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I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users.

“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on […]

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  • 1328 Total views
  • 328 Publishers linked

The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory

Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others […]

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  • 1328 Total views
  • 328 Publishers linked

How To Write Emails: The Conversion Copywriter’s Approach

Conversion copywriters follow a simple 3-step process to get the ‘yes’ in email campaigns: First, they dive deep into understanding their audience, figuring out exactly what makes them tick. Then, they craft emails that are not just engaging but hit right at the heart of the reader’s needs and desires. Every word is fine-tuned for clarity and impact. Finally, they test and tweak, ensuring the message not only resonates but also drives real action.

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  • 1328 Total views
  • 328 Publishers linked

Simplifying User Journey vs User Flow for Newbies

Taking your first steps in UX? Welcome! In this straightforward guide, we’re breaking down the concepts of ‘User Journey’ and ‘User Flow’ for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let’s simplify these essential UX elements together.

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  • 1328 Total views
  • 328 Publishers linked

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From Rookie to SaaS Copywriter Pro: A Newbie’s Blueprint

Becoming a SaaS copywriter is your ticket to being at the forefront of the tech industry, where your words have the power to turn interest into conversions. It’s more than just writing. It’s about understanding the pulse of the market and crafting messages that resonate with users on a personal level. You’ll work with innovative brands, helping to shape messages that not only inform but also engage and inspire action. It’s a dynamic, rewarding career path where your skill can directly contribute to a company’s success, translating tech speak into language that connects, convinces, and converts.

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  • 1328 Total views
  • 328 Publishers linked

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen.

You need to prepare now for Black Friday and Cyber Monday. Here are the copy projects to optimize before you finalize your Black Friday deal.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting for Startups: 7 Lessons To Drive Conversions

Effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action. Here’s how…

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  • 1328 Total views
  • 328 Publishers linked

Demand generation vs lead generation: Do you need both?

Demand generation vs lead generation? Which should you use? You could be missing out on some qualified leads if you’re not using both.

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  • 1328 Total views
  • 328 Publishers linked

Social Proof: 5 new studies that prove its continued persuasive power

Because social proof has become such a mainstay in marketing, it’s easy for marketers to grow numb to it. You forget that social proof is one of Cialdini’s most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.

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  • 1328 Total views
  • 328 Publishers linked

Best copywriting niches for new freelancers

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2023.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting: the best side hustle for writers in 2023

Copywriting is the best side hustle for writers in 2023. Discover why it may be a good fit for you, plus how to get started.

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  • 1328 Total views
  • 328 Publishers linked

How to grow your list (with good leads)

For startups and small businesses that self-fund / bootstrap everything. Not for big-budget businesses. ❌ Do not give away an ebook. ❌ Do not spend money on subscribers from Meta or LinkedIn. ✅ Borrow other people’s lists. ✅ Use a smart lead-gen tool / pop-up on your site. Circa Feb 2018, Copyhackers did a webinar […]

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  • 1328 Total views
  • 328 Publishers linked

Attention Interest Desire Action: Use this to get, and keep, people reading

Attention Interest Desire Action (AIDA) is a copy formula that uses features and benefits to move prospects through the customer journey.

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  • 1328 Total views
  • 328 Publishers linked

The 7 best ways to make money online in 2023 without a degree

If you’re looking for ways to make money online in 2023 this list has 7 solid side hustles with specific tips and resources to get started.

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  • 1328 Total views
  • 328 Publishers linked

Your guide to SMS marketing: Tools and tips for your next campaign

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email marketing, SMS marketing is permission […]

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  • 1328 Total views
  • 328 Publishers linked

Facebook ad strategy. 5 Ideas to use in your 2023 Facebook campaigns.

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.

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  • 1328 Total views
  • 328 Publishers linked

Tool roundup: Best email marketing software for small businesses

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

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  • 1328 Total views
  • 328 Publishers linked

5 key elements of high converting landing pages (with examples)

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

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  • 1328 Total views
  • 328 Publishers linked

6 best landing page builders for generating conversions

Do you want to start using landing pages more? A landing page builder can help you create a high-converting page easily and quickly.

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  • 1328 Total views
  • 328 Publishers linked

7 ways to grow your email list (if you’re a new coach)

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

Best copywriting niches for new freelancers Read more
What does click thru rate mean? Understanding CTR for PPC ads Read more
Email CTRs: How welcome emails differ from nurture emails Read more
Can brand voice be your differentiator? If it’s unique enough. Read more
Writing emails for money: Can you make a living doing this? Read more
What is conversion copywriting? Definition from the OG Read more

Growth Marketing

Why fighting through my fear of customer interviews was 918% worth it. Read more
How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
7 ways to grow your email list (if you’re a new coach) Read more
8 lead generation ideas you can use to grow your email list Read more
5 key elements of high converting landing pages (with examples) Read more
Tool roundup: Best email marketing software for small businesses Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

Best copywriting niches for new freelancers Read more
What does click thru rate mean? Understanding CTR for PPC ads Read more
Can brand voice be your differentiator? If it’s unique enough. Read more
Writing emails for money: Can you make a living doing this? Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
How to increase open rates using DMARC authentication Read more

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