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Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against.  But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. It was nearly Black Friday, and my partner in […]

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  • 1328 Total views
  • 328 Publishers linked

Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more […]

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  • 1328 Total views
  • 328 Publishers linked

I am an introvert. Here’s how I went from fearing authority to speaking on stages.

“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” ^^ Monica Lewinsky at a Women’s Day presentation I attended in 2017.  Yes, that Monica Lewinsky. The woman who, by some POVs, almost brought down Bill Clinton’s presidency because she kept a certain blue dress.  Her presentation was so well […]

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  • 1328 Total views
  • 328 Publishers linked

SaaS Websites: Is shorter copy really better?

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

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  • 1328 Total views
  • 328 Publishers linked

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How to write a landing page for problem-aware visitors

Your landing page’s problem-aware visitor might not have a full grasp of their problem. What can you do on your landing page to better match where they’re at?

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  • 1328 Total views
  • 328 Publishers linked

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue

See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.

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  • 1328 Total views
  • 328 Publishers linked

COVID Memes: Why we’re using laughter to get us through a pandemic

The way that many of us are choosing to deal with an absurd and incredible situation no one ever believed would happen in our lifetime is laughter. We’re choosing laughter. And we’re sharing laughter with oh-so-many memes, like these.

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  • 1328 Total views
  • 328 Publishers linked

Breakthrough-or-bust emails

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.

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  • 1328 Total views
  • 328 Publishers linked

How I Turned Dozens of Bad Reviews into Hundreds of New Customers

Reviews are crazy important to your business, but nobody likes getting negative reviews. What if you could leverage those bad reviews to improve conversion rates? Here’s how turn those 1-star reviews into copywriting wins.

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  • 1328 Total views
  • 328 Publishers linked

The User-Centric Delight Audit for SaaS

It’s the magical element that fosters deep connections with customers. But what, exactly, is delight? Think of it like this: If there’s a place where your users can interact with you in any way, there’s an opportunity to be delightful.

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  • 1328 Total views
  • 328 Publishers linked

I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned.

A story is up to 22x more memorable than a fact… but combine both stories and facts / data together, and you’ve got the ultimate sales tool. Here’s how to add case studies to your salesforce.

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  • 1328 Total views
  • 328 Publishers linked

Inclusive Buyer Personas: Where new product ideas live and growth happens

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

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  • 1328 Total views
  • 328 Publishers linked

Forget the Images: Long Facebook Ad Copy Works

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.

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  • 1328 Total views
  • 328 Publishers linked

How I grew CoSchedule into a $5MM+ SaaS company using this framework

Wonder at some companies’ meteoric growth? Garrett Moon, co-founder of CoSchedule, spills the secrets on how they went from night-owl jam sessions to 8,000+ customers. In fewer than 4 years.

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  • 1328 Total views
  • 328 Publishers linked

How I slashed my evergreen course refunds with 7 gamification hacks

When Nathalie Lussier, founder of AmbitionAlly, changed her live course into an evergreen course, refunds shot up. So she tapped 7 gamification strategies… and her refund requests dropped while her completion rates skyrocketed.

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  • 1328 Total views
  • 328 Publishers linked

How to Listen: A guide for marketers who want to know what their customers want

You’re told to “listen to your customer” via surveys, polls, heatmaps, so your bank account increases. What they won’t tell you is this: how can you decipher what you’re hearing? Or why it matters so much.

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  • 1328 Total views
  • 328 Publishers linked

How I turned my wedding into an email marketing case study (with a slightly epic mistake)

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.

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  • 1328 Total views
  • 328 Publishers linked

“But who’s gonna write it?” 6 methods to find your business’s next top-notch freelance writer

Content is king. But you got a million + things on your list and a stellar article takes time. What you need is a high-quality freelance writer. Here’s your step-by-step on finding one.

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  • 1328 Total views
  • 328 Publishers linked

Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads

Marketers are prioritizing interactive content in 2018 – including quizzes! Get the step-by-step to create your own quiz faster than you can say “lead machine.” Hey, if it’s good enough for Buzzfeed…

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  • 1328 Total views
  • 328 Publishers linked

I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

Breakthrough-or-bust emails Read more
How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation Read more
Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content Read more
How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more

Growth Marketing

Breakthrough-or-bust emails Read more
COVID Memes: Why we’re using laughter to get us through a pandemic Read more
How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more

Freelancing

How rest – not hustle culture – made me a better copywriter. Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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