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Your guide to SMS marketing: Tools and tips for your next campaign

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email marketing, SMS marketing is permission […]

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  • 1328 Total views
  • 328 Publishers linked

Meta ads strategy. Ideas to use in your 2023 campaigns.

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.

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  • 1328 Total views
  • 328 Publishers linked

Tool roundup: Best email marketing software for small businesses

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

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  • 1328 Total views
  • 328 Publishers linked

5 key elements of high converting landing pages (with examples)

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

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  • 1328 Total views
  • 328 Publishers linked

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5 best landing page builders for generating conversions

Do you want to start using landing pages more? A landing page builder can help you create a high-converting page easily and quickly.

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  • 1328 Total views
  • 328 Publishers linked

7 ways to grow your email list (if you’re a new coach)

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

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  • 1328 Total views
  • 328 Publishers linked

12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)

About pages are one of the most visited pages on a website. So if a company wants to build trust with visitors looking for their products and services, they need an optimized About page. That’s why we asked About page expert Betsy Muse for her top tips.

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  • 1328 Total views
  • 328 Publishers linked

The email click-through rate formula recommended by ActiveCampaign

Use ActiveCampaign’s email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.

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  • 1328 Total views
  • 328 Publishers linked

Running a headline test? Use these tools to perfect your headline

A headline test gets the first impressions your readers have and it will give you a direction to follow when optimizing your new headline.

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  • 1328 Total views
  • 328 Publishers linked

What it says about you when you call it “user journey” instead of “funnel”

A user journey is a more detailed variation of a sales funnel. Here’s why you should use this approach in your marketing instead.

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  • 1328 Total views
  • 328 Publishers linked

Snackable content: What it is and how to make it (with examples)

Snackable content is easy for readers to consume and share. Here’s how to create snackable content that attracts & engages your ideal audience.

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  • 1328 Total views
  • 328 Publishers linked

The top 5 Conversion XL articles to improve your copywriting

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here’s a roundup of the top 5 copywriting articles on the blog.

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  • 1328 Total views
  • 328 Publishers linked

What is direct response copywriting? Lessons we still use today.

What is direct response copywriting? New post shares what it is and how it’s still used in print and digital copywriting techniques today.

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  • 1328 Total views
  • 328 Publishers linked

3 value proposition formulas to differentiate your brand

These value proposition formulas with examples will help you craft your own. Use them instead of starting from a blank page.

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  • 1328 Total views
  • 328 Publishers linked

5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From

Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I found most helpful.

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  • 1328 Total views
  • 328 Publishers linked

Use this value proposition formula to get more yeses

The value-specific value proposition formula is an effective way to say why prospects should choose you. Here’s how it’s done (with examples).

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  • 1328 Total views
  • 328 Publishers linked

5 headline formulas to test on your home page today

Headline formulas are a great way to generate lots of ideas and catch your visitors’ attention when they land on your home page.

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  • 1328 Total views
  • 328 Publishers linked

What is a value proposition? Plus 5 tips to write your own

An effective value proposition will set you apart from the competition and convert prospects. Learn how to write your own with these tips.

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  • 1328 Total views
  • 328 Publishers linked

Write emails for money: Start bringing in cash with these tips

Want to write emails for money? Here’s advice from copywriters who are already writing emails & making moolah.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting jobs: How to find them if you’re a new freelancer

Trying to find a copywriting job as a new freelancer? Here’s some places to start in your journey to becoming a well-paid copywriter.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more
The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more

Growth Marketing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more
Going for the cold with Facebook Ads Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more
What is the CTR average for emails? And how to improve yours. Read more

Freelancing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. Read more

Quick Tips

Are you a content writer or copywriter? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more
Get more newsletter subscribers with these 3 techniques Read more

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