Are you using contrast in your SaaS emails? How about loss aversion? In this post, SaaS conversion copywriter Sophia Le shares the top mistakes SaaS businesses are making in their trial-ending emails in particular. Examples and more included.
Category - Copywriting
The Reluctant Hero is perhaps the most beloved and common hero story. But how can you use the same emotional pull that drove Frodo Baggins out of the shire and into battle to turn your prospects and visitors into heroes - and customers?
After 2.5 years of researching, interviewing, iterating, scrapping it all and starting over, we're officially launching Airstory, the drag-and-drop document builder for teams. Here's the rocky path that got us here.
“People don’t read long emails.”
We hear that all the time (it’s second only to our other fave, “People don’t read online.”).
And yet, long emails seem to work. Brilliantly. Not just for us at Copy Hackers...
The nature of lead gen pages makes them prone to skeeziness. But it doesn't have to be that way. In this post, see how writing lead generation pages can work well for brands, leads and lists - when you follow three simple rules.
Let me start with the bad news: with Facebook, images matter more than copy.
Images are everything in Facebook ads.
Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s...
Are copywriters wordsmiths? Or researchers stringing found messages together? In this post by the brilliant conversion copywriter Sam Woods, you'll get a new perspective on copywriters. If you've struggled to make sense of what sets a conversion...
You've got winning home page copy. Your A/B test data proves it. So now what? Do you leave it as is, knowing it's gonna perform, or do you try to improve on it? In this post, we'll show you how we developed split-test ideas to further optimize home...
How do you write home page copy that could possibly double the revenue for your site? In this post, we show you the 3 core copywriting principles we followed to optimize the home page copy for SweatBlock.com. So your copy actually stands a chance of...
If images are an afterthought when you're writing copy, you're missing out on some serious converting power. Yes, copy is your online salesperson - but it's hugely supported by the showroom in which it operates and the images of the product it's...
Big wigs in boardrooms love to talk about storytelling. "What's our brand story?" ... "Our marketing is lacking a sense of story."... "This quarter, let's engage in richer storytelling." It all sounds fluffy and intangible, right? We thought so...
Copywriting is broken. At least, it's really bloody hard to write convincing copy in the current state of things. Let's discuss the usefulness / uselessness of home pages and the problem of writing for scanning eyes.
Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention.
Okay, I made that number up.
The real number is higher.
And the reason you’re smelling those content marketers, instead of...
It’s been building to this point for the last 5 years…
I saw it coming. I was powerless to stop it…
What is it?
Shock. Your audience is in shock. Content shock.
They’re overwhelmed with the content that lands in their inboxes...
Basecamp moved their popular blog to Medium. Paul Jarvis moved his... but then moved back. It seems that every marketing team is talking about where the best place is to publish all that hard-won, painstakingly written content. So, should you...
Most people wanna write short content because it's, well, easier. But you're supposed to feel all guilty for taking the easy way out. So, what's the deal? - is long content really better than short? Read this post to see what the data says.
The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We've found that the benefits of writing copy that picks a fight with your competitors far outweighs the challenges...
The greatest, most prolific copywriters on the planet don't start from scratch. Join the ranks of top copywriters - even if you aren't a copywriter - by using copywriting formulas to write and optimize your words. We've got every single copywriting...
Includes 8 core takeaways! In this guest post by Kaleigh Moore, dive deep into the subject of mirror neurons. What do they have to do with our marketing? How can you engage the mirror system in the brain to move people to act?
"Want to sell more books?" vs "Hi, I'm Tim Grahl" - these two headlines were split-test against one another on a pop-up. In this post, you'll see which one outperformed the other and, importantly, why that might have been.
