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The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory

Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others […]

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  • 1328 Total views
  • 328 Publishers linked

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen.

You need to prepare now for Black Friday and Cyber Monday. Here are the copy projects to optimize before you finalize your Black Friday deal.

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  • 1328 Total views
  • 328 Publishers linked

Social Proof: 5 new studies that prove its continued persuasive power

Because social proof has become such a mainstay in marketing, it’s easy for marketers to grow numb to it. You forget that social proof is one of Cialdini’s most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.

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  • 1328 Total views
  • 328 Publishers linked

Take the guesswork out of book cover design with user testing (a Copyhackers case study)

Preference testing isn’t just for testing copy. You can also use it to test book cover designs. Here’s how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included).

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  • 1328 Total views
  • 328 Publishers linked

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Tool roundup: Best email marketing software for small businesses

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

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  • 1328 Total views
  • 328 Publishers linked

5 key elements of high converting landing pages (with examples)

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

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  • 1328 Total views
  • 328 Publishers linked

8 lead generation ideas you can use to grow your email list

Lead generation is a critical part of any business. Here are 8 lead generation ideas you can try now to grow your email list, with examples.

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  • 1328 Total views
  • 328 Publishers linked

7 ways to grow your email list (if you’re a new coach)

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

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  • 1328 Total views
  • 328 Publishers linked

Why fighting through my fear of customer interviews was 918% worth it.

You know how there are “extroverted introverts” out there? The people who are neither “party animals or wallflowers, but have shades of both”… I’m not one of those. I’m quite firmly an “introverted introvert”. The fewer people (but more dogs) I have to deal with during my day, the happier I am. Even responding to […]

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  • 1328 Total views
  • 328 Publishers linked

A user journey example if you’re new to the term “user journey”

A user journey is the experience a user has when interacting with your brand. Learn how to craft your own with these easy-to-follow tips.

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  • 1328 Total views
  • 328 Publishers linked

The best abandoned cart emails in 2022 (examples & tips)

Abandoned cart emails are an important part of any email marketing strategy. Here are 8 email examples and why we love them.

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  • 1328 Total views
  • 328 Publishers linked

Abandoned cart email example (+ 6 more) for your swipe file

Use each abandoned cart email example to help you write or optimize this must-have, automated email sequence.

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  • 1328 Total views
  • 328 Publishers linked

The new SEO for SaaS

SEO had its heyday.  The empires of Moz and Hubspot were built on it. The rise of digital marketing was dependent on it.  But then it became saturated with competition.  And yet, it’s still a go-to lever for SaaS companies seeking a traffic boost. And sure – with time, resources and investment, you can boost […]

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  • 1328 Total views
  • 328 Publishers linked

Email Segmentation 101: A beginner’s guide to sending better emails

A beginner’s guide to email segmentation. Learn what it is, why it works, and how to do it right with examples.

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  • 1328 Total views
  • 328 Publishers linked

What is the CTR average for emails? And how to improve yours.

Understanding CTR average is important for effective email marketing. Several factors affect this number, but here’s how to improve yours.

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  • 1328 Total views
  • 328 Publishers linked

What is copywriting? Why it’s critical to your bottom line.

What is copywriting? Copywriting is the art and the science of crafting words to convince people to take action. And it’s key to any business

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  • 1328 Total views
  • 328 Publishers linked

Content writer or copywriter? Which are you? Why the difference matters.

Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales.

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  • 1328 Total views
  • 328 Publishers linked

Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against.  But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. It was nearly Black Friday, and my partner in […]

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  • 1328 Total views
  • 328 Publishers linked

Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more […]

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  • 1328 Total views
  • 328 Publishers linked

I am an introvert. Here’s how I went from fearing authority to speaking on stages.

“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” ^^ Monica Lewinsky at a Women’s Day presentation I attended in 2017.  Yes, that Monica Lewinsky. The woman who, by some POVs, almost brought down Bill Clinton’s presidency because she kept a certain blue dress.  Her presentation was so well […]

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

Best copywriting niches for new freelancers Read more
3 value proposition formulas to differentiate your brand Read more
5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From Read more
What is direct response copywriting? Lessons we still use today. Read more
The top 5 Conversion XL articles to improve your copywriting Read more
Snackable content: What it is and how to make it (with examples) Read more

Growth Marketing

How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. Read more
7 ways to grow your email list (if you’re a new coach) Read more
8 lead generation ideas you can use to grow your email list Read more
5 key elements of high converting landing pages (with examples) Read more
Tool roundup: Best email marketing software for small businesses Read more
Take the guesswork out of book cover design with user testing (a Copyhackers case study) Read more

Freelancing

Best copywriting niches for new freelancers Read more
The 7 best ways to make money online in 2023 without a degree Read more
Copywriting jobs: How to find them if you’re a new freelancer Read more
Website copywriting 101: A guide to writing for the web Read more
Analytics questions all copywriters should ask their clients Read more
How to become a copywriter this year (without any experience) Read more

Quick Tips

Best copywriting niches for new freelancers Read more
3 value proposition formulas to differentiate your brand Read more
5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From Read more
What is direct response copywriting? Lessons we still use today. Read more
Snackable content: What it is and how to make it (with examples) Read more
Running a headline test? Use these tools to perfect your headline Read more

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