Copywriting Articles

How involved should copywriters get in messaging strategy? Learn what you need to ask before writing any copy and if strategy is your job.

Get the essential newsletter copywriting tips you need to grow an engaged audience primed to buy your offer. Examples included!

Looking to hire copywriters for your brand? Check out this list to see who can help you fulfill your business goals for 2022.

Countdown timers can be an effective sales email tactic when used in moderation. Here are some tips for best results in your email campaigns.

404 pages are often wasted space. Here are some 404 page examples that’ll get you thinking about how to surprise and delight your visitors.

Want to become a copywriter this year? This how-to guide gives you the exact steps to take if you want to make copywriting your new career.

In 2019, I got booted off Upwork. (More on that another time.) Not long after, the one client I could count on to fill my calendar emailed to say they were moving most of their activity in-house. They were ‘sorry’. But there simply wasn’t enough work to go around. *Cue the alarm bells.* Then came […]

Onboarding emails are a critical part of your user onboarding flow, and impact user experience. Here are five key emails to include in yours.

Four takeaways from the Copyhackers’ free conversion copy course. The lessons I learned and how they impacted my copywriting skills.

Launch emails announce your offer to your subscribers and invite them to buy. Here’s what you need to know to write your own.

What Poo-Pourri commercials can teach us about brand voice. And how you can use the same techniques in developing your brand voice.

Use each abandoned cart email example to help you write or optimize this must-have, automated email sequence.

Welcome emails have higher open rates than all other types of emails. Here’s how to write them effectively to improve your email performance.

What is a leading question? Learn how to ask the right questions so your respondents answer honestly and your research data is reliable.

A 2020 study confirms an axiom. However, there is an interesting little twist for the word nerds in the room… What We Read is a first-person feature series by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments! Many humans are masters […]

Advancing your messaging strategies shows how your brand stands out from the marketplace. Learn how to up-level your strategy in this post.

Your messaging strategy outlines the guiding principles your brand follows. Here’s what you need to get yours started today.

In 2015, my mom got really sick. She’d lost a lot of weight. Insomnia was keeping her awake for nights on end. And none of the doctors she went to could figure out what was wrong. Still, she was working two jobs. Day in and day out. A true superhero, really. And if things weren’t […]

Open-ended questions allow the respondent to answer in their own words. Learn how to write them and use them to get clear on your messaging.

Your brand voice is your brand’s personality — tone, word choice, style, etc. These 4 tips will help you express your brand on your website.