it?
Shock. Your audience is in shock. Content shock.
They’re overwhelmed with the content that lands in their inboxes...