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SaaS Websites: Is shorter copy really better?

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

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  • 1328 Total views
  • 328 Publishers linked

How to write a landing page for problem-aware visitors

Your landing page’s problem-aware visitor might not have a full grasp of their problem. What can you do on your landing page to better match where they’re at?

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  • 1328 Total views
  • 328 Publishers linked

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue

See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.

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  • 1328 Total views
  • 328 Publishers linked

COVID Memes: Why we’re using laughter to get us through a pandemic

The way that many of us are choosing to deal with an absurd and incredible situation no one ever believed would happen in our lifetime is laughter. We’re choosing laughter. And we’re sharing laughter with oh-so-many memes, like these.

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  • 1328 Total views
  • 328 Publishers linked

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Breakthrough-or-bust emails

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.

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  • 1328 Total views
  • 328 Publishers linked

How I Turned Dozens of Bad Reviews into Hundreds of New Customers

Reviews are crazy important to your business, but nobody likes getting negative reviews. What if you could leverage those bad reviews to improve conversion rates? Here’s how turn those 1-star reviews into copywriting wins.

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  • 1328 Total views
  • 328 Publishers linked

The User-Centric Delight Audit for SaaS

It’s the magical element that fosters deep connections with customers. But what, exactly, is delight? Think of it like this: If there’s a place where your users can interact with you in any way, there’s an opportunity to be delightful.

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  • 1328 Total views
  • 328 Publishers linked

I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned.

A story is up to 22x more memorable than a fact… but combine both stories and facts / data together, and you’ve got the ultimate sales tool. Here’s how to add case studies to your salesforce.

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  • 1328 Total views
  • 328 Publishers linked

Inclusive Buyer Personas: Where new product ideas live and growth happens

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

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  • 1328 Total views
  • 328 Publishers linked

Forget the Images: Long Facebook Ad Copy Works

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.

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  • 1328 Total views
  • 328 Publishers linked

How I grew CoSchedule into a $5MM+ SaaS company using this framework

Wonder at some companies’ meteoric growth? Garrett Moon, co-founder of CoSchedule, spills the secrets on how they went from night-owl jam sessions to 8,000+ customers. In fewer than 4 years.

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  • 1328 Total views
  • 328 Publishers linked

How I slashed my evergreen course refunds with 7 gamification hacks

When Nathalie Lussier, founder of AmbitionAlly, changed her live course into an evergreen course, refunds shot up. So she tapped 7 gamification strategies… and her refund requests dropped while her completion rates skyrocketed.

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  • 1328 Total views
  • 328 Publishers linked

How to Listen: A guide for marketers who want to know what their customers want

You’re told to “listen to your customer” via surveys, polls, heatmaps, so your bank account increases. What they won’t tell you is this: how can you decipher what you’re hearing? Or why it matters so much.

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  • 1328 Total views
  • 328 Publishers linked

How I turned my wedding into an email marketing case study (with a slightly epic mistake)

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.

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  • 1328 Total views
  • 328 Publishers linked

“But who’s gonna write it?” 6 methods to find your business’s next top-notch freelance writer

Content is king. But you got a million + things on your list and a stellar article takes time. What you need is a high-quality freelance writer. Here’s your step-by-step on finding one.

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  • 1328 Total views
  • 328 Publishers linked

Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads

Marketers are prioritizing interactive content in 2018 – including quizzes! Get the step-by-step to create your own quiz faster than you can say “lead machine.” Hey, if it’s good enough for Buzzfeed…

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  • 1328 Total views
  • 328 Publishers linked

I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

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  • 1328 Total views
  • 328 Publishers linked

How We Repeatedly Launch 6-Figure Courses With Just 2 People

How to Set-Up For a 6-Figure Course Launch Collect leads for the next course launch Choose a platform to host your course content Create a sales page Choose an email marketing platform Choose a live chat tool Choose a checkout platform We just wrapped up sales for 10x Emails Mastery, a digital self-paced course on writing […]

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  • 1328 Total views
  • 328 Publishers linked

We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions

In this case study post, you’ll see how we rewrote Wistia’s SaaS onboarding emails (track 3) to bring in a big ol’ lift in paid conversions. Includes before-and-afters.

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  • 1328 Total views
  • 328 Publishers linked

Here are 36 Facebook ad hacks for 2017

What if you could cut your Facebook ad cost-per-click in half? And double leads? In this post, digital consultant Karola Karlson shares the 36 ad hacks she used to get results like that.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting

Forget the Images: Long Facebook Ad Copy Works Read more
How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products Read more
Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture Read more
In Favor of Long, Image-light Ecommerce Emails Read more
The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more
Breakthrough-or-bust emails Read more

Growth Marketing

Forget the Images: Long Facebook Ad Copy Works Read more
Inclusive Buyer Personas: Where new product ideas live and growth happens Read more
I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned. Read more
The User-Centric Delight Audit for SaaS Read more
How I Turned Dozens of Bad Reviews into Hundreds of New Customers Read more
Breakthrough-or-bust emails Read more

Freelancing

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more
I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) Read more
These client management techniques worked for Mad Men – will they work for you? Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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