Copywriting Articles

In the competitive startup landscape, effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action, steering your business towards a path of growth and success. It’s time to turn browsers into buyers with copy that truly works.

Demand generation vs lead generation? Which should you use? You could be missing out on some qualified leads if you’re not using both.

Because social proof has become such a mainstay in marketing, it’s easy for marketers to grow numb to it. You forget that social proof is one of Cialdini’s most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2023.

Copywriting is the best side hustle for writers in 2023. Discover why it may be a good fit for you, plus how to get started.

For startups and small businesses that self-fund / bootstrap everything. Not for big-budget businesses. ❌ Do not give away an ebook. ❌ Do not spend money on subscribers from Meta or LinkedIn. ✅ Borrow other people’s lists. ✅ Use a smart lead-gen tool / pop-up on your site. Circa Feb 2018, Copyhackers did a webinar […]

Attention Interest Desire Action (AIDA) is a copy formula that uses features and benefits to move prospects through the customer journey.

If you’re looking for ways to make money online in 2023 this list has 7 solid side hustles with specific tips and resources to get started.

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email marketing, SMS marketing is permission […]

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

Do you want to start using landing pages more? A landing page builder can help you create a high-converting page easily and quickly.

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

About pages are one of the most visited pages on a website. So if a company wants to build trust with visitors looking for their products and services, they need an optimized About page. That’s why we asked About page expert Betsy Muse for her top tips.

Use ActiveCampaign’s email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.

A headline test gets the first impressions your readers have and it will give you a direction to follow when optimizing your new headline.

A user journey is a more detailed variation of a sales funnel. Here’s why you should use this approach in your marketing instead.

Snackable content is easy for readers to consume and share. Here’s how to create snackable content that attracts & engages your ideal audience.

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here’s a roundup of the top 5 copywriting articles on the blog.