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Tool roundup: Best email marketing software for small businesses

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

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5 key elements of high converting landing pages (with examples)

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

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  • 1328 Total views
  • 328 Publishers linked

8 lead generation ideas you can use to grow your email list

Lead generation is a critical part of any business. Here are 8 lead generation ideas you can try now to grow your email list, with examples.

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  • 328 Publishers linked

7 ways to grow your email list (if you’re a new coach)

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

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  • 328 Publishers linked

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Why fighting through my fear of customer interviews was 918% worth it.

You know how there are “extroverted introverts” out there? The people who are neither “party animals or wallflowers, but have shades of both”… I’m not one of those. I’m quite firmly an “introverted introvert”. The fewer people (but more dogs) I have to deal with during my day, the happier I am. Even responding to […]

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  • 328 Publishers linked

A user journey example if you’re new to the term “user journey”

A user journey is the experience a user has when interacting with your brand. Learn how to craft your own with these easy-to-follow tips.

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  • 1328 Total views
  • 328 Publishers linked

The best abandoned cart emails in 2022 (examples & tips)

Abandoned cart emails are an important part of any email marketing strategy. Here are 8 email examples and why we love them.

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  • 1328 Total views
  • 328 Publishers linked

Abandoned cart email example (+ 6 more) for your swipe file

Use each abandoned cart email example to help you write or optimize this must-have, automated email sequence.

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  • 1328 Total views
  • 328 Publishers linked

The new SEO for SaaS

SEO had its heyday.  The empires of Moz and Hubspot were built on it. The rise of digital marketing was dependent on it.  But then it became saturated with competition.  And yet, it’s still a go-to lever for SaaS companies seeking a traffic boost. And sure – with time, resources and investment, you can boost […]

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  • 1328 Total views
  • 328 Publishers linked

Email Segmentation 101: A beginner’s guide to sending better emails

A beginner’s guide to email segmentation. Learn what it is, why it works, and how to do it right with examples.

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  • 1328 Total views
  • 328 Publishers linked

What is the CTR average for emails? And how to improve yours.

Understanding CTR average is important for effective email marketing. Several factors affect this number, but here’s how to improve yours.

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  • 1328 Total views
  • 328 Publishers linked

What is copywriting? Why it’s critical to your bottom line.

What is copywriting? Copywriting is the art and the science of crafting words to convince people to take action. And it’s key to any business

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  • 328 Publishers linked

Are you a content writer or copywriter? There’s a difference. And it matters.

Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales.

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  • 328 Publishers linked

Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against.  But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. It was nearly Black Friday, and my partner in […]

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  • 1328 Total views
  • 328 Publishers linked

Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more […]

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  • 1328 Total views
  • 328 Publishers linked

I am an introvert. Here’s how I went from fearing authority to speaking on stages.

“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” ^^ Monica Lewinsky at a Women’s Day presentation I attended in 2017.  Yes, that Monica Lewinsky. The woman who, by some POVs, almost brought down Bill Clinton’s presidency because she kept a certain blue dress.  Her presentation was so well […]

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  • 1328 Total views
  • 328 Publishers linked

SaaS Websites: Is shorter copy really better?

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

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  • 1328 Total views
  • 328 Publishers linked

How to write a landing page for problem-aware visitors

Your landing page’s problem-aware visitor might not have a full grasp of their problem. What can you do on your landing page to better match where they’re at?

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  • 328 Publishers linked

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue

See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.

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  • 328 Publishers linked

COVID Memes: Why we’re using laughter to get us through a pandemic

The way that many of us are choosing to deal with an absurd and incredible situation no one ever believed would happen in our lifetime is laughter. We’re choosing laughter. And we’re sharing laughter with oh-so-many memes, like these.

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  • 1328 Total views
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Copywriting Articles

The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more
The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
29 Quotes That Perfectly Explain What Copywriting Means Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more

Growth Marketing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more
Going for the cold with Facebook Ads Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more
What is the CTR average for emails? And how to improve yours. Read more

Freelancing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more

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