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SaaS Websites: Is shorter copy really better?

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

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  • 1328 Total views
  • 328 Publishers linked

How to write a landing page for problem-aware visitors

Your landing page’s problem-aware visitor might not have a full grasp of their problem. What can you do on your landing page to better match where they’re at?

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  • 1328 Total views
  • 328 Publishers linked

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue

See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.

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  • 1328 Total views
  • 328 Publishers linked

Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content

Can we – as marketers and copywriters – reverse-engineer this mass viral content outbreak to better understand how information spreads?

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  • 1328 Total views
  • 328 Publishers linked

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How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation

Copy validation happens with simple tools like Five Second Tests on Usability Hub. See how copywriters and CROs validate copy before publshing a new page or running a split test.

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  • 1328 Total views
  • 328 Publishers linked

Breakthrough-or-bust emails

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.

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  • 1328 Total views
  • 328 Publishers linked

The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It)

Looking to build your authority and sales funnel with guest posting? Aaron Orendorff busts three myths that may be standing in your way.

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  • 1328 Total views
  • 328 Publishers linked

In Favor of Long, Image-light Ecommerce Emails

In ecommerce, email is gold, with higher conversions and better retention rates than any other marketing tool. And yet, it’s often underused and misunderstood. This formula for success will boost your confidence in every ecommerce email you send.

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  • 1328 Total views
  • 328 Publishers linked

Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture

You’re banking on Instagram for ecommerce but your posts aren’t getting any traction. So is it the algorithm, or is it you? Turns out drool-worthy images are not enough. The solution? Better copy. Because captions WILL make or break your posts.

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  • 1328 Total views
  • 328 Publishers linked

How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products

Instagram users spend $65 on average per purchase (more than on Facebook), and the ‘gram has seen a 115% increase in engagement since 2012. What does that mean for your eCommerce business and Instagram copy?

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  • 1328 Total views
  • 328 Publishers linked

Forget the Images: Long Facebook Ad Copy Works

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.

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  • 1328 Total views
  • 328 Publishers linked

How to Listen: A guide for marketers who want to know what their customers want

You’re told to “listen to your customer” via surveys, polls, heatmaps, so your bank account increases. What they won’t tell you is this: how can you decipher what you’re hearing? Or why it matters so much.

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  • 1328 Total views
  • 328 Publishers linked

How I turned my wedding into an email marketing case study (with a slightly epic mistake)

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.

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  • 1328 Total views
  • 328 Publishers linked

These are the 16 painful lessons I learned writing 10,211 headlines in 100 days

He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content… and finding his niche… will surprise you.

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  • 1328 Total views
  • 328 Publishers linked

Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads

Marketers are prioritizing interactive content in 2018 – including quizzes! Get the step-by-step to create your own quiz faster than you can say “lead machine.” Hey, if it’s good enough for Buzzfeed…

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  • 1328 Total views
  • 328 Publishers linked

Could these 3 little-known conversion triggers jack up sales in your email campaign?

48 hrs left… 24 hrs left… 12 hrs left… I’m about to close it! 8 hrs… you’re REALLY gonna miss out 4 hrs… I SWEAR I’m not effing around this time. 2 hrs… this might be your last chance ever! 10 min…. LAST CHANCE… do it now or you’re a terrible human. Welcome to the […]

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  • 1328 Total views
  • 328 Publishers linked

We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions

In this case study post, you’ll see how we rewrote Wistia’s SaaS onboarding emails (track 3) to bring in a big ol’ lift in paid conversions. Includes before-and-afters.

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  • 1328 Total views
  • 328 Publishers linked

Are Your Free Trial Emails Making You Look Desperate? Here’s How to Fix That

Are you using contrast in your SaaS emails? How about loss aversion? In this post, SaaS conversion copywriter Sophia Le shares the top mistakes SaaS businesses are making in their trial-ending emails in particular. Examples and more included.

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  • 1328 Total views
  • 328 Publishers linked

When you learn to write copy with a “reluctant hero,” you’ll never go back to flat writing

The Reluctant Hero is perhaps the most beloved and common hero story. But how can you use the same emotional pull that drove Frodo Baggins out of the shire and into battle to turn your prospects and visitors into heroes – and customers?

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  • 1328 Total views
  • 328 Publishers linked

Today, We Are Fools. Happily. (Or why we built and are finally launching Airstory.)

After 2.5 years of researching, interviewing, iterating, scrapping it all and starting over, we’re officially launching Airstory, the drag-and-drop document builder for teams. Here’s the rocky path that got us here.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting

Forget the Images: Long Facebook Ad Copy Works Read more
How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products Read more
Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture Read more
In Favor of Long, Image-light Ecommerce Emails Read more
The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more
Breakthrough-or-bust emails Read more

Growth Marketing

Forget the Images: Long Facebook Ad Copy Works Read more
Inclusive Buyer Personas: Where new product ideas live and growth happens Read more
I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned. Read more
The User-Centric Delight Audit for SaaS Read more
How I Turned Dozens of Bad Reviews into Hundreds of New Customers Read more
Breakthrough-or-bust emails Read more

Freelancing

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more
I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) Read more
These client management techniques worked for Mad Men – will they work for you? Read more

Quick Tips

What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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