Growth Marketing

Preference testing isn’t just for testing copy. You can also use it to test book cover designs. Here’s how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included).

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

Lead generation is a critical part of any business. Here are 8 lead generation ideas you can try now to grow your email list, with examples.

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

You know how there are “extroverted introverts” out there? The people who are neither “party animals or wallflowers, but have shades of both”… I’m not one of those. I’m quite firmly an “introverted introvert”. The fewer people (but more dogs) I have to deal with during my day, the happier I am. Even responding to […]

A user journey is the experience a user has when interacting with your brand. Learn how to craft your own with these easy-to-follow tips.

Abandoned cart emails are an important part of any email marketing strategy. Here are 8 email examples and why we love them.

Use each abandoned cart email example to help you write or optimize this must-have, automated email sequence.

SEO had its heyday.  The empires of Moz and Hubspot were built on it. The rise of digital marketing was dependent on it.  But then it became saturated with competition.  And yet, it’s still a go-to lever for SaaS companies seeking a traffic boost. And sure – with time, resources and investment, you can boost […]

A beginner’s guide to email segmentation. Learn what it is, why it works, and how to do it right with examples.

Understanding CTR average is important for effective email marketing. Several factors affect this number, but here’s how to improve yours.

What is copywriting? Copywriting is the art and the science of crafting words to convince people to take action. And it’s key to any business

Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales.

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against.  But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. It was nearly Black Friday, and my partner in […]

“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more […]

“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” ^^ Monica Lewinsky at a Women’s Day presentation I attended in 2017.  Yes, that Monica Lewinsky. The woman who, by some POVs, almost brought down Bill Clinton’s presidency because she kept a certain blue dress.  Her presentation was so well […]

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

Your landing page’s problem-aware visitor might not have a full grasp of their problem. What can you do on your landing page to better match where they’re at?

See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.