Categories: Copywriting Articles

How to write copy: A copywriting crash course by Mad Men (Infographic)

Essentials of a “Mad Men” Copywriter

  • Start with research
  • Understand your audience
  • Be unique and different
  • Commit to your writing
  • Always be advertising

If you didn’t love Mad Men, I don’t even know how to talk to you.

Mad Men ended this Sunday after 7 incredible seasons…

…which is a terrible blow to copywriters worldwide. Thanks to Mad Men, my sister knows what I do. Thanks to Mad Men, marketers get that copywriters belong with the design team in the creative lounge. Thanks to Mad Men, I have an ever-so-slight addiction to drinking, smoking, sleeping around, changing my identity and selling stuff.

In honor of one of my fave TV series of all time – right up there with Six Feet Under – we’ve compiled all the best copywriting lessons from Mad Men to create the following infographic, which we hope you love the way Peggy loves Stan. (Still not sure how I feel about that.)

 

Embed This Image On Your Site (copy code below):

Joanna Wiebe

The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers.

Disqus Comments Loading...
Share
Published by
Joanna Wiebe

Recent Posts

73% of your ecommerce emails are broken (and your customers can’t tell you)

73% of emails fail basic accessibility checks. Here’s how accessible email copy for ecommerce removes…

2 months ago

AI’s trust problem: The cost of outsourcing your message in a SaaS recession

AI messaging for SaaS is scaling fast, but trust is collapsing. Here’s the real cost…

2 months ago

How copywriters attract leads right now: Proven 10x plays (not 2x tactics)

Lead drought? Here’s how copywriters attract leads right now using 10 proven 10x plays. No…

2 months ago

The authority book move that separates you from every copywriter with a ChatGPT account

An authority book for copywriters shows the expertise AI can’t replace... positioning you as the…

2 months ago

10 ways your peers and mentors are using AI today – swipe them to grow your copy business

I experiment with AI the same way I experiment with anything: by swiping ideas from…

2 months ago

Brains vs. Bots: AI Founder Warns Replacing Copywriters With Artificial Intelligence Is Bad for Your Brand

There's a growing trend encouraging marketing leaders to shift to an AI-first strategy, systematically replacing…

2 months ago

This website uses cookies and follows GDPR guidelines.

Read More.